
En savoir plus sur Marketo Engage
Marketo est une plateforme d'automatisation marketing multicanal. Marketo vise à réduire l'effort manuel pour augmenter le ROI marketing en automatisant votre génération de leads. Marketo permet d'automatiser des campagnes marketing basiques (emailing, drip nurturing, lead scoring, etc.) et plus sophistiquées.
En tant que solution de gestion marketing, Marketo propose plusieurs tableaux de bords, outils de planification et de reporting pour piloter vos campagnes. En gérant les emails marketing, Marketo renforce l'engagement de vos prospects et clients avec votre marque. Avec son module de personnalisation en temps réel, Marketo permet d'adapter les messages marketing en direct, selon les canaux et les destinataires.
Marketion garantit une vue globale sur l'automatisation de votre marketing en synchronisant les actions de vos équipes marketing et en planifiant le calendrier de vos campagnes.
Options de tarification dès :
895,00 $US
- Version gratuite
- Essai gratuit
- Abonnement
Les 5 meilleurs logiciels similaires à Marketo Engage
Marketo Engage - Principaux avantages
Appareils
Pour quelle entreprise ?
Disponible dans les pays suivants
Australie, Brésil, Canada, Chine, Allemagne, Royaume-Uni, Inde, Japon, Mexique, États-Unis et 5 autres
Langues
allemand, anglais, français, japonais
Options de tarification dès :
895,00 $US
- Version gratuite
- Essai gratuit
- Abonnement
Les 5 meilleurs logiciels similaires à Marketo Engage
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Fonctionnalités
Nombre total de fonctionnalités pour Marketo Engage : 101
Alternatives
Pardot

HubSpot Marketing Hub

HubSpot CRM

Zoho CRM

Avis
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- Secteur d'activité : Services et technologies de l'information
- Taille de l'entreprise : 501-1 000 employés
- Logiciel utilisé tous les jours pendant plus de deux ans
-
Provenance de l'avis
Note globale
- Rapport qualité-prix
- Simplicité d'utilisation
- Support client
- Probabilité de recommander le produit 9.0 /10
Indeed a Best-in-Class Marketing Automation Software
Publié le 03/07/2019
My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for...
My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.
Avantages
I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following:
1. Marketo customer support team is very responsive and always available to help, this is something I like the most.
2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it.
3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.
Inconvénients
I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.
Pourquoi passer à Marketo Engage
I choose Marketo Marketing Automation over these alternative products because of two things: 1. Amazing customer support team: Yes, a Marketo customer support team is amazing because of this we choose this tool over these alternatives. 2. Amazing Dashboards and reporting features: Yes because of its amazing reporting and powerful dashboard features I chose this tool- Secteur d'activité : Marketing et publicité
- Taille de l'entreprise : 2-10 employés
- Logiciel utilisé tous les jours pendant plus de deux ans
-
Provenance de l'avis
Note globale
- Rapport qualité-prix
- Simplicité d'utilisation
- Support client
- Probabilité de recommander le produit 10.0 /10
Marketo is the Gold Standard of Marketing CRMs in the marketplace!!
Publié le 05/05/2022
My experience with Marketo has been amazing from the sales rep, our implementation specialist,...
My experience with Marketo has been amazing from the sales rep, our implementation specialist, support department and our CSM went over and beyond to make sure we were getting the most value out of the platform.
Avantages
I love the deep native integration with Salesforce that allows us to sync data and both company and contact records to communicate through marketing and sync up with our account based marketing campaigns and enabling sales to follow up at the exact right time based on lead scoring and actions take by prospect when consuming our content we deliver in the form of email opens, email clicks and % video views with the amazing integration with Wistia. The Strategies you can deploy are only limited by your creativity as a marketer and sales architect and revenue officer at your company and I absolutely love Marketo!!
Inconvénients
The platform is very robust and takes learning and using it and clearly understand best practices through executional experience running campaigns and this takes an investment of time and it's absolutely worth it and the return on that time investment is the most important revenue driver in our company when combining the power of your sales reps and your sales enablement tool in your tech stack!!
Pourquoi choisir Marketo Engage
We had to connect Infusionsoft with a 3rd party integration platform that had built a custom integration and it was a significant monthly investment and Infustionsoft is an inferior platform compared to Marketo Engage. It was a no brainer to make the switch.Pourquoi passer à Marketo Engage
Marketo offers an agency level account allowing us to connect our clients Salesforce with a license of Marketo under our single Agency level account with Marketo Engage which allows us to provide marketing services along with our sales services, aligning both and providing maximum return on our clients investment working with us and a win/win for everyone. Also, Marketo doesn't try and be everything to everybody, they set the standard for marketing CRMs and have an excellent, deep integration with Salesforce and other platforms just didn't match up in comparison.- Secteur d'activité : Logiciels
-
Provenance de l'avis
Note globale
- Simplicité d'utilisation
- Probabilité de recommander le produit 9.0 /10
Pros and Cons
Publié le 12/11/2015
Avantages
Once optimized, Marketo is good for rapid-fire content creation (emails, landing pages, and campaigns) that is tailored and optimized for digital marketing experiences. It can collect a broad range of data out-of-the-box which provides significant advantages compared to competitors.
Inconvénients
Marketo's ability to scale, technically, can be a limiting factor at times. The major dependencies are lead database size, web traffic volume, and integration with the CRM. At the point of 750k+ leads, Marketo becomes slow to work with. At the point of 10k page visits/day, queues start to pop up on logging web activity. When lots of leads are begin updated in Marketo and through the CRM, the back-and-forth usage of API calls (by which Marketo communicates with CRMs) starts to max out, and you have to really optimize the setup in order to have timely communication between Marketo and the CRM.
- Secteur d'activité : Marketing et publicité
- Taille de l'entreprise : 10 000+ employés
- Logiciel utilisé tous les jours pendant plus de deux ans
-
Provenance de l'avis
Note globale
- Rapport qualité-prix
- Simplicité d'utilisation
- Support client
- Probabilité de recommander le produit 9.0 /10
Strong Platform for B2B Marketing
Publié le 05/05/2022
I have helped clients (and our own internal org) plan, automate and execute their marketing with...
I have helped clients (and our own internal org) plan, automate and execute their marketing with Marketo for over 6 years. During this time, I have also worked with other B2B and B2C Marketing Automation tools and find Marketo to the right combination of powerful, relatively easy to use (you don't have to spend thousands of dollars to master) and flexible.
Avantages
It is a good balance of standard features and the ability to customize .
Inconvénients
If you need to change your native CRM connection, you have to migrate to a new instance, which is usually very costly and time-consuming.

- Secteur d'activité : Internet
- Taille de l'entreprise : 51-200 employés
- Logiciel utilisé tous les jours pendant plus de deux ans
-
Provenance de l'avis
Note globale
- Rapport qualité-prix
- Simplicité d'utilisation
- Support client
- Probabilité de recommander le produit 10.0 /10
Can't go wrong with the best MAP - but you need to spend time getting it how you like it
Publié le 28/07/2020
I've been using Marketo for over 2 years and have managed multiple instances, including implementing...
I've been using Marketo for over 2 years and have managed multiple instances, including implementing a new one. It's been great to learn and use. I came from HubSpot and although I loved HubSpot, it was limited in it's capabilities because things are locked down to look "pretty" and work more out-of-the-box. What I say is Marketo is for the "big kids"/enterprise/B2B market and HubSpot is more for the SMB market. Marketo also does well integrating with Salesforce, whereas HubSpot's API integration is very locked down and limited.
Avantages
What can't Marketo do? Not much! It's the be-all-do-all tool. Tons of features and customization, integrations and functionality.
Inconvénients
If you are looking for a "pretty" software, don't look here. The interface is dated and harder to navigate if you don't know what you are doing. I always tell people that "Marketo is UGLY, but it's POWERFUL."
What it trades for looks, it makes up for in functionality and customizations.
Marketo Engage - FAQ
Voici quelques-unes des questions fréquentes sur Marketo Engage.Q. Quels sont les types de licence disponibles pour Marketo Engage ?
Types de licences disponibles pour Marketo Engage :
- À partir de : 895,00 $US
- Version d’essai gratuite : Disponible
* Spark : 800€ / mois * Standard : 1795€ / mois * Select : 3195€ / mois * Entreprise : sur devis
Q. Qui utilise Marketo Engage ?
Utilisateurs habituels du logiciel Marketo Engage :
2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+
Q. Dans quelles langues Marketo Engage est-il disponible ?
Langues dans lesquelles Marketo Engage est disponible :
allemand, anglais, français, japonais
Q. Marketo Engage prend-il en charge les appareils mobiles ?
Appareils pris en charge par Marketo Engage :
Android (mobile), iPhone (mobile), iPad (mobile)
Q. Avec quelles applications Marketo Engage peut-il s'intégrer ?
Applications s'intégrant à Marketo Engage :
123FormBuilder, AdRoll, Allocadia, Aventri, Azuqua, Bedrock Data, Bizible, Bluenose, Boomtrain, Box, Brainshark, BriteVerify, Built.io Flow, Bynder, CAKE POS, Calendly, Call Loop, CallRail, Captora, Ceros, Cirrus Insight, Close, Conference Call, Contentful, Curata, Cvent Event Management, DataHero, Datameer, Datanyze, Direct Mail Manager, DiscoverOrg, Drift, Easypromos, Ektron, Eventbrite, EverString, FeedOtter, Folloze, FullContact, Gainsight CS, GetSiteControl, Gmail, GoTo Webinar, Highrise, Highspot, INXPO, Infer, Influitive, Infor Birst, InsideView, InsightSquared, Insightly, Instapage, Integrate Events, Jifflenow, Jitterbit, Justuno, Kapost, Kissmetrics, Klipfolio, KnowledgeTree, Lattice Engines, LeadGnome, Leadspace, Localytics, Microsoft Excel, Mintent, Mintigo, Mixpanel, Movable Ink, NetSuite, Neustar UltraDNS, New Relic One, ON24, Oktopost, Omniconvert, Onstream Webinars, Operations Hub, Optimizely, OptinMonster, Oracle CRM On Demand, Outgrow, Parseur, PathFactory, Picreel, Pipedrive, Pipeliner CRM, Poptin, Privy, Qualtrics CoreXM, QuickTapSurvey, Quotient, Radius, Rocket Fuel, SAP Customer Experience, SalesBox, SalesPredict, Salesforce Sales Cloud, Scoop.it, Segment, Sigstr, Skilljar Customer Education, Skyword, Slack, SlideShare, Smartling, Smartsheet, SnapApp, Sprinklr, Stripe, SugarCRM, SurveyMonkey, Tealium Customer Data Hub, Totango, Tray.io, Trello, Twilio, Typeform, Uberflip, Unbounce, UserVoice, Usermind, Veelo, Velocify, VidCaster, Vidyard, Virto Commerce, VisitorTrack, Webdam, Webex, Wistia, Wunderkind, Yesware, Zapier, Zendesk Sell, Zoho CRM, atEvent, uStudio
Q. Quelles sont les ressources d'aide disponibles pour Marketo Engage ?
Ressources d'aide disponibles pour Marketo Engage :
Service client/e-mail, FAQ/forums, Base de connaissances, Support téléphonique, Support 24/7 (réponse directe), Chat
Catégories connexes
Consultez toutes les catégories de logiciels trouvées pour Marketo Engage.
- Logiciels de parcours client
- Logiciels d'attribution marketing
- Logiciels de channel management
- Logiciels de relation client
- Outils pour community manager
- Logiciels de gestion de campagnes
- Logiciels d'email marketing
- Logiciels de marketing automation
- Logiciels de gestion des leads
- Logiciels d'analyse marketing
- Plateformes marketing tout-en-un
- Logiciels de SFA (Sales Force Automation)
- Logiciels de predictive lead scoring
- Logiciels de génération de leads
- Logiciels de marketing mobile
- Logiciels d'aide à la vente