Marketo - Présentation
Description du logiciel Marketo
Marketo est une plateforme d'automatisation marketing multicanal. Marketo vise à réduire l'effort manuel pour augmenter le ROI marketing en automatisant votre génération de leads. Marketo permet d'automatiser des campagnes marketing basiques (emailing, drip nurturing, lead scoring, etc.) et plus sophistiquées.
En tant que solution de gestion marketing, Marketo propose plusieurs tableaux de bords, outils de planification et de reporting pour piloter vos campagnes. En gérant les emails marketing, Marketo renforce l'engagement de vos prospects et clients avec votre marque. Avec son module de personnalisation en temps réel, Marketo permet d'adapter les messages marketing en direct, selon les canaux et les destinataires.
Marketion garantit une vue globale sur l'automatisation de votre marketing en synchronisant les actions de vos équipes marketing et en planifiant le calendrier de vos campagnes.
Marketo - Présentation
Prix
Types de licence
* Spark : 800€ / mois
* Standard : 1795€ / mois
* Select : 3195€ / mois
* Entreprise : sur devis
Marketo - Fonctionnalités
Captures d'écran
Marketo - Avis
Marketo - Avis
Indeed a Best-in-Class Marketing Automation Software
My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.
Easy to use marketing automation - not the most powerful
It’s easy to use, and if you have pretty straightforward automation needs, it will get the job done.
Big Marketo fan here - used it at last company and made sure to bring it to my new company.
Marketo - great software for demand generation
We implement and optimize Marketo (and several other platforms) on behalf of our clients and have found Marketo a scalable solution for b2b companies with more than 100 employees. Anything less employee wise requires a lesser tool. This is the best tool for the mid-market segment in our experiences.
Pros and Cons
Comparatif avec les logiciels similaires : note globale
Comparer avec les alternatives
Indeed a Best-in-Class Marketing Automation Software
Avantages
I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following:
1. Marketo customer support team is very responsive and always available to help, this is something I like the most.
2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it.
3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.
Inconvénients
I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.
Easy to use marketing automation - not the most powerful
It’s easy to use, and if you have pretty straightforward automation needs, it will get the job done.
Avantages
Marketo is really easy to use. The basic structure of the system is quite easy to grasp because it’s simple. The UI is also very navigable which makes it quick and easy to make your way around the system.
Inconvénients
I don’t feel that Marketo is the most powerful marketing automation system out there. If you need super granular targeting or advanced actions, this may not be the system for you.
Big Marketo fan here - used it at last company and made sure to bring it to my new company.
Avantages
Once you understand how to use the tool, it makes automation pretty easy. It also integrates very easily with Salesforce, and our employee benefits tool (makes it easy to manage internal comms now!).
Inconvénients
You have to really be mindful of all of the programs you have running so campaigns don't overlap or counteract eachother. It also has a pretty steep learning curve.
Marketo - great software for demand generation
We implement and optimize Marketo (and several other platforms) on behalf of our clients and have found Marketo a scalable solution for b2b companies with more than 100 employees. Anything less employee wise requires a lesser tool. This is the best tool for the mid-market segment in our experiences.
Avantages
1. Ease of use
2. Drip campaigns triggered on behaviors of leads
3. Lead management (inquiry to close)
4. Ubiquitous in the 100-1000 employee segment, SaaS business
Inconvénients
1. Customer support lacks
2. New feature functionality is questionable in the 2015-2018 vintage (pre-adobe) - eg Sky doesn't work as one example
3. Limitations on API use
4. Mobile responsive templates are not mobile responsive!
5. Anything account based related
Pros and Cons
Avantages
Once optimized, Marketo is good for rapid-fire content creation (emails, landing pages, and campaigns) that is tailored and optimized for digital marketing experiences. It can collect a broad range of data out-of-the-box which provides significant advantages compared to competitors.
Inconvénients
Marketo's ability to scale, technically, can be a limiting factor at times. The major dependencies are lead database size, web traffic volume, and integration with the CRM. At the point of 750k+ leads, Marketo becomes slow to work with. At the point of 10k page visits/day, queues start to pop up on logging web activity. When lots of leads are begin updated in Marketo and through the CRM, the back-and-forth usage of API calls (by which Marketo communicates with CRMs) starts to max out, and you have to really optimize the setup in order to have timely communication between Marketo and the CRM.
Comparatif avec les logiciels similaires : recommandation utilisateur
Comparer avec les alternatives
Marketo - Prix
Marketo - Prix
* Spark : 800€ / mois
* Standard : 1795€ / mois
* Select : 3195€ / mois
* Entreprise : sur devis
* Spark : 800€ / mois
* Standard : 1795€ / mois
* Select : 3195€ / mois
* Entreprise : sur devis
Comparatif avec les logiciels similaires : rapport qualité-prix
Comparer avec les alternatives
Marketo - Fonctionnalités
Marketo - Fonctionnalités
Comparatif avec les logiciels similaires : note sur les fonctionnalités
Comparer avec les alternatives
Catégories
Catégories
Vidéos et tutoriels
Vidéos et tutoriels
Plus d'informations sur Marketo
Plus d'informations sur Marketo
Avantages
Marketo - FAQ
Marketo - FAQ
Voici quelques-unes des questions fréquentes sur Marketo.
Q. Quels sont les types de licence disponibles pour Marketo ?
Types de licences disponibles pour Marketo :
Type de licence: Abonnement
Essai gratuit: Disponible
* Spark : 800€ / mois * Standard : 1795€ / mois * Select : 3195€ / mois * Entreprise : sur devis
Q. Quelles sont les principales fonctionnalités du logiciel Marketo ?
Nous n'avons pas d'informations sur les fonctionnalités de Marketo.
Q. Qui utilise Marketo ?
Utilisateurs habituels du logiciel Marketo :
Grandes entreprises, Entreprises de taille moyenne, À but non lucratif, PME
Q. Dans quelles langues Marketo est-il disponible ?
Langues dans lesquelles Marketo est disponible :
anglais, français, allemand, japonais
Q. Quels sont les types de licence disponibles pour Marketo ?
Types de licences disponibles pour Marketo:
Abonnement
Q. Marketo prend-il en charge les appareils mobiles ?
Appareils pris en charge par Marketo :
Android, iPhone, iPad
Q. Avec quelles applications Marketo peut-il s'intégrer ?
Applications s'intégrant à Marketo :
Bitium, Bizible, Influitive, LeadExec, Oktopost, Scoop.it, Smartsheet, Velocify, Vidyard, ion interactive
Q. Quelles sont les ressources d'aide disponibles pour Marketo ?
Ressources d'aide disponibles pour Marketo :
FAQ, Forum, Base de connaissances, Support en ligne, Support téléphonique, Tutoriels vidéo
My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.