Marketo

Marketo

Logiciel d'automatisation marketing

4.2/5 (544 avis)

Marketo - Présentation

Marketo est une plateforme d'automatisation marketing multicanal. Marketo vise à réduire l'effort manuel pour augmenter le ROI marketing en automatisant votre génération de leads. Marketo permet d'automatiser des campagnes marketing basiques (emailing, drip nurturing, lead scoring, etc.) et plus sophistiquées.

En tant que solution de gestion marketing, Marketo propose plusieurs tableaux de bords, outils de planification et de reporting pour piloter vos campagnes. En gérant les emails marketing, Marketo renforce l'engagement de vos prospects et clients avec votre marque. Avec son module de personnalisation en temps réel, Marketo permet d'adapter les messages marketing en direct, selon les canaux et les destinataires.

Marketion garantit une vue globale sur l'automatisation de votre marketing en synchronisant les actions de vos équipes marketing et en planifiant le calendrier de vos campagnes.

Prix

À partir de
N/A
Types de licence
version d'essai gratuite
Abonnement
Rapport qualité-prix

Appareils

Type d'entreprise

S
M
L

Disponible dans les pays suivants

Asie, Australie, Brésil, Canada, Chine et 5 autres, Europe, Allemagne, Inde, Japon, Amérique latine

Langues

anglais, français, allemand, japonais

Marketo - Avis

Note globale
4.2/5
86% d'avis positifs
234
Excellent
233
Très bien
65
Moyen
7
Médiocre
5
Horrible
Emanuela C.
Traduire avec Google Translate

My experience with Marketo

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 28/05/2018
Provenance de l'avis : SoftwareAdvice

Avantages

Marketo is a great marketing tool that allows automating repetitive marketing activities. I am using Marketo since 4 years.
We use it to improve our lead generation process and we integrated Marketo with Salesforce. We are using Marketo Forms embedded on our website to get the personal information, track the activities done by leads and notify the sales reps. We are able to track campaigns (members are synced to Salesforce campaigns) and lead sources to measure effectiveness of marketing activities. We created a series of program templates that can be replicated to manage events, webinars, newsletters or email blastings. Cloning the templates all our marketers can start a new program easily customizing just the details, without errors and saving time. I want to mention a powerful feature that I use daily - smart lists - they allows to target a specific audience and continuously been fed with new members that match the criteria.

Inconvénients

- Integration with MS Dynamics: we started with MS dynamics CRM and the integration is not seamless as the integration with Salesforce. We had unresolved issues for 3 years until we decided to move our CRM to Salesforce.
- Consulting Services: we started our project with direct Marketo consulting services but our project manager was not responsive and we had the impression that each PM had too many customers to manage and do not have the time to dedicate the right effort to each project. For this reason, we moved our project to an external consultant firm and the results are much better.
- Support: the response time of the standard support is not quick and usually it takes some days to resolve it.
- Landing pages: it is missing a validation workflow on the thank you pages (to be sure that those who will access the thank you page have successfully filled-out the form included in the landing page)
- Reporting: the reports are very basics

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

7.0/10
Jasmine K.
Traduire avec Google Translate

Impressive and efficient

Logiciel utilisé tous les jours pendant plus d'un an
Publié le 20/12/2017
Provenance de l'avis : SoftwareAdvice

Marketo gives me the opportunity to seamlessly deliver information to the sales users in my organization through the Marketo Sales Insights tool in Salesforce as well as triggered alerts/emails. I really enjoy the speed of the Salesforce sync as we are able to create/monitor campaigns and attribute revenue almost instantly.

Avantages

Marketo is consistently ranked by analysts as a top automation solution, and I can finally see why! As a marketer, it’s simple to use but also robust for program management from creation to reporting. On a day-to-day basis, I use Marketo within a B2B environment and we wouldn’t be able to function without it. It’s a key tool for my marketing strategy, one of our most used functionalities is cloning programs, tactics, and campaigns. This allows us to make fewer mistakes and maintain continuity from user-to-user, an efficiency for my nimble, growing team.

What I’d like to see is continued product improvement driven by customer voices. I’m excited for the new Mercury UI to debut in 2018!

Inconvénients

As an admin within a small team, the uptime to full functionality can be like climbing a steep hill on a cold day. Simply put, learning this tool can feel cumbersome if it’s not your only responsibility. Luckily, the Marketing Nation Community combined with the product docs and Marketo University prove to be helpful resources for growing your knowledge. Within a year I was able to confidently learn the tool, contribute new ideas, and become a Marketo Certified Expert (MCE).

Service/support - Compared to other automation platforms, there seems to be limited support and desire for accounts to have a 1:1 communication on a regular basis with an account rep. We’ve recently been assigned a new rep and we're making progress.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

10.0/10
Austin S.
Traduire avec Google Translate

Best-in-class Marketing Automation Solution

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 06/06/2017
Provenance de l'avis : SoftwareAdvice

Avantages

Marketo is the "Porsche with a manual transmission" of marketing automation platforms. It's full of cool features and is incredibly powerful. The strengths: 1) Workflow flexibility that is unmatched by other platforms. Building complex data management, lead scoring, and organizational processes (such as lead routing) is very achievable in Marketo. They basically give you every function they can possibly code and let their customers piece them together as they like (more on this in #7). 2) The engagement programs, primarily meant for lead nurturing, are truly best-in-class. It's a little bit of an adjustment at first, but it really simplifies complex nurturing tracks and saves marketers from putting prospects into multiple tracks at once (which happens more than most admit) 3) The vision is impressive. Marketo has a clear, long-term vision that they continually deliver on. Examples being advances in personalization, ABM, ect. I'd bet on them to lead the way (or buy the way via Vista ) to whatever is next in marketing automation, such as AI or machine learning.

Inconvénients

I love Marketo. But, there are some things I don't love. 1) The landing page builder has made improvements but still, leaves some to be desired. Unless a template available for import matches what you'd like to do, you pretty much have to hire a developer to build your templates. 2) The reporting is somewhat overhyped. They REALLY sell revenue cycle analytics, but in reality, it's tough to implement and even tougher to accurately maintain. Since data is essentially timestamped and not stored in an external record (i.e. like Salesforce has for a campaign member), if you mess it up, you're SOL. Marketo's advice to me was "don't mess up."

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

9.0/10
Crystal V.
Traduire avec Google Translate

Want to see proven ROI with a marketing automation system?

Publié le 09/08/2016
Provenance de l'avis : SoftwareAdvice

Avantages

- UI Usability & design.
- Tracking of programs from creation to execution, including success and engagement across programs like webinars, events, web pages and multi-step or channel campaigns.
- Complex criteria for building out nurture programs based on targeted parameters and real-time interactions.
- Global partitions and platform internationalization.
- Real-time personalization

Inconvénients

- Search functionality could be a lot easier with keywords, or created date. I know the platform just updated to search based on URL, but it could use a bit more work to make it easier for newer employees who have tons of legacy items to sift through.
- Speed of platform is sometimes frustrating - it can be great at times...other times it lags beyond belief, when pulling lists, approving emails and landing pages, and just jumping from campaign to campaign. Sometimes I have to even restart or refresh the platform just to get it moving again.
- Campaign calendar layout is not intuitive and leaves marketing teams resorting to a Google Calendar or similar feature to track campaign sequencing and deliverables. It's usable if you spend some time in it, but it definitely could be better.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

8.0/10
Md masoom R.
Traduire avec Google Translate

Indeed a Best-in-Class Marketing Automation Software

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 03/07/2019
Provenance de l'avis : Capterra

My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.

Avantages

I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following:

1. Marketo customer support team is very responsive and always available to help, this is something I like the most.

2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it.

3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.

Inconvénients

I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

9.0/10

Marketo - Prix

À partir de
N/A
Types de licence
version d'essai gratuite
Abonnement
Rapport qualité-prix

* Spark : 800€ / mois
* Standard : 1795€ / mois
* Select : 3195€ / mois
* Entreprise : sur devis

Marketo - Fonctionnalités

  • API
  • Analyse de campagne
  • Analytique de l'engagement
  • Données en temps réel
  • Gestion des campagnes
  • Importation et exportation de données
  • Interface glisser-déposer
  • Intégration de tiers
  • Intégration des médias sociaux
  • Marketing multicanal
  • Marketing sur les réseaux sociaux
  • Modèles personnalisables
  • Rapports et statistiques
  • Tableau de bord d'activités
  • Tests A/B

  • Analyse en temps réel
  • Gestion de contenu
  • Marquage
  • Monitoring
  • Stratégie de marque personnalisable

Plus d'informations sur Marketo

Marketo - Principales fonctionnalités

Avantages

  • CRM : Marketo s'intègre nativement avec Salesforce.com et Microsoft Dynamics CRM Online. Des intégrations certifiées sont disponibles pour Netsuite, Oracle, SAP Cloud for Sales et SugarCRM.

  • Analyse : Mesurez avec précision la façon dont vos prospects traversent votre entonnoir et modélisez les revenus générés par chaque programme et activité marketing.

  • Inbound Marketing : aidez vos prospects à vous trouver avec le module de marketing entrant de Marketo. Gérez votre SEO, votre content marketing et vos activités social media depuis la même plateforme.

  • Marketo - FAQ

    Voici quelques-unes des questions fréquentes sur Marketo.

    Q. Quels sont les types de licence disponibles pour Marketo ?

    Types de licences disponibles pour Marketo :

    Type de licence: Abonnement

    version d'essai gratuite: Disponible

    * Spark : 800€ / mois
    * Standard : 1795€ / mois
    * Select : 3195€ / mois
    * Entreprise : sur devis

    Q. Quelles sont les principales fonctionnalités du logiciel Marketo ?

    Nous n'avons pas d'informations sur les fonctionnalités de Marketo.

    Q. Qui utilise Marketo ?

    Utilisateurs habituels du logiciel Marketo :

    Grandes entreprises, Entreprises de taille moyenne, Non Profit, PME

    Q. Dans quelles langues Marketo est-il disponible ?

    Langues dans lesquelles Marketo est disponible :

    anglais, français, allemand, japonais

    Q. Quels sont les types de licence disponibles pour Marketo ?

    Types de licences disponibles pour Marketo:

    Abonnement

    Q. Marketo prend-il en charge les appareils mobiles ?

    Appareils pris en charge par Marketo :

    Android, iPhone, iPad

    Q. Avec quelles applications Marketo peut-il s'intégrer ?

    Applications s'intégrant à Marketo :

    Bitium, Bizible, Influitive, LeadExec, Oktopost, Scoop.it, Smartsheet, Velocify, Vidyard, ion interactive

    Q. Quelles sont les ressources d'aide disponibles pour Marketo ?

    Ressources d'aide disponibles pour Marketo :

    FAQ, Forum, Base de connaissances, Support en ligne, Support téléphonique, Tutoriels vidéo