--- description: Marketo Engage : qu'en pensent les utilisateurs ? Lisez les avis sur Marketo Engage, consultez ses différents prix, tarifs et abonnements ainsi que ses fonctionnalités. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Marketo Engage - Prix, tarif, abonnement et avis | GetApp France 2026 --- Breadcrumb: [Accueil](/) > [Outils pour community manager](/directory/104/social-media/software) > [Marketo Engage](/software/990/marketo-lead-management) # Marketo Engage Canonical: https://www.getapp.fr/software/990/marketo-lead-management Page : 1/30\ Suivant: [Page suivante](https://www.getapp.fr/software/990/marketo-lead-management?page=2) > Adobe Marketo Engage est un outil de marketing centralisé pour l'orchestration et l'exécution de campagnes sur plusieurs canaux afin d'acquérir, de mobiliser, d'entretenir, de développer et de fidéliser les clients, tout au long d'un parcours d'achat complexe. Cette solution permet de faciliter la coordination entre les équipes de marketing et de vente afin de générer efficacement des revenus et d'assurer la croissance de l'entreprise. > > Conclusion : 710 utilisateurs lui ont donné la note de **4.3/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Présentation ### Marketo Engage - Principaux avantages CRM : Marketo s'intègre nativement avec Salesforce.com et Microsoft Dynamics CRM Online. Des intégrations certifiées sont disponibles pour Netsuite, Oracle, SAP Cloud for Sales et SugarCRM. Analyse : Mesurez avec précision la façon dont vos prospects traversent votre entonnoir et modélisez les revenus générés par chaque programme et activité marketing. Inbound Marketing : aidez vos prospects à vous trouver avec le module de marketing entrant de Marketo. Gérez votre SEO, votre content marketing et vos activités social media depuis la même plateforme. ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.3/5** | 710 Avis | | Simplicité d’utilisation | 3.8/5 | D'après l'ensemble des avis | | Support client | 3.9/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 3.8/5 | D'après l'ensemble des avis | | Fonctionnalités | 4.3/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 80% | (8/10 Probabilité de recommander le produit) | ## À propos de l'éditeur - **Société**: Adobe - **Entreprise fondée en**: 1982 ## Contexte commercial - **Type de licence**: (pendant l'essai gratuit) - **Prix**: \* Spark : 800€ / mois \* Standard : 1795€ / mois \* Select : 3195€ / mois \* Entreprise : sur devis - **Public cible**: Auto-entrepreneur, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Déploiement et plateformes**: Cloud, SaaS, web - **Langues**: allemand, anglais, espagnol, français, japonais, portugais - **Pays disponibles**: Afrique du Sud, Algérie, Allemagne, Andorre, Arabie saoudite, Argentine, Australie, Bahreïn, Belgique, Biélorussie, Bosnie-Herzégovine, Brésil, Bulgarie, Canada, Chili, Chine, Colombie, Comores, Congo-Brazzaville, Corée du Sud et 60 de plus ## Fonctionnalités - A/B Testing - API - Account-based marketing - Accès mobile - Actions découlant d'un événement - Alertes mobiles - Alertes/Notifications - Analyse de contenu - Analyse des campagnes - Analyse des comportements - Analyse des comportements - Analyse des sentiments - Analyse des tendances - Analyse prédictive - Analyse visuelle - Attribution entre canaux - Attribution multi touch - Automatisation des processus et flux de travail - Automatisation du marketing - Autoresponders ## Intégrations (120 au total) - 123FormBuilder - AdRoll - Allocadia - Azuqua - Bedrock Data - Box - Brainshark - Built.io Flow - Bynder - CAKE POS - Calendly - Call Loop - CallRail - Ceros - Cirrus Insight ... et 105 intégrations supplémentaires ## Ressources d'aide - Service client/e-mail - FAQ/forums - Base de connaissances - Support téléphonique - Support 24/7 (réponse directe) - Chat ## Category - [Outils pour community manager](https://www.getapp.fr/directory/104/social-media/software) ## Catégories connexes - [Outils pour community manager](https://www.getapp.fr/directory/104/social-media/software) - [Logiciels de gestion de campagnes](https://www.getapp.fr/directory/304/campaign-management/software) - [Logiciels d'email marketing](https://www.getapp.fr/directory/307/email-marketing/software) - [Logiciels de marketing automation](https://www.getapp.fr/directory/308/marketing-automation/software) - [Logiciels de gestion des leads](https://www.getapp.fr/directory/339/lead-management/software) ## Logiciels similaires 1. [Brevo](https://www.getapp.fr/software/91466/brevo) — 4.6/5 (3413 reviews) 2. [Mailchimp](https://www.getapp.fr/software/8268/mailchimp) — 4.5/5 (17576 reviews) 3. [ActiveCampaign](https://www.getapp.fr/software/2348/activecampaign) — 4.6/5 (2561 reviews) 4. [MailerLite](https://www.getapp.fr/software/10156/mailerlite) — 4.7/5 (2256 reviews) 5. [Constant Contact](https://www.getapp.fr/software/90578/constant-contact) — 4.3/5 (2915 reviews) ## Avis ### "Marketing strategies with great impact on our sales." — 5.0/5 > **Jared** | *3 mars 2023* | Machines | Taux de recommandation : 10.0/10 > > **Avantages**: Marketo Engage is easy to understand software, I really like being able to devise different marketing strategies by segmentation, marketing campaigns are automated, which generates productivity and a greater increase in sales and customers. The collection of customer data is very effective, since based on that we can devise better advertising campaigns and adapt to the needs of customers, it is a highly customizable software. > > **Inconvénients**: The price is a drawback for small businesses, but it is the best software to improve marketing strategies in the short term. For large companies, price is not an issue. Marketo Engage capabilities positively increase sales and customers. > > Marketo Engage has allowed us to automate the different advertising campaigns focusing on the different needs of our clients, we have improved the acquisition of new clients and increased sales, we have been using it for 3 years and we have intensified the positive results with great automation in marketing campaigns. ----- ### "Email marketing with a wide array of versatile features." — 5.0/5 > **Jose Manuel** | *7 décembre 2023* | Marketing et publicité | Taux de recommandation : 9.0/10 > > **Avantages**: Marketo Engage serves as a robust asset in your email marketing arsenal, offering a wide array of versatile features. > > **Inconvénients**: Marketo Engage serves as a robust asset in your email marketing arsenal, offering a wide array of versatile features. > > When it came to selecting an email marketing platform, I was seeking more extensive options than what Mailchimp provided. A colleague of mine recommended Marketo Engage due to its expansive feature set and capabilities. He was right. ----- ### "Marketo Engage for Online Education Marketing" — 3.0/5 > **Utilisateur vérifié** | *9 novembre 2022* | Gestion de l'enseignement | Taux de recommandation : 6.0/10 > > **Avantages**: The ability to control specific Al details and changes within campaigns that guides lead pipeline and advertising behavior. > > **Inconvénients**: Powerful analytics tools - leaves much to be desired. Also, must landing page template building capabilities for a marketer may require someone with at least a moderate understanding of HTML. > > Overall, it provides our marketing team with options to move their leads through the enrollment funnel, but, I wouldn’t recommend to a team with limited coding experience. Customer support can be hit or Miss with copy and past article responses that may not answer your question, but working directly with your CSM when a case is submitted provides for faster resolution. ----- ### "Very powerful, not the most user-friendly tool out there." — 5.0/5 > **Utilisateur vérifié** | *6 janvier 2023* | Logiciels | Taux de recommandation : 10.0/10 > > **Avantages**: It is extremely powerful. But as Spider-Man says, with great power comes great responsibility. You definitely want someone who knows what they're doing managing this thing. > > **Inconvénients**: Relatively high cost of ownership. I'd suggest it's best for enterprises or marketing requirements that call for very sophisticated automation. It's not easy for end users to do much self-service, so you'll definitely need an admin with experience. And depending on your workload one or multiple ops specialists up to an entire team. > > We rolled it out 3 years ago and have been very happy with it. There's been some frustration in the business at the turn-around time on Marketing Ops requests, but that's more of a staffing issue and because of the fact that it's not very easy for an end user to just jump in and setup a campaign on their own. If you have good permissions management, use of templates, and at least some experienced admin support it can be an extremely powerful and effective tool. It's not for the faint of heart. ----- ### "OMG\! Best Software for Email Automation" — 5.0/5 > **Utilisateur vérifié** | *14 septembre 2022* | Produits alimentaires | Taux de recommandation : 9.0/10 > > **Avantages**: One of my company employee suggest me this Adobe Marketo software for email automation and social media marketing. After using it, i found that this software is very helpful for email automation, email marketing, social media marketing, B2B marketing etc. It creates very engaging and responsive emails. Overall, i personally suggest that it's a brilliant software for email automation and social media marketing emails. > > **Inconvénients**: Adobe Marketo is not available for desktop Mac, desktop linex, and desktop chrome book. It has no free trail and free version before purchasing it. I personally felt that, there should be a atleast three days free trail for beginners. > > My overall experience on Adobe Marketo was wonderful. I'm still using this software for email automation and social media marketing. ----- Page : 1/30\ Suivant: [Page suivante](https://www.getapp.fr/software/990/marketo-lead-management?page=2) ## Liens - [Afficher sur GetApp](https://www.getapp.fr/software/990/marketo-lead-management) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Données structurées