En savoir plus sur Marketo Engage

Marketo est une plateforme d'automatisation marketing multicanal. Marketo vise à réduire l'effort manuel pour augmenter le ROI marketing en automatisant votre génération de leads. Marketo permet d'automatiser des campagnes marketing basiques (emailing, drip nurturing, lead scoring, etc.) et plus sophistiquées.

En tant que solution de gestion marketing, Marketo propose plusieurs tableaux de bords, outils de planification et de reporting pour piloter vos campagnes. En gérant les emails marketing, Marketo renforce l'engagement de vos prospects et clients avec votre marque. Avec son module de personnalisation en temps réel, Marketo permet d'adapter les messages marketing en direct, selon les canaux et les destinataires.

Marketion garantit une vue globale sur l'automatisation de votre marketing en synchronisant les actions de vos équipes marketing et en planifiant le calendrier de vos campagnes.


Marketo Engage - Principaux avantages

  • CRM : Marketo s'intègre nativement avec Salesforce.com et Microsoft Dynamics CRM Online. Des intégrations certifiées sont disponibles pour Netsuite, Oracle, SAP Cloud for Sales et SugarCRM.

  • Analyse : Mesurez avec précision la façon dont vos prospects traversent votre entonnoir et modélisez les revenus générés par chaque programme et activité marketing.

  • Inbound Marketing : aidez vos prospects à vous trouver avec le module de marketing entrant de Marketo. Gérez votre SEO, votre content marketing et vos activités social media depuis la même plateforme.

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    Marketo Engage ne vous convainc pas tout à fait ? Comparer avec une alternative populaire

    Marketo Engage

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    Alternatives

    Bettermode

    4,8
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    4,1
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    Avis

    Note globale

    4,2 /5
    (660)
    Rapport qualité-prix
    3,8/5
    Fonctionnalités
    4,3/5
    Simplicité d'utilisation
    3,8/5
    Support client
    3,9/5

    Vous avez déjà Marketo Engage ?

    Les acheteurs de logiciels ont besoin de vous ! Les avis utilisateurs nous aident tous à prendre de meilleures décisions.

    5 avis affichés sur 660
    Utilisateur vérifié
    Note globale
    • Secteur d'activité : Capital risque et capital-investissement
    • Taille de l'entreprise : 11–50 employés
    • Logiciel utilisé tous les jours pendant plus de deux ans
    • Provenance de l'avis

    Note globale

    • Rapport qualité-prix
    • Simplicité d'utilisation
    • Support client
    • Probabilité de recommander le produit 9.0 /10

    Marketo Engage Examen

    Publié le 09/02/2023

    Avec cette application je suis vraiment fier car l'équipe que je dirige, je les gère par mails à...

    Avec cette application je suis vraiment fier car l'équipe que je dirige, je les gère par mails à travers cette application

    Avantages

    Avec ce logiciel de marketing , je suis bien satisfait de mon travail

    Inconvénients

    Le fais que certains options ne tiennent pas.

    Reto
    Note globale
    • Secteur d'activité : Services et technologies de l'information
    • Taille de l'entreprise : 11–50 employés
    • Provenance de l'avis

    Note globale

    • Rapport qualité-prix
    • Simplicité d'utilisation
    • Support client

    Full Power Marketing Automation

    Publié le 21/12/2015

    With Marketo you have a Marketing Automation Suite is great to create straight forward lead...

    With Marketo you have a Marketing Automation Suite is great to create straight forward lead capturing campaigns but also sophisticated marketing campaigns with dynamic content and multi-dimensional campaigns.
    It is a full Marketing Platform with a lot of features to save time and crate successful campaigns.
    It works fine with Salesforce CMR and SAP C4C (Cloud)

    Avantages

    Customer Support and Training. Never had such a professional, but also demanding introduction. But they know, why they are doing it. The Platforms possibilities are huge and will provide the success you need to afford it.
    Almost everything is possible. Each step of a campaign can be adjusted. You can create your own reports at any stage in the campaign.
    To copy a whole campaign, including landing pages, flows and all e-mails take just a few clicks. But what is really impressive; to adjust the copied campaign to it’s new date, location a.o. it’s another click and you are up and running.

    Inconvénients

    If it is your first Marketing Automation Software, go and hire a consultant. It is hard to get into the system, if this topic is new for you. There are a few decision you have to take (structure) in an early stage that will cause more work if there are wrong or just missed.
    Also because of its flexibility it is hard to understand and at it first few rather complex than logical. You definitely need do invest time to get it up and running.

    Utilisateur vérifié
    Note globale
    • Secteur d'activité : Relations publiques et communications
    • Taille de l'entreprise : 51–200 employés
    • Logiciel utilisé tous les jours pendant plus de deux ans
    • Provenance de l'avis

    Note globale

    • Rapport qualité-prix
    • Simplicité d'utilisation
    • Support client
    • Probabilité de recommander le produit 10.0 /10

    Flexible and Adaptable, Best for Technical Users

    Publié le 22/07/2019

    The depth of configurability has been a huge benefit for our organization, a global enterprise...

    The depth of configurability has been a huge benefit for our organization, a global enterprise company with a complex international business structure. While there are challenges in terms of getting users up to speed, much of what we accomplish we could not have done on our previous systems in terms of the complexity of scoring, routing, and lead management.

    Avantages

    The ability to customize and scale has been the biggest benefit of Marketo, paired with the levels of complexity that can be used to refine audiences and reporting in ways that cannot be acheived in other platforms.

    Inconvénients

    There is a significant rampup and onboarding period, the tool is designed for a more technical user, which can cause some frustrations and leads to a learning curve

    Pourquoi choisir Marketo Engage 

    We outgrew the system and it's capabilities very quickly.

    Pourquoi passer à Marketo Engage

    The way the system is structured really clicked with my way of thinking, and some of the capabilities and flexibility felt like something that would scale far more easily with our organization's growth and future plans.
    Julia
    Note globale
    • Secteur d'activité : Cabinet d'avocats
    • Taille de l'entreprise : 201–500 employés
    • Logiciel utilisé Autre pendant plus d'un an
    • Provenance de l'avis

    Note globale

    • Rapport qualité-prix
    • Simplicité d'utilisation
    • Support client
    • Probabilité de recommander le produit 1.0 /10

    Marketo Mayhem

    Publié le 12/06/2019

    Our marketing team had a horrible experience after using Marketo for a year and switched to...

    Our marketing team had a horrible experience after using Marketo for a year and switched to HubSpot. It was the best decision we have made and we are not using Marketo again.

    Avantages

    Marketo had a lot of potential in terms of its lead tracking, automated workflows and contact management capabilities. We were thrilled to be on board with using the application, but soon realized we would never get to use the extra bells and whistles it offered since the core components were a constant frustration. It's also a very expensive platform.

    Inconvénients

    Marketo provides templates for emails and landing pages that are difficult to customize, especially with our company logo and branding. We constantly were hitting road blocks and their support always very slow to respond days later after a technical issue was reported.

    Alternatives envisagées 

    Act-On

    Pourquoi choisir Marketo Engage 

    We needed a new marketing platform for creating and sending emails, creating event registrations and tracking leads.

    Pourquoi passer à Marketo Engage

    Marketo had a lot to offer and it was expensive, but at the time we were evaluating other applications, we believed it had everything we needed.
    Devendra Kumar
    Note globale
    • Secteur d'activité : Services et technologies de l'information
    • Taille de l'entreprise : 11–50 employés
    • Logiciel utilisé tous les mois pendant plus d'un an
    • Provenance de l'avis

    Note globale

    • Rapport qualité-prix
    • Simplicité d'utilisation
    • Support client
    • Probabilité de recommander le produit 8.0 /10

    "Powerfully Engage Your Customers with Marketo Engage: A Comprehensive Review"

    Publié le 11/02/2023

    My overall experience with Marketo Engage Software has been positive. Marketo Engage has enabled us...

    My overall experience with Marketo Engage Software has been positive. Marketo Engage has enabled us to create personalized customer journeys, allowing us to build relationships with our customers and increase engagement. We have been able to track our customer journey, understand their behavior and tailor our campaigns accordingly. This has resulted in improved customer retention and improved customer loyalty. Additionally, Marketo Engage has allowed us to automate processes, saving us time and money, and enabling us to focus more on customer-facing activities. Finally, Marketo Engage has given us a better understanding of our customers, allowing us to better target our campaigns and improve our ROI. All in all, Marketo Engage has been a great asset for our business.

    Avantages

    1. Easy-to-use interface: Marketo Engage has an intuitive user interface that makes it easy to quickly build complex marketing programs and campaigns.2. Advanced segmentation capabilities: Marketo Engage provides a powerful segmentation engine to target the right audiences and ensure maximum engagement.3. Automation and integration: Marketo Engage provides a wide range of automation capabilities, enabling users to save time and improve efficiency. It also allows for easy integration with other systems, such as Salesforce and Google Analytics.4. Flexible and customizable: Marketo Engage allows for easy customization of all marketing programs and campaigns, enabling users to tailor their activities to their specific needs.5. Comprehensive reporting: Marketo Engage provides comprehensive, real-time reporting on all activities, enabling users to track and measure their results.

    Inconvénients

    One of the cons of Marketo Engage software is that its user interface is not always intuitive. It can be difficult to navigate or find the features or settings you’re looking for. Additionally, the integration with existing business processes can be tricky and may require additional time and resources to ensure a successful integration. Additionally, the software can be quite expensive, which might be cost-prohibitive for some businesses. Finally, some features are missing from the software that could be useful, such as an AI-powered analytics engine or a more comprehensive CRM system.

    Afficher 5 avis sur 660 Lire tous les avis

    Marketo Engage - FAQ

    Voici quelques-unes des questions fréquentes sur Marketo Engage.

    Types de licences disponibles pour Marketo Engage :

    • À partir de : 0,00 $US
    • Version d’essai gratuite : Non disponible

    * Spark : 800€ / mois * Standard : 1795€ / mois * Select : 3195€ / mois * Entreprise : sur devis

    Utilisateurs habituels du logiciel Marketo Engage :

    51–200, 201–500, 501–1 000, 1 001–5 000

    Langues dans lesquelles Marketo Engage est disponible :

    allemand, anglais, français, japonais

    Appareils pris en charge par Marketo Engage :

    Android (mobile), iPhone (mobile), iPad (mobile)

    Applications s'intégrant à Marketo Engage :

    123FormBuilder, AdRoll, Allocadia, Azuqua, Bedrock Data, Bizible, Bluenose, Boomtrain, Box, Brainshark, BriteVerify, Built.io Flow, Bynder, Calendly, Call Loop, CallRail, Captora, Ceros, Cirrus Insight, Close, Conference Call, Contentful, Curata, Cvent Event Management, DataHero, Datameer, Datanyze, Direct Mail Manager, DiscoverOrg, Drift, Easypromos, Ektron, Eventbrite, EverString, FeedOtter, Folloze, FullContact, Gainsight CS, GetSiteControl, Gmail, GoTo Webinar, Highrise, Highspot, INXPO, Infer, Influitive, Infor OS, InsideView, InsightSquared, Insightly, Instapage, Jifflenow, Jitterbit, Justuno, Kapost, Kissmetrics, Klipfolio, KnowledgeTree, Lattice Engines, LeadGnome, Leadspace, Localytics, Mad Mobile Restaurant POS, Microsoft Excel, Mintent, Mintigo, Mixpanel, Movable Ink, NetSuite, Neustar UltraDNS, New Relic, ON24, Oktopost, Omniconvert, Onstream Webinars, Operations Hub, Optimizely, OptinMonster, Oracle CRM On Demand, Outgrow, Parseur, PathFactory, Picreel, Pipedrive, Pipeliner CRM, Poptin, Precision Events, Privy, Qualtrics CoreXM, QuickTapSurvey, Quotient, Radius, Rocket Fuel, SAP Customer Experience, SalesBox, SalesPredict, Salesforce Sales Cloud, Scoop.it, Segment, Sigstr, Skilljar Customer Education, Skyword, Slack, SlideShare, Smartling, Smartsheet, SnapApp, Sprinklr, Stova, Stripe, SugarCRM, SurveyMonkey, Tealium Customer Data Hub, Totango, Tray.io, Trello, Twilio, Typeform, Uberflip, Unbounce, UserVoice, Usermind, Veelo, Velocify, VidCaster, Vidyard, Virto Commerce, VisitorTrack, Webdam, Webex, Wistia, Wunderkind, Yesware, Zapier, Zendesk Sell, Zoho CRM, atEvent, uStudio

    Ressources d'aide disponibles pour Marketo Engage :

    Service client/e-mail, FAQ/forums, Base de connaissances, Support téléphonique, Support 24/7 (réponse directe), Chat

    Catégories connexes

    Consultez toutes les catégories de logiciels trouvées pour Marketo Engage.