CRM For Small and Medium Businesses
4.4/5 (102 avis)Workbooks provides sales people, sales leaders and marketers with the tools they need to create leads, manage the sales pipeline, close deals and ensure their teams are productive.
Lead Management:
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Online Lead Capture
Using Workbooks’ Web-to-lead functionality you can capture leads directly from your own website, into Workbooks.
Create different forms to capture different types of leads
Automatically assign leads to queues and notify people
Capture the source and campaign of the lead and any other information you need to track
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Web-to-Lead
Distribute Leads
Efficiently distribute leads to your sales team through Workbooks’ ‘Assigned To’ functionality, helping you to manage your lead flow process more effectively.
Assign leads to the correct person and schedule follow up activities for your colleagues to ensure your leads are being actioned. You can even create reports to show which leads haven’t been progressed promptly to ensure sales opportunities aren’t lost.
Integrate with Google Adwords
Workbooks integrates with Google Adwords enabling you to track which of your online campaigns are the most effective.
Track ‘Organic’ and ‘Pay per click’ leads
Identify which keywords generate the most leads
Monitor which Google Adwords campaigns and ad-groups are most effective
Organisations & People Management
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With Workbooks you can see all the Activities, Emails, Cases, Opportunities and transactions you have ever had with a customer, giving you full visibility of all the people and organisations you deal with, at a glance. This 360⁰ view of your contacts can significantly help you to shape your future customer interactions appropriately, notably contributing towards improving your customer service.
Workbooks also has the functionality that enables you to;
Track relationships between People and Organisations
Segment your customer data based on criteria, such as account manager, or location or sales team.
Increase your Productivity
Assign activities to your colleagues to quickly and clearly get the message across.
Use standard Email Templates across your business to reduce the amount of time spent on writing repetitive emails.
Full integration with Outlook means you can send and receive emails all from within Workbooks, without the need to keep switching applications.
Integrated Customer Support
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Case Management
Workbooks Case Management system allows you to integrate your support teams with the rest of the business. Using Case Management support teams can log trouble tickets, assign cases to users and Queues, set priorities and track the progress of the case.
Case Management includes the following features:
Automatic creation of case references
Case priorities
Assign cases to users or Queues
Store Notes and Attachments against the Case Record
Set Activities and Reminders to ensure following actions are not missed
Custom Fields to allow you to track additional information
Avantages
Support: Workbooks have a very strong and capable support team which really helps outweigh any of the slightly frustrating areas of the CRM. They are very quick to respond via email and very few problems taking longer than a single phone call to resolve.
Capability / Flexibility: The system is extremely flexible. It allows a huge amount of different areas of the business to be logged, controlled and reported on. Some CRM systems can deal with lead tracking and customer tracking, but Workbooks very easily deals with this as well as all financial areas of the business sales orders, invoicing, purchasing and more.
`Single Platform: linked to its flexibility, Workbooks, with the introduction of the Web Insights and Email Marketing platforms is able to deal with a contact end to end, from warming a lead up, to delivering a product once they have become a customer and then their journey via support and account management.
Reporting: The reporting engine is so powerful that you can create virtually anything you can think of. I have only found one thing when creating reports that I wasn't able to do, even then it was a nice to have.
Once you understand how the platform works, it becomes an invaluable tool.
Inconvénients
Capability / Flexibility: Although this is in the pros, it is not without its frustrations. The flexibility of the platform, in particular 'how' you make it fit what you need, also makes it difficult to understand. It is not immediately intuitive to customize and if you add modules after using it for some time, (like the advanced security) it can be extremely painful.
Some areas of the platform seem overly convoluted and often either need the help of their support team (who are excellent) or sometimes a consultant which comes at extra cost.
Reporting: Again, as the reporting engine is so powerful it creates its own downside due to being unintuitive and even with some understanding difficult to understand. You cannot simply open a new blank report and create even simple reporting without having some idea of the logic behind how it works. A number of other CRM's allow you create 'general' reports far easier due to a more simple interface but they lack the power.
I think there are areas where the platform could be easier to use and therefore create some frustrations but if you are aware that you need to have training and understanding in how the platform works first, you will have a versatile and powerful tool for your business.
Avantages
The configuration is simple and straightforward and yet at the same time is really powerful as you can easily add report cells, meaning that it gives a much broader view of the client.
I like the mapping module and again you can customer this to show the information that you need as a business.
Integration with Web Insights and Gatormail plus the workflow means that you have a platform that offer marketing automation.
Easy to set up new users but also very secure, if you use the the security features.
The service offered by the support team is second to none - always patient, exceptionally knowledgeable and always solution oriented.
I could not do my job without Workbooks
Inconvénients
Need to make sure that you do not use Internet explorer, especially with the gator mail add-on as it is then very slow but runs brilliantly on other browsers.
The knowledge base is good but if would be helpful to have printable pdfs of the pages so that you can use them as manual when printed out
With the Workbooks system we are able to capture the sales to order process and actively record this live data.Workbooks have a great support team who are always on hand to help and support our business when changes are required. This could be from a small field change through to a complete new pdf document.
Avantages
Workbooks allows our company to capture data and record the sales progress of our enquires through to order. It also allows us to create marketing campaigns and be able to understand the response rate of our campaigns. The reporting aspect of the workbooks is also very powerful and they run as live data which enable us as a business to monitor growth and orders as and when the data is created in workbooks. As a cloud based system this system allows are external users to have access to the workbooks system no matter there location.
Inconvénients
I would like more ability to be able to change layouts of PDF's so I can make changes as and when the business needs it.
I have always loved working with Workbooks. All of their staff have never failed to be as helpful as they can be, and they are very quick to support us with any issues or queries that we may have. Their CRM package is very different to the kind of platform that a company like TDS would require but they have always helped us customize our databases so that we are able to support our products as best we can.
Support team, in particular, stand out as a team that provides star service whenever we need help, and I cannot praise them enough.
Avantages
Workbooks is easy to use and intuitive. We have customised our databases heavily to support our products and this has only made Workbooks better for us as a company. It is largely a self-service platform and means that we have a lot more control of our data than we had with our previous provider.
Inconvénients
I would like more information when I receive errors when creating reports, or a bit more content on the Knowledge Base about this so that I do not need to refer my queries to Support as often.
We were working across 6 databases (a separate one for each of our brands) and had no visibility of crossover. Workbooks has given us this capability as well as the business intelligence that connects an individual to their activity with our products. This means segmenting and targeting our marketing becomes easier and more effective.
Avantages
The flexibility of Workbooks allows us to edit and format the system exactly as we want it
The system is easy to navigate and has helped us introduce a more standardised way of working across the business.
Integrating into GatorMail means that Workbooks becomes more powerful. We now have a true single customer view that includes all marketing contact as well as website activity of our members. From this information, we are able to automate marketing campaigns triggered by this intelligence.
Inconvénients
The importing tool is good and fairly intuitive for simple tasks but there is a lot of data work that needs to be done beforehand.
Importing orders can be awkward and it takes a fair bit of trial and error to get the mapping of existing data to fit into the system correctly.
Reporting takes a bit of time to master but once you've done this, it becomes a key part of the systems everyday usage.
30-day free trial, no credit card required.
Free Edition - FREE
CRM: $30 per user, per month
CRM Pro: $50 per user, per month
Business: $70 per user, per month
Business Pro: $86 per user, per month
1. Workbooks has a rich user interface, with a 'Windows-like' feel to the system, making the system extremely easy-to-use and user adoption very quick.
2. Our 'joined up' business processes model, enables you to have full visibility from prospect to cash, helping you to streamline and automate many of your processes.
3. With the ability to assign invoices to marketing campaigns, Workbooks enables you to accurately calculate ROI, based on real costs, rather than just estimates.
3. Workbooks is a UK provider for UK SME businesses. This means all our support and engineering are local, enabling us to respond to our customers immediately.
4. Cost effective - As Workbooks is an online service, there is no large capital commitment for hardware and software and you only pay for the users you need.
Voici quelques-unes des questions fréquentes sur Workbooks CRM.
Types de licences disponibles pour Workbooks CRM :
À partir de: 30,00 $US/mois
Type de licence: Gratuit, Abonnement
version d'essai gratuite: Disponible
30-day free trial, no credit card required.
Free Edition - FREE
CRM: $30 per user, per month
CRM Pro: $50 per user, per month
Business: $70 per user, per month
Business Pro: $86 per user, per month
Fonctionnalités du logiciel Workbooks CRM :
Utilisateurs habituels du logiciel Workbooks CRM :
Entreprises de taille moyenne, Non Profit, Administration publique, PME
Langues dans lesquelles Workbooks CRM est disponible :
anglais, français, allemand, espagnol
Types de licences disponibles pour Workbooks CRM:
Gratuit, Abonnement
Appareils pris en charge par Workbooks CRM :
iPhone, iPad
Applications s'intégrant à Workbooks CRM :
Basecamp, Campaign Monitor, Constant Contact, HubSpot CRM, HubSpot Marketing, MIE Trak Pro, Mailchimp, PieSync, Robly, SharpSpring
Ressources d'aide disponibles pour Workbooks CRM :
Forum, Base de connaissances, Support en ligne, Support téléphonique, Tutoriels vidéo
The ability to move towards a single, powerful platform which streamlined business processes from marketing to sales and order processing and gave each area of the business full and powerful reporting.