Benchmark Email est une plateforme d'e-mail marketing en ligne conçue pour aider les entreprises de toutes tailles à créer, gérer et envoyer des e-mails marketing avec la conception d'e-mails, des outils d'automatisation, etc. Benchmark est une entreprise d'e-mail marketing basée sur des autorisations qui met la livrabilité et la réputation des utilisateurs à l'avant-plan.
Fournisseur de services d'e-mails qui s'engage à fournir aux utilisateurs les méthodes et les tendances marketing les plus récentes, Benchmark fournit des fonctionnalités innovantes aux petites et aux grandes entreprises. Benchmark a pour objectif de rationaliser le processus d'e-mail marketing et de susciter l'interaction directe et souhaitée des utilisateurs, en s'intégrant dans tous les principaux canaux de médias sociaux.
Les outils d'automatisation pro de Benchmark Email permettent aux utilisateurs de gérer les e-mails de bienvenue, les paniers abandonnés et les e-mails de suivi en suivant l'activité de l'utilisateur. Un éditeur d'e-mail par glisser-déposer permet aux utilisateurs de créer des e-mails rapidement et facilement. Les modèles d'e-mail servent à améliorer la productivité des utilisateurs. Benchmark prend en charge les e-mails réactifs, permettant aux utilisateurs de les lire facilement sur un ordinateur de bureau, un ordinateur portable, une tablette ou un smartphone. Benchmark comprend également un éditeur de code qui permet aux utilisateurs de créer leurs propres e-mails à partir de zéro.
Pour aider à promouvoir l'engagement des utilisateurs, Benchmark prend en charge les constructeurs de listes, les enquêtes et les sondages. Les fonctions de test A/B, de vérification de la boîte de réception et reporting aident les utilisateurs à obtenir des informations utiles sur les performances des e-mails. Les rapports permettent aux utilisateurs de suivre en temps réel les e-mails ouverts, les liens sur lesquels on a cliqué et l'activité des clients. Les intégrations multiples servent à améliorer le flux de travail de l'utilisateur.
I have used other email marketing programs. I chose Benchmark because I wanted an inexpensive option for a project for a client. I would say Benchmark is easy to use and easy to learn especially if you have ever used an email marketing program before. But like all software programs, it has its quirks and you learn to get around them.
But Benchmark's tutorials, FAQs and feature lists may not supply you with all the information you need. For instance, there are two email automation programs that each offer only one or two automated steps after the trigger. Nowhere in the documentation did it clearly state that only the Automation Pro, that is still in Beta, offers a customer's journey that you can use to send out more than two emails in a sequence.
On the other hand, don't pay for more than you need. If you blast out emails to a list of established customers with only quarterly sales discounts, or discounts for birthdays and holidays, Benchmark is enough. And Benchmark is inexpensive. But if you want to onboard various segments of your customers, educating them and eliciting their engagement, this is not the email marketing program for you.
There are two locations for live support, one is offshore and the other is domestic. The offshore folks are nice people but they mainly operate by rote. The domestic support gets it right, but I am still waiting to find out if a personalized greeting can be added to the Automation Beta. In my opinion, a personalized greeting should be a standard feature in a customer's journey. I don't know if it is or not and none of their stated info tells you.
Benchmark is easy to use. Easy to set up. Good for very simple customer outreach, i.e a storefront that collects emails and wants to alert customers to sales.
Very limited feature set. Not standard at this point.
We appreciate you using Benchmark Email and taking the time to provide some feedback. Thank you for your kind words in regards to our ease of use as well.
We do, however, want to address some of your points in regards to our FAQs and tutorials as well as Automation Pro. Admittedly, our FAQs and tutorials are an area we¿d like to put more focus on. That¿s why we¿ve recently established a training department to help keep those areas better up-to-date and helpful to marketers. Our tools are constantly evolving and the support resources we provide must as well. We¿re confident this new department will succeed in this regard, as well as with keeping all support offices across the globe on the same page.
Your feedback in regards to Automation Pro is an integral part of the beta process. We expect new features to continue to be added to the automation platform throughout the beta period and after.
Again, thanks for the kind words and feedback.
Very good! Customer support responded quickly to my inquiries. For emailing your customer base easily and on a regular basis - this is good value for the money.
I loved the ability to design newsletters and email them directly to my subscribers. They have many different templates for you to choose from. The ease of use made my actual "writing time" for a newsletter minimal.
I used Benchmark when I first started in online business. It was very easy to use and the price was in my comfort zone. I then tried to set up a couple of "funnels" and could not do so (this was a couple of years ago - so time may have changed). I contacted Customer Support and was informed that the system I was trying to put in place was not available through Benchmark, that they were only for emailing directly. Unfortunately, I had to close my account and move on to a competitor that did allow me to build out my funnels for online marketing.
I tried Benchmark Email for a couple of months and while I found it fairly easy to use, I was disappointed in the low amount of "views" my emails got when I checked on the status. I understand that since I do not have my own domain named email, that free email services such as "Gmail" often end up in spam filters. However, I have used another email marketing service and got more opened emails through them, so I fear the stigma is more on Benchmark than the fact that I use a free email provider. Otherwise, I can't explain why the other service I have used worked better. For this reason, I have stopped using Benchmark, after a couple of months, and went back to my previous provider. It's no offense to the service, but if it's not working for me, as a marketing tool, why should I continue to use it?
The emails look very professional and the software is easy to use.
I was not getting enough feedback compared to another marketing tool I have used, so I decided to stop using Benchmark.
Thank you for this feedback, it really means a lot to us.
Based on your feedback, I understand your decision to use an alternative service.
Email delivery is essential to our service. We know we had issues with this in the past and we are working hard to provide our clients with the best email delivery possible. We are improving our vetting systems to avoid "spammer" like clients that could affect our sending reputation and we are improving our back end technology as well.
We are also working on more education to help our users understand best email marketing practices.
Again, Thank You for this feedback and we hope the next time you try us, your experience is much better.
- Daniel Miller
benchmark provides a great WYSIWYG editor - much better than most and all of the preset templates are fully responsive. Navigation is simple, the layout is clean, and the reporting functionality is great. seamless automation mapping makes setting up automated campaigns a breeze. GREAT customer service is also a bonus.
Like most email marketing suites, it can get pricey as subscribership grows a there are lower cost alternatives available but they lack the functionality that benchmark offers. image storage is limited to 10mb without upgrading to unlimited for an additional five a month. Deliverability is ok but could be further improved but is getting better.
Thanks for the review Mathew. We have worked countless hours to get the editor where it's at. It makes our day to read a comment like this :). At this time, email delivery is our top priority and we look forward to continuously improve our sending methods for best delivery to the inbox. Thank you for choosing Benchmark and for taking the time to write this review.
That is free to PTA's! I like the fairly ease of use - -but wish there was a little more flexibility in the design features. And the blocks can sometimes make it tricky and tedious to edit.
The login -it never saves my password. And - sometimes it asks for the email address to login and other times it asks for username. This is confusing. I have had a lot of trouble with this. I also don't like that your account is closed down if you have too many bounces - - on the first time sending something out. It shouldn't do this unless it is a multiple case scenario. Schools search for alumni - this is the case. They give an email address to Harris Publishing that does our directory and we assume it is "good" but then it comes back. And - major corporations do not like Benchmark emails -and bounce them.
We are happy to see you use our PTA Email Marketing plan. We made this plan to help improve the communication to parents. In regards to editing the templates and your login issues, I would like to try to setup a support call to review this. Please contact us at your earliest convenience to schedule a 30 min call with your account manager or a support representative.
All the best!
- Daniel Miller
Voici quelques-unes des questions fréquentes sur Benchmark Email.
Types de licences disponibles pour Benchmark Email :
À partir de: $14/mois
Type de licence: Gratuit, Abonnement
version d'essai gratuite: Disponible
Nous n'avons pas d'informations sur les fonctionnalités de Benchmark Email.
Utilisateurs habituels du logiciel Benchmark Email :
Auto-entrepreneurs, Grandes entreprises, Entreprises de taille moyenne, Non Profit, Administration publique, PME
Langues dans lesquelles Benchmark Email est disponible :
chinois (simplifié), chinois (traditionnel), anglais, français, allemand, italien, japonais, portugais, espagnol, taïwanais
Types de licences disponibles pour Benchmark Email:
Nous n'avons pas d'informations sur les appareils pris en charge par Benchmark Email.
Applications s'intégrant à Benchmark Email :
Clearlogin, Digioh, Justuno, LiveChat, PieSync, Privy, Slemma, Teamleader, Wishpond, Zendesk
Ressources d'aide disponibles pour Benchmark Email :
FAQ, Forum, Base de connaissances, Support en ligne, Support téléphonique, Tutoriels vidéo