Skyword

Skyword

Content Marketing Software & Services

4.5/5 (10 avis)

Skyword - Présentation

Skyword moves marketing leaders and those who create content for them forward. By embracing a sustainable, scalable approach to original storytelling, Skyword liberates brands from ineffective marketing practices and inspires them to create deeper connections with their audiences, combining world-class content marketing technology, professional services, and a network of 4,600 professional freelance writers, videographers, photographers, and other creatives.

The Skyword Platform makes it easy to produce, optimize, and promote content at any scale to create meaningful, lasting relationships. The platform serves as the technical infrastructure for the content marketing process, providing a space for ideation, editorial and review, publishing, amplification, and measurement. Its robust marketing calendar, integration with Google Analytics, pitching and RFP capabilities, and customizable workflows allow marketers to create a sustainable process for brand storytelling, and reach new audiences through valuable content. The platform is available in 14 languages, 23 dialects, and 20 currencies.

Skyword creates and manages digital content hubs for IBM, ADP, Overstock.com, MasterCard, and many more enterprise brands. Skyword works with its clients to evolve their marketing practices from interruptive advertising to create experiences that their audiences will love.

Prix

À partir de
N/A
Types de licence
version d'essai gratuite
Abonnement
Rapport qualité-prix

Appareils

Type d'entreprise

S
M
L

Disponible dans les pays suivants

Brésil, Canada, Chine, Allemagne, Japon et 4 autres, Amérique latine, Mexique, Royaume-Uni, États-Unis

Langues

chinois (traditionnel), néerlandais, anglais, français, allemand et 9 autres, italien, japonais, coréen, portugais, russe, espagnol, suédois, turc, ukrainien

Skyword - Avis

Note globale
4.5/5
100% d'avis positifs
5
Excellent
5
Très bien
0
Moyen
0
Médiocre
0
Horrible
Rose D.
Traduire avec Google Translate

A powerful and flexible content marketing platform

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 19/04/2017
Provenance de l'avis : Capterra

Skyword is a very dynamic and powerful content marketing platform with excellent customizable tools that can be applied to any content marketing program. The team of editors that works there is top notch, and they can help shape a unique voice and message that is tailored to each brand. Tech support and customer service are also excellent. You always get a prompt, thorough response to your questions as they come up. Skyword seems to be continually developing and refining its product in response to customer feedback as well, so it's very likely that the platform will continue to improve in the future.

Avantages

Its flexibility -- there are so many different features and settings you can customize within the portal to suit the needs of your content marketing program.

Inconvénients

On rare occasions, you may encounter a slight delay in response time or minor glitches when attempting to access the image library.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

10.0/10
Lee P.
Traduire avec Google Translate

Skyword review

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 27/03/2017
Provenance de l'avis : Capterra

Skyword is my client, offering access to many businesses/clients. I value the relationship. I am a veteran contributor to Skyword clients and appreciate the helpfulness offered by Skyword employees.

Avantages

Allows me to write articles and provides user-friendly functionality.

Inconvénients

Spellcheck is erratic and often incorrect. Doesn't provide enough opportunities to acquire new clients.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

9.0/10
Angela T.
Traduire avec Google Translate

Writing for Skyword

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 24/04/2017
Provenance de l'avis : Capterra

I've been working on contract with Skyword since 2011. This marketing agency offers incredible opportunities for businesses and brands to connect with talented creatives and scale quality content production. The user interface and customer service are both top notch for this indutry.

Avantages

It's updated often and easy to use.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

10.0/10
Aviv C.
Traduire avec Google Translate

Great people who will help you leverage their platform to produce amazing content marketing

Logiciel utilisé toutes les semaines pendant plus de deux ans
Publié le 15/06/2017
Provenance de l'avis : Capterra

The ability to write high quality articles that are SEO optimized.
Also, the option to easily onboard freelancers that can write content

Avantages

SEO focused
Publishing Calendar
Approval Process
Blogging platform for writers
Amazing people behind the product that help create a great customer experience

Inconvénients

Can't override SEO rules when needed
Too many functions that can be confusing - Keep it simple
Platform shows only content stats and not for the entire website

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

9.0/10
Fiona B.
Traduire avec Google Translate

Intuitive but a bit too prescriptive

Logiciel utilisé toutes les semaines pendant 6 à 12 mois
Publié le 27/03/2017
Provenance de l'avis : Capterra

The platform is very easy to navigate and is very intuitive eg when inserting hyperlinks or images, for example. However, there are a couple of limitations regarding SEO. The requirement for multiple use of key words - in the headline, within the first 100 words or so and within the body copy - sometimes means the copy does not flow as well as it could. Equally, ensuring the key words are upfront in the headlines does not necessarily generate the best headline from a grammatical point of view. When required edits have been made, which have pushed the word count over 700 words, the system does not let you submit or rather resubmit the copy. The need for a strict 700 word count is a little prescriptive too - perhaps there could be a little leeway on this ie + or - 2% of the overall words.

Avantages

Easy to use and intuitive.

Inconvénients

Issues surrounding SEO - is a bit too prescriptive at times.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

7.0/10

Skyword - Prix

À partir de
N/A
Types de licence
version d'essai gratuite
Abonnement
Rapport qualité-prix

Contact Skyword for pricing information.

Skyword - Fonctionnalités

  • API
  • Analyse de campagne
  • Analytique de l'engagement
  • Gestion de contenu
  • Gestion des campagnes
  • Intégration de tiers
  • Intégration des médias sociaux
  • Marketing multicanal
  • Marketing sur les réseaux sociaux
  • Marquage
  • Tableau de bord d'activités

  • Analyse en temps réel
  • Données en temps réel
  • Importation et exportation de données
  • Interface glisser-déposer
  • Modèles personnalisables
  • Monitoring
  • Rapports et statistiques
  • Stratégie de marque personnalisable
  • Tests A/B

Plus d'informations sur Skyword

Skyword - Principales fonctionnalités

  • Complete visibility into editorial process
  • Content amplification
  • Content marketing calendar
  • Content strategy planning with Skyword editorial calender
  • Create and optimize your content
  • Digital asset manager (DAM)
  • Easy writer payments in multiple currencies
  • Edit and review your content
  • Extensive tracking and analytics capabilities
  • Flexible editorial and review workflow
  • Gain visibility for budgeting and forecasting
  • Ideation
  • Increase search rankings
  • Influencer management
  • Insight into high-performing keywords
  • Integration with Google Analytics
  • Integration with Marketing Automation
  • Measure and analyze the performance of your content
  • Original content creation
  • Performance Snapshot reporting (mobile-friendly)
  • Plan for upcoming events and programs
  • Promote your content socially
  • Real-time assignment of keywords
  • Recruit and manage your writers
  • Research your keywords
  • Schedule assignments and publishing
  • Skyword Personalized Content Recommendations (site & email)
  • Streamline content to different channels
  • Streamlined writer management
  • Strict adherence to SEO and editorial guidelines

Avantages

- Access to experienced, vetted writers, photographers, videographers, and influencers with the expertise you need

- Quality content created to your content standards

-Ensure consistent brand standards and tone for social media amplification and Facebook publishing

-See how many social posts have been scheduled and delivered for your content and which posts have the highest engagement

-Extensive tracking and analytics capabilities including article marketing and writer performance, social media metrics, and keyword search engine rankings

Skyword - FAQ

Voici quelques-unes des questions fréquentes sur Skyword.

Q. Quels sont les types de licence disponibles pour Skyword ?

Types de licences disponibles pour Skyword :

Type de licence: Abonnement

version d'essai gratuite: Non disponible

Contact Skyword for pricing information.

Q. Quelles sont les principales fonctionnalités du logiciel Skyword ?

Fonctionnalités du logiciel Skyword :

  • Complete visibility into editorial process
  • Content amplification
  • Content marketing calendar
  • Content strategy planning with Skyword editorial calender
  • Create and optimize your content
  • Digital asset manager (DAM)
  • Easy writer payments in multiple currencies
  • Edit and review your content
  • Extensive tracking and analytics capabilities
  • Flexible editorial and review workflow
  • Gain visibility for budgeting and forecasting
  • Ideation
  • Increase search rankings
  • Influencer management
  • Insight into high-performing keywords
  • Integration with Google Analytics
  • Integration with Marketing Automation
  • Measure and analyze the performance of your content
  • Original content creation
  • Performance Snapshot reporting (mobile-friendly)
  • Plan for upcoming events and programs
  • Promote your content socially
  • Real-time assignment of keywords
  • Recruit and manage your writers
  • Research your keywords
  • Schedule assignments and publishing
  • Skyword Personalized Content Recommendations (site & email)
  • Streamline content to different channels
  • Streamlined writer management
  • Strict adherence to SEO and editorial guidelines

Q. Qui utilise Skyword ?

Utilisateurs habituels du logiciel Skyword :

Grandes entreprises, Entreprises de taille moyenne

Q. Dans quelles langues Skyword est-il disponible ?

Langues dans lesquelles Skyword est disponible :

chinois (traditionnel), néerlandais, anglais, français, allemand, italien, japonais, coréen, portugais, russe, espagnol, suédois, turc, ukrainien

Q. Quels sont les types de licence disponibles pour Skyword ?

Types de licences disponibles pour Skyword:

Abonnement

Q. Skyword prend-il en charge les appareils mobiles ?

Nous n'avons pas d'informations sur les appareils pris en charge par Skyword.

Q. Avec quelles applications Skyword peut-il s'intégrer ?

Applications s'intégrant à Skyword :

Domo, Drupal, Facebook, Google Analytics, Kaltura, Marketo, Marketo, Oracle Eloqua, Twitter, Wordpress

Q. Quelles sont les ressources d'aide disponibles pour Skyword ?

Ressources d'aide disponibles pour Skyword :

FAQ, Base de connaissances, Support en ligne, Support téléphonique, Tutoriels vidéo