SEMrush - Présentation
Description du logiciel SEMrush
SEMrush est créé par des professionnels du SEO/SEM pour les professionnels du SEO/SEM. Ces experts disposent des connaissances, de l'expertise et des données nécessaires pour vous aider à faire passer vos projets au niveau supérieur. Ils recueillent des quantités massives de données SERP correspondant à plus de 106 millions de mots-clés et 71 millions de domaines, notamment : copies et positions des annonces AdWords, positions organiques des domaines et des URL de destination, volumes de recherche, CPC, concurrence, nombre de résultats, etc. Il fournit également des données précises et personnalisées dans des délais rapides pour vos projets spéciaux.
Les professionnels du marketing, dans le pays et autour du monde utilisent SEMrush dans le cadre de leur activité quotidienne. Qu'il s'agisse de rechercher comment est faite la publicité des produits ou de trouver la meilleure formulation d'un texte publicitaire, SEMrush est le compagnon idéal d'un service marketing bien géré. Les tendances en matière de recherche, la concurrence et les sommes dépensées par vos concurrents font partie des données caractéristiques permettant d'éliminer les suppositions dans tout projet marketing. SEMrush est là, c'est votre ressource de confiance.
SEMrush - Présentation
Prix
Types de licence
SEMrush - Fonctionnalités
Captures d'écran
SEMrush - Avis
SEMrush - Avis
Truly an all-in-one digital marketing platform
We use SEMRush to for SEO research, competitive analysis, content marketing, and some for PPC as well. The insights are incredible, and it has changed the game for our own marketing as well as our clients'. It's all-around a great tool.
Invaluable marketing data all bundled into one uber-powerful tool
We can manage all of our clients from a central dashboard, receive reports when we want them and rarely ever need to step outside SEMrush to get actionable insights on SEO. Though you could argue one shouldn't put all the eggs in one basket with an SEO tool (and in certain cases you really can't), the alternative is to invest in other tools too, which begins to get ridiculously expensive and wasteful. However, a decent SEO expert will know where to go to provide a broader scope of analysis, and this CAN be achieved for free in many cases.
Ultimately, SEMrush is the Swiss Army Knife of SEO tools; it does almost everything you could need, and they provide plenty of training through their Academy to get you used to it all. Time and patience with SEMrush now will save far more time in the future, and the subscription will certainly pay for itself many times over.
In fact, insights and actions we've been able to take using the data on SEMrush has led to us gaining more clients over the years, simply because an exisiting client has referred us on based on out success with them.
Learn the tools, and you won't be disappointed!
An Absolute Must for Any Marketing Team
Overall, SEMrush is our go-to solution for SEO, content development, keyword research and more. Whenever something new comes along, we stick with SEMrush. It's simply the best there is.
An okay tool for quick SEO insights and report generation
Ability to keep a close eye on our SEO performance by tracking large numbers of keywords on a daily basis. The ability to create custom and data-filled PDF reports were also highly useful for internal meetings.
SEO auditing for quick glances at potential new issues and alerts of competitor changes.
A must have for digital marketers
It is a great product that really helps you become proficient at SEO. If there is one thing your small business needs to have it is SEMrush. There are trainings and learning modules are helpful alongside though provoking webinars to make sure you stay up to date with trends. Learning the ui takes time as is not the most intuitive; however, most things you need are there.
Comparatif avec les logiciels similaires : note globale
Comparer avec les alternatives
Truly an all-in-one digital marketing platform
Avantages
A ton, but my favorite is probably the content marketing toolset. SEMRush provides topic research, keyword research, a writing assistant, and much more. The suite of SEO tools is incredible as well: site audits, keyword research, gap analyses, backlink analytics, and keyword tracking. You are able to set up projects, receive notifications, report to clients, and more. I love SEMRush.
Inconvénients
The only thing I don't love about SEMRush are their traffic predictions. As a smaller business, I find they're often very misleading and inaccurate. I imagine they're more accurate for larger sites. You also don't get API Access on the Guru plan – only business. I understand why, but I'd love to have access to API credits regardless my plan.
Invaluable marketing data all bundled into one uber-powerful tool
We can manage all of our clients from a central dashboard, receive reports when we want them and rarely ever need to step outside SEMrush to get actionable insights on SEO. Though you could argue one shouldn't put all the eggs in one basket with an SEO tool (and in certain cases you really can't), the alternative is to invest in other tools too, which begins to get ridiculously expensive and wasteful. However, a decent SEO expert will know where to go to provide a broader scope of analysis, and this CAN be achieved for free in many cases.
Ultimately, SEMrush is the Swiss Army Knife of SEO tools; it does almost everything you could need, and they provide plenty of training through their Academy to get you used to it all. Time and patience with SEMrush now will save far more time in the future, and the subscription will certainly pay for itself many times over.
In fact, insights and actions we've been able to take using the data on SEMrush has led to us gaining more clients over the years, simply because an exisiting client has referred us on based on out success with them.
Learn the tools, and you won't be disappointed!
Avantages
- The sheer amount of power at your fingertips - there are tools for every need, whether you're an SEO or a marketer - the level of data is incredible.
- Their Keyword Magic Tool for finding related keywords has saved us countless hours of head-scratching.
- Excellent citation management - honestly, being able to update SERPs on SEMrush, then have those changes syndicated to all the major listings online is a huge time and headache saver! It's extra per client, per month (only $20), but it's worth every penny - it costs the client more in our time to do it all manually!
- Their auditing tools are second-to-none, whether it's backlinks, on-page SEO or tech SEO - their insights go deep and their suggestions on how to fix issues are extremely well explained
- Competitor analytics go hand-in-hand with their backlink building tools, suggesting the best sites to obtain quality backlinks from based on what your competitors are getting - again, hours and hours saved!
Inconvénients
Only a couple, considering everything it does, but being picky:
- The price can mount up if you have a lot of clients and want to take advantage of all their tools (though the convenience should overcome most of this reservation)
- It takes some time to get used to - there's SO much on offer, that it can be a little overwhelming at first. It's easy to use, though because it's so powerful, finding everything can be tricky with so much going on sometimes
An Absolute Must for Any Marketing Team
Overall, SEMrush is our go-to solution for SEO, content development, keyword research and more. Whenever something new comes along, we stick with SEMrush. It's simply the best there is.
Avantages
SEMrush is amazing. It uncovers opportunities and helps you improve your rankings by offering A+ data.
Inconvénients
It can be a bit complicated for newbies. Especially for those who have never used any type of SEO software or data analytics application.
An okay tool for quick SEO insights and report generation
Ability to keep a close eye on our SEO performance by tracking large numbers of keywords on a daily basis. The ability to create custom and data-filled PDF reports were also highly useful for internal meetings.
SEO auditing for quick glances at potential new issues and alerts of competitor changes.
Avantages
SEMRush has now grown so that it has a feature for pretty much any aspect of digital marketing, whether that's SEO, social and PPC.
The keyword tracking is one of the best elements. Daily position check on a good quota of keywords across your projects is great for quick references/health checks.
The reporting element is by far SEMRush's best feature, especially if you're an agency or company that needs to produce branded reports. The reports are fully customisable and use a simple builder tool to quickly make professional and data-rich reports in minutes.
The SEO audit tool doesn't feel like it's been expanded and improved much in recent years, but it's still one of the best features of the product. It's a pretty comprehensive and descriptive audit that is great for those with no to moderate SEO experience in improving SEO performance.
Inconvénients
I feel they have become to bloated and lost their focus with the product features. They are trying too hard to be able to everything to some degree, rather than just focus on doing the SEO auditing and reporting as best as they can.
Originally SEMRush was loved by professionals because it was the go-to SEO audit tool, however I feel this is no longer the case. As they have tried too hard to add social, PPC and link metric tools into their product they have been left behind by competitors who can now provide more in-depth onsite audits.
Their position tracking is still as good as can be, although it would be good if they could track other search engines such as Bing.
A must have for digital marketers
It is a great product that really helps you become proficient at SEO. If there is one thing your small business needs to have it is SEMrush. There are trainings and learning modules are helpful alongside though provoking webinars to make sure you stay up to date with trends. Learning the ui takes time as is not the most intuitive; however, most things you need are there.
Avantages
The dashboard. All from one location I can see my projects performance across a multitude of aspects from social media, back links, position rankings and technical SEO just to name a few.
Inconvénients
Righ now I have an issue with my Facebook always disconnecting with their publishing tool within an hour. contacting support guides you to an email where I would much rather have instant chat or phone support.
Comparatif avec les logiciels similaires : recommandation utilisateur
Comparer avec les alternatives
SEMrush - Prix
SEMrush - Prix
Comparatif avec les logiciels similaires : rapport qualité-prix
Comparer avec les alternatives
SEMrush - Fonctionnalités
SEMrush - Fonctionnalités
Comparatif avec les logiciels similaires : note sur les fonctionnalités
Comparer avec les alternatives
Catégories
Catégories
Vidéos et tutoriels
Vidéos et tutoriels
SEMrush - FAQ
SEMrush - FAQ
Voici quelques-unes des questions fréquentes sur SEMrush.
Q. Quels sont les types de licence disponibles pour SEMrush ?
Types de licences disponibles pour SEMrush :
À partir de: 99,95 $US/mois
Type de licence: Gratuit, Abonnement
Essai gratuit: Disponible
Q. Quelles sont les principales fonctionnalités du logiciel SEMrush ?
Nous n'avons pas d'informations sur les fonctionnalités de SEMrush.
Q. Qui utilise SEMrush ?
Utilisateurs habituels du logiciel SEMrush :
Grandes entreprises, Entreprises de taille moyenne, PME
Q. Dans quelles langues SEMrush est-il disponible ?
Langues dans lesquelles SEMrush est disponible :
chinois (simplifié), anglais, français, allemand, italien, portugais, russe, espagnol
Q. Quels sont les types de licence disponibles pour SEMrush ?
Types de licences disponibles pour SEMrush:
Gratuit, Abonnement
Q. SEMrush prend-il en charge les appareils mobiles ?
Nous n'avons pas d'informations sur les appareils pris en charge par SEMrush.
Q. Avec quelles applications SEMrush peut-il s'intégrer ?
Applications s'intégrant à SEMrush :
Bitium, DashThis, Domo, HubSpot CRM, HubSpot Marketing, Klipfolio, Reportz, Skyword, Supermetrics, Winmo
Q. Quelles sont les ressources d'aide disponibles pour SEMrush ?
Ressources d'aide disponibles pour SEMrush :
FAQ, Base de connaissances, Support en ligne, Support téléphonique, Tutoriels vidéo
We use SEMRush to for SEO research, competitive analysis, content marketing, and some for PPC as well. The insights are incredible, and it has changed the game for our own marketing as well as our clients'. It's all-around a great tool.