SEMrush - Prix, fonctionnalités, avis et comparateur de logiciels

SEMrush

Online visibility management and content marketing SaaS platform

4.6/5 (237 avis)

SEMrush - Présentation

SEMrush is created by SEO/SEM professionals for SEO/SEM professionals. We have the knowledge, expertise, and data to help you take your projects to the next level. We collect massive amounts of SERP data for more than 106 million keywords and 71 million domains, including: AdWords ad copies and positions, organic positions for domains and landing URLs, search volumes, CPC, competition, number of results, and so much more. We also provide accurate, customized data with quick turn-around times for your special projects.

Marketing professionals around the country and around the world utilize SEMrush as a part of their daily routine. From researching how products are advertised to finding the best way to phrase advertising text - SEMrush is the perfect companion to a well-run marketing department. Search trends, competition, and dollars spent by your competition are among the hallmarks of taking the guesswork out of any marketing effort. SEMrush is here to be your trusted resource.

Prix

À partir de
$100/mois
Types de licence
version d'essai gratuite
Freemium
Abonnement
Rapport qualité-prix

Appareils

Type d'entreprise

S
M
L

Disponible dans les pays suivants

Asie, Australie, Brésil, Canada, Chine et 5 autres, Europe, Allemagne, Inde, Japon, Amérique latine

Langues

chinois (simplifié), anglais, français, allemand, italien et 3 autres, portugais, russe, espagnol

SEMrush - Avis

Note globale
4.6/5
97% d'avis positifs
156
Excellent
74
Très bien
5
Moyen
1
Médiocre
1
Horrible
Traduire avec Google Translate

I've used this in a few different positions working on a wide range of SEO campaigns.

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 30/05/2018
Provenance de l'avis : Capterra

It really is a great one-stop-shop for all your SEO and PPC tools which is fantastic. So if you're looking for an easy package to cover most all of your digital marketing needs then this is really about the best that you can do.

Avantages

This is about the best all-around SEO software that you can find. It does a good job at about everything and doesn't have a lot of weaknesses. The competitive analysis is really the best reason to buy the software, it's comprehensive and gives you a good look at potential competitors. There are always new features being added and tested which is fantastic and gives the software good value. Some features are better than others, but the audit and competitive analysis really are fantastic. I've used the software in various forms including Business, Guru and free. The free version gives you a taste, but the full experience is generally worth the money. Guru is worth the extra money over Pro as it gives you branded reports and the ability to manage quite a few more projects. Exports and reoccurring reports are very nice and simple to set up.

Overall, this is a great tool for SEO and PPC campaigns. If you need an all-in-one type software solution then I would recommend SEMrush as it's probably the most well-rounded tool you can find.

Inconvénients

If you're looking for rank tracking then I'd suggest looking elsewhere, it's a little wonky and not as easy to use as other rank tracking solutions. However, if you don't want to buy multiple pieces of software then the rank tracker will get the job done. The software is kind of a 'jack of all trades, master of none'; so you'll be able to get by with just this as your main piece of software, but if you want something a little more specialized then you should probably look elsewhere. You might end up not using a lot of the tools because there is so much to explore, but most of the tools that are there are pretty valuable. Other than that, some of the reports need some extra interpretation if you are going to present them to a client which isn't optimal but is understandable.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

8.0/10
Traduire avec Google Translate

An okay tool for quick SEO insights and report generation

Logiciel utilisé toutes les semaines pendant plus de deux ans
Publié le 21/07/2018
Provenance de l'avis : Capterra

Ability to keep a close eye on our SEO performance by tracking large numbers of keywords on a daily basis. The ability to create custom and data-filled PDF reports were also highly useful for internal meetings.

SEO auditing for quick glances at potential new issues and alerts of competitor changes.

Avantages

SEMRush has now grown so that it has a feature for pretty much any aspect of digital marketing, whether that's SEO, social and PPC.

The keyword tracking is one of the best elements. Daily position check on a good quota of keywords across your projects is great for quick references/health checks.

The reporting element is by far SEMRush's best feature, especially if you're an agency or company that needs to produce branded reports. The reports are fully customisable and use a simple builder tool to quickly make professional and data-rich reports in minutes.

The SEO audit tool doesn't feel like it's been expanded and improved much in recent years, but it's still one of the best features of the product. It's a pretty comprehensive and descriptive audit that is great for those with no to moderate SEO experience in improving SEO performance.

Inconvénients

I feel they have become to bloated and lost their focus with the product features. They are trying too hard to be able to everything to some degree, rather than just focus on doing the SEO auditing and reporting as best as they can.

Originally SEMRush was loved by professionals because it was the go-to SEO audit tool, however I feel this is no longer the case. As they have tried too hard to add social, PPC and link metric tools into their product they have been left behind by competitors who can now provide more in-depth onsite audits.

Their position tracking is still as good as can be, although it would be good if they could track other search engines such as Bing.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

6.0/10
Traduire avec Google Translate

I use SEMRush to monitor the SEO health of all my clients.

Logiciel utilisé tous les jours pendant 6 à 12 mois
Publié le 10/10/2017
Provenance de l'avis : Capterra

From this one application, I can monitor the overall SEO health of multiple clients in multiple locations. I can run insightful, professional-looking reports to give to clients. And I can quickly research both their past history and their next steps. When it comes to SEO, SEMRush is the only tool I need.

Avantages

My favorite thing about SEMRush is the keyword search tools. Even though keywords are everything when it comes to SEO anymore, they're still very important both for ranking and as an insight into a company's market share.

I was an early user of products like Market Samurai and the Google keyword tool back when they both actually told you something useful. This isn't exactly like the early days of SEO, but it's close. You can search keywords and actually return quality, actionable data that you can use in your AdWords campaigns, on-site SEO, and Social Media optimization.

Then once you've found the words you're looking for the Keyword Magic function allows you to drill down and discover long-tail and phrase match keywords. Whether you're looking for keywords to help you rank locally, nationally, or across the world, SEMRush is the best option for the money in my opinion.

Inconvénients

I really don't dislike anything about SEMRush. If I had to find a least-liked feature, it would be the steep learning curve. Unless you have a firm understanding of SEO concepts and strategies, it's easy to get lost in there.

That said, the reason why there's a big learning curve is because there are so many features packed into one application. Keyword searches are only the beginning. You can monitor your Social Media rankings, your backlinks, your online reputation, and so much more with SEMRush. There's a lot to learn, because there's a lot to use.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

8.0/10
Traduire avec Google Translate

SEMRush is one of the best SEO, SEM, and content marketing tools available, with tons of extras.

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 14/06/2018
Provenance de l'avis : Capterra

Avantages

The design is focused on what you need, and you don't get lost in SEO or SEM jargon. You can do a Site Audit, which gives you actionable information (and if you're a consultant, a huge benefit to give your clients). Keywords lists are delivered and organized in a way that again gives you actionable items, as is the PPC research. Content marketing is made simple,. with suggested ideas, questions, and all outlined in a way that you can feel smart taking these actions. Excellent support always, and the downloadable Excel spreadsheets help you share this info beyond SEMRush.

Inconvénients

The con is a basic con with all SEO/SEM tools in the age of Google. PPC data is rarely accurate in terms of what companies are spending, not the fault of SEMRush as much as the sources are unreliable (yes Google, talking about you), which makes what used to be an accurate measure more of a guess. Still you will get an understanding, but the PPC end must be looked at more from Adwords than trusting this tool, or any tool.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

9.0/10
Traduire avec Google Translate

Semrush is complete, but slightly inaccurate

Logiciel utilisé tous les jours pendant 1 à 5 mois
Publié le 08/09/2018
Provenance de l'avis : Capterra

Overall, I love Semrush. It's a wealth of information. Even if some of the information in the database is a little out of date, the sheer amount of data and ideas you can get from Semrush are worth it. You even get bonus things like social media tools.

The interface is good, but not amazing. So they could work on that. But I never had too difficult a time finding what I wanted.

Avantages

I love that it's a pretty comprehensive SEO and PPC research and auditing suite. There is simply a ton you can do in Semrush, even in the free version. The site audit is comprehensive, and you're given a lot of different things to look at.

One of my favorite things is the SEO Ideas module where it gives you specific things you can do on each page that will help you improve your organic traffic. While you can figure some of this out through the normal audit, having these extra ideas helps with getting the creative juices flowing. There is also a very large amount of competitive research, content idea generator and so much more. It's astounding what all is there!

I love that some emphasis is put on PPC in addition to SEO as the two often work hand in hand.

Inconvénients

Unfortunately, despite being a comprehensive tool, you do have to keep in mind that not all the data is completely up to date or accurate. Not that it's unusable, but I did find myself wondering why it was showing my PPC campaign's "current real-time" ad was actually an ad I haven't used for 6 months. In addition, I found that many of the links in the backlink audit were not accurate.

This doesn't mean the tool isn't worth the money. But take everything with a slight grain of salt and back up the data with another tool if you can.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation

Probabilité de recommander le produit

8.0/10

SEMrush - Prix

À partir de
$100/mois
Types de licence
version d'essai gratuite
Freemium
Abonnement
Rapport qualité-prix

Pro: $99.95/month or $999.40/year

Guru: $199.95/month or $1999.40/year

Business: $399.95/month or $3999.40/year

Enterprise: upon request

SEMrush - Fonctionnalités

  • API
  • Analyse de campagne
  • Analyse en temps réel
  • Analytique de l'engagement
  • Gestion de contenu
  • Gestion des campagnes
  • Importation et exportation de données
  • Intégration de tiers
  • Intégration des médias sociaux
  • Marquage
  • Modèles personnalisables
  • Monitoring
  • Rapports et statistiques
  • Stratégie de marque personnalisable

  • Données en temps réel
  • Interface glisser-déposer
  • Marketing multicanal
  • Marketing sur les réseaux sociaux
  • Tableau de bord d'activités
  • Tests A/B

Plus d'informations sur SEMrush

SEMrush - Principales fonctionnalités

  • AdSense
  • Advertising Research
  • Backlinks
  • Compare several sites together
  • Compare various SEO metrics
  • Comparison of domains by keywords
  • Crawl Audit Tool
  • Detailed and pin-point accurate ad data
  • Domain specific keyword ranking
  • Find good long-tail keywords
  • Keyword Research
  • Organic Research
  • Position tracking
  • Ranking
  • SEMrush line graph and pie chart
  • See where your competitors are ranking
  • See your competitors’ organic positions
  • Setailed and in-depth look at ad campaign data
  • Study your competitors’ Ads texts
  • Track many different keyword metrics

Avantages

SEE YOUR COMPETITORS’ ORGANIC POSITIONS

SEMrush tracks an immense amount of organic data in Google and Bing SERPs. You can therefore see where your competitors are ranking in the top 20 Google and Bing results for the top 106+ million organic keywords.

STUDY YOUR COMPETITORS’ ADS TEXTS

You can easily review your competitors’ ad data via SEMrush by using our detailed and pin-point accurate ad data. We track ads through Google and Bing with a wide variety of metrics and datasets including CPC, competition score, positions, traffic, ad text, and much more.

FIND GOOD LONG-TAIL KEYWORDS

We have no qualms in stating that we’re proud to be renowned in the realm of highly accurate, abundant, and relevant keyword data. We track the top 106 million keywords by volume in a number of different databases for both local and international versions of Google and Bing.

COMPARE VARIOUS SEO METRICS

Viewing and interpreting something in a visual sense can often reveal informative trends that merely assessing direct numbers never could. We know this extremely well at SEMrush, and this is precisely why we’ve spent a great deal of time perfecting our charting functionality. SEMrush charts allow you to plot numerous metrics on various types of charts.

SEMrush - FAQ

Voici quelques-unes des questions fréquentes sur SEMrush.

Q. Quels sont les types de licence disponibles pour SEMrush ?

Types de licences disponibles pour SEMrush :

À partir de: $100/mois

Type de licence: Freemium, Abonnement

version d'essai gratuite: Non disponible

Pro: $99.95/month or $999.40/year

Guru: $199.95/month or $1999.40/year

Business: $399.95/month or $3999.40/year

Enterprise: upon request

Q. Quelles sont les principales fonctionnalités du logiciel SEMrush ?

Fonctionnalités du logiciel SEMrush :

  • AdSense
  • Advertising Research
  • Backlinks
  • Compare several sites together
  • Compare various SEO metrics
  • Comparison of domains by keywords
  • Crawl Audit Tool
  • Detailed and pin-point accurate ad data
  • Domain specific keyword ranking
  • Find good long-tail keywords
  • Keyword Research
  • Organic Research
  • Position tracking
  • Ranking
  • SEMrush line graph and pie chart
  • See where your competitors are ranking
  • See your competitors’ organic positions
  • Setailed and in-depth look at ad campaign data
  • Study your competitors’ Ads texts
  • Track many different keyword metrics

Q. Qui utilise SEMrush ?

Utilisateurs habituels du logiciel SEMrush :

Grandes entreprises, Entreprises de taille moyenne, PME

Q. Dans quelles langues SEMrush est-il disponible ?

Langues dans lesquelles SEMrush est disponible :

chinois (simplifié), anglais, français, allemand, italien, portugais, russe, espagnol

Q. Quels sont les types de licence disponibles pour SEMrush ?

Types de licences disponibles pour SEMrush:

Freemium, Abonnement

Q. SEMrush prend-il en charge les appareils mobiles ?

Nous n'avons pas d'informations sur les appareils pris en charge par SEMrush.

Q. Avec quelles applications SEMrush peut-il s'intégrer ?

Applications s'intégrant à SEMrush :

Bitium, DashThis, Domo, HubSpot CRM, HubSpot Marketing, Klipfolio, Kompyte, Reportz, Skyword, Wordpress

Q. Quelles sont les ressources d'aide disponibles pour SEMrush ?

Ressources d'aide disponibles pour SEMrush :

FAQ, Base de connaissances, Support en ligne, Support téléphonique, Tutoriels vidéo

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