SEMrush

SEMrush

Gestion de la visibilité en ligne et plateforme SaaS de content marketing

4.6/5 (841 avis)

SEMrush - Présentation

Description du logiciel SEMrush

SEMrush est créé par des professionnels du SEO/SEM pour les professionnels du SEO/SEM. Ces experts disposent des connaissances, de l'expertise et des données nécessaires pour vous aider à faire passer vos projets au niveau supérieur. Ils recueillent des quantités massives de données SERP correspondant à plus de 106 millions de mots-clés et 71 millions de domaines, notamment : copies et positions des annonces AdWords, positions organiques des domaines et des URL de destination, volumes de recherche, CPC, concurrence, nombre de résultats, etc. Il fournit également des données précises et personnalisées dans des délais rapides pour vos projets spéciaux.

Les professionnels du marketing, dans le pays et autour du monde utilisent SEMrush dans le cadre de leur activité quotidienne. Qu'il s'agisse de rechercher comment est faite la publicité des produits ou de trouver la meilleure formulation d'un texte publicitaire, SEMrush est le compagnon idéal d'un service marketing bien géré. Les tendances en matière de recherche, la concurrence et les sommes dépensées par vos concurrents font partie des données caractéristiques permettant d'éliminer les suppositions dans tout projet marketing. SEMrush est là, c'est votre ressource de confiance.

SEMrush - Présentation

Prix

À partir de
99,95 $US/mois

Types de licence

Essai gratuit
Gratuit
Abonnement
Rapport qualité-prix

SEMrush - Fonctionnalités

Appareils
Pour quelle entreprise ?
TPE PME GE
Disponible dans les pays suivants
Asie, Australie, Brésil, Canada, Chine et 5 autres, Europe, Allemagne, Inde, Japon, Amérique latine
Langues
chinois (simplifié), anglais, français, allemand, italien et 3 autres, portugais, russe, espagnol

Captures d'écran

Capture d'écran pour SEMrush :
Capture d'écran pour SEMrush : Capture d'écran pour SEMrush : Capture d'écran pour SEMrush : Capture d'écran pour SEMrush :

SEMrush - Avis

SEMrush - Avis

Note globale
4.6
/
5 841 avis
Excellent
558

Très bien
250

Moyen
28

Médiocre
2

Mauvais
3

Rapport qualité-prix
4.3
Fonctionnalités
4.6
Simplicité d'utilisation
4.3
Support client
4.4
96% des utilisateurs recommandent cette application
Brooks M.

Truly an all-in-one digital marketing platform

We use SEMRush to for SEO research, competitive analysis, content marketing, and some for PPC as well. The insights are incredible, and it has changed the game for our own marketing as well as our clients'. It's all-around a great tool.


Traduire avec Google Translate
Alex P.

Invaluable marketing data all bundled into one uber-powerful tool

We can manage all of our clients from a central dashboard, receive reports when we want them and rarely ever need to step outside SEMrush to get actionable insights on SEO. Though you could argue one shouldn't put all the eggs in one basket with an SEO tool (and in certain cases you really can't), the alternative is to invest in other tools too, which begins to get ridiculously expensive and wasteful. However, a decent SEO expert will know where to go to provide a broader scope of analysis, and this CAN be achieved for free in many cases.

Ultimately, SEMrush is the Swiss Army Knife of SEO tools; it does almost everything you could need, and they provide plenty of training through their Academy to get you used to it all. Time and patience with SEMrush now will save far more time in the future, and the subscription will certainly pay for itself many times over.

In fact, insights and actions we've been able to take using the data on SEMrush has led to us gaining more clients over the years, simply because an exisiting client has referred us on based on out success with them.

Learn the tools, and you won't be disappointed!


Traduire avec Google Translate
Jeff G.

An Absolute Must for Any Marketing Team

Overall, SEMrush is our go-to solution for SEO, content development, keyword research and more. Whenever something new comes along, we stick with SEMrush. It's simply the best there is.


Traduire avec Google Translate
Jonny C.

An okay tool for quick SEO insights and report generation

Ability to keep a close eye on our SEO performance by tracking large numbers of keywords on a daily basis. The ability to create custom and data-filled PDF reports were also highly useful for internal meetings.

SEO auditing for quick glances at potential new issues and alerts of competitor changes.


Traduire avec Google Translate
Robin H.

A must have for digital marketers

It is a great product that really helps you become proficient at SEO. If there is one thing your small business needs to have it is SEMrush. There are trainings and learning modules are helpful alongside though provoking webinars to make sure you stay up to date with trends. Learning the ui takes time as is not the most intuitive; however, most things you need are there.


Traduire avec Google Translate
Brooks M.
Secteur d'activité: Marketing et publicité
Taille de l'entreprise: 13-50 employés
Traduire avec Google Translate

Truly an all-in-one digital marketing platform

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 20/11/2019
Provenance de l'avis : Capterra

We use SEMRush to for SEO research, competitive analysis, content marketing, and some for PPC as well. The insights are incredible, and it has changed the game for our own marketing as well as our clients'. It's all-around a great tool.

Avantages

A ton, but my favorite is probably the content marketing toolset. SEMRush provides topic research, keyword research, a writing assistant, and much more. The suite of SEO tools is incredible as well: site audits, keyword research, gap analyses, backlink analytics, and keyword tracking. You are able to set up projects, receive notifications, report to clients, and more. I love SEMRush.

Inconvénients

The only thing I don't love about SEMRush are their traffic predictions. As a smaller business, I find they're often very misleading and inaccurate. I imagine they're more accurate for larger sites. You also don't get API Access on the Guru plan – only business. I understand why, but I'd love to have access to API credits regardless my plan.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit: 10.0/10

Alex P.
Secteur d'activité: Marketing et publicité
Taille de l'entreprise: 2-10 employés
Traduire avec Google Translate

Invaluable marketing data all bundled into one uber-powerful tool

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 19/12/2019
Provenance de l'avis : Capterra

We can manage all of our clients from a central dashboard, receive reports when we want them and rarely ever need to step outside SEMrush to get actionable insights on SEO. Though you could argue one shouldn't put all the eggs in one basket with an SEO tool (and in certain cases you really can't), the alternative is to invest in other tools too, which begins to get ridiculously expensive and wasteful. However, a decent SEO expert will know where to go to provide a broader scope of analysis, and this CAN be achieved for free in many cases.

Ultimately, SEMrush is the Swiss Army Knife of SEO tools; it does almost everything you could need, and they provide plenty of training through their Academy to get you used to it all. Time and patience with SEMrush now will save far more time in the future, and the subscription will certainly pay for itself many times over.

In fact, insights and actions we've been able to take using the data on SEMrush has led to us gaining more clients over the years, simply because an exisiting client has referred us on based on out success with them.

Learn the tools, and you won't be disappointed!

Avantages

- The sheer amount of power at your fingertips - there are tools for every need, whether you're an SEO or a marketer - the level of data is incredible.
- Their Keyword Magic Tool for finding related keywords has saved us countless hours of head-scratching.
- Excellent citation management - honestly, being able to update SERPs on SEMrush, then have those changes syndicated to all the major listings online is a huge time and headache saver! It's extra per client, per month (only $20), but it's worth every penny - it costs the client more in our time to do it all manually!
- Their auditing tools are second-to-none, whether it's backlinks, on-page SEO or tech SEO - their insights go deep and their suggestions on how to fix issues are extremely well explained
- Competitor analytics go hand-in-hand with their backlink building tools, suggesting the best sites to obtain quality backlinks from based on what your competitors are getting - again, hours and hours saved!

Inconvénients

Only a couple, considering everything it does, but being picky:
- The price can mount up if you have a lot of clients and want to take advantage of all their tools (though the convenience should overcome most of this reservation)
- It takes some time to get used to - there's SO much on offer, that it can be a little overwhelming at first. It's easy to use, though because it's so powerful, finding everything can be tricky with so much going on sometimes

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit: 10.0/10

Jeff G.
Secteur d'activité: Marketing et publicité
Taille de l'entreprise: 2-10 employés
Traduire avec Google Translate

An Absolute Must for Any Marketing Team

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 04/01/2020
Provenance de l'avis : Capterra

Overall, SEMrush is our go-to solution for SEO, content development, keyword research and more. Whenever something new comes along, we stick with SEMrush. It's simply the best there is.

Avantages

SEMrush is amazing. It uncovers opportunities and helps you improve your rankings by offering A+ data.

Inconvénients

It can be a bit complicated for newbies. Especially for those who have never used any type of SEO software or data analytics application.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit: 10.0/10

Jonny C.
Secteur d'activité: Services financiers
Taille de l'entreprise: 201-500 employés
Traduire avec Google Translate

An okay tool for quick SEO insights and report generation

Logiciel utilisé toutes les semaines pendant plus de deux ans
Publié le 21/07/2018
Provenance de l'avis : Capterra

Ability to keep a close eye on our SEO performance by tracking large numbers of keywords on a daily basis. The ability to create custom and data-filled PDF reports were also highly useful for internal meetings.

SEO auditing for quick glances at potential new issues and alerts of competitor changes.

Avantages

SEMRush has now grown so that it has a feature for pretty much any aspect of digital marketing, whether that's SEO, social and PPC.

The keyword tracking is one of the best elements. Daily position check on a good quota of keywords across your projects is great for quick references/health checks.

The reporting element is by far SEMRush's best feature, especially if you're an agency or company that needs to produce branded reports. The reports are fully customisable and use a simple builder tool to quickly make professional and data-rich reports in minutes.

The SEO audit tool doesn't feel like it's been expanded and improved much in recent years, but it's still one of the best features of the product. It's a pretty comprehensive and descriptive audit that is great for those with no to moderate SEO experience in improving SEO performance.

Inconvénients

I feel they have become to bloated and lost their focus with the product features. They are trying too hard to be able to everything to some degree, rather than just focus on doing the SEO auditing and reporting as best as they can.

Originally SEMRush was loved by professionals because it was the go-to SEO audit tool, however I feel this is no longer the case. As they have tried too hard to add social, PPC and link metric tools into their product they have been left behind by competitors who can now provide more in-depth onsite audits.

Their position tracking is still as good as can be, although it would be good if they could track other search engines such as Bing.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit: 6.0/10

Robin H.
Secteur d'activité: Services et technologies de l'information
Taille de l'entreprise: 13-50 employés
Traduire avec Google Translate

A must have for digital marketers

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 03/12/2019
Provenance de l'avis : Capterra

It is a great product that really helps you become proficient at SEO. If there is one thing your small business needs to have it is SEMrush. There are trainings and learning modules are helpful alongside though provoking webinars to make sure you stay up to date with trends. Learning the ui takes time as is not the most intuitive; however, most things you need are there.

Avantages

The dashboard. All from one location I can see my projects performance across a multitude of aspects from social media, back links, position rankings and technical SEO just to name a few.

Inconvénients

Righ now I have an issue with my Facebook always disconnecting with their publishing tool within an hour. contacting support guides you to an email where I would much rather have instant chat or phone support.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit: 9.0/10

Recommandation utilisateur
8.7/10
Basé sur 841 avis utilisateurs
Comparatif avec les logiciels similaires : recommandation utilisateur
Comparer avec les alternatives

SEMrush - Prix

SEMrush - Prix

À partir de
99,95 $US/mois
Essai gratuit
Gratuit
Abonnement
Rapport qualité-prix
Rapport qualité-prix
4.3/5
Basé sur 841 avis utilisateurs
Comparatif avec les logiciels similaires : rapport qualité-prix
Comparer avec les alternatives

SEMrush - Fonctionnalités

SEMrush - Fonctionnalités

API
Analyse de campagne
Analyse en temps réel
Analytique de l'engagement
Gestion d'e-mail marketing
Gestion de contenu
Gestion des campagnes
Importation et exportation de données
Interface glisser-déposer
Intégration de tiers
Intégration des médias sociaux
Marketing multicanal
Modèles personnalisables
Monitoring
Notifications automatiques
Rapports et statistiques
Segmentation des campagnes
Stratégie de marque personnalisable
Tableau de bord d'activités
Tests A/B
Fonctionnalités
4.6/5
Basé sur 841 avis utilisateurs
Comparatif avec les logiciels similaires : note sur les fonctionnalités
Comparer avec les alternatives

Catégories

Vidéos et tutoriels

Vidéos et tutoriels

SEMrush - FAQ

SEMrush - FAQ

Voici quelques-unes des questions fréquentes sur SEMrush.

Q. Quels sont les types de licence disponibles pour SEMrush ?

Types de licences disponibles pour SEMrush :

À partir de: 99,95 $US/mois

Type de licence: Gratuit, Abonnement

Essai gratuit: Disponible

Q. Quelles sont les principales fonctionnalités du logiciel SEMrush ?

Nous n'avons pas d'informations sur les fonctionnalités de SEMrush.

Q. Qui utilise SEMrush ?

Utilisateurs habituels du logiciel SEMrush :

Grandes entreprises, Entreprises de taille moyenne, PME

Q. Dans quelles langues SEMrush est-il disponible ?

Langues dans lesquelles SEMrush est disponible :

chinois (simplifié), anglais, français, allemand, italien, portugais, russe, espagnol

Q. Quels sont les types de licence disponibles pour SEMrush ?

Types de licences disponibles pour SEMrush:

Gratuit, Abonnement

Q. SEMrush prend-il en charge les appareils mobiles ?

Nous n'avons pas d'informations sur les appareils pris en charge par SEMrush.

Q. Avec quelles applications SEMrush peut-il s'intégrer ?

Applications s'intégrant à SEMrush :

Bitium, DashThis, Domo, HubSpot CRM, HubSpot Marketing, Klipfolio, Reportz, Skyword, Supermetrics, Winmo

Q. Quelles sont les ressources d'aide disponibles pour SEMrush ?

Ressources d'aide disponibles pour SEMrush :

FAQ, Base de connaissances, Support en ligne, Support téléphonique, Tutoriels vidéo