Domo

Avantages

We were originally looking for dashboard software. Something like Geckoboard, but we wanted something more advanced. We were using multiple tools, and wanted to collect data from them.

We then found Domo. Within days we had integrated our CRM database, Website Analytics, Invoicing database, and Order Processing database. This let us take a look at EVERYTHING. And I mean everything. Things like:

What's the average time between receiving a lead and the rep calling them the first time?
What's the average time between a customer ordering, and reordering?
How many calls have my reps made today? (Updated every 15 minutes!)
What landing pages on my website are receiving the most looks?
How are my google analytic campaigns translating into converted customers?

Inconvénients

It's pricey, but worth it. The biggest thing was the last update they had screwed up some of my reports, and we're still trying to figure out what happened.

Avantages

Domo enables as to give a live 360 degree view on our business and makes data accessible and visible to everyone in the company. It’s not just about visualization of KPIs and other data. You can take the data and turn it into actionable steps. Furthermore, the existing integrations that are available makes it easy to have all our data available in Domo and combine them.
You can still see the start-up mentality and the new features and the speed that they deliver new features and product improvements is amazing.
For us Domo is so much more than just about data - we have it part of our product development process and have a lot of operational processes built on data transformations that we built in Domo.

Inconvénients

DOMO is very costly compared to other BI tools, especially when you want to have separate user accounts for each user and do not share accounts among users. Other than that Domo worked already most of the cons that I had in the beginning.

Avantages

The main reason why we implemented domo was to get more detailed (and inherently accurate) data. It’s giving us insights that’s helping to provide correct coaching for reps, that we couldnt get normally with our standard CRM. If I could pick one thing though that we love domo for, it’s the ability and ease of use to track trends over time. Being able to see changes in things that go month over month (and even year after year) helps us make informed decisions that are in the best interest of our company and sales teams.

Inconvénients

As with a lot of analytics software, the strengths can also be a weakness. Sometimes, there’s so many different ways to access/create the same data or reports, that it can become overwhelming. That being said, most of the people that would use or purchase this software are likely looking for those in-depth types of analytics. So I wouldn’t classify this as a con, but if there is one thing that frustrates me, that’s it.

Avantages

This product provides a web-based hub for your data and visuals that centralizes where your team focuses to interact with their data. The ETL tools provide an easy to use low/no code interface to build simple queries.

Inconvénients

Where Domo has removed complication (I assume to ease the use) they have dramatically limited this software capabilities in comparison to competitors.

limitations include:
- No ability to build visuals based on multiple tables
- No ability to build filtering capabilities across tables
- No ability to build relational models with existing tables
- All "scripting" capabilities are glitchy and limited in their capabilities
- Poor/nonexistent version control options
- Compute resources are not brokered well and during high traffic times we can have dataflows run for up to 2 hours

My worst experience with domo was with their customer service/integration team. One of their prebuilt integrations to a popular Web App, which domo is responsible for maintaining and servicing, has never functioned properly with our domo instance. The support case has been open for nearly a month and has just been escalated to someone that appears to know how to read the code I have been sending them to trouble shoot THEIR integration. They have promised resolution timelines twice and are now 2 weeks behind their initial promise.

Avantages

Reports are beautiful and can be customized in endless ways. Data integrations are numerous and allow companies to bring in data from a wide variety of sources. Data can be combined when otherwise impossible allowing for third party platform data to become more useful and provide further insights.

Inconvénients

Pricing. Domo is very expensive compared to other platforms. Many similar software is out there now and is often times free or much smaller in cost. Domo can be very difficult to learn at first if you are not somewhat familiar with SQL.