Domo

Avantages

We were originally looking for dashboard software. Something like Geckoboard, but we wanted something more advanced. We were using multiple tools, and wanted to collect data from them.

We then found Domo. Within days we had integrated our CRM database, Website Analytics, Invoicing database, and Order Processing database. This let us take a look at EVERYTHING. And I mean everything. Things like:

What's the average time between receiving a lead and the rep calling them the first time?
What's the average time between a customer ordering, and reordering?
How many calls have my reps made today? (Updated every 15 minutes!)
What landing pages on my website are receiving the most looks?
How are my google analytic campaigns translating into converted customers?

Inconvénients

It's pricey, but worth it. The biggest thing was the last update they had screwed up some of my reports, and we're still trying to figure out what happened.

Avantages

Once you get your head around it, the interface is powerful and intuitive although the learning curve is steep. Good visualisations.

Inconvénients

Domo could not care less about their customers. If you engage with them you will get a hard sell that promises you the world, including a good few blatant lies, but as soon as you sign that contract they wash their hands of you. Most of the connectors that we tried to work with were barely demos - totally unfit for purpose - so unless you have a team of SQL coders to build everything by hand, or are prepared to pay Domo's extortionate professional services fees (which you'll need to book weeks in advance), you should avoid this product as they won't help you.

Avantages

We operate multiple brands on multiple CRMs and softwares, DOMO allows us to pull all of our data into one place, customize the reporting we need and easily share it across our enterprise.

Inconvénients

You are unable to set up reports to automatically email an employee who is not also a DOMO user. I understand why (so they can charge you more to bring that person into the platform), however some employees in no shape or form need to have a full blown user account. Would be nice to simply share a read only PDF of the reports.

Avantages

The visualizations are amazing. This paired with the ability to see them on your phone in real time make this a really powerful tool to communicate with non data folk.

Inconvénients

There is a bit of a learning curve to get more robust visualizations. Additionally, your data formats must also be consistent and predictable otherwise the cleanse process is more intense.

Avantages

Their report builders, after a short learning curve, are very powerful for building charts and other high level type reports that executives typically like to see. The charts are attractive and there is also a slideshow function that you can use to put your charts up on a public monitor in your workspace. Pretty slick charts.

Inconvénients

Domo isn't as good as Salesforce or straight database queries for actually manipulating the data. Also, the alerts functionality is weak - not enterprise ready yet. For example, if you want to create an alert to simply email you a report every morning you can't do that. You can only do alert emails based on a data point going above/below a bound, changing in some way, etc. So, no scheduled reports. Also, the integrations with third party software such as Hubspot or Google Analytics is lacking. The Hubspot integration is seriously broken and even though the Google Analytics integration works it's not very customizable or useful.