Outil SEO d'analyse de performance et de visibilité en ligne
4.7/5 (47 avis)WooRank est un logiciel SEO de e-marketing pour PME et responsables marketing.
WooRank analyse n'importe quel site et génère un rapport accompagné d’un score sur 100 points. Le calcul du score WooRank est basé sur plus de 70 critères comprenant classement par mots-clés, nombre de backlinks ou encore optimisation mobile.
WooRank conseille sur la meilleure façon d’optimiser un site en fonction des problèmes détectés. L'application aide également à identifier les opportunités permettant d’améliorer sa visibilité et donne la possibilité de se positionner face à des concurrents.
Avantages
I've been using this tool for a couple of years now. The tool gives me everything I need to ensure my clients' websites are getting optimized and the organization of the tool is very useful. I use the FAQ tool when I have questions most of the time and that part of the program is really helpful in and of itself. However, if I ever don't find an answer to my question, I know the support team will be there with a quick response and very insightful help on how to optimize or address certain errors or needed improvements.
I love that I can white label the report and send it to clients if I want to. I love that I can eliminate sections from the final product I send clients as well.
Inconvénients
I can honestly say I like everything about the program!
If I could point out one improvement, it would be the process of adding internal pages to an advanced audit. That could be a little bit easier to add. Maybe allow me to copy and paste several URLs at once then run the scan after I do that? That would prevent the time-consuming part of scanning internal pages and then get back to the main page to add another internal one in fewer clicks.
There's been a few buggy issues on our account, but I've contacted support and they've dealt with it as quickly as they can, and kept me up to date along the way.
It's an expensive investment to keep the tool compared to the huge functionality of other tools, but we couldn't work without.
It's part of our SEO routine for our clients and there's no other tool that can offer quite the same service.
Avantages
The summary score at the top gives you a rating for the site, so you can prioritise client sites based on needs. The score is also easy to relate to clients and gives them context for their websites overall technical optimisation.
The items on the list are all ranking factors, some large some small, and they affect the number proportionally from what I can tell. They have clear descriptions of what they are, why they matter and how to solve them - so even our non SEO team members can check things over.
The white labeled reports allow us to generate a great resource for our sales team without too much time investment.
Inconvénients
The factors it tracks don't seem to change often, even though the algo changes daily. A few bits like underscores will change your score, but are unlikely to change your rankings. They may be amending constantly in the background but from the front end it looks pretty static. I think there's been two amends in the last year.
Avantages
WooRank is excellent for SEO purposes. You can compare yourself to several competitors, customize your reports, and the easy charts and measures are great for picking simple action plans and being able to see results. It's lightning fast too, so if you're in a time crunch, you can get reports in just a few minutes, which is amazing.
Inconvénients
It can cache things randomly, so that's a bit of an annoyance. It won't let you save your configurations so you can run the same reports again after implementing changes, you have to go through and change all the settings again.
Downloading the same reports twice takes two of your quota of downloads. Which is aggravating, as you aren't asking them to recalculate or rechart anything, you're just downloading the same report again. The constant reminders to upgrade are really annoying, when the cost is already a pretty high expense for a site just starting out. While I do love the features, I don't think WooRank is going to be cost effective for me in the long term.
My overall experience has always been phenomenal.
Avantages
It has the ability to analyze my clients site in a way such that if my client is a Techy he or she will understand and if not the explanation is layman enough for the non techy to understand.
Inconvénients
It doesn't happen often, however, sometimes the information isn't totally accurate. As an example it might say that the client doesn't have a Sitemap when in fact they do. This doesn't happen often but it does.
Avantages
I love the agency-branded easy-to-read, color-coded suggestions for improving overall marketing scores for my clients' sites, giving them an edge over their competition. Being able to compare to top competitors is so valuable when you are fighting for that top ranking spot on search engine results. I couldn't be happier.
Inconvénients
I would love to be able to compare to a couple more competitors.
Abonnement Pro (49 USD/ mois) : Un nombre illimité de rapports "classiques" et un Rapport Avancé par mois.
Abonnement Premium (149 USD/ mois) : Un nombre illimité de rapports "classiques" et cinq Rapports Avancés par mois. Téléchargement illimité d'analyses au format PDF.
- Améliorer son référencement et sa visibilité en ligne :
WooRank permet de connaître le classement d'un site par mots-clés et fournit une série de conseils afin d'obtenir un meilleur classement dans les résultats de recherche. L'outil permet aussi de faire le point sur a visibilité en ligne d'un business au sens plus large (Yelp, Foursquare, Twitter, etc.).
- Veille concurrentielle :
L'outil permet d'ajouter jusqu'à 3 concurrents par analyse afin de pouvoir comparer leurs résultats sur différents points.
- Création de leads :
WooRank offre la possibilité de télécharger chaque analyse au format PDF ou diapositive et de les personnaliser afin de pouvoir les présenter plus facilement à des clients potentiels ou des managers.
- Analyse SEO et optimisation de site :
Les analyses WooRank offrent plus de 70 critères dont une section entière dédiée aux aspects SEO (meta description, nuage et cohérence des mots clés, pages indexées, etc.). L'outil fournit par ailleurs des conseils pour chacun des points faibles détectés sur le site.
- Planification de stratégie marketing :
La Checklist Marketing de WooRank contient 80 tâches permettant de planifier une stratégie marketing digitale complète et obtenir plus de retour sur investissement en e-marketing.
- Aide à la promotion en ligne :
Grâce à son compteur de backlinks et ses outils de mesure d'audience, WooRank permet d'évaluer la popularité d'un site en quelques secondes.
- Optimisation mobile :
L'outil détecte, à travers 8 critères différents, si un site web est adapté aux dispositifs mobiles.
Voici quelques-unes des questions fréquentes sur WooRank.
Types de licences disponibles pour WooRank :
À partir de: $49/mois
Type de licence: Gratuit, Abonnement
version d'essai gratuite: Disponible
Abonnement Pro (49 USD/ mois) : Un nombre illimité de rapports "classiques" et un Rapport Avancé par mois.
Abonnement Premium (149 USD/ mois) : Un nombre illimité de rapports "classiques" et cinq Rapports Avancés par mois. Téléchargement illimité d'analyses au format PDF.
Nous n'avons pas d'informations sur les fonctionnalités de WooRank.
Utilisateurs habituels du logiciel WooRank :
Auto-entrepreneurs, Grandes entreprises, Entreprises de taille moyenne, Non Profit, Administration publique, PME
Langues dans lesquelles WooRank est disponible :
néerlandais, anglais, français, allemand, portugais, espagnol
Types de licences disponibles pour WooRank:
Gratuit, Abonnement
Nous n'avons pas d'informations sur les appareils pris en charge par WooRank.
Nous n'avons pas d'informations sur les intégrations offertes par WooRank.
Ressources d'aide disponibles pour WooRank :
FAQ, Base de connaissances, Support en ligne, Tutoriels vidéo
I use WooRank to perform SEO audits for my clients. We help identify the high level, major issues that need to be addressed with this tool first. Then we dive down to content optimization throughout the site. This is always step one for all of my clients to identify red flags that can impact rankings no matter what content is on the site. This tool has been enormously beneficial to my job responsibilities. I have a paid account and I've never looked back! Most programs I try out paid versions of don't have the value that this does. I use it all the time, and especially for my own company's website.