WooRank

Avantages

I've been using this tool for a couple of years now. The tool gives me everything I need to ensure my clients' websites are getting optimized and the organization of the tool is very useful. I use the FAQ tool when I have questions most of the time and that part of the program is really helpful in and of itself. However, if I ever don't find an answer to my question, I know the support team will be there with a quick response and very insightful help on how to optimize or address certain errors or needed improvements.

I love that I can white label the report and send it to clients if I want to. I love that I can eliminate sections from the final product I send clients as well.

Inconvénients

I can honestly say I like everything about the program!

If I could point out one improvement, it would be the process of adding internal pages to an advanced audit. That could be a little bit easier to add. Maybe allow me to copy and paste several URLs at once then run the scan after I do that? That would prevent the time-consuming part of scanning internal pages and then get back to the main page to add another internal one in fewer clicks.

Avantages

The summary score at the top gives you a rating for the site, so you can prioritise client sites based on needs. The score is also easy to relate to clients and gives them context for their websites overall technical optimisation.
The items on the list are all ranking factors, some large some small, and they affect the number proportionally from what I can tell. They have clear descriptions of what they are, why they matter and how to solve them - so even our non SEO team members can check things over.
The white labeled reports allow us to generate a great resource for our sales team without too much time investment.

Inconvénients

The factors it tracks don't seem to change often, even though the algo changes daily. A few bits like underscores will change your score, but are unlikely to change your rankings. They may be amending constantly in the background but from the front end it looks pretty static. I think there's been two amends in the last year.

Avantages

Very poor customer support.

Inconvénients

You must ease your billing system.

Avantages

WooRank is not just a website auditor it will offer digital marketing insights and keyword analysis too. WooRnak crawls your website and shows the areas that you need to improve on your website. WooRank helps me to resolve some major issues that slow down the SEO process.

Some awesome features that WooRank providing: Analays Website title tag, meta description and suggest improvements, find missing alt attributes, looking for mobile responsive issues and point out technical issues with SEO and web site optimization other than that WooRank has features like Keyword analysis, Backlink management, SERP ranking tracking, Page grader, Competitive analysis.

Working with WooRank is very easy and fast.

Inconvénients

The paid version of the WooRank little bit expensive, other than that I don't have any Cons to point out. WooRank is still a small tool but it does a great job.

Avantages

It has the ability to analyze my clients site in a way such that if my client is a Techy he or she will understand and if not the explanation is layman enough for the non techy to understand.

Inconvénients

It doesn't happen often, however, sometimes the information isn't totally accurate. As an example it might say that the client doesn't have a Sitemap when in fact they do. This doesn't happen often but it does.