WooRank

Avantages

I've been using this tool for a couple of years now. The tool gives me everything I need to ensure my clients' websites are getting optimized and the organization of the tool is very useful. I use the FAQ tool when I have questions most of the time and that part of the program is really helpful in and of itself. However, if I ever don't find an answer to my question, I know the support team will be there with a quick response and very insightful help on how to optimize or address certain errors or needed improvements.

I love that I can white label the report and send it to clients if I want to. I love that I can eliminate sections from the final product I send clients as well.

Inconvénients

I can honestly say I like everything about the program!

If I could point out one improvement, it would be the process of adding internal pages to an advanced audit. That could be a little bit easier to add. Maybe allow me to copy and paste several URLs at once then run the scan after I do that? That would prevent the time-consuming part of scanning internal pages and then get back to the main page to add another internal one in fewer clicks.

Avantages

The summary score at the top gives you a rating for the site, so you can prioritise client sites based on needs. The score is also easy to relate to clients and gives them context for their websites overall technical optimisation.
The items on the list are all ranking factors, some large some small, and they affect the number proportionally from what I can tell. They have clear descriptions of what they are, why they matter and how to solve them - so even our non SEO team members can check things over.
The white labeled reports allow us to generate a great resource for our sales team without too much time investment.

Inconvénients

The factors it tracks don't seem to change often, even though the algo changes daily. A few bits like underscores will change your score, but are unlikely to change your rankings. They may be amending constantly in the background but from the front end it looks pretty static. I think there's been two amends in the last year.

Avantages

WooRank is excellent for SEO purposes. You can compare yourself to several competitors, customize your reports, and the easy charts and measures are great for picking simple action plans and being able to see results. It's lightning fast too, so if you're in a time crunch, you can get reports in just a few minutes, which is amazing.

Inconvénients

It can cache things randomly, so that's a bit of an annoyance. It won't let you save your configurations so you can run the same reports again after implementing changes, you have to go through and change all the settings again.

Downloading the same reports twice takes two of your quota of downloads. Which is aggravating, as you aren't asking them to recalculate or rechart anything, you're just downloading the same report again. The constant reminders to upgrade are really annoying, when the cost is already a pretty high expense for a site just starting out. While I do love the features, I don't think WooRank is going to be cost effective for me in the long term.

Avantages

It has the ability to analyze my clients site in a way such that if my client is a Techy he or she will understand and if not the explanation is layman enough for the non techy to understand.

Inconvénients

It doesn't happen often, however, sometimes the information isn't totally accurate. As an example it might say that the client doesn't have a Sitemap when in fact they do. This doesn't happen often but it does.

Avantages

I love the agency-branded easy-to-read, color-coded suggestions for improving overall marketing scores for my clients' sites, giving them an edge over their competition. Being able to compare to top competitors is so valuable when you are fighting for that top ranking spot on search engine results. I couldn't be happier.

Inconvénients

I would love to be able to compare to a couple more competitors.