Falcon.io est une plateforme SaaS d'écoute des réseaux sociaux, d'engagement, de publication, d'analyse et de gestion de l'expérience client, conçue pour les marchés des réseaux sociaux. Afin de fournir aux entreprises les outils de marketing des réseaux sociaux et de gestion de l'expérience client, Falcon.io propose des fonctionnalités telles que l'écoute des réseaux sociaux, l'engagement, la publication, la mesure et la gestion des données clients. Grâce à l'application, les professionnels du marketing et les entreprises peuvent proposer des expériences de marque plus personnalisées à travers des points de contact, sur la base de profils clients enrichis.
Le contenu peut être créé, géré, planifié et publié à l'aide des divers outils de Falcon.io, y compris un calendrier de campagne tout-en-un qui affiche les messages planifiés et le contenu de plusieurs campagnes en même temps. Il est possible de prévisualiser et de publier le contenu à travers plusieurs canaux de réseaux sociaux. L'utilisateur a également la possibilité de configurer la validation des flux de travaux pour garantir que le contenu est conforme à la qualité requise avant la publication. Une fois publié, Falcon.io permet aux utilisateurs de surveiller les performances du contenu et des campagnes en fournissant des rapports visuels sur les indicateurs tels que la participation par chaîne, le retour sur investissement, les performances par rapport aux concurrents, etc.
Falcon.io propose des outils tels que l'écoute des médias sociaux qui permet d'obtenir des informations de millions de sources en ligne, l'analyse des données sur les sujets tendance dans certains secteurs, les informations sur la perception de la marque, la recherche avancée d'informations par mots-clés, les associations et exclusions de mots, etc., afin d'aider les marketeurs à renforcer leur présence sur les réseaux sociaux et à stimuler la participation.
Avantages
Falcon Social has helped us to keep all the different social media channels in check. We are also using the BUILD tab a lot since it makes creating apps - such as Sweepstakes or Picture contests - a breeze. The MEASURE function lets you analyse and create reports for a miriad of topics such as page likes/unlikes, page views, total reach, engagement, all the way to your page fans by gender and age and much more.
Falcon let's you also use UTM strings for campaigns so you can trace them easily with Google Analytics which is another huge plus for us. There are several different user rights, e.g. Moderator, Editor or Admin. This can be essential if you work with apprentices like we do. This way they can create Posts independently which are then automatically sent for approval to a user with corresponding rights.
Another huge plus: If you ever have any questions which are not answered by their comprehensive support page called Knowledgebase, you can just start a chat session with the support staff. We have had quite a few chats in the past and the supporters are always helpful, fast and very friendly.
Inconvénients
There is no telephone hotline. However their chat function works well and you get fast responses. I wish their 'Newsletter sign up' app came with a double opt in function or even the possibility to get the collected data into our database instead of a simple .csv file.
Among the many channels you can add (Facebook, Google+, Twitter etc.) there is only one missing: Pinterest.
We've integrated Falcon.io into our portfolio of tools we use in house, and we now use it for some of our largest national monitoring campaigns, and it handles everything we throw at it easily.
It's also pretty good at handling multi-lingual campaigns as well, which was a prerequisite for any monitoring tool we chose. I'd heavily recommend Falcon to anyone in the market.
Avantages
Falcon's dashboard is insanely easy to navigate and set up your first monitoring campaign within minutes. The tool does everything from monitoring multiple channels, sentiments, hashtag monitoring, and social media scheduling (priced at a different tier).
Their support is also A1, with quick response times, and genuinely helpful support staff.
The feature set and price makes Falcon.io an easy choice over something like Social Studio, which has less capabilities, for a much higher price tag.
Inconvénients
One major thing that's missing is the ability to schedule exported reports (either in PDF or Excel format would be good). There's no way to set up an automated report to be sent to your inbox at set times/triggers.
Also, sometimes the sentiment monitoring can be a bit off for different languages. We found the the French sentiments we often mislabeled as positive, when they were quite negative. Apparently the system gets better as your correctly label them.
Avantages
I LOVE that it can actually schedule instagram posts. that might not seem like a big deal, but it is. it truly works. The ability to copy/paste posts between networks (copy a FB post over to TW for example) and schedule them as well, is great too.
the ability to tag your posts with internal tagging is also very helpful
their "listen" feature is also quite useful for keeping track of what your target audience is up to and interested in.
Inconvénients
like any social media management too, it can feel a bit bulky if you're just trying to get in and post ASAP. but the features are worth the price tag in general and there's a lot of value in their system.
What I like about Falcon is that it is well-rounded: there's a tab for listening, a very user-friendly scheduling tool for posting across channels, it implements campaign tracking, there are easy permission features. I'm looking forward to integrating Salesforce into the platform, so we have a solid idea of everyone we're interacting with across social media. Also, they have a very personable, fast customer support team.
Avantages
Beautiful design, ease of use, fantastic listening tool, 1:1 customer support. The tool was a tremendous help to unify the various social media accounts, passwords, and people across our org.
Inconvénients
Falcon is not as in-depth on social media analytics. I have to 'go native' to get half the metrics needed.
Good organization that has built their platform organically rather than acquired and merged their way to increased capabilities.
Avantages
Platform is easy to learn and use with intuitive capabilities. Calendar feature works very well in centralizing all postings. Building content and approvals process super simple. Growing data capability. Adding new features at a regular clip and support is solid. Pricing is reasonable
Inconvénients
Want the platform to go deeper in the listening capability. But they are making progress
Voici quelques-unes des questions fréquentes sur Falcon.io.
Types de licences disponibles pour Falcon.io :
Type de licence: Abonnement
version d'essai gratuite: Disponible
Nous n'avons pas d'informations sur les fonctionnalités de Falcon.io.
Utilisateurs habituels du logiciel Falcon.io :
Grandes entreprises, Entreprises de taille moyenne, Non Profit, Administration publique
Langues dans lesquelles Falcon.io est disponible :
anglais
Types de licences disponibles pour Falcon.io:
Abonnement
Appareils pris en charge par Falcon.io :
Android, iPhone
Applications s'intégrant à Falcon.io :
Facebook, Google Analytics, HubSpot CRM, LinkedIn, Microsoft Dynamics CRM, QBank DAM, Salesforce Sales Cloud, Twitter, Zendesk, Zendesk
Ressources d'aide disponibles pour Falcon.io :
FAQ, Forum, Base de connaissances, Support en ligne, Support téléphonique, Tutoriels vidéo
