Falcon.io est une plateforme SaaS d'écoute des réseaux sociaux, d'engagement, de publication, d'analyse et de gestion de l'expérience client, conçue pour les marchés des réseaux sociaux. Afin de fournir aux entreprises les outils de marketing des réseaux sociaux et de gestion de l'expérience client, Falcon.io propose des fonctionnalités telles que l'écoute des réseaux sociaux, l'engagement, la publication, la mesure et la gestion des données clients. Grâce à l'application, les professionnels du marketing et les entreprises peuvent proposer des expériences de marque plus personnalisées à travers des points de contact, sur la base de profils clients enrichis.
Le contenu peut être créé, géré, planifié et publié à l'aide des divers outils de Falcon.io, y compris un calendrier de campagne tout-en-un qui affiche les messages planifiés et le contenu de plusieurs campagnes en même temps. Il est possible de prévisualiser et de publier le contenu à travers plusieurs canaux de réseaux sociaux. L'utilisateur a également la possibilité de configurer la validation des flux de travaux pour garantir que le contenu est conforme à la qualité requise avant la publication. Une fois publié, Falcon.io permet aux utilisateurs de surveiller les performances du contenu et des campagnes en fournissant des rapports visuels sur les indicateurs tels que la participation par chaîne, le retour sur investissement, les performances par rapport aux concurrents, etc.
Falcon.io propose des outils tels que l'écoute des médias sociaux qui permet d'obtenir des informations de millions de sources en ligne, l'analyse des données sur les sujets tendance dans certains secteurs, les informations sur la perception de la marque, la recherche avancée d'informations par mots-clés, les associations et exclusions de mots, etc., afin d'aider les marketeurs à renforcer leur présence sur les réseaux sociaux et à stimuler la participation.
Avantages
Falcon Social has helped us to keep all the different social media channels in check. We are also using the BUILD tab a lot since it makes creating apps - such as Sweepstakes or Picture contests - a breeze. The MEASURE function lets you analyse and create reports for a miriad of topics such as page likes/unlikes, page views, total reach, engagement, all the way to your page fans by gender and age and much more.
Falcon let's you also use UTM strings for campaigns so you can trace them easily with Google Analytics which is another huge plus for us. There are several different user rights, e.g. Moderator, Editor or Admin. This can be essential if you work with apprentices like we do. This way they can create Posts independently which are then automatically sent for approval to a user with corresponding rights.
Another huge plus: If you ever have any questions which are not answered by their comprehensive support page called Knowledgebase, you can just start a chat session with the support staff. We have had quite a few chats in the past and the supporters are always helpful, fast and very friendly.
Inconvénients
There is no telephone hotline. However their chat function works well and you get fast responses. I wish their 'Newsletter sign up' app came with a double opt in function or even the possibility to get the collected data into our database instead of a simple .csv file.
Among the many channels you can add (Facebook, Google+, Twitter etc.) there is only one missing: Pinterest.
What I like about Falcon is that it is well-rounded: there¿s a tab for listening, a very user-friendly scheduling tool for posting across channels, it implements campaign tracking, there are easy permission features. I¿m looking forward to integrating Salesforce into the platform, so we have a solid idea of everyone we¿re interacting with across social media. Also, they have a very personable, fast customer support team.
Avantages
Beautiful design, ease of use, fantastic listening tool, 1:1 customer support. The tool was a tremendous help to unify the various social media accounts, passwords, and people across our org.
Inconvénients
Falcon is not as in-depth on social media analytics. I have to 'go native' to get half the metrics needed.
I used to work for a Fortune 500 company and used a social media software called Spredfast. When I started my own business, I inquired Spredfast for a quote and it was way out of my budget. I asked them if they had any competitor suggestions that are less expensive and they referred me to Falcon.io. I'm so glad they did because I love Falcon.io so much more than Spredfast and it's a better deal. As a small business owner, I have a small budget and every dollar counts. I love using Falcon.io to manage my client's accounts because it's simple to use, sleek and they have great customer support.
Avantages
The customer support/build feature/analytics
Inconvénients
The build component is awesome but would be even better if you could create a specific URL to your brand
Avantages
It's super easy to use - we have a few people using the tool for different purposes and everyone reports that it's a delight to use and a real time-saver. It's really helped us deliver on our goals (including a launch in a new market) and the team are always adding new features based on user feedback that means it just gets better.
Inconvénients
There are a few extra features I'd like to see - such as moderation of reviews. It's on the more expensive end of the spectrum, but worth it.
Avantages
From community management to reporting, the Falcon.io platform offers organizational tools for every aspect of social media. The layout of this platform is super user friendly and easy to navigate.
If myself or any member of my team ever has a question, our Falcon rep/Customer Support has been the prefect go-to resource. They offer assistance and even suggestions on how our company can make use of the platform. We love Falcon!
Inconvénients
It did take a little bit of time to get used to the dashboard; this may be due to the sheer volume of options that Falcon provides. This will take some time to adjust, but if you have a Falcon Rep, the training they provide is very helpful here. I wish Falcon offered scheduled publishing to Instagram and Pinterest, but I don't think any social media management platforms offer that at this time.
Voici quelques-unes des questions fréquentes sur Falcon.io.
Types de licences disponibles pour Falcon.io :
Type de licence: Abonnement
version d'essai gratuite: Disponible
Nous n'avons pas d'informations sur les fonctionnalités de Falcon.io.
Utilisateurs habituels du logiciel Falcon.io :
Grandes entreprises, Entreprises de taille moyenne, Organismes à but non lucratif, Administration publique
Langues dans lesquelles Falcon.io est disponible :
anglais
Types de licences disponibles pour Falcon.io:
Abonnement
Appareils pris en charge par Falcon.io :
Android, iPhone
Applications s'intégrant à Falcon.io :
Facebook, Google Analytics, HubSpot CRM, LinkedIn, Microsoft Dynamics CRM, QBank DAM, Salesforce Sales Cloud, Twitter, Zendesk, Zendesk
Ressources d'aide disponibles pour Falcon.io :
FAQ, Forum, Base de connaissances, Support en ligne, Support téléphonique, Tutoriels vidéo
