Solution d'analyse d'audience Internet
4.7/5 (3801 avis)Obtenez des informations précieuses
Google Analytics vous permet d'évaluer le nombre de ventes et de conversions. Mais ce n'est pas tout. Grâce aux informations actualisées qu'il fournit, l'outil vous permet aussi de savoir comment les visiteurs utilisent votre site, comment ils y accèdent et comment les faire revenir.
Avantages
I LOVE Google Analytics! I've been using it for years, because it's the most detailed, itemized and best broken down traffic tool there is that I could find. I like that it shows you specified things such as the amount of time people are spending on your website and for how long, and which pages. Things like this help me really hone-in on what my potential customer base demographic is, and how to work on triggering and catering to what my industries target markets actually are based on proven statistics.
Inconvénients
I can actually honestly say, that there's nothing bad I can say about Google Analytics. It's my second favorite Google product behind Gmail. The only thing I can really think of if I HAD to say something I like least, would be that it's extremely tough to get a rep on the actual phone (an actual call) to get technical aid.
With Google Analytics, I have a comprehensive understanding of when people are visiting my website, what actions they are taking when they get there, and how it affects my bottom line. I know what marketing channels are most effective for me (organic vs. paid) and am able to make data driven decisions based on information that I know is accurate. Syncing this data with other products such as Google Data Studio also makes it easy to put together presentations for team meetings and executive retreats.
Avantages
Google Analytics gives you everything you need to succeed in your online business, offering comprehensive data to help you understand how users interact with your website. From real-time reporting to custom data sets based on your desired conversions and events, everything is trackable within Google Analytics. To get the most out of the application, I would also recommend getting yourself Analytics certified, using Google's intuitive LMS software.
Inconvénients
There's very little to complain about when it comes to using Google Analytics. If you aren't familiar with the system, it may take you a while to figure where to find the data that you're looking for, but with a little time (and going through the certification process) you can easily transform the way you use data to make decisions for your business.
Overall, I rely on this web application. The data's mysteries can't always be teased out with ease, but GA does make said data as clear and well presented as possible. If you utilize Google Analytics long term, you'll find it's versatile and expansive. A product which does more than it says on the tin, and does it for free.
Avantages
I use Google Analytics every week, sometimes every day. It's my tool for monitoring traffic performance on our site. While GA doesn't allow us to examine individual known or tagged user's repeat paths to or through the website, it gives us incredible insight into aggregate visitation and use. We see how many users arrive organically or from referrals; how many arrived from X website vs Y and Z; which landing pages they came in on; which pages they navigated to after that. It's like watching a weather system. While weather systems are a bit more predictable (ha!), the data GA provides is still highly precise in the moment and over time - and it is invaluable. There is so much content available, we can't possibly look at and leverage it all every day.
Inconvénients
While any individual lever is very easy to manipulate, knowing which to pull and when isn't for casual users. You must come in with some digital marketing background, and then you must study the software. Not just in general, in the context of your own website. Which elements you choose to ignore completely, which elements you examine over long vs short term, and which data is actionable - those all come from intimate understanding of your website's performance and purpose. For this reason, there's a bit of a learning curve. A bit of onboarding. Google has automated this process, which means you won't find help from a human when you most need it. I imagine that their high price paid version of the software funds its own support team, but it's a shame there is no intermediate option. Or at least there wasn't when we signed up years ago.
I have been using Google analytics for several years both for professional enterprise software as well as personal projects. Google analytics is different from some other competitive products in that with GA, you get an aggregate view of the user behavior. Generally, this has been sufficient for new and growing apps, where I am trying to understand use behavior as a whole.
I am extremely grateful that Google has offered this product for free to developers with lower traffic rates. The information I can learn from analytics is absolutely vital in the early stages when trying to understand what is working and what is not working; long before the operation becomes profitable.
I have some projects that steadily get thousands of hits per day and others that get near 0 hits, but in both scenarios the analytics software works perfectly as expected even when the audience size scales. Some of the great features of google analytics are not discoverable until you have significant amounts of traffic, but I can attest the product overall is extremely helpful at that point.
Most recently I added Google Analytics to my project yesterday. after several years of usage it is still - and will continue to be - my #1 go to product when choosing an analytics package.
Avantages
Google Analytics offers lots of great features that make me choose it over competitive products:
- Easy setup and customization; I have used it with websites rendered on a server and single-page apps
- Ability to observe user behavior in real time
- Web interface has excellent tools for creating custom reports and dashboards
- Native apps let me check on the data when I'm away from my desk -- in fact the mobile app is my favorite way to study the data
- When working with multiple apps, the program does a good job keeping everything organized
- The free quota is very liberal, and this is very helpful and necessary when launching new bootstrapped apps and when funds are limited
Inconvénients
Here are some of my pain points with Google Analytics:
- When I add new projects in the mobile app, I must spend a lot of time to set up the reporting views. The app comes with built-in views, but I prefer my own. I have setup these custom views for other projects before. I wish I could easily clone my previous report view into the new project. If this feature does exist, it is too difficult to find even though I am a frequent user. I would like to see Google implement this feature.
- Sharing reports and views in the GA web application works well between two or more projects that I own; however, sharing dashboard template with team members who are collaborating with you on a project has always been challenging. I have tried a couple of times and so far I have not been able to do this successfully
As a small business it's vital for me to know stats about engagement for advertisers, so this is the simplest way to pull that data out. The software is also easy to use on the go via the mobile app, as already mentioned. For a small business, it's also helpful that you can automate most of the reports, so as to save time.
Avantages
Quite simply, this is the complete package:
• In-depth: There are so many options in this, you'd struggle to find something you can't find out! The data kit is really powerful once you've got it set up, and I've used it with several clients to monitor everything from basic views on the page, to the journey across the site and how far they scroll down a specific page.
• Mobile App: For headline stats, I've found this really useful as someone running a small business. You can quickly see on the go if what you've put up has made an impact, and there's still a surprising amount of flexibility and in-sight in a mobile app. If you've got a couple of accounts on the go, you're also able to log into multiple ones at once without faffing around.
• Notes: Recently discovered and a big fan! The ability to make notes natively about spikes or troughs so when you're looking back later is great, so you can make sure you still view stuff in context.
Inconvénients
Generally, I'm pretty impressed with this - the only faff is actually getting it set up in the first place. However, with a couple of tutorials from Google I was able to sort this out myself, so it is do-able!
The only thing I've struggled with is checking outbound clicks - but I'm sure that is something someone who knows what they're doing can sort!
Voici quelques-unes des questions fréquentes sur Google Analytics.
Types de licences disponibles pour Google Analytics :
Type de licence: Gratuit, Abonnement
Essai gratuit: Disponible
Nous n'avons pas d'informations sur les fonctionnalités de Google Analytics.
Utilisateurs habituels du logiciel Google Analytics :
Auto-entrepreneurs, Grandes entreprises, Entreprises de taille moyenne, Non Profit, Administration publique, PME
Langues dans lesquelles Google Analytics est disponible :
arabe, chinois (simplifié), chinois (traditionnel), tchèque, danois, néerlandais, anglais, finnois, français, allemand, hébreu, hongrois, indonésien, irlandais, italien, japonais, coréen, norvégien, polonais, portugais, russe, espagnol, suédois, taïwanais, thaï, turc, ukrainien
Types de licences disponibles pour Google Analytics:
Gratuit, Abonnement
Appareils pris en charge par Google Analytics :
Android, iPhone, iPad
Applications s'intégrant à Google Analytics :
Authoritas, Belladati, Cyfe, Impactia, Jimdo, PPC Keyword, Pinpointe On-Demand, Qwaya, VWO, Zendesk
Ressources d'aide disponibles pour Google Analytics :
Forum, Base de connaissances, Tutoriels vidéo
Overall, I've had an extremely positive experience with Google Analytics. I especially like that I'm able to download a PDF of my traffic reports to my website so that I can print out copies to be able to give to my team to review in meetings. It helps me have concrete and solid numbers, demographic information of potential customers, and it gives me piece of mind knowing that I have control over the content I need to provide to the potential customers visiting my company's website, because Google Analytics gives me all of the detailed information that I need in order to make sure that I am providing the information necessary. Not only this, but I'm able to ensure that I'm being found by the people that need to be finding me properly. I've been able to work with SEO (Search Engine Optimization), my keywords have started to improve and get more catered to the correct demographics based on my Google Analytics reports.