Google Analytics

Google Analytics

Solution d'analyse d'audience Internet

4.7/5 (3319 avis)

Google Analytics - Présentation

Obtenez des informations précieuses

Google Analytics vous permet d'évaluer le nombre de ventes et de conversions. Mais ce n'est pas tout. Grâce aux informations actualisées qu'il fournit, l'outil vous permet aussi de savoir comment les visiteurs utilisent votre site, comment ils y accèdent et comment les faire revenir.

Prix

À partir de
N/A
Types de licence
version d'essai gratuite
Gratuit
Abonnement
Rapport qualité-prix

Appareils

Type d'entreprise

S
M
L

Disponible dans les pays suivants

Asie, Australie, Canada, Chine, Europe et 5 autres, Allemagne, Inde, Japon, Amérique latine, Afrique et Moyen-Orient

Langues

arabe, chinois (simplifié), chinois (traditionnel), tchèque, danois et 22 autres, néerlandais, anglais, finnois, français, allemand, hébreu, hongrois, indonésien, irlandais, italien, japonais, coréen, norvégien, polonais, portugais, russe, espagnol, suédois, taïwanais, thaï, turc, ukrainien

Google Analytics - Avis

Note globale
4.7/5
97% d'avis positifs
2431
Excellent
793
Très bien
87
Moyen
7
Médiocre
1
Horrible
Hank P.
Traduire avec Google Translate

GA - a great tool!

Logiciel utilisé toutes les semaines pendant plus de deux ans
Publié le 06/09/2019
Provenance de l'avis : Capterra

Overall, my experience has been good. I was with a company for over 7 years that had a different and pretty expensive product. I was very used to using that product and it had a lot of layers ... but after a few uses of GA, I was back in the zone of getting what info I need quickly.

I manage about 30 websites and use GA on all of them.

Avantages

first, you have to love that it's FREE. Why would you NOT use this when it's free? Secondly, GA really gives you everything you need to evaluate the effectiveness of a Website. Sure, other programs dive deep into the weeds, but do you really need all those options? If you know your industry and your clients goals, you can get pretty much all you need. And, did I mention that it's FREE?

Inconvénients

The only real con i have with GA is that it's not always intuitive. You really have to just spend some time in it and play around with the options and data sets. Google in general does not do a great job of supporting their free products, but they are free so it's hard to complain.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

10.0/10
Jem C.
Traduire avec Google Translate

A bit fiddly at times, but by far the best package for checking and monitoring analytics

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 14/08/2019
Provenance de l'avis : Capterra

As a small business it's vital for me to know stats about engagement for advertisers, so this is the simplest way to pull that data out. The software is also easy to use on the go via the mobile app, as already mentioned. For a small business, it's also helpful that you can automate most of the reports, so as to save time.

Avantages

Quite simply, this is the complete package:

• In-depth: There are so many options in this, you'd struggle to find something you can't find out! The data kit is really powerful once you've got it set up, and I've used it with several clients to monitor everything from basic views on the page, to the journey across the site and how far they scroll down a specific page.

• Mobile App: For headline stats, I've found this really useful as someone running a small business. You can quickly see on the go if what you've put up has made an impact, and there's still a surprising amount of flexibility and in-sight in a mobile app. If you've got a couple of accounts on the go, you're also able to log into multiple ones at once without faffing around.

• Notes: Recently discovered and a big fan! The ability to make notes natively about spikes or troughs so when you're looking back later is great, so you can make sure you still view stuff in context.

Inconvénients

Generally, I'm pretty impressed with this - the only faff is actually getting it set up in the first place. However, with a couple of tutorials from Google I was able to sort this out myself, so it is do-able!

The only thing I've struggled with is checking outbound clicks - but I'm sure that is something someone who knows what they're doing can sort!

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation

Probabilité de recommander le produit

10.0/10
Utilisateur vérifié
Traduire avec Google Translate

Cannot be beat

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 23/07/2019
Provenance de l'avis : Capterra

Excellent! Cannot complain at all!

Avantages

Google Analytics is more popular than Wordpress and is used on nearly every single website created in modern-day. Why is this? Because it is free, it is highly flexible, and it gives you the ability to track custom events across your website, app, and other devices. Google Analytics is used by many to simply collect user visitation and bounce data, but the ability of Google Analytics goes much deeper.

What do I like most? The simplicity, the price (FREE), and the extensibility. Nothing can compare to the amount of value that Google Analytics provides.

Inconvénients

Google Analytics is not user-friendly. It is making strides forward, however, with its recent design overhaul and implementation of search-based question/answer data. The learning curve is steep for anything other than simple website visitor tracking. Furthermore, with the creation of Google Tag Manager and the constantly-updating set of scripts, Google Analytics can be a slight pain for those who have used the tool for a very long time. For new and infrequent users, however, this wouldn't be an issue.

There are not many cons to Google Analytics outside of its few UI quirks and the learning curve.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

10.0/10
Subash B.
Traduire avec Google Translate

A Quintessential Tool to Improve Business Performance.

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 27/05/2019
Provenance de l'avis : Capterra

Google Analytics provides you data on traffic from all sources - be it paid, organic, referral, etc. So irrespective of you are a small blogger or an e-commerce site selling millions worth of merchandise per day, Google Analytics is a quintessential tool that will help you improve your business performance. Irrespective of Goals & KPIs - be it grow traffic, increase engagement, grow leads or conversions, increase revenues, etc - Google Analytics is a single tool that will help you move the needle - give you enough data and insights to improve your decision making and realise your goals.

Avantages

1. Can track anything and everything that happens on your website and apps. It's so powerful.
2. It's free (for the basic version).
3. Powerful data analytics capability to help decision making.
4. Can handle massive volumes of data in a simple & easy way.
5. The paid version of Google Analytics - that is Google Analytics 360 is more powerful - so if you need more its available on tap but is expensive.

Inconvénients

1. Heat maps are not available fully - on the console itself - although a rudimentary option is available to view it on the website page itself. Needs improvement.
2. It's like a balloon - you can get more if you take the effort to learn and the learning curve is also very steep.
3. Reports and data visualisation are taken away and created on another platform called Google Data Studio, the functionality should have been added to Google Analytics itself.
4. It's tricky to setup tracking for deeper elements and also the key functionality of setting up is broken away into another tool called Google Tag Manager - again the functionality should have been on Google Analytics itself.
5. Organic data points like search terms are left out of Google Analytics and another tool called Google Search Console needs to be used to get relevant data.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

10.0/10
Esra K.
Traduire avec Google Translate

Best tool to analyze your website!

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 24/04/2019
Provenance de l'avis : Capterra

Google analytics provides us meaningful insights about our website so we can improve it accordingly, attract new visitors and increase our potential customers.

Avantages

I think Google Analytics is one of the most useful tools that Google has provided us with reporting. Thanks to Google Analytics, we are able to recognize and act on our web site. Google Analytics provides us with our visits of our potential customers and more detailed information about how we can reach our new customers. You can gather below information:

How often is your website visited?
Where is the location of your users?
Which pages are receiving more clicks?
On what page do users spend more time?
What is the average time a user spends on your website?
What are the actions that user takes on your website?
Is the user entering your website by using a mobile phone or a desktop computer?

Time is very important for your website's potential visitors. It indicates whether the visitor has arrived by mistake or to inspect your website. It also shows how much time they spent on your page or product in detailed reports. This shows how much visitors are interested in which products you have. So, by moving the most visited product to the forefront, you can provide more indexing of Google Search engines and reach new potential customers. You can get information about which product results in higher rates by adding keywords to the product details.

Inconvénients

It takes time to get used to the integration. Documentation is good but still, it should get better.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

9.0/10

Google Analytics - Prix

À partir de
N/A
Types de licence
version d'essai gratuite
Gratuit
Abonnement
Rapport qualité-prix

Google Analytics - Fonctionnalités

  • API
  • Création de tableaux de bord
  • Données en temps réel
  • Filtrage des données
  • Intégration de tiers
  • Outils de collaboration
  • Présentation graphique des données
  • Rapports en temps réel
  • Rapports et statistiques
  • Rapports personnalisables
  • Visualisation de données

  • Analyse en temps réel
  • Analyse visuelle
  • Business Intelligence
  • Graphiques
  • Importation et exportation de données
  • Interface glisser-déposer
  • Monitoring
  • Rapports ad hoc
  • Tableau de bord d'activités

Google Analytics - FAQ

Voici quelques-unes des questions fréquentes sur Google Analytics.

Q. Quels sont les types de licence disponibles pour Google Analytics ?

Types de licences disponibles pour Google Analytics :

Type de licence: Gratuit, Abonnement

version d'essai gratuite: Disponible

Q. Quelles sont les principales fonctionnalités du logiciel Google Analytics ?

Nous n'avons pas d'informations sur les fonctionnalités de Google Analytics.

Q. Qui utilise Google Analytics ?

Utilisateurs habituels du logiciel Google Analytics :

Auto-entrepreneurs, Grandes entreprises, Entreprises de taille moyenne, Non Profit, Administration publique, PME

Q. Dans quelles langues Google Analytics est-il disponible ?

Langues dans lesquelles Google Analytics est disponible :

arabe, chinois (simplifié), chinois (traditionnel), tchèque, danois, néerlandais, anglais, finnois, français, allemand, hébreu, hongrois, indonésien, irlandais, italien, japonais, coréen, norvégien, polonais, portugais, russe, espagnol, suédois, taïwanais, thaï, turc, ukrainien

Q. Quels sont les types de licence disponibles pour Google Analytics ?

Types de licences disponibles pour Google Analytics:

Gratuit, Abonnement

Q. Google Analytics prend-il en charge les appareils mobiles ?

Appareils pris en charge par Google Analytics :

Android, iPhone, iPad

Q. Avec quelles applications Google Analytics peut-il s'intégrer ?

Applications s'intégrant à Google Analytics :

Authoritas, Belladati, Cyfe, Impactia, Jimdo, PPC Keyword, Pinpointe On-Demand, Qwaya, VWO, Zendesk

Q. Quelles sont les ressources d'aide disponibles pour Google Analytics ?

Ressources d'aide disponibles pour Google Analytics :

Forum, Base de connaissances, Tutoriels vidéo

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