Google Analytics

Avantages

La compréhension des données ne peuvent pas toujours être toujours facile a lire et analyser, mais GA rend ces données aussi claires et bien présentées que possible. Un produit a ne pas négliger et plus que complet et le fait gratuitement.

Inconvénients

Peut parraître complexe à utiliser, mais avec la formation gratuite qu'offre google analytic aucune raison de ne pas profiter de cette outil.

Avantages

Google Analytics c'est l'indispensable à avoir quand on a un site internet. La version gratuite permet d'accéder à tellement d'infos que s'en est même incroyable! On peut voir les visites en temps réel, les trier par pays, par âge mais aussi lister les pages les plus vues et durant combien de temps.

Inconvénients

J'aime tout sur Google Analytics. Je ne trouve rien de négatif à dire. Google Analytics est juste parfait.

Avantages

Cet outil est formidable pour récupérer toutes les données du site internet. Il est indispensable !

Inconvénients

La complexité pour s'y retrouver dans l'outil.. malgré plusieurs formations, il est toujours difficile de trouver le meilleur chemin pour se rendre à un but

Avantages

Google Analytics tells us about the insights of our company or personal website.
It also tells us where you are receiving clicks, user's location, website visited history and many more.
It provides easy and efficient integration with third-party platforms such as Google Ads and Social Media.

Inconvénients

It is very difficult to stay up with new & upcoming updates and features because sometimes I get lost in the new navigation or user interface.
There is a lack of end-user support and difficult to identify the middle part of insights.
It will be great if Google Analytics launches a built-in URL builder for the sake of campaign-tracking.

Avantages

Google Analytics is one of the most powerful tools available and it's free. It's very simple to deploy as long as you have backend access to a website. I use Google Analytics on a daily basis to track website analytics, behavior flow, conversion, and goal tracking, and build custom marketing funnels. Google Data Studio is an excellent way to directly pull data from the tool and make a completely customized dashboard with the top metrics that you analyze on a consistent daily basis. The user management and ability to set permissions adds an extra layer of security and the integration with Google Ads and YouTube properties is seamless and makes real-time reporting very dynamic. What we can measure, we can ultimately improve.

Inconvénients

Google Analytics sometimes reports Facebook analytics differently from the backend of Facebook Ads Manager. However, Google is getting a lot better with tracking user performance, not just cookies (especially for cross-device interactions). The courses for the Google Analytics certification and somewhat bulky - I wish there was a better way to track your coursework and more online video tutorial similar to how Facebook Blueprint has organized their free online courses. Google Analytics can seem very daunting to beginners but there are a lot of great resources available from Google for education and tutorials.