--- description: Google Analytics 360 : qu'en pensent les utilisateurs ? Lisez les avis sur Google Analytics 360, consultez ses différents prix, tarifs et abonnements ainsi que ses fonctionnalités. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Google Analytics 360 - Prix, tarif, abonnement et avis | GetApp France 2026 --- Breadcrumb: [Accueil](/) > [Logiciels de web analytics](/directory/109/web-analytics/software) > [Google Analytics 360](/software/90997/google-analytics) # Google Analytics 360 Canonical: https://www.getapp.fr/software/90997/google-analytics Page : 1/325\ Suivant: [Page suivante](https://www.getapp.fr/software/90997/google-analytics?page=2) > Google Analytics vous permet de comprendre comment les visiteurs utilisent votre site (acquisition,activation, rétention, conversion). > > Conclusion : 8101 utilisateurs lui ont donné la note de **4.7/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.7/5** | 8101 Avis | | Simplicité d’utilisation | 4.2/5 | D'après l'ensemble des avis | | Support client | 4.2/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 4.7/5 | D'après l'ensemble des avis | | Fonctionnalités | 4.6/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 90% | (9/10 Probabilité de recommander le produit) | ## À propos de l'éditeur - **Société**: Google ## Contexte commercial - **Type de licence**: (Version gratuite disponible) - **Public cible**: Auto-entrepreneur, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Déploiement et plateformes**: Cloud, SaaS, web, Android (mobile) - **Langues**: allemand, anglais, arabe, chinois, chinois traditionnel, coréen, danois, espagnol, finnois, français, hongrois, hébreu, indonésien, irlandais, italien, japonais, norvégien, néerlandais, polonais, portugais, portugais brésilien, russe, suédois, tchèque, thaï, turc, ukrainien - **Pays disponibles**: Afghanistan, Afrique du Sud, Albanie, Algérie, Allemagne, Andorre, Angola, Anguilla, Antarctique, Antigua-et-Barbuda, Arabie saoudite, Argentine, Arménie, Aruba, Australie, Autriche, Azerbaïdjan, Bahamas, Bahreïn, Bangladesh et 229 de plus ## Fonctionnalités - A/B Testing - API - Affichage de page unique - Agrégation de données - Alertes/Notifications - Analyse d'entonnoir - Analyses augmentées - Analytique - Base de données de clients - Cartographie du parcours client - Collecte de données multicanal - Connecteurs de données - Contrôles/Permissions d'accès - Création de tableaux de bord - Data discovery - Gestion des campagnes - Gestion des données - Gestion des utilisateurs - Graphiques - Importation et exportation de données ## Intégrations (5 au total) - Google Ads - Google Search Console - Google Tag Manager 360 - Shopify - WordPress ## Ressources d'aide - Service client/e-mail - FAQ/forums - Base de connaissances - Chat ## Category - [Logiciels de web analytics](https://www.getapp.fr/directory/109/web-analytics/software) ## Catégories connexes - [Logiciels de web analytics](https://www.getapp.fr/directory/109/web-analytics/software) - [Logiciels de tableaux de bord](https://www.getapp.fr/directory/586/reporting-dashboard/software) - [Outils de reporting](https://www.getapp.fr/directory/931/analytics-reporting/software) - [Logiciels d'analyse produit](https://www.getapp.fr/directory/3791/product-analytics/software) - [Logiciels d'analyse de données](https://www.getapp.fr/directory/1129/data-analysis/software) ## Logiciels similaires 1. [SEO PowerSuite](https://www.getapp.fr/software/926/seo-powersuite) — 4.5/5 (382 reviews) 2. [Similarweb](https://www.getapp.fr/software/100382/similarweb-pro) — 4.6/5 (261 reviews) 3. [Semrush](https://www.getapp.fr/software/91634/semrush) — 4.6/5 (2325 reviews) 4. [Looker](https://www.getapp.fr/software/91545/looker) — 4.5/5 (285 reviews) 5. [Ahrefs](https://www.getapp.fr/software/102405/ahrefs) — 4.7/5 (585 reviews) ## Avis ### "Google Analytics is a great tool to monitor your marketing" — 5.0/5 > **Michelle** | *12 mai 2025* | Vente au détail | Taux de recommandation : 10.0/10 > > **Avantages**: I like that it tracks various components of my web traffic. I like how detailed I can go into my reports. I also like the ease and options to get it kickstarted. > > **Inconvénients**: So far, I have had no complaints about the Analytics software. It does everything I need it to and has some features I'm not even aware of. > > Overall I have been very pleased with Analytics for my site traffic and reporting. I haven't used many other features but it has done everything I have needed and has been very easy to use and implement. ----- ### "A good tool for Analytics." — 4.0/5 > **Alesandra** | *6 juin 2025* | Services et technologies de l'information | Taux de recommandation : 9.0/10 > > **Avantages**: Responsiveness of customer support services providers and ease in integration with other tools. Effectiveness of the software especially in data analysisation. > > **Inconvénients**: I have nothing to dislike. The product is well suited. Software customization is also unlimited especially to premium subscribers. > > Google analytics 360 has the best features. It ensures more relevant data and deep insights. Finding targeted audience while using the software is also easier. ----- ### "Great for enterprise customers and national competitors, too much for solopreneurs." — 3.0/5 > **Barry** | *27 août 2025* | Internet | Taux de recommandation : 5.0/10 > > **Avantages**: The depth and customization are unmatched if you're serious about tracking customer behavior at scale, and the integrations with Google Ads, BigQuery, and other industry must haves is beyond anything else available. It's a great way to really focus in on how your customer is using your website, what's successfully drawing them in with your SEO, and how your big-picture looks through all these breadcrumbs of minutiuae. > > **Inconvénients**: It's very expensive and geared towards enterprise rather than individuals or small business. Its learning curve is very steep and, while you feel like you might just waltzed in and get all the data you ever wanted, you really have to work for it. Once you know what you're doing, it's beautiful, but the journey there is pricey and exhausting. > > It's undeniably the most capable product out there for analytics out there, but if you're a small business or a solopreneur, it's too much, too fast. If you're stepping down from corporate into your own business, you'll probably be able to use this easily - and if you want to really come out of the gate swinging, this is a must-have skill to be competitive. But if you just want to focus on your product first, or your focus isn't a national scale, this would be a lot to take on. ----- ### "Home for data-driven marketers" — 4.0/5 > **Atalay** | *2 juin 2025* | Marketing et publicité | Taux de recommandation : 9.0/10 > > **Avantages**: We can make our media plans data-driven by seeing all traffic and sales related to the website in detail and from which paid or organic channel they come. > > **Inconvénients**: While the results from Google ad platforms are pretty good, the results from other ad platforms never match due to attribution. > > It is one of the indispensable platforms for data-driven digital marketing. Although there are always problems with results from channels other than Google, we can also obtain serious information about website traffic and performance. ----- ### "Good reporting, unfriendly UX" — 4.0/5 > **Utilisateur vérifié** | *1 août 2025* | Marketing et publicité | Taux de recommandation : 7.0/10 > > **Avantages**: Good reporting, especially gets more important in high-traffic sites where Google Analytics performed better > > **Inconvénients**: The UX, interface, and dashboard are not friendly. Hard to understand, make selections and not time-efficient ----- Page : 1/325\ Suivant: [Page suivante](https://www.getapp.fr/software/90997/google-analytics?page=2) ## Liens - [Afficher sur GetApp](https://www.getapp.fr/software/90997/google-analytics) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Données structurées