Google Analytics

Google Analytics

Solution d'analyse d'audience Internet

4,7/5 (4506 avis)

Google Analytics - Présentation

Description du logiciel Google Analytics

Obtenez des informations précieuses

Google Analytics vous permet d'évaluer le nombre de ventes et de conversions. Mais ce n'est pas tout. Grâce aux informations actualisées qu'il fournit, l'outil vous permet aussi de savoir comment les visiteurs utilisent votre site, comment ils y accèdent et comment les faire revenir.

Google Analytics - Présentation

Prix

À partir de
N/A

Types de licence

Essai gratuit
Gratuit
Abonnement
Rapport qualité-prix

Google Analytics - Fonctionnalités

Appareils
Pour quelle entreprise ?
TPE PME GE
Disponible dans les pays suivants
Asie, Australie, Canada, Chine, Europe et 5 autres, Allemagne, Inde, Japon, Amérique latine, Afrique et Moyen-Orient
Langues
arabe, chinois (simplifié), chinois (traditionnel), tchèque, danois et 22 autres, néerlandais, anglais, finnois, français, allemand, hébreu, hongrois, indonésien, irlandais, italien, japonais, coréen, norvégien, polonais, portugais, russe, espagnol, suédois, taïwanais, thaï, turc, ukrainien

Captures d'écran

Capture d'écran pour Google Analytics : Analyze daily visits, traffic types, & time on site by country
Capture d'écran pour Google Analytics : Analyze daily visits, traffic types, & time on site by country Capture d'écran pour Google Analytics : Google Analytics custom dashboard Capture d'écran pour Google Analytics : Google Analytics audience demographics reporting Capture d'écran pour Google Analytics : View website data in real time with Google Analytics Capture d'écran pour Google Analytics : Connect sales, marketing and advertising data Capture d'écran pour Google Analytics : Generate reports to see what's working and fix what's not

Google Analytics - Avis

Google Analytics - Avis

Note globale
4,7
/
5
Excellent
3273

Très bien
1090

Moyen
134

Médiocre
8

Mauvais
1

Rapport qualité-prix
4,7
Fonctionnalités
4,6
Simplicité d'utilisation
4,1
Support client
4,2
97% des utilisateurs recommandent cette application
Kim T.

Un outil essentiel pour la croissance numérique

La précision des information et l'amélioration continue des Google permet une réelle manière d'amiliorer votre publicité


Jem C.

A bit fiddly at times, but by far the best package for checking and monitoring analytics

As a small business it's vital for me to know stats about engagement for advertisers, so this is the simplest way to pull that data out. The software is also easy to use on the go via the mobile app, as already mentioned. For a small business, it's also helpful that you can automate most of the reports, so as to save time.


Traduire avec Google Translate
Michele B.

This is How You Track Anything

I started using it by just tracking page views and that was it. Then, in time, I started delving into more complicated settings and tracking more valuable insights. If I had the time to spend months in it, I'd still find more interesting things to keep track of and evaluate. Getting started was extremely easy, all of 3 seconds. And then you have an endless amount of tweaks and new features you can work on, in time and when needed.


Traduire avec Google Translate
Jamie P.

Maybe I'm Stupid

With someone with the proper skills to utilize Google Analytics--or even someone with the time to devote to learning all of the tricks of the Google Trade--this product can be the difference between sinking with a failing campaign, wasting a lot of your clients' money in the process, and being able to quickly and efficiently tailor digital advertising efforts to maximize returns.


Traduire avec Google Translate
Craig S.

Easy to use Analytics tool for Newbies

Using Google Analytics tracking software is easy and provides the analytical insights about my customer traffic, engagement and conversion funnel. So, I can optimize my e-commerce website content, marketing and products to increase sales. But due to limited support from Google and no development or coding experience, implementing enhanced e-commerce tracking was not easy and made me spend more time than I would have wanted before going live. If Google can provide e-commerce tracking developer resource, it would help newbies like me get the best optimization insights in lesser time.


Traduire avec Google Translate
Kim T.
Secteur d'activité: Rédaction et correction
Taille de l'entreprise: Auto-entrepreneur

Un outil essentiel pour la croissance numérique

Logiciel utilisé tous les jours pendant plus d'un an
Publié le 05/12/2019
Provenance de l'avis : Capterra

La précision des information et l'amélioration continue des Google permet une réelle manière d'amiliorer votre publicité

Avantages

La compréhension des données ne peuvent pas toujours être toujours facile a lire et analyser, mais GA rend ces données aussi claires et bien présentées que possible. Un produit a ne pas négliger et plus que complet et le fait gratuitement.

Inconvénients

Peut parraître complexe à utiliser, mais avec la formation gratuite qu'offre google analytic aucune raison de ne pas profiter de cette outil.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit: 10.0/10

Jem C.
Secteur d'activité: Production audiovisuelle
Taille de l'entreprise: 2-10 employés
Traduire en français

A bit fiddly at times, but by far the best package for checking and monitoring analytics

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 14/08/2019
Provenance de l'avis : Capterra

As a small business it's vital for me to know stats about engagement for advertisers, so this is the simplest way to pull that data out. The software is also easy to use on the go via the mobile app, as already mentioned. For a small business, it's also helpful that you can automate most of the reports, so as to save time.

Avantages

Quite simply, this is the complete package:

• In-depth: There are so many options in this, you'd struggle to find something you can't find out! The data kit is really powerful once you've got it set up, and I've used it with several clients to monitor everything from basic views on the page, to the journey across the site and how far they scroll down a specific page.

• Mobile App: For headline stats, I've found this really useful as someone running a small business. You can quickly see on the go if what you've put up has made an impact, and there's still a surprising amount of flexibility and in-sight in a mobile app. If you've got a couple of accounts on the go, you're also able to log into multiple ones at once without faffing around.

• Notes: Recently discovered and a big fan! The ability to make notes natively about spikes or troughs so when you're looking back later is great, so you can make sure you still view stuff in context.

Inconvénients

Generally, I'm pretty impressed with this - the only faff is actually getting it set up in the first place. However, with a couple of tutorials from Google I was able to sort this out myself, so it is do-able!

The only thing I've struggled with is checking outbound clicks - but I'm sure that is something someone who knows what they're doing can sort!

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation

Probabilité de recommander le produit: 10.0/10

Michele B.
Secteur d'activité: Génie mécanique ou industriel
Taille de l'entreprise: 51-200 employés
Traduire en français

This is How You Track Anything

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 10/04/2020
Provenance de l'avis : Capterra

I started using it by just tracking page views and that was it. Then, in time, I started delving into more complicated settings and tracking more valuable insights. If I had the time to spend months in it, I'd still find more interesting things to keep track of and evaluate. Getting started was extremely easy, all of 3 seconds. And then you have an endless amount of tweaks and new features you can work on, in time and when needed.

Avantages

It is as easy to begin using as possible, and allows as complicated a setup as you wish to have, allowing you to go as deep in your analysis as you are willing to invest time in it.

Inconvénients

There is not much to dislike at all here. It's part of the Google ecosystem, so you have to understand you're using a Google product. That is not a con, just something to keep in mind.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit: 10.0/10

Jamie P.
Secteur d'activité: Marketing et publicité
Taille de l'entreprise: 13-50 employés
Traduire en français

Maybe I'm Stupid

Logiciel utilisé Autre pendant plus de deux ans
Publié le 18/02/2020
Provenance de l'avis : Capterra

With someone with the proper skills to utilize Google Analytics--or even someone with the time to devote to learning all of the tricks of the Google Trade--this product can be the difference between sinking with a failing campaign, wasting a lot of your clients' money in the process, and being able to quickly and efficiently tailor digital advertising efforts to maximize returns.

Avantages

If you know what you are looking for--and how to find it again after Google makes approximately 300 changes and updates--Google Analytics can be exceptionally useful. In our business, it is extremely important to not only know that a given media product is working for the client, but also to be able to PROVE the success (or failure) of a product to the client. Our clients--the business owners and their staff--want to be sure that they are spending their money on advertising products that work. It is very easy to claim that, yes, this product is working for you, but it is another matter entirely to be SURE and to be able to prove that success. Google Analytics allows us to track digital interactions with the customer's website. Typically, our clients have no idea if their websites are seeing increases in customer traffic following advertising campaigns (such as television and radio), or if the digital ads placed are doing exactly what they should be doing.

Inconvénients

While the concept behind Google Analytics is great, the actual execution leaves much to be desired, at least for me. Maybe I'm completely stupid (a fair assessment) or too Gen X and not Millennial enough to find Google Analytics easy to use. It surely doesn't help that it seems that the user dashboard/interface changes every time I use it. Knowing how to navigate through the various levels and sections of the monstrosity that is Google Analytics to find exactly what metrics are needed in any given situation is an artform--and I feel like I've only just mastered stick figures and maybe a smidge of finger-painting. In short, I'm not an artist.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit: 3.0/10

Craig S.
Secteur d'activité: Mode et vêtements
Taille de l'entreprise: 2-10 employés
Traduire en français

Easy to use Analytics tool for Newbies

Logiciel utilisé tous les mois pendant plus de deux ans
Publié le 16/03/2020
Provenance de l'avis : Capterra

Using Google Analytics tracking software is easy and provides the analytical insights about my customer traffic, engagement and conversion funnel. So, I can optimize my e-commerce website content, marketing and products to increase sales. But due to limited support from Google and no development or coding experience, implementing enhanced e-commerce tracking was not easy and made me spend more time than I would have wanted before going live. If Google can provide e-commerce tracking developer resource, it would help newbies like me get the best optimization insights in lesser time.

Avantages

I implemented Google Analytics tracking on my e-commerce website. So, I could track where traffic is coming from, on what products it is converting and who are my customers. My favorite feature of Google Analytics is Shopping Behavior because it showed me the complete funnel of sessions of customers who engaged with product banners, how many of those customers ended up going to product detail pages, who from those added items to their shopping cart and finally how many bought the products. When I analyzed this funnel, I was able to determine the list of customers I could re-target so they bought more.

Inconvénients

Implementing enhanced e-commerce tracking to correlate customer traffic and engagement with product performance was the most challenging part of Google Analytics implementation. Because I didn't have coding background and I never hired a professional developer. I tried to self serve by reading support documentation on Google's developer portal. Although that portal is pretty comprehensive with examples of code snippets, I didn't feel confident about customizing the code to fulfill my analytics needs. The concept of custom dimensions and custom metrics, scope and how to send data was complex.

Note détaillée

Simplicité d'utilisation
Support client

Probabilité de recommander le produit: 8.0/10

Recommandation utilisateur
9/10
Basé sur 4 506 avis utilisateurs
Comparatif avec les logiciels similaires : recommandation utilisateur
Comparer avec les alternatives

Google Analytics - Prix

Google Analytics - Prix

À partir de
N/A
Essai gratuit
Gratuit
Abonnement
Rapport qualité-prix
Rapport qualité-prix
4,7/5
Basé sur 4 506 avis utilisateurs
Comparatif avec les logiciels similaires : rapport qualité-prix
Comparer avec les alternatives

Google Analytics - Fonctionnalités

Google Analytics - Fonctionnalités

API
Analyse des tendances
Analyse en temps réel
Analyse prédictive
Analyse visuelle
Business Intelligence
Création de tableaux de bord
Données en temps réel
Filtrage des données
Graphiques
Importation et exportation de données
Interface glisser-déposer
Intégration de tiers
Monitoring
Outils de collaboration
Rapports ad hoc
Rapports et statistiques
Rapports personnalisables
Tableau de bord d'activités
Visualisation de données
Fonctionnalités
4,6/5
Basé sur 4 506 avis utilisateurs
Comparatif avec les logiciels similaires : note sur les fonctionnalités
Comparer avec les alternatives

Catégories

Vidéos et tutoriels

Vidéos et tutoriels

Google Analytics - FAQ

Google Analytics - FAQ

Voici quelques-unes des questions fréquentes sur Google Analytics.

Q. Quels sont les types de licence disponibles pour Google Analytics ?

Types de licences disponibles pour Google Analytics :

Type de licence: Gratuit, Abonnement

Essai gratuit: Disponible

Q. Quelles sont les principales fonctionnalités du logiciel Google Analytics ?

Nous n'avons pas d'informations sur les fonctionnalités de Google Analytics.

Q. Qui utilise Google Analytics ?

Utilisateurs habituels du logiciel Google Analytics :

Auto-entrepreneurs, Grandes entreprises, Entreprises de taille moyenne, À but non lucratif, Administration publique, PME

Q. Dans quelles langues Google Analytics est-il disponible ?

Langues dans lesquelles Google Analytics est disponible :

arabe, chinois (simplifié), chinois (traditionnel), tchèque, danois, néerlandais, anglais, finnois, français, allemand, hébreu, hongrois, indonésien, irlandais, italien, japonais, coréen, norvégien, polonais, portugais, russe, espagnol, suédois, taïwanais, thaï, turc, ukrainien

Q. Quels sont les types de licence disponibles pour Google Analytics ?

Types de licences disponibles pour Google Analytics:

Gratuit, Abonnement

Q. Google Analytics prend-il en charge les appareils mobiles ?

Appareils pris en charge par Google Analytics :

Android, iPhone, iPad

Q. Avec quelles applications Google Analytics peut-il s'intégrer ?

Applications s'intégrant à Google Analytics :

Authoritas, Belladati, Cyfe, Impactia, Jimdo, PPC Keyword, Pinpointe On-Demand, Qwaya, VWO Testing, Zendesk

Q. Quelles sont les ressources d'aide disponibles pour Google Analytics ?

Ressources d'aide disponibles pour Google Analytics :

Forum, Base de connaissances, Tutoriels vidéo