Google Analytics

Google Analytics

Solution d'analyse d'audience Internet

4.7/5 (2662 avis)

Google Analytics - Présentation

Obtenez des informations précieuses

Google Analytics vous permet d'évaluer le nombre de ventes et de conversions. Mais ce n'est pas tout. Grâce aux informations actualisées qu'il fournit, l'outil vous permet aussi de savoir comment les visiteurs utilisent votre site, comment ils y accèdent et comment les faire revenir.

Prix

À partir de
N/A
Types de licence
version d'essai gratuite
Gratuit
Abonnement
Rapport qualité-prix

Appareils

Type d'entreprise

S
M
L

Disponible dans les pays suivants

Asie, Australie, Canada, Chine, Europe et 5 autres, Allemagne, Inde, Japon, Amérique latine, Afrique et Moyen-Orient

Langues

arabe, chinois (simplifié), chinois (traditionnel), tchèque, danois et 22 autres, néerlandais, anglais, finnois, français, allemand, hébreu, hongrois, indonésien, irlandais, italien, japonais, coréen, norvégien, polonais, portugais, russe, espagnol, suédois, taïwanais, thaï, turc, ukrainien

Google Analytics - Avis

Note globale
4.7/5
97% d'avis positifs
1955
Excellent
622
Très bien
78
Moyen
6
Médiocre
1
Horrible
Subash B.
Traduire avec Google Translate

A Quintessential Tool to Improve Business Performance.

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 27/05/2019
Provenance de l'avis : Capterra

Google Analytics provides you data on traffic from all sources - be it paid, organic, referral, etc. So irrespective of you are a small blogger or an e-commerce site selling millions worth of merchandise per day, Google Analytics is a quintessential tool that will help you improve your business performance. Irrespective of Goals & KPIs - be it grow traffic, increase engagement, grow leads or conversions, increase revenues, etc - Google Analytics is a single tool that will help you move the needle - give you enough data and insights to improve your decision making and realise your goals.

Avantages

1. Can track anything and everything that happens on your website and apps. It's so powerful.
2. It's free (for the basic version).
3. Powerful data analytics capability to help decision making.
4. Can handle massive volumes of data in a simple & easy way.
5. The paid version of Google Analytics - that is Google Analytics 360 is more powerful - so if you need more its available on tap but is expensive.

Inconvénients

1. Heat maps are not available fully - on the console itself - although a rudimentary option is available to view it on the website page itself. Needs improvement.
2. It's like a balloon - you can get more if you take the effort to learn and the learning curve is also very steep.
3. Reports and data visualisation are taken away and created on another platform called Google Data Studio, the functionality should have been added to Google Analytics itself.
4. It's tricky to setup tracking for deeper elements and also the key functionality of setting up is broken away into another tool called Google Tag Manager - again the functionality should have been on Google Analytics itself.
5. Organic data points like search terms are left out of Google Analytics and another tool called Google Search Console needs to be used to get relevant data.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

10.0/10
Esra K.
Traduire avec Google Translate

Best tool to analyze your website!

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 24/04/2019
Provenance de l'avis : Capterra

Google analytics provides us meaningful insights about our website so we can improve it accordingly, attract new visitors and increase our potential customers.

Avantages

I think Google Analytics is one of the most useful tools that Google has provided us with reporting. Thanks to Google Analytics, we are able to recognize and act on our web site. Google Analytics provides us with our visits of our potential customers and more detailed information about how we can reach our new customers. You can gather below information:

How often is your website visited?
Where is the location of your users?
Which pages are receiving more clicks?
On what page do users spend more time?
What is the average time a user spends on your website?
What are the actions that user takes on your website?
Is the user entering your website by using a mobile phone or a desktop computer?

Time is very important for your website's potential visitors. It indicates whether the visitor has arrived by mistake or to inspect your website. It also shows how much time they spent on your page or product in detailed reports. This shows how much visitors are interested in which products you have. So, by moving the most visited product to the forefront, you can provide more indexing of Google Search engines and reach new potential customers. You can get information about which product results in higher rates by adding keywords to the product details.

Inconvénients

It takes time to get used to the integration. Documentation is good but still, it should get better.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

9.0/10
Stanislav G.
Traduire avec Google Translate

The Best in Digital Analytics

Logiciel utilisé toutes les semaines pendant plus de deux ans
Publié le 13/02/2019
Provenance de l'avis : Capterra

As a Google Analytics certified professional, I am a true proponent of the product. It can be used by anyone (even absolute novices) to monitor site visitors and general ups and downs related to performance, be it from paid or organic. A typical Analytics user is the business owner who doesn't know much about the product or digital marketing, but can still use the product to keep an eye on things - ease of use is sufficient.
On the other hand, we have all the professionals - digital marketers or even hard core data analysts that can solve very complex business problems, some of which are unknown to the business before looking at the data.

Avantages

The sheer number of ways you can look at data. Most often I've found myself needing to check traffic from a particular channel - whether it has been organic when analyzing SEO results, or paid when trying to verify PPC campaign reporting, get an overview of all paid channels, or dig deeper and actually segment data from PPC campaigns to gain additional insight.
Google Analytics provides you with everything needed to analyze where your traffic is coming from and what it is doing on your website. You can typically answer all of the following questions by using Google Analytics - are there any particular pages that cause my visitors to leave more often than others, which are the pages that are driving most of my desired actions (conversions or goals), why is my site getting +50% more traffic like reported by my digital agency, but we're not getting anywhere near the increase in bottom line results.
Behavioral flow is something in particular which is worth noting as a major pro. I haven't seen other platforms that offer this functionality and although it is quite hard to get your head around at first, one you do there is no limit to the amount of insights one can generate to assist with conversion rate optimisation or just improve flow through the website as needed.

Inconvénients

There is a bit of a learning curve involved, but that is not a con of the product. Google even have an Academy where you can learn about Google Analytics and even get certified.

Note détaillée

Simplicité d'utilisation

Probabilité de recommander le produit

10.0/10
Traduire avec Google Translate

Great Tool For Website Analytics

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 01/02/2019
Provenance de l'avis : Capterra

Google Analytics is a great tool for measuring the success of your marketing efforts as well as better understanding your audiences and their behavioral flows. It can take some time to learn but once you get the hang of it, drawing out the data you need is very simple.

Avantages

We use this software on a daily basis to review data and help us make decisions about where to focus our marketing efforts, especially with social. It allows us to gather information on demographics, which is great for ad targeting, especially when you also use the Google Pixel which provides conversion data. It allows us to gather KPIs for various campaigns as well as track the success of our influencers campaigns in combination with Google Tracking URLs. We have also found that the Google Data Studio, which draws from Analytics, is one of the most effective ways to create shareable reports that can be manipulated quickly and easily for specific groups of pages, which is great for us as we have multiple segments with different target audiences. While it can take a while to learn how to navigate Google Analytics, there are great resources online to help you. You can track user behavior which is great in determining where improvements need to be made in your buyers journey.

Inconvénients

It can take time to learn how to manipulate Google Analytics so that it provides you with the information you need but once you figure it out it is a great tool. It would be great if definitions were built in. There are many terms I was unfamiliar with and I had to do online searches to get clarification.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation

Probabilité de recommander le produit

9.0/10
Virginia B.
Traduire avec Google Translate

Google Ads: Getting into the "Googler" Mindset

Logiciel utilisé toutes les semaines pendant plus de deux ans
Publié le 28/01/2019
Provenance de l'avis : Capterra

This tool has helped gain better insight into the mindset of a “Googler” as opposed to a marketer and has helped our organic traffic grow enormously.

Avantages

Google Adwords is by far the most useful online advertising platform I have come across yet, but not for the obvious reasons. Google Adwords has various features that can serve as beneficial to any small business to large enterprise needs. My preferred tool is the keyword planner, which provides you with insight into the most popular search terms with an average monthly search volume and competition for each. Since Google has certainly monopolized today’s search engines I would strongly recommend using it as your first resource when searching for key terms to include in your campaigns, website, and SEO purposes.

For more insight into the search terms that you are already ranking for and is bringing organic traffic back to your website you can look into Google Analytics and cross reference those phrases with Google Adwords to see if there are alternatives or better opportunities for you to rank in this niche. Ultimately, you are looking for key terms that have a low competition with a high monthly search volume. The secret… you want low competition and high search volume. The keyword planner also lets you set up ad groups based on phrases that pertain to specific ad or topic and provides a bid estimate to give you an idea of how much it would take to run that campaign.

Inconvénients

When setting up a Google Adwords account it is easy to get stuck in the billing cycle. If you don’t wish to have a card on file or would just like to use the keyword planner to get ideas or improve on SEO you can opt out of the payment process when you first create your account.

Because we are a fairly small company we have not seen much monetary payoff for our campaign initiatives, which was limited due to a smaller marketing budget. If you want to see results you are going to have to spend the money or the ad may not reach the intended audience or large enough quantities for it to make an impact. For smaller companies, I suggest spending your time increasing your SEO, using the keyword planner - as you can gain a bunch of organic traffic to your website if done correctly and it’s free.

Tips: One way to ensure the key terms or phrases you intend your content to show for is to complete a search for that term in Google and analyze its results. You can also you MOZ’s plugin to compare the page authority and domain authority of the other websites shown in the search results to get a better idea if your word or newly selected word would outperform some of the current results of the first page shown on Google.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

10.0/10

Google Analytics - Prix

À partir de
N/A
Types de licence
version d'essai gratuite
Gratuit
Abonnement
Rapport qualité-prix

Google Analytics - Fonctionnalités

  • API
  • Création de tableaux de bord
  • Données en temps réel
  • Filtrage des données
  • Intégration de tiers
  • Outils de collaboration
  • Présentation graphique des données
  • Rapports en temps réel
  • Rapports et statistiques
  • Rapports personnalisables
  • Visualisation de données

  • Analyse en temps réel
  • Analyse visuelle
  • Business Intelligence
  • Graphiques
  • Importation et exportation de données
  • Interface glisser-déposer
  • Monitoring
  • Rapports ad hoc
  • Tableau de bord d'activités

Google Analytics - FAQ

Voici quelques-unes des questions fréquentes sur Google Analytics.

Q. Quels sont les types de licence disponibles pour Google Analytics ?

Types de licences disponibles pour Google Analytics :

Type de licence: Gratuit, Abonnement

version d'essai gratuite: Disponible

Q. Quelles sont les principales fonctionnalités du logiciel Google Analytics ?

Nous n'avons pas d'informations sur les fonctionnalités de Google Analytics.

Q. Qui utilise Google Analytics ?

Utilisateurs habituels du logiciel Google Analytics :

Auto-entrepreneurs, Grandes entreprises, Entreprises de taille moyenne, Non Profit, Administration publique, PME

Q. Dans quelles langues Google Analytics est-il disponible ?

Langues dans lesquelles Google Analytics est disponible :

arabe, chinois (simplifié), chinois (traditionnel), tchèque, danois, néerlandais, anglais, finnois, français, allemand, hébreu, hongrois, indonésien, irlandais, italien, japonais, coréen, norvégien, polonais, portugais, russe, espagnol, suédois, taïwanais, thaï, turc, ukrainien

Q. Quels sont les types de licence disponibles pour Google Analytics ?

Types de licences disponibles pour Google Analytics:

Gratuit, Abonnement

Q. Google Analytics prend-il en charge les appareils mobiles ?

Appareils pris en charge par Google Analytics :

Android, iPhone, iPad

Q. Avec quelles applications Google Analytics peut-il s'intégrer ?

Applications s'intégrant à Google Analytics :

Authoritas, Belladati, Birst, Cyfe, Impactia, Jimdo, PPC Keyword, Pinpointe On-Demand, Qwaya, Zendesk

Q. Quelles sont les ressources d'aide disponibles pour Google Analytics ?

Ressources d'aide disponibles pour Google Analytics :

Forum, Base de connaissances, Tutoriels vidéo

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