Google Analytics

Google Analytics

Solution d'analyse d'audience Internet

4.7/5 (4172 avis)

Google Analytics - Présentation

Description du logiciel Google Analytics

Obtenez des informations précieuses

Google Analytics vous permet d'évaluer le nombre de ventes et de conversions. Mais ce n'est pas tout. Grâce aux informations actualisées qu'il fournit, l'outil vous permet aussi de savoir comment les visiteurs utilisent votre site, comment ils y accèdent et comment les faire revenir.

Google Analytics - Présentation

Prix

À partir de
N/A

Types de licence

Essai gratuit
Gratuit
Abonnement
Rapport qualité-prix

Google Analytics - Fonctionnalités

Appareils
Pour quelle entreprise ?
TPE PME GE
Disponible dans les pays suivants
Asie, Australie, Canada, Chine, Europe et 5 autres, Allemagne, Inde, Japon, Amérique latine, Afrique et Moyen-Orient
Langues
arabe, chinois (simplifié), chinois (traditionnel), tchèque, danois et 22 autres, néerlandais, anglais, finnois, français, allemand, hébreu, hongrois, indonésien, irlandais, italien, japonais, coréen, norvégien, polonais, portugais, russe, espagnol, suédois, taïwanais, thaï, turc, ukrainien

Captures d'écran

Capture d'écran pour Google Analytics : Analyze daily visits, traffic types, & time on site by country
Capture d'écran pour Google Analytics : Analyze daily visits, traffic types, & time on site by country Capture d'écran pour Google Analytics : Google Analytics custom dashboard Capture d'écran pour Google Analytics : Google Analytics audience demographics reporting Capture d'écran pour Google Analytics : View website data in real time with Google Analytics Capture d'écran pour Google Analytics : Connect sales, marketing and advertising data Capture d'écran pour Google Analytics : Generate reports to see what's working and fix what's not

Google Analytics - Avis

Google Analytics - Avis

Note globale
4.7
/
5 4172 avis
Excellent
3031

Très bien
1013

Moyen
119

Médiocre
8

Mauvais
1

Rapport qualité-prix
4.7
Fonctionnalités
4.6
Simplicité d'utilisation
4.1
Support client
4.2
97% des utilisateurs recommandent cette application
Kim T.

Un outil essentiel pour la croissance numérique

La précision des information et l'amélioration continue des Google permet une réelle manière d'amiliorer votre publicité


Esra K.

Best tool to analyze your website!

Google analytics provides us meaningful insights about our website so we can improve it accordingly, attract new visitors and increase our potential customers.


Traduire avec Google Translate
Umair B.

The awesome tool to Track your Website Traffic

I am using Google Analytics for my personal Websites. According to my experience Google Analytics is the best and professional tool to analyze your website traffic. I can easily see the number of queries, which keywords people are using and how they can find my website pages. I can easily check on which search page my website is appearing. I have added sitemap of my websites in the Google Analytics, so my pages index quickly in the Google search engine. Whenever I add a new page or a new post or a new product in my website, I use the feature called (Fetch as Google) in Google Analytics. So my page, post or product appears in the Search engine within two to five minutes. Sometimes I also remove pages from my website just because of any reason, then I also remove the page from my Google Analytics account, so the 404 error doesn't appear in my Account. So overall my experience with Google Analytics is really incredible and fabulous. Because the Search engine optimization of my websites has been improved and I can include or publish the data in my website according to the users requirements.


Traduire avec Google Translate
Chamath N.

Web analytics of international class

Overall, Google Analytics is the best web analytics tool when compared to other tools available in the market. It gives us more valuable data and the user interfaces of GA are very user-friendly. Even I can make customized dashboards according to my needs. So I would like to recommend GA for anyone who is looking for a web analytics tool.


Traduire avec Google Translate
Jamie P.

Maybe I'm Stupid

With someone with the proper skills to utilize Google Analytics--or even someone with the time to devote to learning all of the tricks of the Google Trade--this product can be the difference between sinking with a failing campaign, wasting a lot of your clients' money in the process, and being able to quickly and efficiently tailor digital advertising efforts to maximize returns.


Traduire avec Google Translate
Kim T.
Secteur d'activité: Rédaction et correction
Taille de l'entreprise: Auto-entrepreneur

Un outil essentiel pour la croissance numérique

Logiciel utilisé tous les jours pendant plus d'un an
Publié le 05/12/2019
Provenance de l'avis : Capterra

La précision des information et l'amélioration continue des Google permet une réelle manière d'amiliorer votre publicité

Avantages

La compréhension des données ne peuvent pas toujours être toujours facile a lire et analyser, mais GA rend ces données aussi claires et bien présentées que possible. Un produit a ne pas négliger et plus que complet et le fait gratuitement.

Inconvénients

Peut parraître complexe à utiliser, mais avec la formation gratuite qu'offre google analytic aucune raison de ne pas profiter de cette outil.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit: 10.0/10

Esra K.
Secteur d'activité: Services et technologies de l'information
Taille de l'entreprise: 51-200 employés
Traduire avec Google Translate

Best tool to analyze your website!

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 24/04/2019
Provenance de l'avis : Capterra

Google analytics provides us meaningful insights about our website so we can improve it accordingly, attract new visitors and increase our potential customers.

Avantages

I think Google Analytics is one of the most useful tools that Google has provided us with reporting. Thanks to Google Analytics, we are able to recognize and act on our web site. Google Analytics provides us with our visits of our potential customers and more detailed information about how we can reach our new customers. You can gather below information:

How often is your website visited?
Where is the location of your users?
Which pages are receiving more clicks?
On what page do users spend more time?
What is the average time a user spends on your website?
What are the actions that user takes on your website?
Is the user entering your website by using a mobile phone or a desktop computer?

Time is very important for your website's potential visitors. It indicates whether the visitor has arrived by mistake or to inspect your website. It also shows how much time they spent on your page or product in detailed reports. This shows how much visitors are interested in which products you have. So, by moving the most visited product to the forefront, you can provide more indexing of Google Search engines and reach new potential customers. You can get information about which product results in higher rates by adding keywords to the product details.

Inconvénients

It takes time to get used to the integration. Documentation is good but still, it should get better.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit: 9.0/10

Umair B.
Secteur d'activité: Services et technologies de l'information
Taille de l'entreprise: Auto-entrepreneur
Traduire avec Google Translate

The awesome tool to Track your Website Traffic

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 07/02/2020
Provenance de l'avis : Capterra

I am using Google Analytics for my personal Websites. According to my experience Google Analytics is the best and professional tool to analyze your website traffic. I can easily see the number of queries, which keywords people are using and how they can find my website pages. I can easily check on which search page my website is appearing. I have added sitemap of my websites in the Google Analytics, so my pages index quickly in the Google search engine. Whenever I add a new page or a new post or a new product in my website, I use the feature called (Fetch as Google) in Google Analytics. So my page, post or product appears in the Search engine within two to five minutes. Sometimes I also remove pages from my website just because of any reason, then I also remove the page from my Google Analytics account, so the 404 error doesn't appear in my Account. So overall my experience with Google Analytics is really incredible and fabulous. Because the Search engine optimization of my websites has been improved and I can include or publish the data in my website according to the users requirements.

Avantages

The traffic analyze tools are really awesome of Google Analytics. I can easily track the visitors of my website. If you are using E-commerce website then you can also include or add the products according to the users queries and keywords. We can add the Sitemap of our website in the Google Analytics, so the pages can appear in the Search Engine very fast. We can add or remove pages from the Search Engine. The process is really simple, just add your website in the Google Analytics account and start tracking the visitors of your Websites.

Inconvénients

According to my professional and personal experience, everything and every tool of Google Analytics is awesome. Even Google have changed the interface of Google Analytics. There is a new interface, so if you are an old user, you will have to learn few things in the new interface. But these new things are also really awesome.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit: 10.0/10

Chamath N.
Secteur d'activité: Logiciels
Taille de l'entreprise: 2-10 employés
Traduire avec Google Translate

Web analytics of international class

Logiciel utilisé toutes les semaines pendant plus de deux ans
Publié le 30/12/2019
Provenance de l'avis : Capterra

Overall, Google Analytics is the best web analytics tool when compared to other tools available in the market. It gives us more valuable data and the user interfaces of GA are very user-friendly. Even I can make customized dashboards according to my needs. So I would like to recommend GA for anyone who is looking for a web analytics tool.

Avantages

As a whole, people have many positive demonstrations with Google analytics. We especially
like this since we can download our PDFs from our traffic reports and to our web pages. So, you
can print out a hard copy. It helps you to recreate a hard and stable copy of the numbers and
the demographic data and details of the customers. Your Google Analytics gives you the
necessary data regarding yourself for your business clients and customers. The ones who need
to know you and the ones who do not know you.
It secures your position among customers and your respect in the meantime. We were working
with SEO for several years. And our keywords have improved and started to be more catered to
the proper demographics. All these are based on Google Analytics and its report.
Now we will discuss the pros and cons of using Google analytics. You need to know these to
make an optimum use from it.
Many people love the google analytics platform. It is because it is thoroughly detailed. And the
most broken traffic tools and this also shows you things with specific details like information
including the number of people using your web page and the time they spend on your web
page. Even the pages they load are given in detail.
All these support you to be in touch with the potential customers according to their
demographic range and ways of doing some trigging and catering. Statics and the proved from
are examples.

Inconvénients

The cons of this are something hard to say. This is the second most loved Google product after
Gmail. It is extremely tough to take a rep call or an actual call from the phone to get technical
help through Google Analytics.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit: 10.0/10

Jamie P.
Secteur d'activité: Marketing et publicité
Taille de l'entreprise: 13-50 employés
Traduire avec Google Translate

Maybe I'm Stupid

Logiciel utilisé Autre pendant plus de deux ans
Publié le 18/02/2020
Provenance de l'avis : Capterra

With someone with the proper skills to utilize Google Analytics--or even someone with the time to devote to learning all of the tricks of the Google Trade--this product can be the difference between sinking with a failing campaign, wasting a lot of your clients' money in the process, and being able to quickly and efficiently tailor digital advertising efforts to maximize returns.

Avantages

If you know what you are looking for--and how to find it again after Google makes approximately 300 changes and updates--Google Analytics can be exceptionally useful. In our business, it is extremely important to not only know that a given media product is working for the client, but also to be able to PROVE the success (or failure) of a product to the client. Our clients--the business owners and their staff--want to be sure that they are spending their money on advertising products that work. It is very easy to claim that, yes, this product is working for you, but it is another matter entirely to be SURE and to be able to prove that success. Google Analytics allows us to track digital interactions with the customer's website. Typically, our clients have no idea if their websites are seeing increases in customer traffic following advertising campaigns (such as television and radio), or if the digital ads placed are doing exactly what they should be doing.

Inconvénients

While the concept behind Google Analytics is great, the actual execution leaves much to be desired, at least for me. Maybe I'm completely stupid (a fair assessment) or too Gen X and not Millennial enough to find Google Analytics easy to use. It surely doesn't help that it seems that the user dashboard/interface changes every time I use it. Knowing how to navigate through the various levels and sections of the monstrosity that is Google Analytics to find exactly what metrics are needed in any given situation is an artform--and I feel like I've only just mastered stick figures and maybe a smidge of finger-painting. In short, I'm not an artist.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit: 3.0/10

Recommandation utilisateur
9/10
Basé sur 4 172 avis utilisateurs
Comparatif avec les logiciels similaires : recommandation utilisateur
Comparer avec les alternatives

Google Analytics - Prix

Google Analytics - Prix

À partir de
N/A
Essai gratuit
Gratuit
Abonnement
Rapport qualité-prix
Rapport qualité-prix
4.7/5
Basé sur 4 172 avis utilisateurs
Comparatif avec les logiciels similaires : rapport qualité-prix
Comparer avec les alternatives

Google Analytics - Fonctionnalités

Google Analytics - Fonctionnalités

API
Analyse des tendances
Analyse en temps réel
Analyse visuelle
Business Intelligence
Création de tableaux de bord
Données en temps réel
Filtrage des données
Graphiques
Importation et exportation de données
Interface glisser-déposer
Intégration de tiers
Monitoring
Outils de collaboration
Rapports ad hoc
Rapports et statistiques
Rapports personnalisables
Sources de données multiples
Tableau de bord d'activités
Visualisation de données
Fonctionnalités
4.6/5
Basé sur 4 172 avis utilisateurs
Comparatif avec les logiciels similaires : note sur les fonctionnalités
Comparer avec les alternatives

Catégories

Vidéos et tutoriels

Vidéos et tutoriels

Google Analytics - FAQ

Google Analytics - FAQ

Voici quelques-unes des questions fréquentes sur Google Analytics.

Q. Quels sont les types de licence disponibles pour Google Analytics ?

Types de licences disponibles pour Google Analytics :

Type de licence: Gratuit, Abonnement

Essai gratuit: Disponible

Q. Quelles sont les principales fonctionnalités du logiciel Google Analytics ?

Nous n'avons pas d'informations sur les fonctionnalités de Google Analytics.

Q. Qui utilise Google Analytics ?

Utilisateurs habituels du logiciel Google Analytics :

Auto-entrepreneurs, Grandes entreprises, Entreprises de taille moyenne, À but non lucratif, Administration publique, PME

Q. Dans quelles langues Google Analytics est-il disponible ?

Langues dans lesquelles Google Analytics est disponible :

arabe, chinois (simplifié), chinois (traditionnel), tchèque, danois, néerlandais, anglais, finnois, français, allemand, hébreu, hongrois, indonésien, irlandais, italien, japonais, coréen, norvégien, polonais, portugais, russe, espagnol, suédois, taïwanais, thaï, turc, ukrainien

Q. Quels sont les types de licence disponibles pour Google Analytics ?

Types de licences disponibles pour Google Analytics:

Gratuit, Abonnement

Q. Google Analytics prend-il en charge les appareils mobiles ?

Appareils pris en charge par Google Analytics :

Android, iPhone, iPad

Q. Avec quelles applications Google Analytics peut-il s'intégrer ?

Applications s'intégrant à Google Analytics :

Authoritas, Belladati, Cyfe, Impactia, Jimdo, PPC Keyword, Pinpointe On-Demand, Qwaya, VWO Testing, Zendesk

Q. Quelles sont les ressources d'aide disponibles pour Google Analytics ?

Ressources d'aide disponibles pour Google Analytics :

Forum, Base de connaissances, Tutoriels vidéo