Cyfe

Avantages

Cyfe is an easy to use dashboard monitoring tool that integrates with many different online platforms. Here are my pros to using it:

1. It integrates with most of the major web services, you can track sales, traffic, analytics and more. It can be adapted to your own needs whether you need it for social media monitoring or sales/financing.

2. The sharing function is good to share a link with other people who may want to monitor your dashboard.

3. The TV out function is good, if you need to have a screen displaying the dashboard in real time.

4. If you work in google sheets, you can import data into Cyfe and if your developers know how to use the PUSH API you can set up customized data.

5. It's easy on the eyes and easy to set up. Ease of use is huge for setting up dashboards.

Inconvénients

The cost is not that bad but for $29/month you can get an additional 2 users if you signed up for Klipfolio, however Cyfe’s defense is that data is in real time where as Klipfolio has a 4 hour delay.

Some plugins/connections are just basic, some key stats are missing for example, Youtube Analytics is missing which is key if you have social media platforms you are monitoring and have a Youtube Channel. SEO tracking is also limited, yes you will find MOZ available but most SEO professionals may use SEMRUSH or Ahrefs to monitor their SEO.


Customizing Charts is also limited, you can only view whatever visual graphics they display for charts.

Avantages

Cyfe is awesome. It connects to nearly every tool a marketer would need, and lets you work with custom integrations for the stuff that doesn't yet connect automatically. I can create an unlimited number of dashboards and share them with an unlimited number of people through a simple link. It's amazing for customer service and account management, and one of my service lines has allowed me to entirely forgo offering manual reporting - which is amazing.

Inconvénients

The UI is a bit clunky and could be sleeker. Tools like datadeck look a lot nicer visually, but don't come close to the level of functionality offered by Cyfe.

Avantages

Integrates with almost every site/service

Inconvénients

No option to choose the display pixel size to appropriately view on TV's, Trial and error in TV mode takes a fair bit of back and fourth testing
No weather Widget for Australia, Seems specific to USA only

Avantages

We use this tool for client reporting almost exclusively. It's a great dashboard that brings together diverse data in one visually consistent and clean interface. We build one for each client and track Analytics traffic info, Facebook stats, Ad Spend, and more. For as little as it costs, it's a super useful app.

Inconvénients

Mainly that if a particular third party app isn't supported there's not much you can do to bring that into the mix. You're pretty limited to the pre-defined views and widgets they provide. There is some API opportunity but what little we've played with that, there's not a lot of customization to be had there. Also you can't control the visual display of graphs much, it's predefined by the widgets. Doesn't really support our SEO tracking tools either.

Avantages

I love the flexibility and ease of use. I think the software is well thought out and truly a valuable piece of any small business's planning toolbag. We use cyfe to monitor everything from SEO to marketing metrics to social media engagement. The sharing and email notification features are really helpful to keep track of things, even when life gets busy. I especially appreciate the ability to import flexible data using Push API and google spreadsheets.

Inconvénients

I wish the software had more native partners that had customizable widgets on the platform. I'd love to see Webinar Jam and Evergreen Webinars, Callrail, and youtube analytics programs working within the software. I'd also love to see more examples of how other Cyfe users are setting up their dashboards. I can feel that the system is powerful, but sometimes get stumped on how to set things up for advanced KPI tracking. Case studies would be awesome to learn from.