En savoir plus sur Act-On

L'espace de travail intégré basé dans le cloud d'Act-On permet aux directeurs marketing et à leur organisation marketing de gérer l'expérience client de bout en bout. Avec Act-On, les spécialistes du marketing peuvent créer et exécuter des campagnes de sensibilisation à la marque, de génération de la demande et d'expansion des clients.

Act-On est une plateforme de marketing automation qui stimule l'innovation pour permettre aux marketeurs de donner le meilleur d'eux-mêmes. Act-On est le seul espace de travail intégré apte à répondre aux besoins des directeurs marketing et de l'ensemble du département marketing en termes d'expérience client, de la reconnaissance à l'acquisition en passant par la rétention et la fidélisation. Avec Act-On, les spécialistes du marketing peuvent offrir des expériences client plus personnalisées, générer de meilleurs résultats commerciaux et maximiser la valeur à vie du client.


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Act-On ne vous convainc pas tout à fait ? Comparer avec une alternative populaire

Act-On

4,3 (253)
VS.
Le plus évalué

À partir de

900,00 $US
mois
50,00 $US
mois

Prix

Version gratuite
Version d'essai gratuite
Version gratuite
Version d'essai gratuite

Fonctionnalités

100
103

Intégrations

48
231

Simplicité d’utilisation

4,1 (253)
4,3 (5 856)

Rapport qualité-prix

3,9 (253)
4,2 (5 856)

Service client

4,3 (253)
4,4 (5 856)
Les jauges horizontales vertes représentent le logiciel le plus apprécié selon la note globale qui lui a été attribuée ainsi que le nombre d'avis.

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Avis

Note globale

4,3 /5
(253)
Rapport qualité-prix
3,9/5
Fonctionnalités
4,1/5
Simplicité d'utilisation
4,1/5
Support client
4,3/5

Vous avez déjà Act-On ?

Les acheteurs de logiciels ont besoin de vous ! Les avis utilisateurs nous aident tous à prendre de meilleures décisions.

5 avis affichés sur 253
Utilisateur vérifié
Note globale
  • Secteur d'activité : Meubles
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé Autre pendant 1 à 5 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 8.0 /10

Powerful and user friendly marketing automation suite with excellent customer support

Publié le 01/03/2018

We've been able to bring our marketing data into one place and create a more unified platform from...

We've been able to bring our marketing data into one place and create a more unified platform from which to send out our marketing campaigns.

Avantages

We just started using Act-On a few months ago. We had debated marketing automation companies to go with for years. Overall, Act-On was able to go toe-to-toe in most regards with the other vendors we were considering, at least. The deciding factor was the pricing model, which is a bit unusual. They only charge you for "active" contacts, which are contacts you are actually reaching out to. You can import other contacts for reporting, data synchronization, or potential marketing purposes down the line if you wish, and you won't be charged for them. The support team at Act-On is great. During our evaluation, I received an email from the CEO himself, asking what he could do to help us choose. Throughout implementation, we had several calls and I was always provided what we needed quickly. Act-On does so many things, it would be impossible to cover here, but I like their email and landing page creator. I found it to be very intuitive. The user interface is showing some age, but it's very straightforward and there's not a lot of guessing about how to use it. Act-On is list based, which is the "old" methodology in the industry right now, but if you're a fan of that strategy, you'll feel right at home. Workflow creation is very easy. Data Studio (an add-on) also allows you to create custom reporting, and baked in integrations and an automated FTP connection allow you to get your data talking to each other automatically. The university has great educational information available too.

Inconvénients

You'll get out of Act-On what you put into it. The support and university is there to guide you in that process, but it's ultimately up to you. That's how it is with any platform that doesn't offer in-house services, but with a marketing automation suite, you will really get more out of it if you have knowledgeable staff that have experience implementing and using these platforms. It can be daunting if it's your first time using a marketing automation suite. While Act-On is working on some new things, I don't know that they are putting as much effort behind investing into the product as some of the leading companies in the space. Also, some of the tools are a little rudimentary, and the UI could certainly use some modernizing. It feels too much like Windows XP at times.

Utilisateur vérifié
Note globale
  • Secteur d'activité : Logiciels
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Excellent Segmentation and Automation Tools

Publié le 10/09/2018

Act-On is instrumental for meeting our company's revenue goals with email marketing campaigns.

Act-On is instrumental for meeting our company's revenue goals with email marketing campaigns.

Avantages

Act-On gives me the ability to get extremely specific with my target prospects and customers. It's easy to build new segments and immediately see the size of those groups. It's very useful for data mining and determining where to focus your marketing efforts. For example, in just a couple of minutes (assuming you've done the work to collect the information from customers and store them properly in custom lists) you can create a segment of prospects who have downloaded or purchased x product from your website, meet criteria x,y,z for their attributes, have opened or clicked messages in a specific timeframe, and have visited a specific page of your website. You have the ability to get as granular as you want. You can then build automated programs that send targeted and timely messages depending on where these prospects are in your funnel and use conditional logic to define any future interactions.

Inconvénients

The UI in some areas of the platform could use some design enhancements for aesthetics and for consistency throughout.

Réponse de Act-On Software

So great to hear that you're a fan of Act-On. Sounds like you're using it exactly as intended and seeing great results. That's fantastic! Thanks for sharing your review.

Andre
Note globale
  • Provenance de l'avis

Note globale

  • Simplicité d'utilisation
  • Support client

Publié le 31/10/2013

Our company is an insurance brokerage firm specializing in employee benefits (health, dental, life,...

Our company is an insurance brokerage firm specializing in employee benefits (health, dental, life, pensions) for midsize companies in Brazil. Our sales process is based on inside sales cold calling clients to schedule face-to-face visits with our sales consultants. We already have a great telemarketing platform, and we wanted to extract more value from the interactions we have with our prospects, especially when it's not yet time to schedule a face-to-face visit. Before Act-On, we only scheduled a follow-up call after a given time, determined by the inside sales agent according to client response.

We found Act-On as an affordable and flexible solution to our marketing automation needs. We particularly liked their "no commitment" sales approach, with month to month billing, no contracts, no upfront setup fees.

Implementation was easy, we were able to figure out how to do it ourselves. Business support is very weak, though. Interactions are very superficial, and the sales rep (who, thankfully, continued to be accessible to answer our questions) is more knowledgeable about the software and real marketing applications than the designated Customer Success Managers (who we don't feel are very invested in our success).

Its functionality is basic but complete. The content manager (for Landing Pages, for example) is quite basic, but once you figure out how to use it, it does what you need done. Lead scoring works fine, as do Automated Programs. It could have better designed templates for emails and landing pages; the ones provided are dreadful.

There is a major shortcoming, though, and I think it's a fatal one: e-mail deliverability. For some reason, most of the email I send through Act-On doesn't make it to my clients' inboxes. I have trying to address this issue with Act-On's deliverability team, but it seems to be something they have resigned to convince their customers to live with. Our clients are in Brazil, so they tried to convince me that this is a problem specific to Brazilian ISPs. I believed this, until I made a test a couple weeks ago. I sent test messages to all ISPs I could create an account on: UOL, Locaweb (Brazilian), GMail, Google Apps, Outlook.com, iCloud, and Yahoo. It turned out that all messages sent to Brazilian ISPs actually made it to their inboxes. The problem was with Google hosted email accounts (100% of the messages I sent went to junk/spam; they didn't even make it to the new Promotions tab), Outlook and Yahoo. So, even if you are in the U.S., look out for poor deliverability.

Utilisateur vérifié
Note globale
  • Secteur d'activité : Transport routier/ferroviaire
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Great Automation Program, Especially for SugarCRM Users

Publié le 25/11/2019

Avantages

Great support and product learning program. The integration with our CRM and overall features/ease-of-use was excellent. It was a pleasure working with their team.

Inconvénients

I'd like to have more in-person user group opportunities to discuss best practices.

Pourquoi passer à Act-On

Integration to SugarCRM

Réponse de Act-On Software

Thank you so much for the positive feedback! We actually did a user group series this fall (London, Irvine, Chicago) and will do many more in 2020. Hopefully, you can join us in 2020. In the meantime, I would encourage you to leverage Act-On Connect, our customer portal and the vibrant community to share best practices and pose your questions. You can find it here: https://connect.act-on.com/hc/en-us
Cheers!
Sarah

Utilisateur vérifié
Note globale
  • Secteur d'activité : Édition
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Simplicité d'utilisation
  • Probabilité de recommander le produit 10.0 /10

Dynamics Compatible, Great Value

Publié le 07/09/2018

An unexpected benefit has been in the customer support department. Proactive email drips for recent...

An unexpected benefit has been in the customer support department. Proactive email drips for recent purchasers helps that team provide great service consistently through scheduled email programs with tips and tutorials.

Avantages

The Dynamics integration was a crucial part of my decision to adopt this software for my company. Ease of use is comparable to any other robust marketing automation tool. We've seen huge value in this purchase.

Inconvénients

Unfortunately the software does not function well on iOS devices.

Réponse de Act-On Software

We love hearing your feedback. Thanks for sharing your review! Great to hear that you're benefitting from the new customer tutorials, tips and tricks. If you haven't already, please check out the Act-On User Community as another great resource for best practices and product suggestions. https://community.act-on.com/home

Afficher 5 avis sur 253 Lire tous les avis

Act-On - FAQ

Voici quelques-unes des questions fréquentes sur Act-On.

Types de licences disponibles pour Act-On :

  • À partir de : 900,00 $US/mois
  • Type de licence : Abonnement
  • Version d’essai gratuite : Non disponible

Utilisateurs habituels du logiciel Act-On :

2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000

Langues dans lesquelles Act-On est disponible :

allemand, anglais, espagnol, français, néerlandais

Appareils pris en charge par Act-On :

Applications s'intégrant à Act-On :

Act!, Adobe Commerce, Amazon S3, BrightInfo, Curata, Eventbrite, Formstack Forms, FullContact, GoTo Webinar, Google Ads, Google Drive, Gravity Forms, Hookshot, Interact, Interaction Studio, Justuno, LinkedIn for Business, Litmus, LiveChat, LiveHive, Membrain, Meta for Business, Microsoft Azure, Microsoft Power BI, Mintent, NetSuite CRM, ON24, Oktopost, PayPal, Pipedrive, Playbooks, Salesforce Sales Cloud, Shopify, SnapApp, SugarCRM, SurveyMonkey, SyncApps, Twilio, Twitter/X, Unbounce, UserVoice, Vidyard, Webex, Wistia, WooCommerce, Wufoo, Zendesk Suite, Zoho CRM

Ressources d'aide disponibles pour Act-On :

Service client/e-mail, FAQ/forums, Base de connaissances, Support téléphonique, Support 24/7 (réponse directe), Chat

Catégories connexes

Consultez toutes les catégories de logiciels trouvées pour Act-On.