Mixpanel est un outil d'analyse statistique pour sites web et applications mobiles. Au-delà des simples compteurs (visites, pages vues, etc.), Mixpanel suit les engagements et actions menés par les visiteurs à l'intérieur de l'application. Mixpanel permet de répondre à des questions comportementales spécifiques sur vos utilisateurs.
A travers la segmentation client et l'analyse du funnel, Mixpanel permet d'examiner en détail la valeur de chaque canal marketing. L'application mesure l'engagement des visiteurs en temps réel, en trackant leurs mouvements, vues, partages, likes et achats. Mixpanel permet d'analyser ce que font les visiteurs d'un site ou d'une application mobile en temps réel et de comparer les résultats entre différentes périodes.
When working Mixpanel is fantastic. It can help companies see their acquisition, activation, retention, revenue and referral. But I think the product is primarily for more mature companies that have used queries and excel sheets in the beginning to make their initial KPI's. Don't use this from the get go as a startup. But use once you know exactly what you want to track, and get somebody on your team to be the super user of Mixpanel (data scientist) and do the same on the development team.
Mixpanel can tell you a lot of things about your users. Especially the Signal feature is great – we've used it as a guideline instead of having a full time data scientist. You can also follow different cohorts of users and create funnels to see where these users fall of or not.
The dashboard function is not great. Besides that the system is pretty complex, so you really need to dive deep into the tutorials to understand how to use it.
Mixpanel will be ideal for you if you need a simple, yet powerful tool for your SaaS product. One of their features that I've found most useful (and I haven't really seen it in the competitors' apps) is Signal. Once you apply it to your events, it shows you which ones you should encourage your users to do, and predict behavioral trends within your product. A must-have for a modern product marketer!
I wish it would be easier to implement your own data to the user profiles and events there. You also can't collaborate within teams.
We build a SaaS product and need some way of tracking and analyzing user behavior. Everyone talks about and recommends mixpanel, so we're trying to figure it out.
The new UI is really nice (visually), I love how graphs look like
Mobile app is super snappy
Integration is easy
Automatic insights are actually useful
Building useful graphs can be challenging and sometimes counter-intuitive. Of course, I could watch all their education videos, but I simply don't have enough time. I think there's a lot that can be done in the "getting started quickly" category.
Also, I somehow can not pin a flow-diagram to the dashboard or even save it
It's the simplest way to track app usage.
Sign-up was too easy and the free tier is very generous.
Installation was time consuming but this is mainly related to our codebase.
Segment integration is working like a charm.
The best app for setting up analytics for SaaS apps.
Emailing user experience should be reimagined and made much more intuitive to match the amazing user experience of the whole app.
Incredibly strong application for assessing data and customer behaviour - perfect for serving notifications and emails to customers and this is often overlooked to Mailchimp and other strictly-email marketing competitors
-Incredible ability to send messages and emails with relatively no limitation
-Very robust reporting on success and outcome of particular events coded into platform
-AI and alerts activate on irregular activity
-Very, very secure in keeping data safe
-Many variables available to store and to track
-Somewhat difficult for new users and for trainees to use
-Very difficult to maintain parity between users and their account on other software through any changes(ie. wrong email address gets fixed)
-Reports are a bit tricky to create
Voici quelques-unes des questions fréquentes sur Mixpanel.
Types de licences disponibles pour Mixpanel :
À partir de: 150,00 $US/mois
Type de licence: Gratuit, Abonnement
Essai gratuit: Disponible
Nous n'avons pas d'informations sur les fonctionnalités de Mixpanel.
Utilisateurs habituels du logiciel Mixpanel :
Auto-entrepreneurs, Grandes entreprises, Entreprises de taille moyenne, Non Profit, Administration publique, PME
Langues dans lesquelles Mixpanel est disponible :
arabe, chinois (simplifié), néerlandais, anglais, français, allemand, hébreu, espagnol
Types de licences disponibles pour Mixpanel:
Appareils pris en charge par Mixpanel :
Applications s'intégrant à Mixpanel :
AppFusions, Bitium, ChurnSpotter, Cyfe, Driftrock, Help Scout, LoginRadius, Optimizely, VWO, Zoho SalesIQ
Ressources d'aide disponibles pour Mixpanel :
Base de connaissances, Support en ligne, Support téléphonique