Crazy Egg

Avantages

The level of information you get from this software is insane. Being able to tell if users are clicking on something expecting a link has made a huge difference in how we design and review websites. That alone has helped us create a better funnel to get users to convert.

Inconvénients

There really wasn't much I didn't like about the software, I felt the customer service was a little slow at times. Other than that this is a really great piece of software to help improve the overall experience on your site.

Avantages

Crazy Egg does what it needs to, deliver valuable insights through various features to make informed decisions to increase conversion and user experience on your website. Crazy Egg was the first paid product I used for heat mapping, scroll, click data etc. It served me well and is a must have tool in the marketing tech stack.

Inconvénients

I didn't like to have to set up the pages to track in Crazy Egg vs. other products that allowed you to look at any page without setting them up. As a small-mid sized business budget also became a reason for switching away from Crazy Egg with other competitive products that delivered the same or better experience at less cost as we scaled. I would still use Crazy Egg in a heart beat but have moved on for competitive products.

Avantages

Easy ti integrates with external applications. A simple way to visualize clicks on your website.

Inconvénients

Crazyegg only has heat mapping with very limited visualizations. There are other services out there that provide more information than CrazyEgg.

Avantages

Excellent heatmapping and A/B testing. When benchmarked against Hotjar & Optimizely, Crazy Egg won out.

Inconvénients

Hotjar offers a free plan with nearly all the features of the Crazy Egg basic plan for nearly $300/year. Also, it would be nice if Crazy Egg billed monthly, vs annually - as all our revenue and client billings come in month-to-month. We would even pay 10% more for monthly billing, vs annual pre-pay.

Avantages

What I like most about Crazy Egg is that it offers me clear information about how people use my sight. It's one thing to design a site based upon how you think people will use it or even how they use others like it. It's another thing all together to know exactly how they use it, so you can constantly improve it.

By giving me a heat map of my users' experiences, Crazy Egg makes it possible to see which elements of my site are working and which ones need improvement. At a glance, I can see which buttons get clicked the most, how far the average person scrolls down the page, and the order in which people read my content. That's valuable stuff!

Crazy Egg goes a step further, though. It provides recordings of real visits from people, so I can watch as they tour my site. This let's me see the traffic pattern that potential customers are taking around my pages. By looking at how visitors tour my site, I can begin to notice patterns in their behavior and make sure that I'm always delivering what they want where they want it.

As if all this wasn't enough, Crazy Egg also offers the ability to A/B Split test my pages. Now, there are lot of applications that will split test things, but I've not found one that does it as reliably and as thoroughly as Crazy Egg. The data it provides makes split testing quick and simple.

Inconvénients

Honestly, there's not much to dislike with Crazy Egg. It's a specialized tool for a specific job which means that it will be one of many such tools in your tech stack. And even though it has affordable price points, it's still one more thing you have to pay for. that's just the way online marketing is moving these days. I use a full automation platform and I still have Crazy Egg, because my platform doesn't do what Crazy Egg does. Maybe one day there will be a platform that does everything, but for now I'll keep using Crazy Egg.