Crazy Egg

Avantages

What I like most about Crazy Egg is that it offers me clear information about how people use my sight. It's one thing to design a site based upon how you think people will use it or even how they use others like it. It's another thing all together to know exactly how they use it, so you can constantly improve it.

By giving me a heat map of my users' experiences, Crazy Egg makes it possible to see which elements of my site are working and which ones need improvement. At a glance, I can see which buttons get clicked the most, how far the average person scrolls down the page, and the order in which people read my content. That's valuable stuff!

Crazy Egg goes a step further, though. It provides recordings of real visits from people, so I can watch as they tour my site. This let's me see the traffic pattern that potential customers are taking around my pages. By looking at how visitors tour my site, I can begin to notice patterns in their behavior and make sure that I'm always delivering what they want where they want it.

As if all this wasn't enough, Crazy Egg also offers the ability to A/B Split test my pages. Now, there are lot of applications that will split test things, but I've not found one that does it as reliably and as thoroughly as Crazy Egg. The data it provides makes split testing quick and simple.

Inconvénients

Honestly, there's not much to dislike with Crazy Egg. It's a specialized tool for a specific job which means that it will be one of many such tools in your tech stack. And even though it has affordable price points, it's still one more thing you have to pay for. that's just the way online marketing is moving these days. I use a full automation platform and I still have Crazy Egg, because my platform doesn't do what Crazy Egg does. Maybe one day there will be a platform that does everything, but for now I'll keep using Crazy Egg.

Avantages

CrazyEgg provides all kinds of helpful insights about the particular pages you decide to track. You can see how far users are scrolling down your page - which gets really interesting on mobile, because you can see how they scroll right past certain sections and focus on others, which can help you improve page layout. You can also see where people are clicking - including "non-clickable" elements, like images, so you then know you should link not just text but also an image. There's also a spreadsheet of everywhere people have clicked, so you can view the data however it's most comfortable to you.

You can track both publicly accessible pages and password-protected ones; you just have to install a browser extension to capture initial screenshots of protected pages.

Inconvénients

Over the past year I've noticed bugs creeping in. I set up snapshots and they just remain in "pending" status. It's happened so many time I now have to create a calendar reminder to check back in 6-8 hours and make sure my snapshots have all started. Customer support has not been able to determine why this happens or provide any resolution.

The other downside is you only get data on the specific pages you track, and they've now added the ability to split out mobile vs. tablet vs. desktop, so if you want to see how visitors on different devices act differently, that will eat up 3 snapshots for every URL. Nice data to have, it's just very limited, so you have to plan out which pages you're going to track and rotate to really make headway on your site.

Avantages

This has always been our go-to heat map software. Primarily because it was first to market and its now what our network and team are used to.

Inconvénients

It doesn't do everything that the newer entrants offer now and prospects seem to like some of the alternative solutions for their data visualisation outputs.

Avantages

It was easy to get started, the integration wasn't too hard either. I like the design and functionality. It's really easy to just use A/B testing for different website texts/article headlines. The offered 30 day trial period is sufficient enough to make a decision about continuing.

Inconvénients

I so far haven't experienced downsides to this platform but maybe it's a bit pricey for a user who has a lot of pageviews on their website. It's great for websites with less traffic.

Avantages

Easy ti integrates with external applications. A simple way to visualize clicks on your website.

Inconvénients

Crazyegg only has heat mapping with very limited visualizations. There are other services out there that provide more information than CrazyEgg.