Crazy Egg

Avantages

What I like most about Crazy Egg is that it offers me clear information about how people use my sight. It's one thing to design a site based upon how you think people will use it or even how they use others like it. It's another thing all together to know exactly how they use it, so you can constantly improve it.

By giving me a heat map of my users' experiences, Crazy Egg makes it possible to see which elements of my site are working and which ones need improvement. At a glance, I can see which buttons get clicked the most, how far the average person scrolls down the page, and the order in which people read my content. That's valuable stuff!

Crazy Egg goes a step further, though. It provides recordings of real visits from people, so I can watch as they tour my site. This let's me see the traffic pattern that potential customers are taking around my pages. By looking at how visitors tour my site, I can begin to notice patterns in their behavior and make sure that I'm always delivering what they want where they want it.

As if all this wasn't enough, Crazy Egg also offers the ability to A/B Split test my pages. Now, there are lot of applications that will split test things, but I've not found one that does it as reliably and as thoroughly as Crazy Egg. The data it provides makes split testing quick and simple.

Inconvénients

Honestly, there's not much to dislike with Crazy Egg. It's a specialized tool for a specific job which means that it will be one of many such tools in your tech stack. And even though it has affordable price points, it's still one more thing you have to pay for. that's just the way online marketing is moving these days. I use a full automation platform and I still have Crazy Egg, because my platform doesn't do what Crazy Egg does. Maybe one day there will be a platform that does everything, but for now I'll keep using Crazy Egg.

Avantages

CrazyEgg provides all kinds of helpful insights about the particular pages you decide to track. You can see how far users are scrolling down your page - which gets really interesting on mobile, because you can see how they scroll right past certain sections and focus on others, which can help you improve page layout. You can also see where people are clicking - including "non-clickable" elements, like images, so you then know you should link not just text but also an image. There's also a spreadsheet of everywhere people have clicked, so you can view the data however it's most comfortable to you.

You can track both publicly accessible pages and password-protected ones; you just have to install a browser extension to capture initial screenshots of protected pages.

Inconvénients

Over the past year I've noticed bugs creeping in. I set up snapshots and they just remain in "pending" status. It's happened so many time I now have to create a calendar reminder to check back in 6-8 hours and make sure my snapshots have all started. Customer support has not been able to determine why this happens or provide any resolution.

The other downside is you only get data on the specific pages you track, and they've now added the ability to split out mobile vs. tablet vs. desktop, so if you want to see how visitors on different devices act differently, that will eat up 3 snapshots for every URL. Nice data to have, it's just very limited, so you have to plan out which pages you're going to track and rotate to really make headway on your site.

Avantages

The level of information you get from this software is insane. Being able to tell if users are clicking on something expecting a link has made a huge difference in how we design and review websites. That alone has helped us create a better funnel to get users to convert.

Inconvénients

There really wasn't much I didn't like about the software, I felt the customer service was a little slow at times. Other than that this is a really great piece of software to help improve the overall experience on your site.

Avantages

We've used the tool for several years, generally for split testing - to help us evaluate different designs of a page. It offers heatmaps, click maps - on which elements the users clicked, where they usually reach down scrolling.

Inconvénients

It worked well for several years, but then it became buggy. Some of the snapshots didn't record any visits or recorded far less visits than the other page variant. Which is a problem, since the traffic was distributed evenly between both page variants. I don't think it's something we did, because on some snapshots it worked well, on others not so well. That's why we switched to another tool.

Also, if you want to monitor desktop and mobile, you should create separate snapshots for each device.

Avantages

I really like how everything works in Crazy Egg, I make snapshots of almost every page on our website on desktop and mobile, and this helps our developers and designers greatly. It has the ability to view the snapshots in heatmap, scrollmap, and confetti showing where users came from. It is super helpful and works smoothly. Totally recommend for all who are not using it yet, it's a treasure :)

Inconvénients

I think I would love to have a feature to download all the snapshots when they are ready to my computer. Because I make screenshots and it's not very convenient.