Moz

Moz

La surveillance du référencement et des réseaux sociaux simplifiée

4.5/5 (241 avis)

Moz - Présentation

Analyses hebdomadaires de votre site web
Cette application web analyse votre site chaque semaine et vous informe des problèmes susceptibles d'affecter vos performances. L'éditeur surveille même les classements des mots-clés qui vous intéressent dans les moteurs de recherche utilisés par votre public cible. Moins de temps dédié aux tâches répétitives, plus de temps consacré à l'optimisation.

Optimisation on-page
Cette application web fournit une grande variété de recommandations exploitables on-page pour votre site web. Il vous aide non seulement à comprendre à quel niveau les choses ont mal tourné, mais vous donne également des instructions claires sur les mesures à prendre pour obtenir des résultats immédiats.

Analyse compétitive
Gardez un œil sur la concurrence sans pénétrer dans leurs bureaux. À l'aide d'Open Site Explorer, le populaire robot d'indexation de l'éditeur, l'application web Moz PRO surveille les classements de vos concurrents et les statistiques de liens afin de vous fournir un avantage concurrentiel sur les pages de résultats.

Amélioration continue
L'éditeur conserve une trace des indicateurs clés afin que vous puissiez évaluer constamment votre succès. Mieux encore, l'éditeur s'engage à améliorer son application web en apportant de nouvelles fonctionnalités chaque mois.

Outil de mots-clés complexes
L'éditeur vous fournit une analyse détaillée des pages les mieux classées de votre site, ce qui est idéal pour orienter votre stratégie de contenu et donner la priorité à l'optimisation des mots-clés.

Prix

À partir de
99,00 $US/mois
Types de licence
version d'essai gratuite
Gratuit
Abonnement
Rapport qualité-prix

Appareils

Type d'entreprise

S
M
L

Disponible dans les pays suivants

Australie, Canada, Europe, Allemagne, Inde et 4 autres, Amérique latine, Afrique et Moyen-Orient, Royaume-Uni, États-Unis

Langues

anglais

Moz - Avis

Note globale
4.5/5
91% d'avis positifs
137
Excellent
83
Très bien
17
Moyen
3
Médiocre
1
Mauvais
Amy S.
Traduire avec Google Translate

A great high-level SEO platform for Marketing Executives

Logiciel utilisé tous les mois pendant plus d'un an
Publié le 30/07/2019
Provenance de l'avis : Capterra

For over a year I have run side-by-side comparisons of both SEM and Moz. I have run reports on my clients' websites, used the platform for new-business purposes, and have used Moz extensively for keyword research. On all these fronts Moz excelled. I would happily recommend it to any CMO/Marketing Director-level person who's trying to build a strategy. But if you're a small agency trying to figure out which subscription to keep, it might be SEM Rush only for the ability to drill down deeper. I personally didn't enjoy using SEM Rush compared to Moz. Moz gave me information with a minimal of annoyance. Moz is built for the big picture. Between SEM Rush and Moz? Moz will make you feel like a genious.

Avantages

Moz has a really lovely and user-friendly interface that makes it easy for me to pull great-looking reports for clients and for myself. Moz natively generates just the right amount of detail -- not too much or too little -- to make it a great selling tool for Account Directors or in-house Marketing Directors. And it's intuitive enough that you can step away from it for a month or two and go back in and find everything you need in just a few minutes. That said, this platform also offers up lots of detail. I've definitely done some deep-dive keyword research using Moz alongside SEM Rush and been very pleased with what Mox came back with.

Inconvénients

The complaint I would make against Moz is the same one I would make against SEM Rush: These are tools that seem to be made for IT/web developers more than marketing directors. It's hard to get a CMO-level report out of either of them. That said, I would definitely say Moz is more "client-friendly." Honestly, SEM Rush and Moz excel at different things, and they're both expensive. If push comes to shove, you may choose SEM Rush for its breadth of data, but then berate yourself for losing the user-friendliness of Moz.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation

Probabilité de recommander le produit

10.0/10
Adam D.
Traduire avec Google Translate

Provides solid SEO monitoring but is falling behind competitors.

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 15/08/2017
Provenance de l'avis : Capterra

This system monitors keyword performance, provides several useful SEO metrics, and also makes those metrics available in a browser toolbar. I would say MOZ is easily in the top two SEO tools available.

Avantages

MOZ is a solid SEO monitoring tool that we will likely continue to use. It provides keyword tracking but takes it a step further in a couple of ways. The system provides a metric called Search Visibility. This score can either be applied to all of the keywords that are being tracked or just the keywords within a user controlled category. So this helps us understand how the site is performing but also individual product categories. We are also able to see how three competitors compare. The system is junk in, junk out. So if you don't track the right keywords, then you aren't going to get good information. But if used appropriately, you likely won't find a better system for the money.

Inconvénients

As of the Summer of 2017, the company has fallen behind some of its competitors. Not to the point that we are going to make a switch. But we do have smaller subscriptions to their competitors to take advantage of all systems. MOZ has really fallen behind in two ways: Domain Authority and Backlinks.

Domain Authority is a metric used to gauge the overall strength of a website. It gets updated semi frequently and MOZ has made bad updates before. There are better metrics that gauge the likelihood the site will rank. But we still use DA in combination with those other metrics from other companies. I do think DA does a good job of putting websites into different buckets. But if two sites are within 5-7 points, it is really almost a wash.

The second area is the number of backlinks the system detects. In most instances, we have seen other backlink checkers find twice as many backlinks. Again, we use all available backlink checkers. But MOZ isn't leading the industry here.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

9.0/10
Chamath N.
Traduire avec Google Translate

One of a best SEO tool with awesome learning resources

Logiciel utilisé tous les mois pendant plus de deux ans
Publié le 21/03/2019
Provenance de l'avis : Capterra

Moz-Pro not only provides you with SEO software but also tools and training platform. It provides guaranteed results that are to be trusted. Its features are also vast and important for the users' needs.

Avantages

Moz-Pro is a combination of various SEO tools. It also has free tools which include keyword explore and open site explorer which are available to use for as many times as you can.

Its chrome extension called Moz Bar provides you with information about the domain rank or page authority on the search engine results page. In case you subscribe for Moz-Pro, the tools that you will have access to can’t be available to the person who hasn't subscribed for it.

Pros of Moz-Pro -
1. It is a comprehensive toolkit
Since Moz-Pro is a combination of several SEO tools, it has a variety of features that make it have an impressive range that covers any role you want it to play in boosting the search engine’s rank.

2. It has the best learning and resource guides.
Moz-Pro is designed in a way that its users can learn from the various video tutorials and guides it provides. In case you do n’t know how to use it, there are guides, packages, community forums and also posts that are there to make you understand.

3. It is easy to use and operate Moz-Pro.
Although it has many SEO tools, there is no confusion when it comes to using and operating it. Its processes are very easy to follow and in case you have any problem you can get help in its guide or video tutorials.

Inconvénients

Cons of Moz-Pro.
1. Subscription is needed.
Although it has free tools, you need to subscribe so that you can access the other tools that aren’t free. Tools such as campaign crawl test, on page grader and rank tracker can only be accessed by the subscribed users and are not available without subscription.

2. It is very expensive.
Moz-Pro user requires much capital when it comes to subscribing to get important tools that aren’t available without subscription. You are also required to pay an extra amount of money if your operations are large since the campaigns or keywords are limited.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

10.0/10
Joshua T.
Traduire avec Google Translate

Moz Local is a MUST for any small business owner

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 04/05/2019
Provenance de l'avis : Capterra

I've had a great experience with Moz Local over the past 4 years. Nothing negative to say, their syndication and reporting and noting of duplicates is great and a must have for any small business owner.

Avantages

This is insanely easy to setup and use and the reporting and information it provides a small business owner is great. I work with clients that range from 200+ locations down to 1 location and this software is perfect for small business owners. The reporting is quick and easy and clients love being able to login and see most everything in 2-3 clicks.

Inconvénients

I wish they could automate some of their process for bigger clients, but the reason they are so cost friendly is because you have to do "some" manual work to clean up duplicates.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

10.0/10
Rob C.
Traduire avec Google Translate

Powerful but flawed

Logiciel utilisé tous les jours pendant plus d'un an
Publié le 27/05/2019
Provenance de l'avis : Capterra

As the person on our team tasked with optimizing our website and content for search, I have gotten a lot of use out of Moz. It's generally a good tool for accomplishing the basics, which for me means doing the day-to-day of SEO-informed content marketing, such as keyword research, campaign tracking, some link-building, etc. I hear that there are some pricier alternatives that work better in specific areas, but as a decently priced option that does everything pretty well, Moz is a good choice. I've gotten great results in boosting our site's performance in my time using it.

Avantages

I quite enjoy using Moz most of the time. It does a lot of different tasks quite well, including keyword research, SERPs ranking monitoring, backlink checking, etc. For budding SEOs on teams with the budget, it's a useful tool to get started with. I currently use it daily at work, and I find it works great for my main use for it, being tracking rankings both daily and as part of ongoing campaigns to increase our company's standing in Google search.

Inconvénients

My main gripe with this software is that it seems features are often struggling to work correctly. Rank tracker in particular has been a source of frustration, with the feature just not working at all for weeks. While it's not strictly necessary to monitor the day-by-day ranking fluctuation of pages against specific keywords, it's something that Moz's rank tracker is supposed to enable you to do, so the fact that it doesn't work consistently is quite annoying.

Note détaillée

Simplicité d'utilisation
Support client

Probabilité de recommander le produit

8.0/10

Moz - Prix

À partir de
99,00 $US/mois
Types de licence
version d'essai gratuite
Gratuit
Abonnement
Rapport qualité-prix

Moz - Fonctionnalités

  • API
  • Importation et exportation de données
  • Intégration des médias sociaux
  • Monitoring
  • Rapports et statistiques
  • Tableau de bord d'activités

  • Analyse de campagne
  • Analyse en temps réel
  • Analytique de l'engagement
  • Gestion d'e-mail marketing
  • Gestion de contenu
  • Gestion des campagnes
  • Interface glisser-déposer
  • Intégration de tiers
  • Marketing multicanal
  • Marketing sur les réseaux sociaux
  • Modèles personnalisables
  • Notifications automatiques
  • Stratégie de marque personnalisable
  • Tests A/B

Moz - FAQ

Voici quelques-unes des questions fréquentes sur Moz.

Q. Quels sont les types de licence disponibles pour Moz ?

Types de licences disponibles pour Moz :

À partir de: 99,00 $US/mois

Type de licence: Gratuit, Abonnement

version d'essai gratuite: Disponible

Q. Quelles sont les principales fonctionnalités du logiciel Moz ?

Nous n'avons pas d'informations sur les fonctionnalités de Moz.

Q. Qui utilise Moz ?

Utilisateurs habituels du logiciel Moz :

Auto-entrepreneurs, Grandes entreprises, Entreprises de taille moyenne, PME

Q. Dans quelles langues Moz est-il disponible ?

Langues dans lesquelles Moz est disponible :

anglais

Q. Quels sont les types de licence disponibles pour Moz ?

Types de licences disponibles pour Moz:

Gratuit, Abonnement

Q. Moz prend-il en charge les appareils mobiles ?

Nous n'avons pas d'informations sur les appareils pris en charge par Moz.

Q. Avec quelles applications Moz peut-il s'intégrer ?

Applications s'intégrant à Moz :

Bitium, Brightedge, Cyfe, Grow, Klipfolio, LinkTrust, MoData, ReportGarden, Slemma, TapClicks

Q. Quelles sont les ressources d'aide disponibles pour Moz ?

Ressources d'aide disponibles pour Moz :

FAQ, Forum, Base de connaissances, Support en ligne