Zoho Campaigns

Zoho Campaigns

E-mail marketing simplifié

4.2/5 (165 avis)

Zoho Campaigns - Présentation

Zoho Campaigns est un logiciel d'e-mail marketing destiné aux petites et grandes entreprises pour automatiser l'ensemble du processus marketing, depuis la gestion des campagnes par e-mail jusqu'au maintien des listes de diffusion.

Grâce à l'intégration avec Zoho CRM, les utilisateurs ont la bonne information quand ils en ont besoin. Échangez avec des clients partout par des campagnes sociales sur Facebook, Twitter et LinkedIn.

Zoho Campaigns permet aux utilisateurs de se concentrer sur le message et sur le public, pendant que la solution prend soin du processus. Les tests A/B automatisés permettront aux utilisateurs de déterminer quelle conception ou ligne objet fonctionne le mieux ; et la gestion des listes maintient des listes propres et sans spam.

Zoho Campaigns offre un certain nombre d'options pour créer facilement des e-mails. Les modèles et les mises en page étant conçus à l'avance, et combinés avec l'éditeur HTML, il est plus facile de créer des bulletins d'information qui intéressent les abonnés.

Zoho Campaigns suit ce qui se passe après l'envoi d'un e-mail et suit aussi les campagnes sociales de l'utilisateur. Comprenez mieux les abonnés, les fans et les amis grâce aux analytics. En outre, comparez les campagnes par e-mail et notez la liste des préférences et des aversions des abonnés.

Avec Zoho Campaigns, les utilisateurs peuvent dire adieu à l'importation et à l'exportation des données de liste : la fonction de synchronisation prend en charge cette tâche et les utilisateurs peuvent se concentrer sur leur public, leurs clients et leurs ventes plutôt que sur l'envoi d'e-mails.

Prix

À partir de
5,00 $US
Types de licence
version d'essai gratuite
Gratuit
Abonnement
Rapport qualité-prix

Appareils

Type d'entreprise

S
M
L

Disponible dans les pays suivants

Asie, Australie, Brésil, Canada, Chine et 5 autres, Europe, Allemagne, Inde, Japon, Amérique latine

Langues

chinois (simplifié), chinois (traditionnel), danois, néerlandais, anglais et 13 autres, français, allemand, hongrois, indonésien, italien, japonais, polonais, portugais, russe, espagnol, suédois, thaï, turc

Zoho Campaigns - Avis

Note globale
4.2/5
82% d'avis positifs
68
Excellent
67
Très bien
21
Moyen
5
Médiocre
4
Horrible
James D.
Traduire avec Google Translate

You can’t go wrong with Zoho.

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 11/08/2018
Provenance de l'avis : SoftwareAdvice

We really like the seamlessness and ease of the Zoho programs, especially the Campaigns program. We use it to send out emails every week or so, and we have yet to encounter an issue that the tech support couldn’t fix. As our experience with Invoice and Campaigns were positive, we are more inclined to use other Zoho programs, especially if their pricing is as reasonable as with Invoice and Campaigns.

Avantages

As we currently use Zoho Invoice to manage our invoices and estimates, we decided to try out Zoho Campaigns for our campaign management. It is very easy to use and very easy to teach to clients to which we refer Zoho Campaigns. The price of Campaigns is very reasonable, especially compared to a lot of other campaign programs. I also like the social campaigns, as sometimes it’s more useful to use social media rather than email. It is also handy to allow multiple users post social media campaigns.

Inconvénients

I just wish that there were more customization options available for the email campaigns. There are a few options available, but the ability to design the perfect email from scratch would be handy. There are quite a few good options to get you started, but for those who wish to make the campaign their own, there are not as many features. Even though the program is very affordable for smaller businesses, it scales up rather quickly, especially the jump between 2,500 and 2,501 recipients. However, it is still the best price for the options.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

10.0/10
Colin M.
Traduire avec Google Translate

Powerful email marketing campaign management

Logiciel utilisé toutes les semaines pendant plus d'un an
Publié le 20/09/2018
Provenance de l'avis : Capterra

Zoho Campaigns is a powerful email marketing manager that tends not to get the same kind of exposure as the better-known autoresponders and martech products, but it should definitely be on the radar of any SME planning to run their own email marketing in-house.

Zoho Campaigns will need a lot of configuration initially (as would any similar product) to get your branding, workflows and compliance details set up, but once configured it would be possible to delegate a lot of the day to day running to non-technical staff.

Zoho has done a lot of work on GDPR compliance, can handle consent campaigns and self-serve subscription preferences well.

Zoho Campaigns can be used as a stand-alone product, but is also included in their Zoho One suite offering which is fantastic value for micro businesses if you want to take a different route from the Microsoft Office 365/G Suite mainstream. The integration with

If you are just sending out the odd newsletter to a small list, you probably don't want something that has the sophisticated options that Zoho Campaigns offers.

However, if you are a business looking to manage, test and optimise your email marketing or if you are planning to take your email marketing in-house from an agency - and you have the knowledge and experience to be able to configure it - Zoho Campaigns could be a good solution.

Avantages

- integration with G Suite and Zoho CRM
- nice analytics dashboard
- A/B Testing
- Personalised content
- Includes features normally only found in much more expensive martech products
- Good solution for handling GDPR compliance
- Easy to configure sign-up forms on web pages, e.g. in Wordpress

Inconvénients

- Lots of options to configure; expect to spend quite a bit of time getting this setup initially
- Some newsletter templates not brilliant, so expect to spend some time getting the look and feel you want
- Interface not always as intuitive as it could be

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

7.0/10
Traduire avec Google Translate

Good except for a major error in setup design

Logiciel utilisé tous les jours pendant plus d'un an
Publié le 21/05/2019
Provenance de l'avis : Capterra

We are a small business and thought we were using a system that took care of the problems instead of creating one. Maybe if you hire a zoho expert they would know the ins and outs, I am not sure. We unfortunately were ill informed at a great cost to our business.

Avantages

Zoho CRM is supposed to integrate automatically with campaigns. It is synced together so that you never have to manually sync changes in records

Inconvénients

we have been a user for 2+ years. We found out today that many of our records had not been synced. For 2 years. So new prospects were not synced - unless they came from one user.

When we called set up sync initially with tech support, we asked if all our records were now permanently synced. They said yes. , they never said - any users other than me who used zoho had to set up sync separately, even though they are already users of zoho crm. No messages or instructions were given by zoho. We also wonder what else we don't know? for 2 years, no new records for my 2 main zoho managers were mailed - and we were not notified and informed of such a need.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

2.0/10
Brian C.
Traduire avec Google Translate

Intuitive, feature-rich, easy integrations, very affordable.

Logiciel utilisé tous les jours pendant plus d'un an
Publié le 20/03/2018
Provenance de l'avis : SoftwareAdvice

Overall, Zoho Campaigns has been an exceptional platform for our outbound efforts and we would recommend without reservation.

Avantages

My top 4 pros are the following:
Integrates very well with my CRM (also Zoho) and syncs subscibers based upon my list requirements.
Exceptional reporting module delivering both dashboard and deep-dive data (especially when coupled with Zoho Reports).
Very user-friendly. Hired a new Marketing Specialist and she was up and running within hours.
As part of the Zoho One package, there is not a more robust email/social outbound marketing platform on the market at similar dollar investment.

Inconvénients

While the number of pre-designed templates are impressive, it is still somewhat limited.
List segmentation is the only aspect of the system that is less intuitive.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

10.0/10
Nathan E.
Traduire avec Google Translate

Affordable Email Marketing Tool

Logiciel utilisé tous les jours pendant plus d'un an
Publié le 23/05/2018
Provenance de l'avis : SoftwareAdvice

If you do decide to go with Zoho, be sure to check out the other Zoho Applications! They work very well together and can really enhance workflow!

Avantages

The cost of the various Zoho applications is very low allowing you to get the features you need and save on the fluff you don't need. Beyond just the pricing, we have found Zoho Campaigns to be a great way to market to our email list. The analytics are great as well!

Inconvénients

If you are looking for all the bells and whistles, you might choose a tool that has more features than you need at the moment expecting that you might need them later. This is one case in which it might make sense to go with a different option. Additionally, some of our team mentioned that the User Interface is not as appealing as other email marketing tools.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation

Probabilité de recommander le produit

9.0/10

Zoho Campaigns - Prix

À partir de
5,00 $US
Types de licence
version d'essai gratuite
Gratuit
Abonnement
Rapport qualité-prix

Zoho Campaigns - Fonctionnalités

  • API
  • Analyse de campagne
  • Analyse en temps réel
  • Analytique de l'engagement
  • Données en temps réel
  • Gestion de contenu
  • Gestion des campagnes
  • Interface glisser-déposer
  • Intégration des médias sociaux
  • Marketing sur les réseaux sociaux
  • Modèles personnalisables
  • Rapports et statistiques
  • Tests A/B

  • Importation et exportation de données
  • Intégration de tiers
  • Marketing multicanal
  • Marquage
  • Monitoring
  • Stratégie de marque personnalisable
  • Tableau de bord d'activités

Zoho Campaigns - FAQ

Voici quelques-unes des questions fréquentes sur Zoho Campaigns.

Q. Quels sont les types de licence disponibles pour Zoho Campaigns ?

Types de licences disponibles pour Zoho Campaigns :

À partir de: 5,00 $US

Type de licence: Gratuit, Abonnement

version d'essai gratuite: Disponible

Q. Quelles sont les principales fonctionnalités du logiciel Zoho Campaigns ?

Nous n'avons pas d'informations sur les fonctionnalités de Zoho Campaigns.

Q. Qui utilise Zoho Campaigns ?

Utilisateurs habituels du logiciel Zoho Campaigns :

Auto-entrepreneurs, Grandes entreprises, Entreprises de taille moyenne, Non Profit, Administration publique, PME

Q. Dans quelles langues Zoho Campaigns est-il disponible ?

Langues dans lesquelles Zoho Campaigns est disponible :

chinois (simplifié), chinois (traditionnel), danois, néerlandais, anglais, français, allemand, hongrois, indonésien, italien, japonais, polonais, portugais, russe, espagnol, suédois, thaï, turc

Q. Quels sont les types de licence disponibles pour Zoho Campaigns ?

Types de licences disponibles pour Zoho Campaigns:

Gratuit, Abonnement

Q. Zoho Campaigns prend-il en charge les appareils mobiles ?

Appareils pris en charge par Zoho Campaigns :

Android, iPhone

Q. Avec quelles applications Zoho Campaigns peut-il s'intégrer ?

Applications s'intégrant à Zoho Campaigns :

Digioh, SeamlessGov, Wordpress, Workato, Zoho CRM, Zoho Checkout, Zoho Flow, Zoho Forms, Zoho SalesIQ, Zoho Survey

Q. Quelles sont les ressources d'aide disponibles pour Zoho Campaigns ?

Ressources d'aide disponibles pour Zoho Campaigns :

FAQ, Forum, Base de connaissances, Support en ligne, Support téléphonique, Tutoriels vidéo