WordStream Advisor est une solution logicielle de gestion de publicité en ligne proposée par WordStream, Inc. Elle permet aux annonceurs de gérer leurs campagnes Google AdWords, Bing Ads et Facebook Ads à partir d'un seul tableau de bord, la seule solution logicielle de ce type offrant la gestion sociale payée et la gestion pay per click.
WordStream Advisor vise à simplifier tous les aspects de la publicité en ligne, de la création d'annonce au suivi de campagne en cours. Au cœur de WordStream Advisor se trouve la semaine de travail de 20 minutes, qui permet aux annonceurs d'apporter des modifications à leurs campagnes PPC et sociales payées en fonction de recommandations intelligentes et personnalisées basées sur les données de compte individuelles des utilisateurs. Cela permet aux utilisateurs d'effectuer des modifications sur l'intégralité de leurs comptes sans perdre de longues heures à passer au crible des données non pertinentes, tout en facilitant l'identification des zones des comptes des publicitaires pouvant être optimisées pour des gains immédiats. Passez simplement en revue les recommandations de la semaine de travail de 20 minutes, apportez les modifications suggérées et poursuivez la gestion de votre entreprise.
Les fonctionnalités de WordStream Advisor vous aideront également à gérer le ciblage géographique, l'implémentation dynamique de mots clés, le suivi des appels et le suivi des conversions, le reporting de performances et les pages de renvoi. Pour un coût supplémentaire, l'entreprise propose des services de consulting de premier plan via un gestionnaire de compte dédié, ainsi qu'un programme de services gérés, dans lequel un gestionnaire de compte dédié gère entièrement votre compte PPC et vos campagnes.
En outre, WordStream propose un certain nombre d'outils gratuits pour les spécialistes du marketing, notamment AdWords Performance Grader, qui évalue rapidement et en toute sécurité les forces et les faiblesses d'un compte AdWords avant de fournir aux utilisateurs un rapport personnalisé identifiant les domaines dans lesquels des améliorations peuvent être apportées. The Grader offre également aux utilisateurs un aperçu de la comparaison de leur compte avec des annonceurs concurrents dans leur secteur et avec des budgets similaires ainsi qu'en fonction des meilleures pratiques établies de PPC. Cela permet aux annonceurs de voir, en un coup d'œil, à quel point ils vont bien et comment ils se comparent à la concurrence. Parmi les autres outils gratuits, citons une niveleuse de pages de renvoi, une niveleuse de Bing Ads et des outils de mots clés gratuits pour la création de listes de mots clés SEO et PPC.
Simply put I got a crash course on how to use google adwords without having to take college classes. Money well spent!
I new very little about Googles adwords and after about 4 months of trying it on my own I new I was going to need some help. I needed to turn our eCommerce sales around much faster than I myself could do. So I did some research online and came across Wordstream. I did the free trial and quickly realized this is exactly what I was looking for, it could split my keywords, show me the best keywords, what keywords where good for my ad and not good for my ad, it showed me what ads needed work, where I was spending to much money, where I wasn't spending enough money and so forth. Now 4 months later i have tripled my eCommerce sites sales, no joke! I never went to school for adwords, I new nothing about adwords when I took over this project in September of 2016. I even get my own account rep that will answer any questions I have, and believe me I had hundreds. Alasdair Johnstone was able to provide me the type of support I required and he was quick about it. Knowing that I had that support I required really gave me the confidence to tackle this project 120 percent. I have monthly meetings with Ali and he goes through my entire account teaching me new techniques each and every time, he sends me an email explaining everything we did so I have a reference on how to do it on my own. I have yet to be steered in a direction I feel uncomfortable with. I cant thank the Wordstream team enough and my rep Alasdair Johnstone enough.
Gotta get the Facebook add portion of Wordstream to work with the Instagram option that Facebook provides! Missing out on potential impressions and sales, plus it causes an error anytime you try and post your add to Facebook. I have to create my adds in Facebook then import them into Wordstream =/
A more pro-active workflow for smaller clients without blowing up the budget for managing them. Also a great environment for starting specialists to get to know adwords and how to focus on cutting costs and lowering CPA's.
The 20 minute workweek is helpful to get things going. The dashboard gives a nice overview of where things are headed. And the GUI is helpful because of the presentation of data. It's simple and has no clutter, where as Google is going in the opposite direction. Wordstream is extremely useful when optimising for clients with smaller budgets, but still need incremental improvements with only a small amount of time. Also - Wordstream is ideal for new colleagues to get the hang of doing AdWords. So, it's also some sort of e-learning environment. The focus on cutting costs and improving quality scores and CPA's is great. It's real easy to add negatives from the Query Stream to multiple ad groups at once. The software comes with some nifty features to easily see improvements that can be made. Finally, Wordstream is very actively improving the software and adding features on a almost weekly basis! It's moving towards display and social advertising more, which is important!
The 20 minute workweek becomes less helpful when optimising bigger, complex campaigns or already tightly managed campaigns at this moment. I also miss the option to segment data by conversion type for example. Or the compare different periods other than on the dashboard. So in some cases I need to go back to the Adwords GUI for that. Maybe Wordstream could add more features or specific reports to focus more on things that matter most when lowering CPA, cost in general or improving CTR.
I am I one person shop for digital marketing services. A major part of my business is digital media planning, setup and management. Wordstream makes the management and reporting of my client's Google, Bing, and Facebook ads campaigns much easier.
I really like the 20 minute week feature. It's not telling you anything you couldn't already do in Adwords pretty easily but the interface, process, and routine of the tool ensures that I never skip over the weekly basics needed for management of a paid search campaign.
The reporting feature use to have some more predictive narrative text that they've done away with and I really miss that - even though the copy wasn't always super informative, it was always a quick cut/copy/paste into a client report when introducing some data. There are some inconsistencies with the reporting when you create a certain FB or Google campaign type in FB or Google (rather than creating them IN Wordstream) - which can be frustrating because there isn't any warning on the WS end that the data might be inconsistent.
I started with Google Adwords in September 2016 with the highly competitive market of online floral orders. After multiple calls with the Google Adwords Advisors, I found out that they had set up the account incorrectly, and with their mistakes, I was spending thousands of dollars with no results. I had been following Wordstream through Facebook, as we set up the account, and found their webinars and blog postings were more helpful than anything I found through Google itself. In December 2016, I took the plunge and called Wordstream for help. As a small business, paying for their services seemed like a stretch for my already overspent advertising budget. However, in only a few minutes of the intro call, I knew I had to make the change. Within weeks of signing up with Wordstream, and working with my rep, Betsy, doing all my 'homework' and generally watching the account more carefully, and better informed, I saw instant increases in our online sales. This February, we had a record year in online sales and continue this growth month after month. I have already started working with my second business to create Google Ads to increase its online bookings, with the help of Wordstream. For anyone considering this, I would say, go for it! You will thank yourself over and over again. As a small business, I know we wouldn't be where we are now, without their ongoing support and assistance.
How simple it makes Google Adwords. For a system that should be easy for a business owner to use, Adwords is overwhelming. Wordstream's software is easy to navigate, changes are simple to make, improvements to your ads are done, step-by-step, often better and quicker than ever possible through Google itself.
There a lot of great functions within the system, however, without someone helping you find them, they can be lost on the average user. That said, with counselling, you will find these tools invaluable, once they are explained.
One stop shop for managing PPC to save time & make more money.
Wordstream handles the large PPC channels like Google AdWords, Microsoft Bing and Facebook advertising campaigns. This is a big advantage as you don't need to use multiple tools to handle ad campaigns on different PPC channels. Wordstream helps you automate the PPC management process and employs machine learning / AI helps you analyse the campaign data quickly & feed you with actionable one-click fixes or optimizations. this reduces the time taken in mundane data crunching and optimization of campaigns - this frees up more space for strategic thinking on the campaigns.
It's too expensive, to begin with - way out of the league of small businesses and agencies. The business needs to be highly profitable or you should be running an agency that charges well. Another drawback is that it is not for beginners - you need to know PPC and each of the channels in great detail to make use of the platform to make your PPC process efficient and profitable. Also, the tool can other channels like Linkedin, etc - which is an important channel today. I haven't taken the help of the Experts & paid more - can't comment on that part.
Voici quelques-unes des questions fréquentes sur WordStream Advisor.
Types de licences disponibles pour WordStream Advisor :
À partir de: 229,00 $US/mois
Type de licence: Abonnement
version d'essai gratuite: Disponible
Nous n'avons pas d'informations sur les fonctionnalités de WordStream Advisor.
Utilisateurs habituels du logiciel WordStream Advisor :
Auto-entrepreneurs, Entreprises de taille moyenne, Non Profit, PME
Langues dans lesquelles WordStream Advisor est disponible :
Types de licences disponibles pour WordStream Advisor:
Appareils pris en charge par WordStream Advisor :
Applications s'intégrant à WordStream Advisor :
Facebook, Google AdWords
Ressources d'aide disponibles pour WordStream Advisor :
FAQ, Base de connaissances, Support en ligne, Support téléphonique, Tutoriels vidéo