Pardot

Pardot

Marketing automation B2B Salesforce pour le marketing et les ventes

4.1/5 (502 avis)

Pardot - Présentation

Découvrez Pardot : le marketing automation B2B sur le CRM le plus utilisé au monde. Pardot permet aux équipes de marketing et de vente de travailler ensemble pour rechercher et suivre des leads, conclure davantage d'affaires et maximiser le retour sur investissement.

La gestion des leads de Pardot comprend l'intégration au CRM, l'e-mail marketing, le suivi des leads, le lead scoring et le reporting du retour sur investissement afin d'aider les équipes de marketing et vente à collaborer pour générer et qualifier les leads, raccourcir les cycles de vente et suivre le retour sur investissement du marketing.

Suivez toutes les interactions des prospects sur votre site, des téléchargements aux pages vues, puis notez les prospects en fonction des paramètres que vous avez définis. Redonnez du temps à vos commerciaux grâce aux alertes de vente en temps réel et au suivi des leads automatisé, qui les aident à hiérarchiser leur temps. Mesurez ensuite le véritable retour sur investissement de vos efforts marketing avec le reporting en boucle fermée.

Accélérez le pipeline, générez des revenus et alignez le marketing et les ventes avec le marketing automation de Pardot.

Retrouvez plus d'informations ici : http://bit.ly/1yhEwPa

Prix

À partir de
1 250,00 $US/mois
Types de licence
Essai gratuit
Open source
Abonnement
Rapport qualité-prix

Appareils

Pour quelle entreprise ?

S
M
L

Disponible dans les pays suivants

Asie, Australie, Canada, Chine, Europe et 5 autres, Inde, Amérique latine, Afrique et Moyen-Orient, Royaume-Uni, États-Unis

Langues

anglais

Pardot - Avis

Note globale
4.1/5
78% d'avis positifs
205
Excellent
187
Très bien
84
Moyen
20
Médiocre
6
Mauvais
Andy K.
Traduire avec Google Translate

Powerful Marketing Automation Platform

Logiciel utilisé tous les jours pendant plus d'un an
Publié le 13/05/2019
Provenance de l'avis : Capterra

As our admin and a daily user, I have found that the tool is relatively easy to learn basic and intermediate functionality. However, as you get more advanced, the ability to find "official" Salesforce resources becomes more difficult. Thankfully, the community of users has proven to be really valuable and knowledgeable even with various updates.
I think Pardot has been a really strong tool for us to advance our marketing automation and email marketing practices and really drive growth in our marketing efforts.

Avantages

The biggest Pro for our organization is the tie-in to Salesforce. Adding Pardot as our bolt-on marketing automation platform allows us to connect seamlessly to our Salesforce CRM and utilize most all of the data that we're already capturing there. Developing detailed email logic, engagement programs and drip campaigns has really improved our growth marketing practice.

Inconvénients

At times, the tool can be challenging to find the correct solution for what you're trying to accomplish. I've spent many hours in Salesforce's help section and the Pardot user community (as well as searching other areas of the web) to find answers to specific questions. That said, the questions that I've had, usually have been answered already by other users or I can collaborate with other users outside our org to find a solution.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

8.0/10
Nik F.
Traduire avec Google Translate

Salesforce integration oversold, but excellent in its own right

Logiciel utilisé tous les jours pendant plus d'un an
Publié le 09/12/2018
Provenance de l'avis : GetApp

Avantages

Pardot is one of the better marketing automation/nurturing product aimed at mid-sized businesses. It's greatest strength is its integration with Salesforce (which will be discussed more in "cons"). With relative simplicity, it can be connected to the CRM, so that contacts can easily sync two-ways, and even custom objects can be brought through for segmentation purposes with just a couple of clicks.

Tracking and automation is very well thought out and easy to use. The product has a straightforward method of tracking campaign results and attribution, all of which can then be pushed into Salesforce for comprehensive reporting on prospect-to-purchase management and measurement.

Pardot's greatest strength lies in its ease of use. No marketing automation software is going to be SIMPLE, but Pardot shines in the consistency between its many functions. Nothing feels tacked-on or different from other tools. If you can create a campaign, you can create a complex segmentation rule, and you can manage your social media posts, as it all works identically.

The marketing automation function, Engagement Studio, has gone through substantial recent updates and I consider it best-in-class for ease of use and functionality. If true automation is your #1 concern, this is a great choice.

Lastly, support is excellent. Salesforce Trailblazer is fantastic for self-guided-training, the documentation is up-to-date and accurate, and support tickets are answered promptly and knowledgeably. If you are experienced in systems of these sorts, you will quite likely not need to take advantage of any external training (or SF's accelerator options).

Inconvénients

Pardot is a Salesforce product, and its integration is excellent, but it is just that - an integration. Pardot works like a third party service connected with Salesforce, as opposed to a native extension. Lists are synchronized, along with the sort of bugs and frustrations that come with bi-directional synchronization, and some Salesforce functions (notably custom objects) are not as fully fleshed out as one might hope. In some ways, other solutions do a better job synchronizing with Salesforce. That said, Pardot's setup is the simplest I've used, and having unified support for CRM and marketing automation is also a tremendous advantage when I do run into any hang-ups.

Also, while Pardot's feature set is great, some of its tools are in need of substantial upgrades to keep up with the competition. Its WYSIWYG email and landing page tools aren't responsive and are far outclassed in ease of use by Mailchimp and other lower cost options (although if you're comfortable with HTML and developing your own templates, it's not bad at all). It is progressively being updated and modernized, but it obviously takes time, and there can be minor frustrations when you see other tools that are smoother or more approachable. But I have never found this to set a limit on what's possible, only an opportunity for things to be faster and easier for less-expert users.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

7.0/10
Christopher J.
Traduire avec Google Translate

If you are using Salesforce then this tool is great!!

Logiciel utilisé tous les jours pendant plus d'un an
Publié le 23/10/2018
Provenance de l'avis : Capterra

Pardot has fit our needs especially in working with Salesforce. However, if I had an option I would use a different tool (such as Hubspot).

It feels like a dated product that needs some updates to the user experience.

Keep in mind it is VERY powerful (a ton of features) but finding them is irritating. For example, you have email templates and email drafts. The differentiation is not clear and you have to look through their knowledge base to figure that out.

Avantages

Pardot has a huge number of features that allow you to control, split and quickly view your customer lists. It is also awesome being able to get this information into Salesforce.

Another feature I love is the customer behavior tracking. It makes it simple to get an understanding of what a prospect is interested in. We can then tailor our message to this prospect. For example, if we identify someone is from a specific State (in the U.S.A) then we can share a link in an email that is information only about that State.

The scoring feature is also great because you can quickly see the interest of a current prospect and then notify the correct sales agent to reach out.

Inconvénients

There are 2 things that frustrate me about Pardot. The learning curve and intuitiveness is very poor. It takes a long time to figure out what pieces are where. On top of that, I have used Pardot for almost 2 years and I still figuring stuff out.

It has a ton of features but figuring them all out is mind-boggling.

The other thing that is irritating is the email builder. It just isn't intuitive. You have a tiny screen to make any edits and adding things (like custom information) is hard to find most times.

Then you have to sync this email to the HTML version. Every time I have clicked that button the email syncs but I have to spend 5-10 extra minutes fixing the syntax issues that come about from the sync. I feel that process should work much more seamlessly.

Note détaillée

Simplicité d'utilisation
Support client

Probabilité de recommander le produit

7.0/10
Garrett G.
Traduire avec Google Translate

Fast, Easy, and Powerful Marketing Automation

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 07/08/2018
Provenance de l'avis : Capterra

I have used Pardot at three different companies now and I love it. It's been one of my most reliable and useful tools in my Marketing Stack over the years and it's continued to get better thanks to the aggressive roadmap put in place by Salesforce. Great for business ranging from small business up to Enterprise.

Avantages

The number one thing that I love about Pardot is how easy it is to use. If you're on a small marketing team, one person can easily handle the system. If you have a larger team, the functionality scales extremely well - and you can bring in as many users as you need into the system without needing to pay for any additional seats.

The software is extremely consistent and reliable. Pages load quickly and properly. The WYSIWYG editor for emails is awesome! The amount of automation you can do in Pardot is fantastic - especially with their more recent addition of repeating automations and drip programs.

Awesome update releases thanks to being a Salesforce product.

Inconvénients

The positioning of all of the various functionality can be a little confusing at times. There are a LOT of menu items that lead to the various different features. Some cleanup/re-organization of these might help new users.

The out-of-the-box Marketing templates, while serviceable, could use a reboot. For a startup they're likely sufficient, but if you're running a lot of email campaigns you might want to invest in having a developer custom-build a modular email template for your ongoing use.

The built-in mail testing using Litmus is terrible. Often half of the renderings fail to load, and a number of the renderings included are not super relevant any more. I actually never use this feature any more as I prefer to send test emails to an actual mail client rather than trust the renderings.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

10.0/10
Neil I.
Traduire avec Google Translate

Marketing Automation for price conscious organizations

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 30/03/2017
Provenance de l'avis : SoftwareAdvice

Pardot has a lot of base functionality that sets it apart from email platforms like Mailchimp and the like. It also provides better integration with Salesforce than hubspot and other less expensive CRMs to give your organization with a complete picture of the sales funnel.

Pardot provides email templates upon sign-up that are easily customizable for specific needs. You can test this emails to internal lists and with its integration with Litmus you can view how different clients and platforms will render you email before sends.

Landing pages and form are an easy way to collect leads, track conversion points, and keep the source of a lead. Forms enable you to send auto-response emails, notify teams or sales reps, and assign leads to the correct person. The can also send leads to a Salesforce campaign with detailed member statuses to provide for multi-touch attribution. Landing pages are easy to build, add Google analytics or any other tracking code and deploy.

Automation rules allow you to keep your database clean and ensure that all prospects are going to the right place, tagged correctly, and scored appropriately. Dynamic content is an excellent investment as an add on to allow you to use one template but change messaging based on known prospect information. No need to create 5 different emails or landing pages for industry segments, just create on template and use the dynamic content feature to show messaging that applies to them.

Avantages

Intuitive UI, great functionality for the price, native integration with Salesforce, dynamic content add-on. Automation rules that can help keep the system clean and prospects updated.

Inconvénients

Limitations within automation rules for mutli-variable updates. For example - Loading a tradeshow list with campaign member statuses in SFDC. I would like to upload in one automation rule to say if X campaign status, update to this campaign in SFDC for X status, within the same rule I would like to add all of the other statuses with specific completion actions instead of having to run 1 rule for each status.
Dynamic content should be able to trigger via a URL parameter and not just a known prospect field.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

8.0/10

Pardot - Prix

À partir de
1 250,00 $US/mois
Types de licence
Essai gratuit
Open source
Abonnement
Rapport qualité-prix

Pardot - Fonctionnalités

  • API
  • Analyse de campagne
  • Analytique de l'engagement
  • Gestion d'e-mail marketing
  • Gestion des campagnes
  • Intégration de tiers
  • Modèles personnalisables
  • Rapports et statistiques
  • Tableau de bord d'activités
  • Tests A/B

  • Analyse en temps réel
  • Gestion de contenu
  • Importation et exportation de données
  • Interface glisser-déposer
  • Intégration des médias sociaux
  • Marketing multicanal
  • Marketing sur les réseaux sociaux
  • Monitoring
  • Notifications automatiques
  • Stratégie de marque personnalisable

Pardot - FAQ

Voici quelques-unes des questions fréquentes sur Pardot.

Q. Quels sont les types de licence disponibles pour Pardot ?

Types de licences disponibles pour Pardot :

À partir de: 1 250,00 $US/mois

Type de licence: Open source, Abonnement

Essai gratuit: Non disponible

Q. Quelles sont les principales fonctionnalités du logiciel Pardot ?

Nous n'avons pas d'informations sur les fonctionnalités de Pardot.

Q. Qui utilise Pardot ?

Utilisateurs habituels du logiciel Pardot :

Grandes entreprises, Entreprises de taille moyenne, Administration publique, PME

Q. Dans quelles langues Pardot est-il disponible ?

Langues dans lesquelles Pardot est disponible :

anglais

Q. Quels sont les types de licence disponibles pour Pardot ?

Types de licences disponibles pour Pardot:

Open source, Abonnement

Q. Pardot prend-il en charge les appareils mobiles ?

Nous n'avons pas d'informations sur les appareils pris en charge par Pardot.

Q. Avec quelles applications Pardot peut-il s'intégrer ?

Applications s'intégrant à Pardot :

Bitium, Bizible, Jabmo, Kapost, LoginRadius, MindTouch, Oktopost, SalesforceIQ, Uberflip, ion interactive

Q. Quelles sont les ressources d'aide disponibles pour Pardot ?

Ressources d'aide disponibles pour Pardot :

FAQ, Forum, Base de connaissances, Support en ligne, Support téléphonique, Tutoriels vidéo