
Salesforce Marketing Cloud Account Engagement
En savoir plus sur Salesforce Marketing Cloud Account Engagement
Découvrez Pardot : le marketing automation B2B sur le CRM le plus utilisé au monde. Pardot permet aux équipes de marketing et de vente de travailler ensemble pour rechercher et suivre des leads, conclure davantage d'affaires et maximiser le retour sur investissement.
La gestion des leads de Pardot comprend l'intégration au CRM, l'e-mail marketing, le suivi des leads, le lead scoring et le reporting du retour sur investissement afin d'aider les équipes de marketing et vente à collaborer pour générer et qualifier les leads, raccourcir les cycles de vente et suivre le retour sur investissement du marketing.
Suivez toutes les interactions des prospects sur votre site, des téléchargements aux pages vues, puis notez les prospects en fonction des paramètres que vous avez définis. Redonnez du temps à vos commerciaux grâce aux alertes de vente en temps réel et au suivi des leads automatisé, qui les aident à hiérarchiser leur temps. Mesurez ensuite le véritable retour sur investissement de vos efforts marketing avec le reporting en boucle fermée.
Accélérez le pipeline, générez des revenus et alignez le marketing et les ventes avec le marketing automation de Pardot.
Retrouvez plus d'informations ici : http://bit.ly/1yhEwPa
Options de tarification dès :
1 250,00 $US/mois
- Version gratuite
- Essai gratuit
- Abonnement
Les 5 meilleurs logiciels similaires à Salesforce Marketing Cloud Account Engagement
Clients types
- Auto-entrepreneurs
- Petites entreprises (de 2 à 50 employés)
- Moyennes entreprises (de 51 à 500 employés)
- Grandes entreprises (500 employés minimum)
Déploiement
- Basé sur le cloud
- Sur site
Disponible dans les pays suivants
Australie, Canada, Chine, Royaume-Uni, Inde , États-Unis et 1 autres
Langues
anglais
Options de tarification dès :
1 250,00 $US/mois
- Version gratuite
- Essai gratuit
- Abonnement
Les 5 meilleurs logiciels similaires à Salesforce Marketing Cloud Account Engagement
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Fonctionnalités
Nombre total de fonctionnalités pour Salesforce Marketing Cloud Account Engagement : 116
Alternatives
Zoho Marketing Automation

HubSpot CRM

Keap

Salesforce Marketing Cloud

Avis
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Les acheteurs de logiciels ont besoin de vous ! Les avis utilisateurs nous aident tous à prendre de meilleures décisions.

- Secteur d'activité : Logiciels
- Taille de l'entreprise : 11-50 employés
- Logiciel utilisé tous les jours pendant plus de deux ans
-
Provenance de l'avis
Note globale
- Rapport qualité-prix
- Simplicité d'utilisation
- Support client
- Probabilité de recommander le produit 10.0 /10
Fast, Easy, and Powerful Marketing Automation
Publié le 07/08/2018
I have used Pardot at three different companies now and I love it. It's been one of my most...
I have used Pardot at three different companies now and I love it. It's been one of my most reliable and useful tools in my Marketing Stack over the years and it's continued to get better thanks to the aggressive roadmap put in place by Salesforce. Great for business ranging from small business up to Enterprise.
Avantages
The number one thing that I love about Pardot is how easy it is to use. If you're on a small marketing team, one person can easily handle the system. If you have a larger team, the functionality scales extremely well - and you can bring in as many users as you need into the system without needing to pay for any additional seats.
The software is extremely consistent and reliable. Pages load quickly and properly. The WYSIWYG editor for emails is awesome! The amount of automation you can do in Pardot is fantastic - especially with their more recent addition of repeating automations and drip programs.
Awesome update releases thanks to being a Salesforce product.
Inconvénients
The positioning of all of the various functionality can be a little confusing at times. There are a LOT of menu items that lead to the various different features. Some cleanup/re-organization of these might help new users.
The out-of-the-box Marketing templates, while serviceable, could use a reboot. For a startup they're likely sufficient, but if you're running a lot of email campaigns you might want to invest in having a developer custom-build a modular email template for your ongoing use.
The built-in mail testing using Litmus is terrible. Often half of the renderings fail to load, and a number of the renderings included are not super relevant any more. I actually never use this feature any more as I prefer to send test emails to an actual mail client rather than trust the renderings.
- Secteur d'activité : Gestion d'organisme à but non lucratif
- Taille de l'entreprise : 51-200 employés
- Logiciel utilisé tous les jours pendant 6 à 12 mois
-
Provenance de l'avis
Note globale
- Rapport qualité-prix
- Simplicité d'utilisation
- Support client
- Probabilité de recommander le produit 10.0 /10
Pardot Helps us Treat Each Donor as an Individual
Publié le 07/12/2019
Before, we were treating email like it was direct mail. Just send out a high enough quantity and...
Before, we were treating email like it was direct mail. Just send out a high enough quantity and you’ll get enough donations. However, this was treating our donors as pocketbooks and not individuals with unique interests and hearts. Using Pardot means we can tailor what we share to each individual and tell a story they can relate to. Transformational rather than transactional. Donations have increased but that’s a byproduct of involving unique people in the story of our organization. Once you learn the UI, it’s very simple to use as long as you have even a bit of html and css experience or if someone on your team has made some great templates. We love the reporting on the individual level and the integration with Salesforce.
Avantages
We love engagement studio and how easy it is to build out automated campaigns and dynamic lists. The ease of automation has meant less time spent uploading csv’s and more time developing great content.
Inconvénients
We wish it had a drag and drop editor. Not everyone on our team can code and it makes it difficult when we have a heavy season for deploys. The good news is, they’ve announced a beautiful drag and drop editor for the 20 winter release.
Pourquoi choisir Salesforce Marketing Cloud Account Engagement
The direct integration with Salesforce and wanting more ability with automation responding to individuals engagement with us online.Logiciel antérieur
Campaign MonitorPourquoi passer à Salesforce Marketing Cloud Account Engagement
The direct integration with Salesforce and the sheer quantity of things that Pardot can do in making a unique experience for each of our donors.- Secteur d'activité : Transport routier/ferroviaire
- Taille de l'entreprise : 501-1 000 employés
- Logiciel utilisé tous les jours pendant plus de deux ans
-
Provenance de l'avis
Note globale
- Simplicité d'utilisation
- Probabilité de recommander le produit 6.0 /10
Gets the job done
Publié le 21/12/2021
Pardot gets the job done, but it could definitely be better. I would recommend Pardot for smaller...
Pardot gets the job done, but it could definitely be better. I would recommend Pardot for smaller businesses that may just be starting out. If you are a larger company, I recommend either Marketo or Pardot.
Avantages
Creating emails and landing pages are easy once you have templates that are built out. If you are not familiar with how to build templates, it may be difficult for you to use Pardot, as there is no drag and drop feature. The automation rules make it really easy for us to integrate into Salesforce, which we love. It's also very simple to create custom fields, which was important for us.
Inconvénients
The reporting feature in Pardot is subpar. It is extremely difficult to report on our marketing activities with their current reporting structure. There is no way to create a custom report, making it very difficult for our team to track ROI. Probably the biggest downside to using this platform.
- Secteur d'activité : Services et technologies de l'information
- Taille de l'entreprise : 201-500 employés
- Logiciel utilisé tous les jours pendant plus de deux ans
-
Provenance de l'avis
Note globale
- Rapport qualité-prix
- Simplicité d'utilisation
- Support client
- Probabilité de recommander le produit 9.0 /10
The best Marketing Automation tool out there!
Publié le 25/07/2020
The experience so far has been nothing short of exceptional. We have been using Pardot since the...
The experience so far has been nothing short of exceptional. We have been using Pardot since the last 5 years and have been able to facilitate amazing co-ordination with the Sales and Marketing teams. The automation Pardot provides also helps generate reports to measure Campaign ROI and overall lead generation.
Avantages
Pardot is unmatched in its ability to automate your marketing activities. The Engagement Program features it offers is probably the best in the market and allows you to design Customer journeys with customization based on the customer attributes as well as engagement. The WYSIWYG builder allows you to build beautiful email templates and Landing pages for Lead generation and Lead nurturing. It also integrates seamlessly with Salesforce CRM and a wide variety of 3rd party applications.
Inconvénients
Pardot allows you to create multiple leads with the same email address. This is a compulsory feature and causes issues with duplicate and bad data. You need to make sure the data is cleansed regularly.
Pourquoi passer à Salesforce Marketing Cloud Account Engagement
We were already using Salesforce CRM so it made sense to use Pardot as it would be easier to integrate with our CRM. Also, Pardot had many features that Mailchimp and Hubspot lacked (Engagement Studio, Grading etc.)- Secteur d'activité : Services financiers
- Taille de l'entreprise : 11-50 employés
- Logiciel utilisé tous les jours pendant 1 à 5 mois
-
Provenance de l'avis
Note globale
- Rapport qualité-prix
- Simplicité d'utilisation
- Support client
- Probabilité de recommander le produit 10.0 /10
Pardot for email marketing
Publié le 13/10/2020
We are very happy with pardot and look forward to implementing more of the features pardot has to...
We are very happy with pardot and look forward to implementing more of the features pardot has to offer.
Avantages
We use pardot primarily for our email marketing, but also for inbound lead gen as well. I love how well pardot integrates into salesforce. That is key for our business. You can change anything at the field level using pardot based on activity etc, and segment based on any field.
Inconvénients
There are features such as advanced analytics that are more advanced on the higher levels of pardot, however the cost increase is significant.
Alternatives envisagées
VBOUTPourquoi choisir Salesforce Marketing Cloud Account Engagement
Better salesforce connectivity, better platform, better for inbound lead genSalesforce Marketing Cloud Account Engagement - FAQ
Voici quelques-unes des questions fréquentes sur Salesforce Marketing Cloud Account Engagement.Q. Quels sont les types de licence disponibles pour Salesforce Marketing Cloud Account Engagement ?
Types de licences disponibles pour Salesforce Marketing Cloud Account Engagement :
- À partir de : 1 250,00 $US/mois
- Type de licence : Abonnement
- Version d’essai gratuite : Disponible
Q. Qui utilise Salesforce Marketing Cloud Account Engagement ?
Utilisateurs habituels du logiciel Salesforce Marketing Cloud Account Engagement :
Auto-entrepreneur, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001-5 000
Q. Dans quelles langues Salesforce Marketing Cloud Account Engagement est-il disponible ?
Langues dans lesquelles Salesforce Marketing Cloud Account Engagement est disponible :
anglais
Q. Salesforce Marketing Cloud Account Engagement prend-il en charge les appareils mobiles ?
Appareils pris en charge par Salesforce Marketing Cloud Account Engagement :
Android (mobile)
Q. Avec quelles applications Salesforce Marketing Cloud Account Engagement peut-il s'intégrer ?
Applications s'intégrant à Salesforce Marketing Cloud Account Engagement :
BriteVerify, Data.com Contacts, Eventbrite, FullContact, Gmail, GoTo Webinar, GoodData, Google Ads, Google Analytics 360, LinkedIn for Business, Meta for Business, Microsoft Outlook, NetSuite CRM, Olark, Salesforce Marketing Cloud, Salesforce Platform, Salesforce Sales Cloud, SugarCRM, Twilio, Twitter, UserVoice, Webex, Wistia
Q. Quelles sont les ressources d'aide disponibles pour Salesforce Marketing Cloud Account Engagement ?
Ressources d'aide disponibles pour Salesforce Marketing Cloud Account Engagement :
Service client/e-mail, FAQ/forums, Base de connaissances, Support téléphonique, Chat
Catégories connexes
Consultez toutes les catégories de logiciels trouvées pour Salesforce Marketing Cloud Account Engagement.
- Logiciels de gestion de campagnes
- Logiciels d'email marketing
- Logiciels de marketing automation
- Logiciels de SFA (Sales Force Automation)
- Logiciels de gestion des leads
- Logiciels d'analyse marketing
- Logiciels de prospection
- Logiciels de génération de leads
- Logiciels d'automatisation de formulaires
- Logiciels de messagerie