---
description: Salesforce Marketing Cloud Account Engagement : qu'en pensent les utilisateurs ? Lisez les avis sur Salesforce Marketing Cloud Account Engagement, consultez ses différents prix, tarifs et abonnements ainsi que ses fonctionnalités.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Salesforce Marketing Cloud Account Engagement - Prix, tarif, abonnement et avis | GetApp France 2026
---

Breadcrumb: [Accueil](/) > [Logiciels de gestion de campagnes](/directory/304/campaign-management/software) > [Salesforce Marketing Cloud Account Engagement](/software/8294/pardot)

# Salesforce Marketing Cloud Account Engagement

Canonical: https://www.getapp.fr/software/8294/pardot

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Suivant: [Page suivante](https://www.getapp.fr/software/8294/pardot?page=2)

> Pardot de Salesforce est une solution de marketing automation conçue pour combler le fossé entre les équipes de vente et de marketing,
> 
> Conclusion : 649 utilisateurs lui ont donné la note de **4.1/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**.

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## Statistiques et notes

| Métrique | Notation | En détail |
| **Note globale** | **4.1/5** | 649 Avis |
| Simplicité d’utilisation | 3.8/5 | D'après l'ensemble des avis |
| Support client | 3.8/5 | D'après l'ensemble des avis |
| Rapport qualité-prix | 3.8/5 | D'après l'ensemble des avis |
|  Fonctionnalités | 4.0/5 | D'après l'ensemble des avis |
| Pourcentage de recommandation | 70% | (7/10 Probabilité de recommander le produit) |

## À propos de l'éditeur

- **Société**: Salesforce
- **Pays**: San Francisco, É.-U.
- **Entreprise fondée en**: 2003

## Contexte commercial

- **Prix à partir de**: 1 250,00 $US
- **Type de licence**:  (pendant l'essai gratuit)
- **Public cible**: Auto-entrepreneur, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+
- **Déploiement et plateformes**: Cloud, SaaS, web, Mac (ordinateur), Windows (ordinateur), Linux (ordinateur), Android (mobile)
- **Langues**: anglais
- **Pays disponibles**: Australie, Canada, Chine, Inde, Indonésie, Malaisie, Philippines, Royaume-Uni, Singapour, Taïwan, Thaïlande, Viêt Nam, États-Unis

##  Fonctionnalités

- A/B Testing
- API
- Accès mobile
- Actions découlant d'un événement
- Alertes/Notifications
- Analyse de l'évolution des ventes
- Analyse des campagnes
- Analyse des ventes
- Analyse visuelle
- Archivage et rétention
- Automatisation des processus et flux de travail
- Automatisation du marketing
- Autoresponders
- Base de données de clients
- Base de données de contacts
- Bibliothèque d'images
- Bloqueur de spam
- CAN-SPAM Compliance
- CRM
- CTA personnalisables

## Intégrations (20 au total)

- Eventbrite
- FullContact
- Gmail
- GoTo Webinar
- GoodData
- Google Ads
- Google Analytics 360
- LinkedIn for Business
- Meta for Business
- Microsoft Outlook
- Olark
- Salesforce Marketing Cloud
- Salesforce Platform
- Salesforce Sales Cloud
- SugarCRM

... et 5 intégrations supplémentaires

## Ressources d'aide

- Service client/e-mail
- FAQ/forums
- Base de connaissances
- Support téléphonique
- Chat

## Category

- [Logiciels de gestion de campagnes](https://www.getapp.fr/directory/304/campaign-management/software)

## Catégories connexes

- [Logiciels de gestion de campagnes](https://www.getapp.fr/directory/304/campaign-management/software)
- [Logiciels d'email marketing](https://www.getapp.fr/directory/307/email-marketing/software)
- [Logiciels de marketing automation](https://www.getapp.fr/directory/308/marketing-automation/software)
- [Logiciels de SFA (Sales Force Automation)](https://www.getapp.fr/directory/338/sales-force-automation/software)
- [Logiciels de gestion des leads](https://www.getapp.fr/directory/339/lead-management/software)

##  Logiciels similaires

1. [Brevo](https://www.getapp.fr/software/91466/brevo) — 4.6/5 (3408 reviews)
2. [Gmail](https://www.getapp.fr/software/91602/gmail) — 4.8/5 (13327 reviews)
3. [Mailchimp](https://www.getapp.fr/software/8268/mailchimp) — 4.5/5 (17572 reviews)
4. [ActiveCampaign](https://www.getapp.fr/software/2348/activecampaign) — 4.6/5 (2561 reviews)
5. [MailerLite](https://www.getapp.fr/software/10156/mailerlite) — 4.7/5 (2256 reviews)

## Avis

### "Amazing Features" — 4.0/5

> **Ipek Nil** | *7 mai 2024* | Services environnementaux | Taux de recommandation : 8.0/10
> 
> **Avantages**: I really like the ability to have a granular data for each and every customer we have.
> 
> **Inconvénients**: I do not like the complexit of the interface which leads to different unintended sections.

-----

### "Salesforce Marketing Cloud Account Engagement - Review" — 4.0/5

> **Liam** | *13 novembre 2023* | Fabrication électrique/électronique | Taux de recommandation : 7.0/10
> 
> **Avantages**: It allows us to gather, segment and target leads all in one place.
> 
> **Inconvénients**: Onboarding was lengthy and some staff found it difficult to grasp to begin with.
> 
> It is an essential tool that, although costly, is necessary to grow and scale.

-----

### "Gets the job done" — 3.0/5

> **Utilisateur vérifié** | *21 décembre 2021* | Transport routier/ferroviaire | Taux de recommandation : 6.0/10
> 
> **Avantages**: Creating emails and landing pages are easy once you have templates that are built out. If you are not familiar with how to build templates, it may be difficult for you to use Pardot, as there is no drag and drop feature. The automation rules make it really easy for us to integrate into Salesforce, which we love. It's also very simple to create custom fields, which was important for us.
> 
> **Inconvénients**: The reporting feature in Pardot is subpar. It is extremely difficult to report on our marketing activities with their current reporting structure. There is no way to create a custom report, making it very difficult for our team to track ROI. Probably the biggest downside to using this platform.
> 
> Pardot gets the job done, but it could definitely be better. I would recommend Pardot for smaller businesses that may just be starting out. If you are a larger company, I recommend either Marketo or Pardot.

-----

### "Strong Marketing Automation Tool\! Highly recommended for SME and Mid Range Businesses" — 5.0/5

> **Tiju** | *2 novembre 2021* | Services et technologies de l'information | Taux de recommandation : 10.0/10
> 
> **Avantages**: In-house integration with SFDC. Easier to manage. Not complicated. It has similar functionality as the other major peers like Hubspot and Marketo and it was easier to learn and start working on it.
> 
> **Inconvénients**: Lead routing is not available. I am looking for in-built round-robin routing functionality.
> 
> Overall I loved it. It's easier to use and the LIGHTNING EXPERIENCE IS AMAZING\!\!\! It has the modern look and feel. I am going to stay with Pardot for a long time. Truly recommend it\!

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### "The best Marketing Automation tool out there\!" — 5.0/5

> **Saurabh** | *25 juillet 2020* | Services et technologies de l'information | Taux de recommandation : 9.0/10
> 
> **Avantages**: Pardot is unmatched in its ability to automate your marketing activities. The Engagement Program features it offers is probably the best in the market and allows you to design Customer journeys with customization based on the customer attributes as well as engagement. The WYSIWYG builder allows you to build beautiful email templates and Landing pages for Lead generation and Lead nurturing. It also integrates seamlessly with Salesforce CRM and a wide variety of 3rd party applications.
> 
> **Inconvénients**: Pardot allows you to create multiple leads with the same email address. This is a compulsory feature and causes issues with duplicate and bad data. You need to make sure the data is cleansed regularly.
> 
> The experience so far has been nothing short of exceptional. We have been using Pardot since the last 5 years and have been able to facilitate amazing co-ordination with the Sales and Marketing teams. The automation Pardot provides also helps generate reports to measure Campaign ROI and overall lead generation.

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## Liens

- [Afficher sur GetApp](https://www.getapp.fr/software/8294/pardot)

## Cette page est disponible dans les langues suivantes.

| Langue | URL |
| de | <https://www.getapp.de/software/8294/pardot> |
| de-AT | <https://www.getapp.at/software/8294/pardot> |
| en | <https://www.getapp.com/marketing-software/a/pardot/> |
| en-AE | <https://www.getapp.ae/software/8294/pardot> |
| en-AU | <https://www.getapp.com.au/software/8294/pardot> |
| en-CA | <https://www.getapp.ca/software/8294/pardot> |
| en-GB | <https://www.getapp.co.uk/software/8294/pardot> |
| en-IE | <https://www.getapp.ie/software/8294/pardot> |
| en-NZ | <https://www.getapp.co.nz/software/8294/pardot> |
| en-SG | <https://www.getapp.sg/software/8294/pardot> |
| en-ZA | <https://www.getapp.za.com/software/8294/pardot> |
| es | <https://www.getapp.es/software/8294/pardot> |
| es-CL | <https://www.getapp.cl/software/8294/pardot> |
| es-CO | <https://www.getapp.com.co/software/8294/pardot> |
| es-MX | <https://www.getapp.com.mx/software/8294/pardot> |
| fr | <https://www.getapp.fr/software/8294/pardot> |
| fr-BE | <https://fr.getapp.be/software/8294/pardot> |
| fr-CA | <https://fr.getapp.ca/software/8294/pardot> |
| nl | <https://www.getapp.nl/software/8294/pardot> |
| nl-BE | <https://www.getapp.be/software/8294/pardot> |

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