Mailchimp

Mailchimp

Solution de gestion de campagnes d'email marketing

4.5/5 (12080 avis)

Mailchimp - Présentation

Description du logiciel Mailchimp

MailChimp est une solution en ligne de gestion de vos campagnes d'e-mail marketing. Avec MailChimp, vous pouvez notamment créer et envoyer des newsletters à vos clients, gérer vos listes d'abonnés, et suivre les performances de vos campagnes. Avec son interface intuitive, MailChimp vous assiste dans la création d'e-mails enrichis et dans l'analyse de leur performance. Automatisez vos campagnes selon le comportement de vos abonnés pour gagner en efficacité. Egalement disponible en application mobile, MailChimp vous permet d'envoyer, de coordonner et de suivre toutes vos campagnes où que vous soyez. Enfin, vous pouvez intégrer MailChimp avec des centaines d'applications et de services comme Salesforce, Eventbrite, Google, Twitter, Facebook, Shopify et SurveyMonkey pour synchroniser et importer vos données (API disponible).

Mailchimp - Présentation

Prix

À partir de
10,00 $US/mois

Types de licence

Essai gratuit
Gratuit
Abonnement
Rapport qualité-prix

MailChimp est gratuit dans sa version "Entrepreneur" (jusqu'à 2000 abonnés et 12000 e-mails / mois).

Formules en paiement mensuel ou par achat de crédits :

De 0 à 500 abonnés et e-mails illimités : $10 / mois
De 501 à 1000 abonnés et e-mails illimités : $15 / mois
De 1001 à 1500 abonnés et e-mail illimités : $20 / mois
De 1501 à 2000 abonnés et e-mails illimités : $25 / mois

Tarifs spéciaux pour les gros volumes.


Mailchimp - Fonctionnalités

Appareils
Pour quelle entreprise ?
TPE PME GE
Disponible dans les pays suivants
Asie, Australie, Brésil, Canada, Chine et 5 autres, Europe, Allemagne, Inde, Japon, Amérique latine
Langues
anglais, espagnol

Captures d'écran

Capture d'écran pour Mailchimp : Monitor click performance with reports on average open and click rates
Capture d'écran pour Mailchimp : Monitor click performance with reports on average open and click rates Capture d'écran pour Mailchimp : Use email templates and widgets to create fully customized emails Capture d'écran pour Mailchimp : Automate business processes including follow-ups, email notifications, order confirmations and more Capture d'écran pour Mailchimp : Track performance with reports and summaries on any device Capture d'écran pour Mailchimp : Create advertising campaigns to target specific user segments and choose custom settings Capture d'écran pour Mailchimp : Track the success of e-commerce campaigns and understand where revenue is coming from Capture d'écran pour Mailchimp : Create segmented subscriber lists to target with campaigns

Mailchimp - Avis

Mailchimp - Avis

Note globale
4.5
/
5 12080 avis
Excellent
7088

Très bien
3967

Moyen
836

Médiocre
127

Mauvais
62

Rapport qualité-prix
4.4
Fonctionnalités
4.4
Simplicité d'utilisation
4.4
Support client
4.2
92% des utilisateurs recommandent cette application
Virginia B.

So easy a Chimp could do it!

Mailchimp is a wonderful email campaign platform. We are currently utilizing the free version, going on 5 years now, for our bimonthly newsletters and have never run into a single issue. As a marketer, my favorite thing about Mailchimp is the ability to share our newsletters and subscribe links via social media. You can also create pop-ups or static forms to embed on your website so that when people subscribe they are automatically added to your subscriber list.


Traduire avec Google Translate
Trevor A.

A must-have for the start-up email marketer or business just starting in email marketing

I went from doing 0 email marketing, to being very competent in email marketing with Mailchimp. From Day 1 until Year 2+, I keep discovering new tools and features within the platform that allow me to grow clients and their businesses. With the new features that mailchimp keeps adding in as well, I think they're going to stick around for a long while.


Traduire avec Google Translate
Lisandro R.

Mailchimp is behind the competition

MailChimp came as a free alternative to our email list when things got ugly in our business. We could say it saved our subscribers list (and business). Even though things have got better, we still use it for certain campaigns where MailChimp shines. Being it a free alternative, we cannot complain. But we wished it was easier to use and had more features (if so, we would easily go for the paid plan).


Traduire avec Google Translate
Kenyon C.

Don't Sleep on the Monkey, its Bananas!!!

We are able to reach more customers with less legwork

We were also able to change how people view our company as a whole. Mail chimp makes our 5 to 10 person group seem like and Army.


Traduire avec Google Translate
Dayley S.

A safe option

I have never had any problems with MailChimp. Its been quite easy to setup with minimal steps required. I did have to contact the customer service team on one occasion and they replied promptly and direct to the point with a solution. So my experience with both the software and their team have been great.


Traduire avec Google Translate
Virginia B.
Secteur d'activité: Logiciels
Taille de l'entreprise: 51-200 employés
Traduire avec Google Translate

So easy a Chimp could do it!

Logiciel utilisé tous les mois pendant plus de deux ans
Publié le 29/01/2019
Provenance de l'avis : Capterra

Mailchimp is a wonderful email campaign platform. We are currently utilizing the free version, going on 5 years now, for our bimonthly newsletters and have never run into a single issue. As a marketer, my favorite thing about Mailchimp is the ability to share our newsletters and subscribe links via social media. You can also create pop-ups or static forms to embed on your website so that when people subscribe they are automatically added to your subscriber list.

Avantages

Mailchimp’s free plan allows you to have up to 2,000 subscribers and includes 12,000 emails you can send out, per month. For those new to Mailchimp, there are numerous preset templates you can choose from which you can further customize to your liking or create your own from scratch. Campaign templates can incorporate images, polls, embedded videos, call to actions, plain text, and custom HTML. Once you have created a template – with the specific look you are looking for – you can duplicate it and create your next campaign so you do not have to start from scratch. It’s likely you will encounter someone on your subscriber list who either resides or works for a company in the EU. Mailchimp has all the needed GDPR tools and regulations in place to make your campaign process as easy and stress free as possible to manage.

Uploading new contacts to your subscriber list can be done in minutes (CSV files). You can also create multiple lists which you can further segment into more specific groups (in the case you may not want to send the campaign to the entire list of your choosing). Before sending off your campaign you can preview what it will look like to your recipients on desktop and mobile devices and check your links to make sure they work appropriately. Mailchimp also provides A/B testing and basic analytics, pertaining to each campaign you send out, to give you more insight into the campaign’s open rates and clicks.

Inconvénients

I have very few complaints about Mailchimp, but I do wish they could incorporate spell check into their system somehow to help expedite the editing process. Also keep in mind, if you choose to upgrade from the free plan into a paid plan, you can only downgrade back down to the free plan once.

If you choose to make any changes to a campaign that has already been sent off, it will not update those campaigns, it will only show those updated changes to those you send the campaign to after saving those changes. Meaning if you find a mistake in a campaign you have recently sent out, know that there is no “undo” or fix.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit: 10.0/10

Trevor A.
Secteur d'activité: Marketing et publicité
Taille de l'entreprise: 51-200 employés
Traduire avec Google Translate

A must-have for the start-up email marketer or business just starting in email marketing

Logiciel utilisé toutes les semaines pendant plus de deux ans
Publié le 01/01/2020
Provenance de l'avis : Capterra

I went from doing 0 email marketing, to being very competent in email marketing with Mailchimp. From Day 1 until Year 2+, I keep discovering new tools and features within the platform that allow me to grow clients and their businesses. With the new features that mailchimp keeps adding in as well, I think they're going to stick around for a long while.

Avantages

Mailchimp is incredibly easy to use, and can be taken from setup to launch in less than a day if you put in some effort. While there are platforms with more features than mailchimp, those are A) commonly much much more expensive, and B) harder to use unless you know exactly what you are trying to accomplish.

Inconvénients

Two things:

1. Their removal of the plugin with Shopify was incredibly shortsighted. The vast majority of clients we used mailchimp for were on Shopify, and the connection between the two was one of those beautiful things that kept us coming back and recommending them again and again. Using them has become more difficult since that was removed.

2. If you are trying to go down the rabbithole and target super-specific customers, you may run out of segmentation ability on Mailchimp. At the time of writing this review, you could only combine 5 criteria to create a custom segment, and your segment could only be created as 'user matches all criteria' or 'user matches any of the criterion'. This makes it hard to get your segment just right. However, if you are really needing to make THAT custom of segments regularly (based on past conditional behavior, ESP, etc.) you probably have a bigger budget and can go get one of those fancier email sending platforms.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit: 9.0/10

Lisandro R.
Secteur d'activité: E-learning
Taille de l'entreprise: 2-10 employés
Traduire avec Google Translate

Mailchimp is behind the competition

Logiciel utilisé toutes les semaines pendant plus d'un an
Publié le 27/10/2019
Provenance de l'avis : Capterra

MailChimp came as a free alternative to our email list when things got ugly in our business. We could say it saved our subscribers list (and business). Even though things have got better, we still use it for certain campaigns where MailChimp shines. Being it a free alternative, we cannot complain. But we wished it was easier to use and had more features (if so, we would easily go for the paid plan).

Avantages

I liked the templates a lot. They are beautiful and well done. Very useful if you are into template use. Also, the free plan saved our business when we were out of money. It got all the basics for a business just getting started. Finally, the brand is beautiful. The UI is beautiful.

Inconvénients

It's frustrating to use. The user experience is, I would say, quirky. It's really hard to find an option/feature. A lot of them are hidden in places that don't make sense. For example, I was looking for the landing page editor, I could find the landing page REPORTS under REPORTS but no editor at all. I gave up. The metrics it tracks are very limited compared to the competition that delivers way more useful and detailed metrics overall. Also, it lacks some of the most useful features like a robust tag system and marketing automation.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit: 6.0/10

Kenyon C.
Secteur d'activité: Marketing et publicité
Taille de l'entreprise: 2-10 employés
Traduire avec Google Translate

Don't Sleep on the Monkey, its Bananas!!!

Logiciel utilisé tous les jours pendant plus d'un an
Publié le 25/11/2019
Provenance de l'avis : Capterra

We are able to reach more customers with less legwork

We were also able to change how people view our company as a whole. Mail chimp makes our 5 to 10 person group seem like and Army.

Avantages

Mail Chimp is very flexible and gives you a wide variety of easily customizable options. I use it for everything from Turkey Drives and fundraiser registrations to Album release contests. I hired 2 new people that have almost no graphic design experience and they were both able to learn the platform in a short time and implement what they knew in a real-world environment. Furthermore. The templates aren't cookie-cutter and are easily customizable. They update someone signs up for your product or offer. Its a low key way to get alot more customers and sell alot more products without texting 100 people1 at a time. in the end its definitely worth trying out

Inconvénients

I wish Mail chimp had a desktop app that was downloadable and cloud-connected. I also wish that you could integrate it with other software like Google Drive or other Cloud-based services.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit: 10.0/10

Dayley S.
Secteur d'activité: Produits pharmaceutiques
Taille de l'entreprise: 2-10 employés
Traduire avec Google Translate

A safe option

Logiciel utilisé toutes les semaines pendant plus de deux ans
Publié le 08/01/2020
Provenance de l'avis : Capterra

I have never had any problems with MailChimp. Its been quite easy to setup with minimal steps required. I did have to contact the customer service team on one occasion and they replied promptly and direct to the point with a solution. So my experience with both the software and their team have been great.

Avantages

Widely used and can be integrated easily into other software such as QuickBooks, Xero, WooCommerce, Shopify, Inventory systems and many others.

MailChimp gives the user the options of many different emails output depending on the circumstances. For example; newly registered user emails, newsletters, abandoned cart emails, if a customer hasn't made a purchase in a while or hasn't returned to your site in some time, which are all great for reminding the customer of your existence, and gaining that lost customer back!

The form builder is pretty easy to use, and also gives you a copy & paste option of the code afterwards so it can be easily implemented into your website.

Inconvénients

You are limited with the styles of emails you can send to your customers. You can fully design your emails from scratch, but regarding the features you can place within the emails, it is kinda limited compared to other software. This would includes things like which items were abandoned when sending the customers an abandoned cart email. Or showing which items still remain in the customers 'Wishlist' if they haven't purchased the items yet and haven't been on the website for some time.

I am not a big fan of the MailChimp logo at the bottom of every email sent to the customers.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit: 7.0/10

Recommandation utilisateur
8.6/10
Basé sur 12 080 avis utilisateurs
Comparatif avec les logiciels similaires : recommandation utilisateur
Comparer avec les alternatives

Mailchimp - Prix

Mailchimp - Prix

À partir de
10,00 $US/mois
Essai gratuit
Gratuit
Abonnement
Rapport qualité-prix

MailChimp est gratuit dans sa version "Entrepreneur" (jusqu'à 2000 abonnés et 12000 e-mails / mois).

Formules en paiement mensuel ou par achat de crédits :

De 0 à 500 abonnés et e-mails illimités : $10 / mois
De 501 à 1000 abonnés et e-mails illimités : $15 / mois
De 1001 à 1500 abonnés et e-mail illimités : $20 / mois
De 1501 à 2000 abonnés et e-mails illimités : $25 / mois

Tarifs spéciaux pour les gros volumes.

MailChimp est gratuit dans sa version "Entrepreneur" (jusqu'à 2000 abonnés et 12000 e-mails / mois).

Formules en paiement mensuel ou par achat de crédits :

De 0 à 500 abonnés et e-mails illimités : $10 / mois
De 501 à 1000 abonnés et e-mails illimités : $15 / mois
De 1001 à 1500 abonnés et e-mail illimités : $20 / mois
De 1501 à 2000 abonnés et e-mails illimités : $25 / mois

Tarifs spéciaux pour les gros volumes.

Rapport qualité-prix
4.4/5
Basé sur 12 080 avis utilisateurs
Comparatif avec les logiciels similaires : rapport qualité-prix
Comparer avec les alternatives

Mailchimp - Fonctionnalités

Mailchimp - Fonctionnalités

API
Analyse de campagne
Analyse en temps réel
Analytique de l'engagement
Gestion d'e-mail marketing
Gestion de contenu
Gestion des campagnes
Importation et exportation de données
Interface glisser-déposer
Intégration de tiers
Intégration des médias sociaux
Marketing multicanal
Modèles personnalisables
Monitoring
Notifications automatiques
Rapports et statistiques
Segmentation des campagnes
Stratégie de marque personnalisable
Tableau de bord d'activités
Tests A/B
Fonctionnalités
4.4/5
Basé sur 12 080 avis utilisateurs
Comparatif avec les logiciels similaires : note sur les fonctionnalités
Comparer avec les alternatives

Catégories

Plus d'informations sur Mailchimp

Plus d'informations sur Mailchimp

Avantages

  • Personnalisation : utilisez les dizaines de modèles disponibles pour vos campagnes d'e-mail marketing ou bien créez vous-même le modèle qui vous convient.

  • Ciblage : segmentez facilement vos destinataires avec MailChimp, séparez vos abonnés en groupes et segments selon leur localisation, leur activité, leur engagement, ...

  • Analyse : surveillez les performances de chacune de vos campagnes grâce aux outils de reporting avancés de MailChimp (graphiques interactifs, cartes des clics, taux d'ouverture, désabonnements, etc.)

  • Social : connectez MailChimp à vos comptes Twitter et Facebook pour poster automatiquement vos campagnes sur ces réseaux.

  • Mailchimp - FAQ

    Mailchimp - FAQ

    Voici quelques-unes des questions fréquentes sur Mailchimp.

    Q. Quels sont les types de licence disponibles pour Mailchimp ?

    Types de licences disponibles pour Mailchimp :

    À partir de: 10,00 $US/mois

    Type de licence: Gratuit, Abonnement

    Essai gratuit: Disponible

    MailChimp est gratuit dans sa version "Entrepreneur" (jusqu'à 2000 abonnés et 12000 e-mails / mois). Formules en paiement mensuel ou par achat de crédits : De 0 à 500 abonnés et e-mails illimités : $10 / mois De 501 à 1000 abonnés et e-mails illimités : $15 / mois De 1001 à 1500 abonnés et e-mail illimités : $20 / mois De 1501 à 2000 abonnés et e-mails illimités : $25 / mois Tarifs spéciaux pour les gros volumes.

    Q. Quelles sont les principales fonctionnalités du logiciel Mailchimp ?

    Nous n'avons pas d'informations sur les fonctionnalités de Mailchimp.

    Q. Qui utilise Mailchimp ?

    Utilisateurs habituels du logiciel Mailchimp :

    Auto-entrepreneurs, Grandes entreprises, Entreprises de taille moyenne, À but non lucratif, Administration publique, PME

    Q. Dans quelles langues Mailchimp est-il disponible ?

    Langues dans lesquelles Mailchimp est disponible :

    anglais, espagnol

    Q. Quels sont les types de licence disponibles pour Mailchimp ?

    Types de licences disponibles pour Mailchimp:

    Gratuit, Abonnement

    Q. Mailchimp prend-il en charge les appareils mobiles ?

    Appareils pris en charge par Mailchimp :

    Android, iPhone, iPad

    Q. Avec quelles applications Mailchimp peut-il s'intégrer ?

    Applications s'intégrant à Mailchimp :

    Administrate, Ambassador, Chargebee, ClickTale, Less Annoying CRM, Little Green Light, Neon One, Shopify, SurveyGizmo, TeamSupport

    Q. Quelles sont les ressources d'aide disponibles pour Mailchimp ?

    Ressources d'aide disponibles pour Mailchimp :

    FAQ, Base de connaissances, Support en ligne, Tutoriels vidéo