Mailchimp

Mailchimp

Solution de gestion de campagnes d'email marketing

4.5/5 (10771 avis)

Mailchimp - Présentation

MailChimp est une solution en ligne de gestion de vos campagnes d'e-mail marketing. Avec MailChimp, vous pouvez notamment créer et envoyer des newsletters à vos clients, gérer vos listes d'abonnés, et suivre les performances de vos campagnes.

Avec son interface intuitive, MailChimp vous assiste dans la création d'e-mails enrichis et dans l'analyse de leur performance. Automatisez vos campagnes selon le comportement de vos abonnés pour gagner en efficacité.

Egalement disponible en application mobile, MailChimp vous permet d'envoyer, de coordonner et de suivre toutes vos campagnes où que vous soyez. Enfin, vous pouvez intégrer MailChimp avec des centaines d'applications et de services comme Salesforce, Eventbrite, Google, Twitter, Facebook, Shopify et SurveyMonkey pour synchroniser et importer vos données (API disponible).

Prix

À partir de
10,00 $US/mois
Types de licence
version d'essai gratuite
Gratuit
Abonnement
Rapport qualité-prix

Appareils

Type d'entreprise

S
M
L

Disponible dans les pays suivants

Asie, Australie, Brésil, Canada, Chine et 5 autres, Europe, Allemagne, Inde, Japon, Amérique latine

Langues

anglais, espagnol

Mailchimp - Avis

Note globale
4.5/5
91% d'avis positifs
6255
Excellent
3582
Très bien
760
Moyen
115
Médiocre
59
Horrible
Amy S.
Traduire avec Google Translate

Inuitive and Robust: Mailchimp makes it easy to create campaigns that deliver

Logiciel utilisé toutes les semaines pendant plus de deux ans
Publié le 30/07/2019
Provenance de l'avis : Capterra

I've used Mailchimp for about 12 years. I've also used Constant Contact and Emma. I liked that Emma gave me a live account rep. I liked that Constant Contact had a trustworthy legacy feel. But Mailchimp feels like home. It's a perfect combination of a boutique platform like Emma + a legacy system like Constant Contact. They have a stellar free-level package (up to 2,000 addresses) that makes them a no-brainer go-to for any small or start-up company.

Avantages

Mailchimp has easy and intuitive drag-and-drop campaign building blocks that make it easy to create professional emails and campaign landing pages. It's easy to connect Mailchimp to your online store to embed products, customize campaigns to folks who've opted in to lists or purchased particular products at your online store, and you can automate complete email/landing page chains. What you're able to accomplish with Mailchimp is only limited by your imagination, and the longer you work with it and explore it, the more value it yields. Somehow Mailchimp is able to deliver all this on a chassis that's simple and intuitive. For more sophisticated setups, they have a robust library you can access that's very useful. Perhaps the most important thing that I've appreciated about Mailchimp over the 10+ years I have used them is their unwavering dedication to ensuring the health of your list -- and therefore the health of the entire platform. They do a great job of educating marketers about how to ensure your campaigns are successful not just in the short run, but also overall, over many, many mailings and contacts. They keep marketers abiding by good email marketing principles, which means the platform is trusted by inboxes everywhere. Deliverability is very important to me and to my clients. I have more than once schooled my clients, armed with data and principles that Mailchimp taught me (both the easy way and the hard way).

Inconvénients

Any gripe I might have with Mailchimp is the same gripe I would have with any email platform. I would like their email and landing page-building software (or web-building software) to be as intuitive as Squarespace, which is honestly a whole other level of drag-and-drop, so perhaps a pipe dream. Over the years, I also haven't felt like I had a good support option. Their help page goes to the Mailchimp "knowledgebase" of articles, so everything I've ever learned about Mailchimp came from sussing it out myself through trial and error, through searching their Knowledgebase, or with a quick Google search. I do see they have a chat feature, which is great. But honestly in 10+ years I've pretty much had to wing it on this platform and it's still my fave, which says a lot. The only other thing I hope they improve is the automated email chain engine. Honestly, it feels a little glitchy.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

10.0/10
Deba O.
Traduire avec Google Translate

Arguably the only Email Marketing and Survey tool you will ever need

Logiciel utilisé toutes les semaines pendant plus de deux ans
Publié le 10/02/2019
Provenance de l'avis : Capterra

The learning curve for me was very straight forward. I have been able to record improved conversions from my marketing emails due to the high customization of email prepared with this software.

Avantages

First-time users of MailChimp will enjoy the editor which is fast and simple to use, as it also supports the use of drag & drop interface to prepare your message. The support for auto-responders, A/B testing, recurring emails and RSS to newsletter has made my job easier. MailChimp analytics can tell you exactly what you need to know about the emails you sent. The analytics also helps me know what and what not to adjust in my email campaign and because I use MailChimp for the creation of Facebook, Instagram and google ads is another useful reason I have stuck to it. I regularly use Mailchimp to integrate with applications like WordPress to create subscription form and create ordering pages for e-commerce software like Shopify and woo commerce. It has been flawless so far. I will say they have a lot of features in the paid plan that makes email marketing enjoyable and subscribers spoilt for choice

Inconvénients

Mail chimp does not encourage using their service for affiliate marketing even after you pay for their product. I learnt this the hard way when my defaulting account was blacklisted. I also observed that emails sent to Gmail landed in the promotion tab while some company internal servers blacklisted emails sent from my Mailchimp account. You should do well to beware of the forever free plan because they don’t provide customer service for it after 30 days and it does not support autoresponders. The pricing plan is not very straightforward to understand. Over the years, they have included some changes which are not great from a customer perspective (like the need to verify that your contact was gotten from a subscription page) and the reduction of contact allowed on the free forever plan to just 2000.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

8.0/10
Shayne H.
Traduire avec Google Translate

Expensive but Effective! The first Newsletter tool that comes to mind.

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 18/02/2019
Provenance de l'avis : Capterra

MailChimp is quite a popular tool that is frequently used by budding enterprises because of it's generous Freemium model. I started using MailChimp around 3 years ago and I've never been happier. This tool helped me understand where I went wrong with my campaigns, improve them and made me save a LOT of money by deciding not to hire a separate design team. After using it for a few months, I realized that switching to one of MailChimp's paid models would benefit me way more.

Avantages

1) Template Compatibility: The templates that you choose in MailChimp are optimized to fit on all screen sizes. Whether the recipient has a smartphone, a desktop, a laptop or even a tablet, your content will be delivered to him/her the way you want it to be.
2) Scope for better future campaigns: What I mean by this is - MailChimp gives you an edge or an insight into how your campaigns are doing. Based on the statistic report, you can refine and optimize your campaigns and make them more effective.
3) Engendering Interaction: Creating a Survey or a User Form has never been easier.
4) No HTML knowledge required: As I mentioned earlier, MailChimp has a myriad of optimized templates to choose from which helps you become much more creative with your campaigns. There is no need for a separate Design Team unless you don't already like the templates that are available.

Inconvénients

1) User Interface: MailChimp does have a user-friendly interface(s). However, the problem is that they change the User Interface every time they roll in a new update. Yes, this will be easy to master in a short while, but that still requires a NewsLetter team to get accustomed to the new interface. This wastes a lot of time.
2) Zero Tolerance to Affiliate Marketers: If you're an affiliate marketer and you've just stumbled upon MailChimp, turn the other way. I'm not sure what the penalties are but I know they're quite severe.
3) Expensive: Though the Freemium version of MailChimp is rather generous, the paid subscriptions can surely burn a hole in your pocket when you find yourself wanting to send more emails and build your subscription list.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

10.0/10
Brandon G.
Traduire avec Google Translate

Mailchimp doesn't money around when it comes to features and customer service

Logiciel utilisé toutes les semaines pendant plus de deux ans
Publié le 06/02/2019
Provenance de l'avis : Capterra

Working for a non-profit and having a very targeted base of individuals that I am trying to communicate with can be cumbersome and frustrating because that target group is very segmented by demographics. Mailchimp allows me to modify how I communicate with these segments, without having to reinvent the wheel and send separate campaigns to each segment. I can easily create one campaign and then segment from within to make sure I am communicating correctly to each group.

Avantages

Mailchimp has a robust and user friendly dashboard that makes it easy for a novice to get started with an email campaign. That being said, hidden below the surface of templates and cookie cutter designs are fully customizable features and the ability to code your own emails. I believe it serves as the best of both worlds for the unassuming small business owner who really does't have time to learn or the the money to hire a professional to handle their email marketing; it also allows large corporations with a scantly lit room full of code loving nerds to have full control of their email design. Mailchimp doesn't discriminate between these two worlds when it comes the analytics and reporting , they have a terrific suite of tools to measure success. To top it all off, Mailchimp is constantly updating their technology to improve their product and help businesses communicate with their customers.

Inconvénients

The worst thing about Mailchimp is their pricing, they can get pretty steep when you start trying to expand your reach and communicate with a larger audience. The pricing isn't outrageous, but it also isn't competitive. The other cons in my opinion are personal annoyances and probably aren't shared among a whole lot of other users. Their automation tools are a bit limited, my expectations were set high based on all the features that Mailchimp has, automation is one that is still a work in progress. My other annoyance is the branded copy all over the site, it's like being instructed by two dudebros who are constantly making inside references as they show you around. Some probably find this very charming, I find it kind of irritating.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

8.0/10
Amy W.
Traduire avec Google Translate

Optimum Choice for Email Database Mailing/Management!

Logiciel utilisé Autre pendant plus de deux ans
Publié le 05/02/2019
Provenance de l'avis : Capterra

Avantages

Mailchimp is absolutely ideal for corresponding with customers/clientele, especially, (and from my experience), for small businesses and non-profits. Not only is Mailchimp very affordable for businesses with limited budgets, it is a great way to manage and store the likely smaller customer lists those businesses have. In my personal experience, I have loved the way the "unsubscribe" feature works with Mailchimp. It notifies you as the user when and why someone requests to be unsubscribed from future correspondence, and ensures they are actually removed from your Mailchimp list. I have found that this is so much more foolproof than keeping up with your own list in a simple spreadsheet. Along those same lines, mailing out to a list on a spreadsheet and/or directly from an email account often results in the message being flagged as spam/junk for recipients. You also often have limits as to how many addresses you can send a message to at one time, creating additional time and work for the user. Mailchip does it all for you with one click of the button. Not only that, you can review analytics including how many people have opened the email, how many additional clicks links within the email have gotten, how many emails were undeliverable, and more. It is just so user-friendly, and I have never come across anything comparable that gives you more bang for your buck.

Inconvénients

Sometimes the formatting of an email newsletter-type communication can be tricky for a novice on Mailchimp, but after doing it once or twice, you get the hang of it and it becomes much easier. The "test email" feature also eases my own mind, knowing that I can see exactly what it will look like in my customers' inboxes before I actually send it out for real. I generally send it to my personal and business email addresses, read them on my desktop and phone, to make sure the formatting looks correct on all before sending. Although that is a bit tedious, I have peace of mind knowing what I send out looks professional and readable.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation

Probabilité de recommander le produit

10.0/10

Mailchimp - Prix

À partir de
10,00 $US/mois
Types de licence
version d'essai gratuite
Gratuit
Abonnement
Rapport qualité-prix

MailChimp est gratuit dans sa version "Entrepreneur" (jusqu'à 2000 abonnés et 12000 e-mails / mois).

Formules en paiement mensuel ou par achat de crédits :

De 0 à 500 abonnés et e-mails illimités : $10 / mois
De 501 à 1000 abonnés et e-mails illimités : $15 / mois
De 1001 à 1500 abonnés et e-mail illimités : $20 / mois
De 1501 à 2000 abonnés et e-mails illimités : $25 / mois

Tarifs spéciaux pour les gros volumes.

Mailchimp - Fonctionnalités

  • API
  • Analyse de campagne
  • Analyse en temps réel
  • Analytique de l'engagement
  • Données en temps réel
  • Gestion de contenu
  • Gestion des campagnes
  • Interface glisser-déposer
  • Intégration de tiers
  • Intégration des médias sociaux
  • Marketing multicanal
  • Modèles personnalisables
  • Monitoring
  • Notifications automatiques
  • Rapports et statistiques
  • Tableau de bord d'activités
  • Tests A/B
  • e-mail marketing

  • Importation et exportation de données
  • Stratégie de marque personnalisable

Plus d'informations sur Mailchimp

Mailchimp - Principales fonctionnalités

Avantages

  • Personnalisation : utilisez les dizaines de modèles disponibles pour vos campagnes d'e-mail marketing ou bien créez vous-même le modèle qui vous convient.

  • Ciblage : segmentez facilement vos destinataires avec MailChimp, séparez vos abonnés en groupes et segments selon leur localisation, leur activité, leur engagement, ...

  • Analyse : surveillez les performances de chacune de vos campagnes grâce aux outils de reporting avancés de MailChimp (graphiques interactifs, cartes des clics, taux d'ouverture, désabonnements, etc.)

  • Social : connectez MailChimp à vos comptes Twitter et Facebook pour poster automatiquement vos campagnes sur ces réseaux.

  • Mailchimp - FAQ

    Voici quelques-unes des questions fréquentes sur Mailchimp.

    Q. Quels sont les types de licence disponibles pour Mailchimp ?

    Types de licences disponibles pour Mailchimp :

    À partir de: 10,00 $US/mois

    Type de licence: Gratuit, Abonnement

    version d'essai gratuite: Disponible

    MailChimp est gratuit dans sa version "Entrepreneur" (jusqu'à 2000 abonnés et 12000 e-mails / mois).

    Formules en paiement mensuel ou par achat de crédits :

    De 0 à 500 abonnés et e-mails illimités : $10 / mois
    De 501 à 1000 abonnés et e-mails illimités : $15 / mois
    De 1001 à 1500 abonnés et e-mail illimités : $20 / mois
    De 1501 à 2000 abonnés et e-mails illimités : $25 / mois

    Tarifs spéciaux pour les gros volumes.

    Q. Quelles sont les principales fonctionnalités du logiciel Mailchimp ?

    Nous n'avons pas d'informations sur les fonctionnalités de Mailchimp.

    Q. Qui utilise Mailchimp ?

    Utilisateurs habituels du logiciel Mailchimp :

    Auto-entrepreneurs, Grandes entreprises, Entreprises de taille moyenne, Non Profit, Administration publique, PME

    Q. Dans quelles langues Mailchimp est-il disponible ?

    Langues dans lesquelles Mailchimp est disponible :

    anglais, espagnol

    Q. Quels sont les types de licence disponibles pour Mailchimp ?

    Types de licences disponibles pour Mailchimp:

    Gratuit, Abonnement

    Q. Mailchimp prend-il en charge les appareils mobiles ?

    Appareils pris en charge par Mailchimp :

    Android, iPhone, iPad

    Q. Avec quelles applications Mailchimp peut-il s'intégrer ?

    Applications s'intégrant à Mailchimp :

    Administrate, Ambassador, Chargebee, ClickTale, Less Annoying CRM, Little Green Light, Neon One, Shopify, SurveyGizmo, TeamSupport

    Q. Quelles sont les ressources d'aide disponibles pour Mailchimp ?

    Ressources d'aide disponibles pour Mailchimp :

    FAQ, Base de connaissances, Support en ligne, Tutoriels vidéo

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