Mailchimp

Avantages

Mailchimp permet à mes clients d'envoyer très facilement des campagnes emailing. L'implémentation est rapide est assez simple. Mailchimp est très complet, je recommande.

Inconvénients

Je n'ai pas de point négatif à lister. Mailchimp évolue très bien avec le temps. La documentation nous aide toujours si besoin.

Avantages

Un très bon service simple et efficace.
Les statistiques sont variés
Un plan gratuit avec 2000 contacts très intéressant.
La segmentation aussi est intéressante

Inconvénients

Les tarifs des offres sont un peu cher pour les petits entreprises

Avantages

I like how many other products integrate with mailchimp. That makes it really easy as a startup especially in ecommerce. I like that the email creation is WYSIWYG so I can quickly create beautiful emails with zero coding experience.

Inconvénients

I wish it had a journey builder like active campaign and many other email platforms. That would round out mailchimp really nicely and make them my only option for email marketing.

Avantages

After testing other similar software, I came to the conclusion that Mailchimp is the best if you're just starting out.
Reasons:
- it's super easy and quick to create an account. You can start sending emails right away.
- the free plan is very generous (2,000 subscribers, 12,000 emails/month - and if you clean your list regularly, the ex-email addresses you had on your list won't count toward your billing. Simply select them and click archive and you're done).
- you can automate, schedule emails, segment your audience by sign-up date, sign-up source, previous campaign activity (whether they opened the previous or not), automation activity, etc.
- you can create landing pages, embeddable sign-up forms, send an automated welcome email or subscription confirmation.
- create tags so that you can easily manage your audience.
- contains easy email builder.
- emails are less likely to end up in the spam folder - compared to Mailerlite.

So, for experts, it has all the tools you need for email marketing and for beginners, when you're just starting out and you're curious what's all the hype about email marketing, it offers a generous free plan so you can test what works for you and what not.

It's important for beginners to have a place to test their knowledge and Mailchimp's free plan is simply the best for that. Just thinking that the general open rate is between 20-30%, that means if you have 2,000 subs, you can expect a min of 400 opens, which does not guarantee sales.

Inconvénients

The contact support is zero/non-existent for the free plan. If you want to send emails in the business/ make money online/ affiliate marketing niche, your account will be suspended immediately by a bot. And no one will ever reply to your email to reactivate your account.

If you use the free plan and run into some issues, try searching for solutions in the knowledge base or online.

Avantages

Mail Chimp is very flexible and gives you a wide variety of easily customizable options. I use it for everything from Turkey Drives and fundraiser registrations to Album release contests. I hired 2 new people that have almost no graphic design experience and they were both able to learn the platform in a short time and implement what they knew in a real-world environment. Furthermore. The templates aren't cookie-cutter and are easily customizable. They update someone signs up for your product or offer. Its a low key way to get alot more customers and sell alot more products without texting 100 people1 at a time. in the end its definitely worth trying out

Inconvénients

I wish Mail chimp had a desktop app that was downloadable and cloud-connected. I also wish that you could integrate it with other software like Google Drive or other Cloud-based services.