--- description: Salesforce Marketing Cloud : qu'en pensent les utilisateurs ? Lisez les avis sur Salesforce Marketing Cloud, consultez ses différents prix, tarifs et abonnements ainsi que ses fonctionnalités. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Salesforce Marketing Cloud - Prix, tarif, abonnement et avis | GetApp France 2026 --- Breadcrumb: [Accueil](/) > [Logiciels de gestion de campagnes](/directory/304/campaign-management/software) > [Salesforce Marketing Cloud](/software/607/salesforce-marketing-cloud) # Salesforce Marketing Cloud Canonical: https://www.getapp.fr/software/607/salesforce-marketing-cloud Page : 1/22\ Suivant: [Page suivante](https://www.getapp.fr/software/607/salesforce-marketing-cloud?page=2) > Découvrez Salesforce Marketing Cloud, la solution marketing leader pour accroître l'engagement avec chaque consommateur. > > Conclusion : 526 utilisateurs lui ont donné la note de **4.2/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Présentation ### Salesforce Marketing Cloud - Principaux avantages \- Plateforme tout-en-un permettant d'offrir du contenu personnalisé sur l'ensemble des canaux en ligne : web, email, mobile, social, pubs - Analyses détaillées et reporting sur vos campagnes - Intégration CRM - Capture de prospects - Réseau d'assistance international ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.2/5** | 526 Avis | | Simplicité d’utilisation | 3.8/5 | D'après l'ensemble des avis | | Support client | 3.9/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 3.8/5 | D'après l'ensemble des avis | | Fonctionnalités | 4.3/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 80% | (8/10 Probabilité de recommander le produit) | ## À propos de l'éditeur - **Société**: Salesforce - **Pays**: San Francisco, É.-U. - **Entreprise fondée en**: 2003 ## Contexte commercial - **Prix à partir de**: 25,00 $US - **Prix**: - Devis personnalisés. - Pour un aperçu des tarifs, contacter l'equipe de vente. - Service inclus dans d'autres offres Salesforce. - **Public cible**: Auto-entrepreneur, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Déploiement et plateformes**: Cloud, SaaS, web, Android (mobile), iPhone (mobile), iPad (mobile) - **Langues**: allemand, anglais, chinois, chinois traditionnel, coréen, danois, espagnol, finnois, français, hongrois, indonésien, irlandais, italien, japonais, norvégien, néerlandais, polonais, portugais, russe, suédois, tchèque - **Pays disponibles**: Afrique du Sud, Allemagne, Arabie saoudite, Australie, Autriche, Belgique, Brésil, Canada, Chine, Danemark, Espagne, Finlande, France, Inde, Indonésie, Irlande, Israël, Italie, Japon, Malaisie et 14 de plus ## Fonctionnalités - A/B Testing - AI Copilot - API - Accès mobile - Actions découlant d'un événement - Affichage de page unique - Alertes/Notifications - Analyse de la concurrence - Analyse des campagnes - Analyse des comportements - Analyse des ventes - Analyse prédictive - Analyse visuelle - Analytique - Archivage et rétention - Asset Lifecycle Management - Automatisation du marketing - Autoresponders - Autorisations basées sur les rôles - Bibliothèque d'images ## Intégrations (7 au total) - Adobe Workfront - LinkedIn for Business - Meta for Business - Salesforce Sales Cloud - Shopify - Twitter/X - Vidyard ## Ressources d'aide - Service client/e-mail - FAQ/forums - Base de connaissances - Support téléphonique - Support 24/7 (réponse directe) - Chat ## Category - [Logiciels de gestion de campagnes](https://www.getapp.fr/directory/304/campaign-management/software) ## Catégories connexes - [Logiciels de gestion de campagnes](https://www.getapp.fr/directory/304/campaign-management/software) - [Logiciels d'email marketing](https://www.getapp.fr/directory/307/email-marketing/software) - [Logiciels de marketing automation](https://www.getapp.fr/directory/308/marketing-automation/software) - [Logiciels de SFA (Sales Force Automation)](https://www.getapp.fr/directory/338/sales-force-automation/software) - [Logiciels de gestion des leads](https://www.getapp.fr/directory/339/lead-management/software) ## Logiciels similaires 1. [HubSpot CRM](https://www.getapp.fr/software/102533/hubspot-crm) — 4.5/5 (4451 reviews) 2. [Zoho CRM](https://www.getapp.fr/software/9908/zoho-crm) — 4.3/5 (6964 reviews) 3. [Bigin by Zoho CRM](https://www.getapp.fr/software/142099/bigin-by-zoho-crm) — 4.7/5 (724 reviews) 4. [Salesforce Sales Cloud](https://www.getapp.fr/software/90378/salesforce) — 4.4/5 (18768 reviews) 5. [Dynamics 365](https://www.getapp.fr/software/90844/dynamics-365) — 4.4/5 (5811 reviews) ## Avis ### "Incredibly Powerful Cloud-Based Marketing Automation Platform" — 5.0/5 > **Jana** | *7 août 2023* | Logiciels | Taux de recommandation : 9.0/10 > > **Avantages**: It is an extremely adaptable and comprehensive application that provides everything you need to efficiently manage your connections with customers. I liked that I could find out a lot of stuff, like what they were doing online, about the people I was trying to sell to. It gave me a comprehensive understanding of their habits, tastes, and contacts with my company, allowing me to make smarter choices and give superior service. In conclusion, if you're wanting to simplify your sales and marketing operations in a strong and user-friendly method, this CRM system is what you need. > > **Inconvénients**: It is always frustrating how long it takes for an email activity to load in Journey Builder. Sometimes the platform will indicate that you have been idle even if you have been working on it continuously. > > Using Marketing Cloud, we can simply keep tabs on all of our social media profiles, Facebook updates, and email automation tools. Even if this platform is already a part of our website, it integrates with the services of other companies and applications with relative ease. Despite the fact that Marketing Cloud has an email solution, we continue to rely on Mailchimp to assist with channel management. ----- ### "For sales and marketing operations, this is a highly valuable tool." — 4.0/5 > **Manuel** | *30 juin 2022* | Divertissement | Taux de recommandation : 9.0/10 > > **Avantages**: Since it allows you to manage all sales data and customer data, and it is compatible with other collaborative tools, it gets a five for its ease of use. Responsibilities and data in sales and marketing have become easier to handle. In other words, productivity has increased while work procedures have decreased. In the future, I'd like to continue using it. Appropriate for CRM software. Other utilities can be accessed via links. The interface that is easy to utilize. A little forethought will save you from many headaches. > > **Inconvénients**: Needs a good deal of technical expertise. Has a long learning curve Aspects of operation, a little foresight will save you a lot of headaches. > > Very powerful MA software with a large variety of features However, to master it, you'll need employees who possess the essential technical skills. As a result of CRM measures, it will be able to target specific consumers, which is impossible with mass advertising. A connection to other databases made it possible to use the data internally. Each customer category's LTV has increased. Additionally, we were able to boost email open rates as a result of this and conduct successful marketing. ----- ### "Terrible product, terrible support" — 1.0/5 > **Utilisateur vérifié** | *7 juillet 2018* | Internet | Taux de recommandation : 0.0/10 > > **Avantages**: The personalization options are pretty cool. But when you use them (with AMPscript) the Journey Builder is pretty much useless as Engagement Splits don't work with them. > > **Inconvénients**: Where to start. - Extremely buggy system. We had multiple issues with the Journey Builder that resulted in a number of our subscribers receiving thousands of emails which put us on the spam list for Gmail. - The Journey Builder is extremely rigid. You have to create new versions if you want to make even the smallest edit. Then you'll likely need to double check every single step because things break super easily. When you update emails that are used in Journeys in Content Builder, you need to go into these Journeys and manually update these emails again to make sure the changes take effect. You can try to solve this with Reference Content but then Engagement Splits don't work because it cannot see the URLs. Same goes for using Dynamic Content. Also, current subscribers in the existing version of a journey cannot be placed into the new version of the journey. Lastly, you can only add subscribers to retargeting audiences but NOT REMOVE them from these retargeting audiences. You'll have to create ANOTHER retargeting audience (for which you have to pay extra) to exclude these in e.g. Facebook. Compare that with a cheap tool like ActiveCampaign and you're just amazed how bad Marketing Cloud is. Especially Journey Builder is the worst app I've ever come across. - The platform is basically not usable without Salesforce CRM. This creates a number of problems, e.g. not being able to simply send a realtime response email when someone fills a form on your website. Also, even though it's the same company, the integration between Salesforce and Marketing Cloud is complex and just basically terrible. - Cloud Pages Smart Capture forms are useless. It doesn't accept people that are already in the data extension that is connected to a particular Smart Capture form but it does not warn you about this in any way. Also, if you use Salesforce as your DoR you can't use Smart Capture forms but are forced to build custom AMPscript code due the ContactID being created in Salesforce (not possible in Marketing Cloud). - As I mentioned above, functions don't work well with each other. This because they just bought a bunch of different companies and tried to tie it together. This also makes it very difficult to navigate as some functions overlap while others are completely incompatible. The system is also very slow. Loading times are not rarely over 10 seconds. This makes working with it daily a true torture. There are numerous other smaller bugs and annoying things that I don't have time for to write down but if I can summerize, if you want your marketing team to be lean, flexible and successful then do yourself a favor and pick any other system. ----- ### "Top Sales Management Software" — 4.0/5 > **Jennifer** | *24 août 2023* | Hôpitaux et soins de santé | Taux de recommandation : 9.0/10 > > **Avantages**: The effectiveness and manageability. You may control automated email sending and collecting contact information for hot leads. Its talents help the company expand by a factor of two. Bringing down the lead time for security matters. Separation of live and dead wires. Automating routine tasks saves time and effort. Boosts the company's growth and revenue. > > **Inconvénients**: More automated components for plug-and-play building of user journeys would be preferable, as much of Automation Studio as possible must be implemented in SQL, which can get complicated. > > Through the use of granular criteria and personalization, we have increased user engagement across all modes of communication, including Email, SMS, WhatsApp, and Push Notifications. ----- ### "This tool helps lead creation and marketing analysis" — 5.0/5 > **Denise** | *6 février 2023* | Marketing et publicité | Taux de recommandation : 10.0/10 > > **Avantages**: The first thing you'll notice is how great the UI is. In all honesty, I have never struggled too much with grasping the system or procedure. The availability of customization options is also excellent. > > **Inconvénients**: It's on the pricier end of the scale, and getting the complete team up and running is a significant drain on our resources, but other than that, everything seems OK and is the greatest product around. > > Marketing, customer service, identifying problems, and finding solutions are all key to improving your company. Successfully launching campaigns and promoting products from this vantage point is a huge boon. ----- Page : 1/22\ Suivant: [Page suivante](https://www.getapp.fr/software/607/salesforce-marketing-cloud?page=2) ## Liens - [Afficher sur GetApp](https://www.getapp.fr/software/607/salesforce-marketing-cloud) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Données structurées