Engagement Cloud

Engagement Cloud

Logiciel de marketing automation par e-mail

4.4/5 (158 avis)

Engagement Cloud - Présentation

dotmailer vous aide à créer et à suivre des campagnes de marketing par e-mail personnalisées, segmentées et optimisées. En important des listes de diffusion, des formulaires web, des sites et applications tiers, ainsi que des sites web et des comportements d'achat, dotmailer permet de segmenter les listes de clients et d'envoyer des courriels automatiques basés sur les événements, l'historique des achats et tout le reste.

dotmailer offre un outil de création d'e-mails de format glisser-déplacer qui permet de créer des e-mails de masse ainsi que des e-mails personnalisés pour chaque client. Il est également possible d'utiliser l'application pour créer des enquêtes, des formulaires et des pages de renvoi. dotmailer permet de créer une variété de types de campagnes avec l'outil Program Builder. Création de campagnes de marketing du cycle de vie des produits, des campagnes déclenchées par un événement d'e-commerce ou des campagnes multicanaux pour automatiser les messages SMS et le publipostage.

Le reporting détaillé en temps réel permet de suivre et de mesurer toute l'activité de la campagne. Il est possible d'accéder aux rapports au niveau des contacts et aux rapports imprimables prêts pour la présentation. Obtention des informations sur qui a ouvert un e-mail donné, où étaient ces personnes, ce qu'ils ont fait et s'ils ont effectué une conversion. dotmailer propose un certain nombre d'intégrations tierces, notamment avec Salesforce, Magento, Facebook et Gmail.

Prix

À partir de
N/A
Types de licence
version d'essai gratuite
Abonnement
Rapport qualité-prix

Appareils

Type d'entreprise

S
M
L

Disponible dans les pays suivants

Europe, Royaume-Uni, États-Unis

Langues

anglais

Engagement Cloud - Avis

Note globale
4.4/5
85% d'avis positifs
75
Excellent
59
Très bien
19
Moyen
3
Médiocre
2
Mauvais
Leticia B.
Traduire avec Google Translate

Easy to navigate and create campaigns. Wish it worked better with magento 2.

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 07/05/2018
Provenance de l'avis : Capterra

We were able to send out more emails due to the easy use of the software. Wish other things were improved.

Avantages

easy to use. makes it simple for a person who is not very technical to send emails. support is good but only if the same tech person helps you out, seems like if they are not well informed it takes forever to get the help you need. at first our plan was well structured for our needs at the moment however as you grow it seems to be way more difficult to upgrade without having to more then triple your costs. they do not cap your images, so you can add as many images and files sizes you want. other companies like bronto charge you for extra space to upload images. this can be a problem since one day you will have to go into your image archive and delete old images that were used in past emails. so if a customer has your email in the inbox and you delete your images it will display a broken link. campaign reporting is another cool feature but it seems like the company still doesn't really have a good accurate reporting as google analytics so its kinda pointless to have reporting in their platform if they do not have accurate reporting. if you are looking for a platform like this, I suggest you get a plan that allows room for growth. for promoters that like using emojis in their subject lines, this company does offer a good amount of different icons. AB testing is really easy to implement as well. Switching and managing multiple accounts is also easy to use. their mobile features are cool, but are not always coded to adjust to where things don't break or look odd in the emails.

Inconvénients

the platform does not do a good job notifying you if your emails are failing or if data is failing to be collected from orders or customers. Can go months without knowing if something is not working.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

5.0/10
Utilisateur vérifié
Traduire avec Google Translate

Good email marketing platform for a reasonable price

Logiciel utilisé tous les jours pendant plus d'un an
Publié le 20/11/2018
Provenance de l'avis : Capterra

Dotmailer helped us send much more effective marketing campaign emails. Audience segmentation is easier than before.

We're now sending personalized triggered campaigns to customers.

Our transactional emails are now templated and much easier to update.

Emails view better on mobile devices.

Company was overall pleasant to work with through onboarding process.

Avantages

Full-featured email platform at a cost lower than most competitors.

UI is straightforward and functional, relatively fast. I don't have much trouble finding what I'm looking for.

Onboarding, knowledge base, and technical support meant I learned the platform pretty quickly. Technical support has always replied quickly and is usually helpful.

Program builder for triggered emails is easy to use, and powerful.

Segmentation tool works well.

Able to template and send all our transactional emails at no additional cost.

Inconvénients

Reporting could be improved. We can't figure out how to link to our Google Analytics account.

Easyeditor for emails is OK. Would prefer something more robust with more even more features.

Sometimes pages load slow through the UI.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

8.0/10
Rudy P.
Traduire avec Google Translate

Excellent Email Automation for Magento

Logiciel utilisé toutes les semaines pendant plus de deux ans
Publié le 17/08/2018
Provenance de l'avis : Capterra

If you are looking for a simple to use email automation system with Magento, it is probably one of the top choice. However if you are handy and like to create your own logic and unique segmentation from your email interaction, it may not be sophisticated enough.

Avantages

It works well if you are using Magento as your e-commerce platform. It is easy to use and the integration logic with Magento is very simple to execute. The package also comes with survey forms, SMS and ability to create landing pages.

If you are new to email automation, this system may be a good start to get you familiar with logics and scheduling.

Inconvénients

The integration is nice to setup, however it may slow down the overall system. If you like to run various dynamic values, the system may give up (you will receive email from the admin if "your campaign has been cancelled"). The issue is there is no warning when you setup the logic if it may cause issue. It just happens when you set the schedule and let it runs.

Another issue is the survey form only allows you to send the acknowledgment to 1 email address only.

Lastly the system integration to other platform is not as fluid as to Magento . It claims if it works with Salesforce, Shopify etc. However they are limited on data integration and capabilities.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

7.0/10
James M.
Traduire avec Google Translate

Overall, I personally enjoy Dotmailer's interface and functionalities. I think it is easy to use.

Logiciel utilisé tous les jours pendant plus d'un an
Publié le 15/02/2018
Provenance de l'avis : Capterra

Avantages

- Dotmailer's drag and drop functions
- Segments are easy to use
- Easy Landing Page editing
- Easy survey creation
- Speed has increased since I started using it nearly 2 years ago
- Customer support is fantastic

Inconvénients

- There are many bugs. Many times when editing text from the design interface, the text spacing will be thrown off.
- I also strongly dislike the new 18one release. The percentages are not rounded unless you compare them with another campaign. I think that the number of emails delivered should be under the number of emails sent. Soft bounces and hard bounces are not as easy to find. When you click "view more" under any field in the "At a glance" menu, it just takes you to a list of people which I don't think is very useful.
- Landing page reporting tab doesn't really show you any report, just number of views
- I personally would like to see a functionality where you could see test send history so you can see who has been a sent a test and when they were sent.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Naomi T.
Traduire avec Google Translate

Brilliant mailing platform.

Logiciel utilisé tous les jours pendant 6 à 12 mois
Publié le 21/05/2018
Provenance de l'avis : Capterra

Avantages

I like the Dotmailer support team , they were very helpful while we first began using this solution and they have been helpful at every step during these past few months.As a sales and marketing specialist ; I was able to reference the Dotmailer support team approach to my team ,as an example of how to provide effective product support to users.
I have got very little knowledge of html and I have been able to use this solution to create newsletters still ,all thanks to their easy editor which removes the need to leverage on a programming background to get work done. I must admit though ,that for my marketing colleagues who have got a better programming knowledge ; they create better newsletter templates than I do.
It has an high email delivery ratio and we are able to monitor the number of recipients who opened our newsletter emails.

Inconvénients

Dotmailer pricing is on the high side when compared with substitute products.However , with the amount of quality support we have gotten so far ; it does not matter ,as far as it keeps getting the job done for us.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

9.0/10

Engagement Cloud - Prix

À partir de
N/A
Types de licence
version d'essai gratuite
Abonnement
Rapport qualité-prix

Engagement Cloud - Fonctionnalités

  • API
  • Analyse de campagne
  • Analyse en temps réel
  • Analytique de l'engagement
  • Données en temps réel
  • Gestion d'e-mail marketing
  • Gestion de contenu
  • Gestion des campagnes
  • Interface glisser-déposer
  • Intégration de tiers
  • Intégration des médias sociaux
  • Marketing multicanal
  • Modèles personnalisables
  • Monitoring
  • Notifications automatiques
  • Rapports et statistiques
  • Tableau de bord d'activités
  • Tests A/B

  • Importation et exportation de données
  • Stratégie de marque personnalisable

Engagement Cloud - FAQ

Voici quelques-unes des questions fréquentes sur Engagement Cloud.

Q. Quels sont les types de licence disponibles pour Engagement Cloud ?

Types de licences disponibles pour Engagement Cloud :

Type de licence: Abonnement

version d'essai gratuite: Disponible

Q. Quelles sont les principales fonctionnalités du logiciel Engagement Cloud ?

Nous n'avons pas d'informations sur les fonctionnalités de Engagement Cloud.

Q. Qui utilise Engagement Cloud ?

Utilisateurs habituels du logiciel Engagement Cloud :

Grandes entreprises, Entreprises de taille moyenne, PME

Q. Dans quelles langues Engagement Cloud est-il disponible ?

Langues dans lesquelles Engagement Cloud est disponible :

anglais

Q. Quels sont les types de licence disponibles pour Engagement Cloud ?

Types de licences disponibles pour Engagement Cloud:

Abonnement

Q. Engagement Cloud prend-il en charge les appareils mobiles ?

Nous n'avons pas d'informations sur les appareils pris en charge par Engagement Cloud.

Q. Avec quelles applications Engagement Cloud peut-il s'intégrer ?

Applications s'intégrant à Engagement Cloud :

Cyclr, Digioh, Fresh Relevance, Justuno, LeadsBridge, PieSync, Privy, Teamleader, Workbooks CRM, ion interactive

Q. Quelles sont les ressources d'aide disponibles pour Engagement Cloud ?

Ressources d'aide disponibles pour Engagement Cloud :

Base de connaissances, Support en ligne, Support téléphonique, Tutoriels vidéo

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