Criteo est un outil de merchandising, de publicité et de reciblage comportemental conçu pour les sites d'e-commerce de détail. Il opère à l'échelle mondiale, offrant une solution de marketing de performance personnalisé.
Les algorithmes de machine learning de pointe permettent à Criteo de fournir des recommandations de produits prédictives, en temps réel et hautement ciblées. Les intérêts et intentions d'achat des consommateurs individuels sont analysés par des algorithmes intelligents. Grâce au reciblage personnalisé, le logiciel affiche ensuite des publicités de produits adaptées aux clients potentiels.
Avantages
The dynamic retargeting options that Criteo offers are vast and effective - we've been seeing around 2.0 ROAS since implementation with a limited budget.
Inconvénients
Unfortunately, customization options for the creatives themselves are a bit limited. For example, we've been running into issues of having the same product show four separate times in the same creative - not a professional look.
I am using Criteo for one of our E-commerce clients from last two years. The conversion rate and average order value are always good. Overall my experience with Criteo is excellent.
Avantages
One of the best, easy to use industry top leader in retargeting. Retarget your traffic simply by adding Criteo script to your website. Excellent customer support with a dedicated account manager who will guide you with bid optimization techniques. In addition to multiple other websites, it also shows ads on Facebook. With its dashboard report, one can get a clear idea on the number of impressions, clicks, conversion and revenue details every day to track the performance.
Inconvénients
For an E-commerce website, it's not that easy to implement the Criteo script.
Thank you for your review Chitta.
Do let us know what issues or suggestions you had on the implementation side and we'll pass this on to our product team.
If you use Adwords I would highly give this software a shot to do your online marketing for your ecommerce website because it definitely draws customers to your website without a doubt.
Avantages
We used to use Adwords to do our online marketing to our customers or potential customers and Criteo seems to be doing a better job and has converted more customers previously than adwords. I even see our ads while roaming the internet and they make you want to click them to bring you to our website and buy stuff.
Inconvénients
Our developer had a tough time connecting Criteo to our Magento store because there apparently wasn't much documentation. However, they did get it setup and working just fine which is making us money.
Eliminating waste impressions through programmatic buying and very detailed targeting, getting insights into most valuable audiences, making it easy to scale programmatic campaigns internationally.
Avantages
Criteo offers great solutions for programmatic retargeting and makes it possible to target exactly the right people to maximize ROI. With their international focus and presence, it is a great partner for brands buying programmatically world-wide.
Inconvénients
Criteo is not the most transparent partner. Due to their business model, it is not always clear what their fee is and if buying could be even more efficient.
They are my tool of choice for retargeting campaigns
Avantages
Great performance, ease of use and reliability of accounts
Inconvénients
Lack of a detailed site list or whitelist options
Thanks for your review Paolini, we're delighted to be able to help you!
Voici quelques-unes des questions fréquentes sur Criteo.
Types de licences disponibles pour Criteo :
À partir de: 1,00 $US
Type de licence: Abonnement
version d'essai gratuite: Disponible
Nous n'avons pas d'informations sur les fonctionnalités de Criteo.
Utilisateurs habituels du logiciel Criteo :
Grandes entreprises, Entreprises de taille moyenne, PME
Langues dans lesquelles Criteo est disponible :
anglais, français, allemand, irlandais, japonais, espagnol
Types de licences disponibles pour Criteo:
Abonnement
Nous n'avons pas d'informations sur les appareils pris en charge par Criteo.
Applications s'intégrant à Criteo :
AT Internet Web Analytics, AppsFlyer, Astronomer, CrunchMetrics, DataTap, Improvado, LiveRamp IdentityLink, Panoply, Shopping Feed
Ressources d'aide disponibles pour Criteo :
Forum, Support en ligne, Support téléphonique, Tutoriels vidéo
Overall, we're happy with the results our e-commerce campaigns have experienced with the addition of Criteo. Revenue and overall web traffic have increased.