comScore

comScore

Advertising lifecycle management for marketers & media firms

4.2/5 (11 avis)

comScore - Présentation

Description du logiciel comScore

The comScore digital marketing solution is a complete online website and online marketing tool that comes with online support, video tutorials, whitepapers and more to help you get setup and for ongoing guidance. comScore is free up until 1 million website visitors and then becomes a paid plan with the ability to scale up further for additional resources.

comScore assesses your online advertising efforts, mobile marketing, video metrics, affiliate referrals and provides general analytical insights into your visitor trends - where they came from, how long they stayed on my website, what pages they viewed, where they visited after. As well as visitor geography trends and age preferences.

comScore - Présentation

Prix

À partir de
799,00 $US/mois

Types de licence

Essai gratuit
Gratuit
Abonnement
Rapport qualité-prix

Starts from $799 per month.


comScore - Fonctionnalités

Appareils
Pour quelle entreprise ?
TPE PME GE
Disponible dans les pays suivants
Canada, Europe, Royaume-Uni, États-Unis
Langues
néerlandais, anglais, français, espagnol

Captures d'écran

Capture d'écran pour comScore : comScore - Digital Analytics - Campaign
Capture d'écran pour comScore : comScore - Digital Analytics - Campaign Capture d'écran pour comScore : comScore - Digital Analytics - MyMetrix Measures Capture d'écran pour comScore : comScore - Digital Analytics - Visitors Capture d'écran pour comScore : comScore - Digital Analytics - Results Capture d'écran pour comScore : comScore - Digital Analytics - Display Capture d'écran pour comScore : comScore - Digital Analytics - Graph Capture d'écran pour comScore : comScore - Digital Analytics - Apps Capture d'écran pour comScore : comScore - Digital Analytics - Mobile Capture d'écran pour comScore : comScore - Digital Analytics - Maps v Apps Capture d'écran pour comScore : comScore - Digital Analytics - Youtube

comScore - Avis

comScore - Avis

Note globale
4.2
/
5 11 avis
Excellent
4

Très bien
5

Moyen
2

Médiocre
0

Mauvais
0

Rapport qualité-prix
3.2
Fonctionnalités
4
Simplicité d'utilisation
3.5
Support client
3.7
82% des utilisateurs recommandent cette application
Utilisateur vérifié

Media buying made easier


Traduire avec Google Translate
Rohit S.

Used to be very useful till the new players jumped in

I work for a leading Media and Entertainment company where comscore is widely used.
This helps us in bench marking number of video views among our different TV channels/Brands.

I feel that you must need Adobe or conviva along with Comscore.
We use comscore because it is something widely accepted in the market to analyze or benchmark your numbers with other organizations.
In case your are looking for more and more in house data to be collected, you can never get that using comscore.


Traduire avec Google Translate
Courtney H.

Great Account Support & Easy to use

I am part of a team that evaluates whether or not to continue leveraging comScore for media plan for clients or for pitches for potential clients. During this process, we reach our to our rep to help answer questions and to negotiate our next contract. Our rep has been so patience, attentive, and available to answer any and all questions that come up. This includes jumping on a call with us with limited notice, and even giving us one-on-one training on the tools we have access to help make our decision. He has really demonstrated a care for his clients, and its made our decision to continue the partnership for another year an easy one.


Traduire avec Google Translate
Praachi J.

Measurement and Analytics made Easy!


Traduire avec Google Translate
Crystal B.

Best Way to Measure Television Ratings

Great customer service, love their desire to continue to improve their product.


Traduire avec Google Translate
Utilisateur vérifié
Secteur d'activité: Marketing et publicité
Taille de l'entreprise: 51-200 employés
Traduire avec Google Translate

Media buying made easier

Logiciel utilisé toutes les semaines pendant 6 à 12 mois
Publié le 26/03/2019
Provenance de l'avis : Capterra

Avantages

Reporting dashboards are great, lots of ways to analyze site reach

Inconvénients

Not the easiest tool to use; requires some training

Note détaillée

Simplicité d'utilisation
Support client

Probabilité de recommander le produit: 8.0/10

Rohit S.
Secteur d'activité: Production audiovisuelle
Taille de l'entreprise: 10 001+ employés
Traduire avec Google Translate

Used to be very useful till the new players jumped in

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 05/09/2018
Provenance de l'avis : Capterra

I work for a leading Media and Entertainment company where comscore is widely used.
This helps us in bench marking number of video views among our different TV channels/Brands.

I feel that you must need Adobe or conviva along with Comscore.
We use comscore because it is something widely accepted in the market to analyze or benchmark your numbers with other organizations.
In case your are looking for more and more in house data to be collected, you can never get that using comscore.

Avantages

1. Ease of implementing comscore Analytics
2. Video Analytics tracking of comscore is good
3. Used as benchmark tracking tool for competition among various companies
4. Widely used
5. For developers and QA teams, it is comparatively easy to test and fix any defects in the implementation

Inconvénients

1. Does not provide much variables to collect data in comparison to Adobe and Conviva
2. Data collection with comscore is very limited
3. Can not be used as a standalone Analytics tracking tool, instead can be used as a supporting tool for your overall Analytics needs.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit: 6.0/10

Courtney H.
Secteur d'activité: Marketing et publicité
Taille de l'entreprise: 51-200 employés
Traduire avec Google Translate

Great Account Support & Easy to use

Logiciel utilisé toutes les semaines pendant 6 à 12 mois
Publié le 23/10/2019
Provenance de l'avis : Capterra

I am part of a team that evaluates whether or not to continue leveraging comScore for media plan for clients or for pitches for potential clients. During this process, we reach our to our rep to help answer questions and to negotiate our next contract. Our rep has been so patience, attentive, and available to answer any and all questions that come up. This includes jumping on a call with us with limited notice, and even giving us one-on-one training on the tools we have access to help make our decision. He has really demonstrated a care for his clients, and its made our decision to continue the partnership for another year an easy one.

Avantages

Very easy to you, very limited training needed in order to use or understand the tool. The tools that we do use are useful for including within in our reports and a great starting point to find the right sites and properties our campaigns should be in to reach our target audience.

Inconvénients

Overall, its quite an expensive tool compared to some of the other research tools our media team leverages. They typically increase the rate between if you would commit to one year or two years. Our team usually only uses 2 of the several tools we have access to. Another con is that sometimes the reports take quite a bit of time to load which can be timely.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit: 8.0/10

Praachi J.
Secteur d'activité: Marketing et publicité
Taille de l'entreprise: 201-500 employés
Traduire avec Google Translate

Measurement and Analytics made Easy!

Logiciel utilisé toutes les semaines pendant 1 à 5 mois
Publié le 05/11/2019
Provenance de l'avis : Capterra

Avantages

comScore is a comprehensive tool providing great insight and analytics on various topics ranging from varied industries and geographies. As a strategist in an advertising agency, I extensively used comScore to extract various data for a specific client in multiple geographies. Thanks to comScore, I got a one stop destination to look up and get all the relevant information.

Inconvénients

The software can be made more user friendly as the filters can get confusing and thus may yield incorrect results, going against user's search objectives.
It took me a while to figure how to key in correct keywords and choose the appropriate filter to get the desired results.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit: 8.0/10

Crystal B.
Secteur d'activité: Médias de diffusion
Taille de l'entreprise: 51-200 employés
Traduire avec Google Translate

Best Way to Measure Television Ratings

Logiciel utilisé tous les jours pendant plus d'un an
Publié le 27/08/2019
Provenance de l'avis : Capterra

Great customer service, love their desire to continue to improve their product.

Avantages

Ease of use is significantly better than Nielsen. They are able to explain their methodology in a way that makes sense and are more accurately measuring ratings.
Continuous ratings, no "non-measured weeks" like competitors.

Inconvénients

It still only uses Satelitte and Cox cable in our markets. It would be nice to incorporate OTA as well as Shentel or Comcast Subscribers.

Note détaillée

Simplicité d'utilisation

Probabilité de recommander le produit: 9.0/10

Recommandation utilisateur
7.7/10
Basé sur 11 avis utilisateurs
Comparatif avec les logiciels similaires : recommandation utilisateur
Comparer avec les alternatives

comScore - Prix

comScore - Prix

À partir de
799,00 $US/mois
Essai gratuit
Gratuit
Abonnement
Rapport qualité-prix

Starts from $799 per month.

Starts from $799 per month.

Rapport qualité-prix
3.2/5
Basé sur 11 avis utilisateurs
Comparatif avec les logiciels similaires : rapport qualité-prix
Comparer avec les alternatives

comScore - Fonctionnalités

comScore - Fonctionnalités

API
Analyse des tendances
Analyse en temps réel
Analyse visuelle
Business Intelligence
Création de tableaux de bord
Données en temps réel
Filtrage des données
Graphiques
Importation et exportation de données
Interface glisser-déposer
Intégration de tiers
Monitoring
Outils de collaboration
Rapports ad hoc
Rapports et statistiques
Rapports personnalisables
Sources de données multiples
Tableau de bord d'activités
Visualisation de données
Fonctionnalités
4/5
Basé sur 11 avis utilisateurs
Comparatif avec les logiciels similaires : note sur les fonctionnalités
Comparer avec les alternatives

Catégories

Vidéos et tutoriels

Vidéos et tutoriels

Plus d'informations sur comScore

Plus d'informations sur comScore

comScore - Principales fonctionnalités

  • Action Lift
  • Ad Metrix
  • Advertising Analytics
  • Audience Analytics
  • Digital Analytix Enterprise
  • Enterprise Analytics
  • Freemium to 1Million views
  • MMX
  • MMX Multi-Platform
  • Market Rankings
  • Mobile Metrix
  • More Audience Analytics Products
  • Online support
  • Subscriber Analytix
  • Subscriber Analytix Care
  • Subscriber Analytix Marketing
  • Validated Campaign Essentials
  • Validated Media Essentials
  • Video Demonstrations
  • Video Metrix

Avantages

  • Audience Analytics and MMX Multi-Platform - comScore provides online assessments and analytical tools to identify who visits your website, visiting trends and metrics as well as referrals. MMX Multi-Platform gives you a comprehensive view of digital consumer behavior across desktop computers, smartphones and tablets.

  • Video Metrix, Mobile Metrix and Ad Metrix - comScore integrates with your video, mobile and general advertising channels to give you a real-time insight into the success of campaigns across these platforms and historical measurement so you can assess the lifetime value of your efforts across these online channels.

  • Subscriber Analytix and Validated Media Essentials - comScore converts mobile operator data into subscriber-centric business intelligence for Marketing, Customer Care and Network teams – all to drive improved ARPU, cost and churn reduction, share growth and an enhanced customer experience. Re-evaluate site design, sales strategy and overall approach to packaging and pricing.

  • Online support and resources - comScore provide press releases, online presentations and whitepapers, blog, video tutorials and examples, data mining, market research, events and webinars as well as a communication center that offers online support and guidance.

  • comScore - FAQ

    comScore - FAQ

    Voici quelques-unes des questions fréquentes sur comScore.

    Q. Quels sont les types de licence disponibles pour comScore ?

    Types de licences disponibles pour comScore :

    À partir de: 799,00 $US/mois

    Type de licence: Gratuit, Abonnement

    Essai gratuit: Non disponible

    Starts from $799 per month.

    Q. Quelles sont les principales fonctionnalités du logiciel comScore ?

    Fonctionnalités du logiciel comScore :

    • Action Lift
    • Ad Metrix
    • Advertising Analytics
    • Audience Analytics
    • Digital Analytix Enterprise
    • Enterprise Analytics
    • Freemium to 1Million views
    • MMX
    • MMX Multi-Platform
    • Market Rankings
    • Mobile Metrix
    • More Audience Analytics Products
    • Online support
    • Subscriber Analytix
    • Subscriber Analytix Care
    • Subscriber Analytix Marketing
    • Validated Campaign Essentials
    • Validated Media Essentials
    • Video Demonstrations
    • Video Metrix

    Q. Qui utilise comScore ?

    Utilisateurs habituels du logiciel comScore :

    Grandes entreprises, Entreprises de taille moyenne, PME

    Q. Dans quelles langues comScore est-il disponible ?

    Langues dans lesquelles comScore est disponible :

    néerlandais, anglais, français, espagnol

    Q. Quels sont les types de licence disponibles pour comScore ?

    Types de licences disponibles pour comScore:

    Gratuit, Abonnement

    Q. comScore prend-il en charge les appareils mobiles ?

    Appareils pris en charge par comScore :

    Android, iPhone, iPad

    Q. Avec quelles applications comScore peut-il s'intégrer ?

    Applications s'intégrant à comScore :

    Advantage, Adverity, DashThis, Kameleoon, Klipfolio, LiveRamp IdentityLink, MobiLoud, Optimizely, PressPage, SnapApp

    Q. Quelles sont les ressources d'aide disponibles pour comScore ?

    Ressources d'aide disponibles pour comScore :

    Base de connaissances, Support en ligne, Support téléphonique, Tutoriels vidéo