--- description: Comscore : qu'en pensent les utilisateurs ? Lisez les avis sur Comscore, consultez ses différents prix, tarifs et abonnements ainsi que ses fonctionnalités. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Comscore - Prix, tarif, abonnement et avis | GetApp France 2026 --- Breadcrumb: [Accueil](/) > [Logiciels de web analytics](/directory/109/web-analytics/software) > [Comscore](/software/410/comscore) # Comscore Canonical: https://www.getapp.fr/software/410/comscore Page : 1/2\ Suivant: [Page suivante](https://www.getapp.fr/software/410/comscore?page=2) > comScore est un logiciel de web analytics et de marketing numérique qui évalue les performances de votre site web et de vos plateformes en ligne en fonction des tendances des visiteurs et des résultats des moteurs de recherche. comScore vous permet d'identifier vos audiences numériques en détail, d'examiner les données de trafic essentielles et de segmenter vos audiences pour des campagnes de reciblage. > > Conclusion : 12 utilisateurs lui ont donné la note de **4.1/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.1/5** | 12 Avis | | Simplicité d’utilisation | 3.5/5 | D'après l'ensemble des avis | | Support client | 3.8/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 3.3/5 | D'après l'ensemble des avis | | Fonctionnalités | 3.9/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 80% | (8/10 Probabilité de recommander le produit) | ## À propos de l'éditeur - **Société**: comScore - **Pays**: Reston, É.-U. ## Contexte commercial - **Prix à partir de**: 799,00 $US - **Type de licence**: (Version gratuite disponible) - **Public cible**: Auto-entrepreneur, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Déploiement et plateformes**: Cloud, SaaS, web - **Langues**: anglais, espagnol, français, italien, néerlandais, portugais, portugais brésilien, portugais européen - **Pays disponibles**: Canada, Royaume-Uni, États-Unis ## Fonctionnalités - Analyse prédictive - Cartographie du parcours client - Mesure des performances - Rapports et analyses - Suivi des campagnes - Suivi des médias sociaux - Tableau de bord - Web analytics ## Ressources d'aide - Service client/e-mail - Base de connaissances - Support téléphonique ## Category - [Logiciels de web analytics](https://www.getapp.fr/directory/109/web-analytics/software) ## Catégories connexes - [Logiciels de web analytics](https://www.getapp.fr/directory/109/web-analytics/software) - [Plateformes marketing tout-en-un](https://www.getapp.fr/directory/310/online-marketing/software) - [Outils de veille concurrentielle](https://www.getapp.fr/directory/305/competitive-intelligence/software) - [Logiciels d'analyse marketing](https://www.getapp.fr/directory/602/marketing-analytics/software) ## Logiciels similaires 1. [Lebesgue](https://www.getapp.fr/software/2052208/lebesgue) — 4.9/5 (43 reviews) 2. [Similarweb](https://www.getapp.fr/software/100382/similarweb-pro) — 4.6/5 (256 reviews) 3. [Ahrefs](https://www.getapp.fr/software/102405/ahrefs) — 4.7/5 (583 reviews) 4. [Hootsuite](https://www.getapp.fr/software/20432/hootsuite) — 4.4/5 (3796 reviews) 5. [Semrush](https://www.getapp.fr/software/91634/semrush) — 4.6/5 (2316 reviews) ## Avis ### "Measurement and Analytics made Easy\!" — 3.0/5 > **Praachi** | *5 novembre 2019* | Marketing et publicité | Taux de recommandation : 8.0/10 > > **Avantages**: comScore is a comprehensive tool providing great insight and analytics on various topics ranging from varied industries and geographies. As a strategist in an advertising agency, I extensively used comScore to extract various data for a specific client in multiple geographies. Thanks to comScore, I got a one stop destination to look up and get all the relevant information. > > **Inconvénients**: The software can be made more user friendly as the filters can get confusing and thus may yield incorrect results, going against user's search objectives. It took me a while to figure how to key in correct keywords and choose the appropriate filter to get the desired results. ----- ### "Used to be very useful till the new players jumped in" — 4.0/5 > **Rohit** | *5 septembre 2018* | Production audiovisuelle | Taux de recommandation : 6.0/10 > > **Avantages**: 1. Ease of implementing comscore Analytics 2. Video Analytics tracking of comscore is good 3. Used as benchmark tracking tool for competition among various companies 4. Widely used 5. For developers and QA teams, it is comparatively easy to test and fix any defects in the implementation > > **Inconvénients**: 1. Does not provide much variables to collect data in comparison to Adobe and Conviva 2. Data collection with comscore is very limited 3. Can not be used as a standalone Analytics tracking tool, instead can be used as a supporting tool for your overall Analytics needs. > > I work for a leading Media and Entertainment company where comscore is widely used. This helps us in bench marking number of video views among our different TV channels/Brands. I feel that you must need Adobe or conviva along with Comscore. We use comscore because it is something widely accepted in the market to analyze or benchmark your numbers with other organizations. In case your are looking for more and more in house data to be collected, you can never get that using comscore. ----- ### "Great Account Support & Easy to use" — 5.0/5 > **Courtney** | *23 octobre 2019* | Marketing et publicité | Taux de recommandation : 8.0/10 > > **Avantages**: Very easy to you, very limited training needed in order to use or understand the tool. The tools that we do use are useful for including within in our reports and a great starting point to find the right sites and properties our campaigns should be in to reach our target audience. > > **Inconvénients**: Overall, its quite an expensive tool compared to some of the other research tools our media team leverages. They typically increase the rate between if you would commit to one year or two years. Our team usually only uses 2 of the several tools we have access to. Another con is that sometimes the reports take quite a bit of time to load which can be timely. > > I am part of a team that evaluates whether or not to continue leveraging comScore for media plan for clients or for pitches for potential clients. During this process, we reach our to our rep to help answer questions and to negotiate our next contract. Our rep has been so patience, attentive, and available to answer any and all questions that come up. This includes jumping on a call with us with limited notice, and even giving us one-on-one training on the tools we have access to help make our decision. He has really demonstrated a care for his clients, and its made our decision to continue the partnership for another year an easy one. ----- ### "Best Way to Measure Television Ratings" — 5.0/5 > **Crystal** | *27 août 2019* | Médias de diffusion | Taux de recommandation : 9.0/10 > > **Avantages**: Ease of use is significantly better than Nielsen. They are able to explain their methodology in a way that makes sense and are more accurately measuring ratings. Continuous ratings, no "non-measured weeks" like competitors. > > **Inconvénients**: It still only uses Satelitte and Cox cable in our markets. It would be nice to incorporate OTA as well as Shentel or Comcast Subscribers. > > Great customer service, love their desire to continue to improve their product. ----- ### "ComScore Review" — 4.0/5 > **Utilisateur vérifié** | *27 mars 2019* | Marketing et publicité | Taux de recommandation : 7.0/10 > > **Avantages**: We're still pretty new to this platform but so far it's been good. The data available is great (once you're able to figure out how to pull the right reports). Customer service has been pretty good so far\! > > **Inconvénients**: not super easy to use and takes a bit of time to get used to and figure out how to pull specific reports ----- Page : 1/2\ Suivant: [Page suivante](https://www.getapp.fr/software/410/comscore?page=2) ## Liens - [Afficher sur GetApp](https://www.getapp.fr/software/410/comscore) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | ----- ## Données structurées