ActiveCampaign

AC offre la meilleure combinaison de possibilités, fonctionnalités, d'expérience utilisateur, facilité d'utilisation, et de prix est abordable !

Dans certaines situations, vous pouvez vouloir un outil au niveau de l'entreprise, par exemple, Salesforce qui peut offrir plus d'options et couvrir plus de lignes de produits réels.

Je pense que c'est très situationnel. Mais pour le marketing par courrier électronique et l'automatisation du marketing pour les petites et moyennes entreprises.

AC est presque toujours plus souhaitable que d'autres plateformes considérées, par exemple, plus d'opportunités offertes que MailChimp, meilleur que le terrible système qu'est ConstantContact, etc..

Activecampaign sets the bar for building automations, with great sorting and filtering features including customer records, tags, lists, conditional rules/routing, e-commerce data such as purchases, crm pipelines and even a custom event layer. We have created very complex integrations for dozens of businesses ranging from E-Commerce stores, to Gyms to local businesses.

It's really simple to learn and use, and powerful enough to tackle even the most complex business processes. This includes in-store purchases on a POS to sending out emails or automation's based on purchases or LTV. It also supports multiple E-Commerce platforms natively, but be aware those features are nearly 4x the price to unlock after the trial.

After months of issues that resulted in one of our clients losing an excess of $40,000 in revenue, we can no longer recommend activecampaign. Poor support was to blame for this issue, with it being impossible to get someone on a call even though we pay 6 figures a year for service.

Activecampaign is growing really really fast. Because of this, They have pretty terrible support and there are also long-standing bugs that they seem to have no intention to fix. For instance, the system is supposed to generate previews for each automation's email steps and in various other places, but instance shows a broken image. We have inquired about this to the support to be told they are aware it's been broken for over a year and have no ETA or intention on repairing it. We have this problem on all our client's accounts(dozens), and it's a serious issue with UI/UX but they don't seem to care.

There are also some major logic issues, such as if you filter an automation to show anyone with 0 purchases, it doesn't work. We also inquired about this but got another non-response...

So basically, where it works, it works well but there are a few major issues and they don't seem intent on repairing them, even though they are steady releasing more features to add to their pricing tiers. Overall, it's hard to find another system that provides the ease of use, features, and value of activecampaign but the support and existing bugs are a nasty/necessary compromise.