Envoyez des campagnes ciblées, entretenez vos contacts et automatisez vos ventes et processus de marketing.
ActiveCampaign est une plateforme intelligente qui facilite l'optimisation de l'automatisation du marketing automation. Vous serez en mesure de concevoir des processus marketing sophistiqués et automatisés qui vous feront gagner du temps et généreront des revenus supplémentaires pour votre entreprise.
Vous pouvez créer des suivis qui s'adaptent au comportement de vos clients, de façon à transmettre automatiquement le message parfait au bon moment. Si vos clients reçoivent des messages correspondant à leurs intérêts, ils seront plus engagés et réactifs. Vous aurez des clients plus heureux et des conversions plus élevées.
Vous serez en mesure de créer de belles campagnes par e-mail qui convertissent en utilisant le concepteur d'e-mail intuitif d'ActiveCampaign. Tous les modèles d'e-mail sont entièrement adaptés aux mobiles, de sorte qu'ils soient parfaits sur le téléphone portable ou la tablette de vos clients.
Vous pouvez utiliser le CRM des ventes intégré pour automatiser vos processus de vente. Vous gagnerez du temps en automatisant les tâches répétitives. Vous resterez organisé en ayant des tâches créées automatiquement en réponse à des événements clés comme la réception d'un e-mail d'un contact avec une transaction ouverte. Vous pouvez connecter votre compte de messagerie pour que les e-mails de vos contacts soient automatiquement associés à l'enregistrement de la transaction. Vous pouvez ainsi consolider toutes les informations que vous avez et rester organisé.
Voyez pourquoi des milliers de marketeurs passent à ActiveCampaign et découvrez comment des processus de marketing et de vente intelligents peuvent aider votre entreprise à se développer.
Avantages
Marketing automation tools and templates
Deliverability excellent in our experience
CRM was enough for our needs, helping coordinate 5 staff.
Can use in Gmail, which helped our non-Tech sales people.
Reporting that helps quantify engagement and ROI
Inconvénients
CRM was not the strongest, yet enough for our needs
Marketing automation services generally are separate from emails you send to larger lists in my approach. Would like an option for sending mail outside the automation to lists, but that may simply be different skill sets (haven't found a solution we like).
E-mail Marketing + Marketing Automation + CRM/Automation des ventes
Avantages
ActiveCampaign is one of the best kept secrets in the marketing world. The automation builder is both easy-to-use AND powerful. You can trigger actions and segment by almost any criteria you can imagine. In a lot of ways, the automation builder rivals the (what I consider) best-in-class solutions such as Marketo. The email builder is intuitive and the template library comes with a lot of good looking emails to start from. Zero HTML/CSS needed. The built-in SMS messaging is really cool and somewhat unique in the industry. Building an automation consisting of emails and SMS messages is drag and drop, with no integrations needed. While it's limited (as of today) the CRM is really intuitive and clean. If they continue to add functionality in this area they may have something incredible in a couple years. Importing contacts is simple and goes far beyond the typical CSV file. Google contacts, Google Sheets, other email providers. no problem. Possibly the best import tools I've seen in this industry.
Inconvénients
The most obvious one is the lack of a landing page builder. Having landing pages in the tool would be ideal, but solutions such as LeadPages can be easily integrated. Having to pay for email compatibility testing (for different devices) is a bit annoying, feels like you're being "nickel and dimed." The reporting leaves a lot to be desired. I'm really hoping they invest in this area (much more important than having built-in landing pages in my view), as it would really elevate the solution and make it an easy choice vs the Infusionsofts of the world.
E-mail Marketing + Marketing Automation + CRM/Automation des ventes
Avantages
The marketing automation side of the software is excellent as is the customer support. We are very happy that we upgraded to a package that includes an account manager - she is very responsive and helpful.
The outline/map view of automations works great on all screen sizes - I can work with it as easily on my laptop as I can on my desktop and this was a big difference compared to our previous marketing automation software.
Campaign / newsletter set up is easy and reporting on campaign performance is detailed and insightful.
The iPhone app is really user friendly for quick updates to the CRM - tasks and notes - on the go.
Inconvénients
I find the CRM / Deal reporting a little simplistic. I would really like to be able to get more detailed information such as detail of deals by user and ability to filter deals based on the lead source.
The List Clean Up feature doesn't allow you to preview your list before it deletes contacts. eg. if I want to clean up bounced or unsubscribed contacts I only have one choice and that is to delete them all, I can't preview that list and cherry pick. Neither can I seperate the bounced list by bounce type. These would be really good features to have.
E-mail Marketing + Marketing Automation + CRM/Automation des ventes
ActiveCampaign saves me time and helps me stay organized with our marketing and sales efforts, which in turn leads to landing more accounts and deals. It would be my choice for most sales professionals who also find value in email marketing and automation functions.
Avantages
It's great for a marketing platform and CRM combo. I've spent so much time trying to link these different services between multiple providers (email marketing and CRM) in the past and ActiveCampaign has been amazing at providing a fully integrated solution to my needs. The email marketing platform is particularly easy to use and set up automated series of emails to prospects. Overall a very useful and powerful software
Inconvénients
I wish that the packages were a bit different. Some of the features I would find useful are on the next tier of subscription while some that I have access to are not relevant to me and I do not use. I wish there was more flexibility in picking and choosing what features you have access to.
E-mail Marketing + Marketing Automation + CRM/Automation des ventes
Active Campaign gives you a one-stop email marketing shop offering campaigns, automation, and even a CRM system that allows you to keep everything in one place.
Avantages
Active campaign can handle a lot of your customer contact metrics. You can run email campaigns, track engagement, and retargeting campaigns.
The software is easy and straightforward to use. With a grasp on how email marketing works, you can easily find your way around the software and get to the campaigns, contacts, lists, and automation you need to access.
Also, your payment plan is based on the number of contacts you have, so if your contact is subscribed to multiple lists, you are not charged any extra.
Inconvénients
The email editor is a bit plain. If you don't know coding, your emails will all look similar or you're stuck using the templates they provide, many of which look outdated.
Integrations are available, but you have to be careful as some will fire off false tags or contact updates.
E-mail Marketing + Marketing Automation + CRM/Automation des ventes
Voici quelques-unes des questions fréquentes sur ActiveCampaign.
Types de licences disponibles pour ActiveCampaign :
À partir de: 15,00 $US/mois
Type de licence: Abonnement
version d'essai gratuite: Disponible
Nous n'avons pas d'informations sur les fonctionnalités de ActiveCampaign.
Utilisateurs habituels du logiciel ActiveCampaign :
Auto-entrepreneurs, Grandes entreprises, Entreprises de taille moyenne, Non Profit, Administration publique, PME
Langues dans lesquelles ActiveCampaign est disponible :
chinois (simplifié), danois, néerlandais, anglais, finnois, français, allemand, indonésien, italien, portugais, espagnol, turc
Types de licences disponibles pour ActiveCampaign:
Abonnement
Appareils pris en charge par ActiveCampaign :
Android, iPhone, iPad
Applications s'intégrant à ActiveCampaign :
Bitium, Capsule, Instapage, LiveChat, Nimble, OnePageCRM, Pipeliner CRM, Survicate, WorkBook, Zendesk
Ressources d'aide disponibles pour ActiveCampaign :
FAQ, Forum, Base de connaissances, Support en ligne, Support téléphonique, Tutoriels vidéo
Setting Activecampaign for a client with a limited budget and limited technical skills, we were able to set up and automate many of the lead funnels for this B2B SAAS company. The tools are comparable to what you'll pay 10X for, and one of the features I love about Activecampaign are their Marketing Automation Workflows - allowing you to setup, segment, and activate the inactive.
By using this tool, we achieved 25% open rates in the HR industry where 10% is often average; by integrating the online tools with our inbound marketing Team - both phone and online support - we were able to increase sales Demos 10X over the previous 6 months because Activecampaign helped us motivate the inactive, as well as those who take action.
One of the tools I recommend most to clients is Activecampaign because it's performance marketing at a reasonable price.