Envoyez des campagnes ciblées, entretenez vos contacts et automatisez vos ventes et processus de marketing.
ActiveCampaign est une plateforme intelligente qui facilite l'optimisation de l'automatisation du marketing automation. Vous serez en mesure de concevoir des processus marketing sophistiqués et automatisés qui vous feront gagner du temps et généreront des revenus supplémentaires pour votre entreprise.
Vous pouvez créer des suivis qui s'adaptent au comportement de vos clients, de façon à transmettre automatiquement le message parfait au bon moment. Si vos clients reçoivent des messages correspondant à leurs intérêts, ils seront plus engagés et réactifs. Vous aurez des clients plus heureux et des conversions plus élevées.
Vous serez en mesure de créer de belles campagnes par e-mail qui convertissent en utilisant le concepteur d'e-mail intuitif d'ActiveCampaign. Tous les modèles d'e-mail sont entièrement adaptés aux mobiles, de sorte qu'ils soient parfaits sur le téléphone portable ou la tablette de vos clients.
Vous pouvez utiliser le CRM des ventes intégré pour automatiser vos processus de vente. Vous gagnerez du temps en automatisant les tâches répétitives. Vous resterez organisé en ayant des tâches créées automatiquement en réponse à des événements clés comme la réception d'un e-mail d'un contact avec une transaction ouverte. Vous pouvez connecter votre compte de messagerie pour que les e-mails de vos contacts soient automatiquement associés à l'enregistrement de la transaction. Vous pouvez ainsi consolider toutes les informations que vous avez et rester organisé.
Voyez pourquoi des milliers de marketeurs passent à ActiveCampaign et découvrez comment des processus de marketing et de vente intelligents peuvent aider votre entreprise à se développer.
Avantages
Instead of boring the hell out of you making a long list of all the things I like about AC, I would resume them in just 3 "little" things I care of:
- Reputation: They REALLY care about sender reputation. And, you know... an email that doesn´t get to my suscribers is like loosing money out of my pocket. So, I´me really happy the way they´re handling things on this department
- Ease of use + functionalities: Most other services only offer one of them things. But I want them all. AC covers all my needs regarding this issues (and I´m a choosy guy, you know).
- It´s scalable!: This is a biggy. As your businees grows, you´ll have a new set of needs when it comes to automation. AC scales as your business thrives so you don´t have to switch companies never again.
Inconvénients
I´m a Spanish user and would love a full Spanish translation (at the moment we hace a partial translation) for Spanish users.
E-mail Marketing + Marketing Automation + CRM/Automation des ventes
Setting Activecampaign for a client with a limited budget and limited technical skills, we were able to set up and automate many of the lead funnels for this B2B SAAS company. The tools are comparable to what you'll pay 10X for, and one of the features I love about Activecampaign are their Marketing Automation Workflows - allowing you to setup, segment, and activate the inactive.
By using this tool, we achieved 25% open rates in the HR industry where 10% is often average; by integrating the online tools with our inbound marketing Team - both phone and online support - we were able to increase sales Demos 10X over the previous 6 months because Activecampaign helped us motivate the inactive, as well as those who take action.
One of the tools I recommend most to clients is Activecampaign because it's performance marketing at a reasonable price.
Avantages
Marketing automation tools and templates
Deliverability excellent in our experience
CRM was enough for our needs, helping coordinate 5 staff.
Can use in Gmail, which helped our non-Tech sales people.
Reporting that helps quantify engagement and ROI
Inconvénients
CRM was not the strongest, yet enough for our needs
Marketing automation services generally are separate from emails you send to larger lists in my approach. Would like an option for sending mail outside the automation to lists, but that may simply be different skill sets (haven't found a solution we like).
E-mail Marketing + Marketing Automation + CRM/Automation des ventes
Avantages
ActiveCampaign is one of the best kept secrets in the marketing world. The automation builder is both easy-to-use AND powerful. You can trigger actions and segment by almost any criteria you can imagine. In a lot of ways, the automation builder rivals the (what I consider) best-in-class solutions such as Marketo. The email builder is intuitive and the template library comes with a lot of good looking emails to start from. Zero HTML/CSS needed. The built-in SMS messaging is really cool and somewhat unique in the industry. Building an automation consisting of emails and SMS messages is drag and drop, with no integrations needed. While it's limited (as of today) the CRM is really intuitive and clean. If they continue to add functionality in this area they may have something incredible in a couple years. Importing contacts is simple and goes far beyond the typical CSV file. Google contacts, Google Sheets, other email providers. no problem. Possibly the best import tools I've seen in this industry.
Inconvénients
The most obvious one is the lack of a landing page builder. Having landing pages in the tool would be ideal, but solutions such as LeadPages can be easily integrated. Having to pay for email compatibility testing (for different devices) is a bit annoying, feels like you're being "nickel and dimed." The reporting leaves a lot to be desired. I'm really hoping they invest in this area (much more important than having built-in landing pages in my view), as it would really elevate the solution and make it an easy choice vs the Infusionsofts of the world.
E-mail Marketing + Marketing Automation + CRM/Automation des ventes
Avantages
My favorite part about ActiveCampaign is the automation features. Using this Automations, you can set up complex marketing email campaigns. I use this to develop a welcome series and a reactivation series for people on our list who stop engaging.
Inconvénients
The part that I did not like is very simple. There is no "Undo" button in the email editor interface. Control + Z doesn't work either. You would think for a basic email design interface an undo option would be standard.
E-mail Marketing + Marketing Automation + CRM/Automation des ventes
ActiveCampaign is a great value for the variety of tools that it provides.
Avantages
ActiveCampaign specializes in providing email marketing solutions with an intuitive, visual (albeit a bit slow) interface for creating and sending email campaigns and logical drips (i.e. If Email A opened send Email B or else send Email C). The CRM is a nice add-on if you don't already have a way to manage your client relationships.
Inconvénients
The CRM is quite clunky and doesn't have the power and flexibility of platforms that were designed with that functionality in mind.
E-mail Marketing + Marketing Automation + CRM/Automation des ventes
Voici quelques-unes des questions fréquentes sur ActiveCampaign.
Types de licences disponibles pour ActiveCampaign :
À partir de: 15,00 $US/mois
Type de licence: Abonnement
version d'essai gratuite: Disponible
Nous n'avons pas d'informations sur les fonctionnalités de ActiveCampaign.
Utilisateurs habituels du logiciel ActiveCampaign :
Auto-entrepreneurs, Grandes entreprises, Entreprises de taille moyenne, Non Profit, Administration publique, PME
Langues dans lesquelles ActiveCampaign est disponible :
chinois (simplifié), danois, néerlandais, anglais, finnois, français, allemand, indonésien, italien, portugais, espagnol, turc
Types de licences disponibles pour ActiveCampaign:
Abonnement
Appareils pris en charge par ActiveCampaign :
Android, iPhone, iPad
Applications s'intégrant à ActiveCampaign :
Bitium, Capsule, Instapage, LiveChat, Nimble, OnePageCRM, Pipeliner CRM, Survicate, WorkBook, Zendesk
Ressources d'aide disponibles pour ActiveCampaign :
FAQ, Forum, Base de connaissances, Support en ligne, Support téléphonique, Tutoriels vidéo
Let me say it clearly: A-W-E-S-O-M-E
Trust me, they are the "real deal".