ActiveCampaign

E-mail Marketing + Marketing Automation + CRM/Automation des ventes

4,5 /5 (560 avis) Donnez votre avis !

ActiveCampaign - Présentation

Description du logiciel ActiveCampaign

Envoyez des campagnes ciblées, entretenez vos contacts et automatisez vos ventes et processus de marketing.

ActiveCampaign est une plateforme intelligente qui facilite l'optimisation de l'automatisation du marketing automation. Vous serez en mesure de concevoir des processus marketing sophistiqués et automatisés qui vous feront gagner du temps et généreront des revenus supplémentaires pour votre entreprise.

Vous pouvez créer des suivis qui s'adaptent au comportement de vos clients, de façon à transmettre automatiquement le message parfait au bon moment. Si vos clients reçoivent des messages correspondant à leurs intérêts, ils seront plus engagés et réactifs. Vous aurez des clients plus heureux et des conversions plus élevées.

Vous serez en mesure de créer de belles campagnes par e-mail qui convertissent en utilisant le concepteur d'e-mail intuitif d'ActiveCampaign. Tous les modèles d'e-mail sont entièrement adaptés aux mobiles, de sorte qu'ils soient parfaits sur le téléphone portable ou la tablette de vos clients.

Vous pouvez utiliser le CRM des ventes intégré pour automatiser vos processus de vente. Vous gagnerez du temps en automatisant les tâches répétitives. Vous resterez organisé en ayant des tâches créées automatiquement en réponse à des événements clés comme la réception d'un e-mail d'un contact avec une transaction ouverte. Vous pouvez connecter votre compte de messagerie pour que les e-mails de vos contacts soient automatiquement associés à l'enregistrement de la transaction. Vous pouvez ainsi consolider toutes les informations que vous avez et rester organisé.

Voyez pourquoi des milliers de marketeurs passent à ActiveCampaign et découvrez comment des processus de marketing et de vente intelligents peuvent aider votre entreprise à se développer.

ActiveCampaign - Présentation

Prix

À partir de
15,00 $US/mois

Types de licence

Essai gratuit
Abonnement
Rapport qualité-prix

ActiveCampaign - Fonctionnalités

Appareils
Pour quelle entreprise ?
TPE PME GE
Disponible dans les pays suivants
Asie, Australie, Canada, Chine, Europe et 5 autres, Allemagne, Inde, Japon, Amérique latine, Afrique et Moyen-Orient
Langues
chinois (simplifié), danois, néerlandais, anglais, finnois et 7 autres, français, allemand, indonésien, italien, portugais, espagnol, turc

Captures d'écran

Capture d'écran pour ActiveCampaign : Keep an eye on important business metrics from your account overview dashboard.
Capture d'écran pour ActiveCampaign : Keep an eye on important business metrics from your account overview dashboard. Capture d'écran pour ActiveCampaign : Easily design automated sequences that save time and generate sales with our intuitive, drag-and-drop workflow builder. Capture d'écran pour ActiveCampaign : Create beautiful email campaigns using an elegant, drag-and-drop WYSIWYG editor. Capture d'écran pour ActiveCampaign : Customer insight is organized and consolidated into contact records. Capture d'écran pour ActiveCampaign : Pipeline view of the sales CRM

ActiveCampaign - Avis

ActiveCampaign - Avis

Note globale
4,5
/
5
Excellent
363

Très bien
140

Moyen
35

Médiocre
12

Mauvais
10

Rapport qualité-prix
4,4
Fonctionnalités
4,4
Simplicité d'utilisation
4,2
Support client
4,3
90% des utilisateurs recommandent cette application
David j. B.

If you had to recommend one marketing automation tool for small business, here it is

I refuse to ever tell a client there's a single software in any category that they should use without proper investigation further, but I have yet to run into a time where ActiveCampaign wasn't a massive improvement to upgrade to from other tools of similar price but lesser capabilities, like MailChimp and ConstantContact.

AC has been my own email marketing and marketing automation system for approximately five years now and I don't see myself moving away from it at any point. It's important for me to be aware of the tools on the market, and there are other great ones, but none that have been a worthwhile transition off AC for.


Traduire avec Google Translate
Peggy M.

Extremely User Friendly and Subscription Comes with Great Support

When my big company split up and sold off all of its individual brands, I went from having an email staff to me taking on that responsibility all myself. My staff had been using Hubspot and I did try to learn that platform but it was not intuitive, rather clumsy...and VERY expensive. And since we no longer had the deep corporate pockets we once had, I had to move to something that was lower priced and easy enough for me to be up and running quickly. I investigated about 4 difference platforms and settled on AC and have not been disappointed. I think I made a great choice that a non-tech person like me can use and won't break our small company bank.


Traduire avec Google Translate
Charles S.

Disorganized & Frustrating

Our overall experience was pretty negative, one of the more challenging and time wasteful business relationships we have had in quite some time.


Traduire avec Google Translate
Kevin J.

The automations work like a charm

We are using Mailblue, which is a certified partner of ActiveCampaign and makes their software available in my native language and with Dutch support. This makes it quite easy to get support when you need it. We were looking for a tool with e-mail, automation and lead scoring features. As we didn't have any in-house knowledge about these (especially the tools), I've done some research. ActiveCampaign came out as the tool with the best functionalities for the best price (through Mailblue). This made me decide to start a demo, and eventually get the software. So far, it does exactly what I need and at this time it doesn't cost me a lot of time to figure out how to use it. The only thing is we currently don't really use the lead scoring mechanism as it needs a lot of tweaking (on our side). But as all other features are working really well for me, we're still happy users of the software.


Traduire avec Google Translate
John D.

The best software for your online business and online shop

I am not an affiliate yet I love Active Campaign, so easy to use. The times I have contacted support, they are responsive and helpful.


Traduire avec Google Translate
David j. B.
Secteur d'activité: Marketing et publicité
Taille de l'entreprise: 2-10 employés
Traduire en français

If you had to recommend one marketing automation tool for small business, here it is

Logiciel utilisé toutes les semaines pendant plus de deux ans
Publié le 02/03/2020
Provenance de l'avis : Capterra

I refuse to ever tell a client there's a single software in any category that they should use without proper investigation further, but I have yet to run into a time where ActiveCampaign wasn't a massive improvement to upgrade to from other tools of similar price but lesser capabilities, like MailChimp and ConstantContact.

AC has been my own email marketing and marketing automation system for approximately five years now and I don't see myself moving away from it at any point. It's important for me to be aware of the tools on the market, and there are other great ones, but none that have been a worthwhile transition off AC for.

Avantages

You have a massive amount of features available to you to handle basic email marketing, advanced marketing automation, behavioral automations, tagging and audience segmentation, and so on. That's just the basic package, too. More advanced packages introduce a CRM (Customer Relationship Management) aspect that is particularly helpful for sales teams, Lead scoring to help prioritize accounts for your sales teams to be more efficient, and dynamic content (among many other features).

Inconvénients

There is little to see on the Cons. If I had to select something, I suppose the limit of three users on the Lite plan can be frustrating. However, it's typically safe enough for a small business, easy to share logins if needed, and the price and added features of upgrading to the Plus plan is quite affordable as well.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit: 10.0/10

Peggy M.
Secteur d'activité: Édition
Taille de l'entreprise: 2-10 employés
Traduire en français

Extremely User Friendly and Subscription Comes with Great Support

Logiciel utilisé tous les jours pendant plus d'un an
Publié le 20/06/2020
Provenance de l'avis : Capterra

When my big company split up and sold off all of its individual brands, I went from having an email staff to me taking on that responsibility all myself. My staff had been using Hubspot and I did try to learn that platform but it was not intuitive, rather clumsy...and VERY expensive. And since we no longer had the deep corporate pockets we once had, I had to move to something that was lower priced and easy enough for me to be up and running quickly. I investigated about 4 difference platforms and settled on AC and have not been disappointed. I think I made a great choice that a non-tech person like me can use and won't break our small company bank.

Avantages

I like the fact that someone like me, who has only ever written campaigns for others to create but now has to do everything myself, can get up to speed pretty quickly and now I feel very comfortable with the platform. Although there are some odd, small nuances in the drag and drop, that functionality is really good and let's me create my campaigns quickly and easily.

Inconvénients

For the most part, this is a great tool, but there are a few things I would like to see addressed. The first one was just addressed recently and you can now "undo." Not having an undo and instead looking at a bunch of dropdown times was not efficient, so kudos to AC for fixing that! I would also like to be able to search my images by keyword...that would save me a ton of time. Also, and this one would really be helpful...I find that creating a suppression file is an awkward process. I would like to be able to choose and list to send to and a list to suppress against that send list. Creating the segment for the suppression is not intuitive and I get confused with that.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit: 9.0/10

Charles S.
Secteur d'activité: Hôtellerie
Taille de l'entreprise: 13-50 employés
Traduire en français

Disorganized & Frustrating

Logiciel utilisé tous les jours pendant 6 à 12 mois
Publié le 02/11/2019
Provenance de l'avis : Capterra

Our overall experience was pretty negative, one of the more challenging and time wasteful business relationships we have had in quite some time.

Avantages

Our account rep was quite helpful initially and our experience getting set up went fairly smoothly. After the inital set up our account rep pretty much disappeared but when we pressed her to become involved she did set up a call and was helpful.

Inconvénients

The company has some fairly significant problems related to intracompany communications between departments. The old adage the left hand has no idea what the right hand is doing fits Active Campaign perfectly based on our exeprience. About 6 months in we set up a call with our account rep whose analysis was that our account was doing very well from any analytics perspective with very high relative open rates and fairly low/acceptable spam reports, but the bery next day we received an email from a different person and department indicating that our spam complaints were too high and they suspended our service. It was an exptremely poor experience and given the spam numbers displayed on the Active Campaign admin panel made no sense at all. Qe also had a similar negative experience during the onboarding process with our account rep being totally out of the loop. The initial onboarding problems almost caused me to go in a different direction and looking back on it I wish I had folowed my gut instincts at that time, had I made the correct decision and chosen a different provider it would have saved us a lot of time that ended up being wasted.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit: 0.0/10

Kevin J.
Secteur d'activité: Marketing et publicité
Taille de l'entreprise: 13-50 employés
Traduire en français

The automations work like a charm

Logiciel utilisé tous les jours pendant 6 à 12 mois
Publié le 19/06/2020
Provenance de l'avis : Capterra

We are using Mailblue, which is a certified partner of ActiveCampaign and makes their software available in my native language and with Dutch support. This makes it quite easy to get support when you need it. We were looking for a tool with e-mail, automation and lead scoring features. As we didn't have any in-house knowledge about these (especially the tools), I've done some research. ActiveCampaign came out as the tool with the best functionalities for the best price (through Mailblue). This made me decide to start a demo, and eventually get the software. So far, it does exactly what I need and at this time it doesn't cost me a lot of time to figure out how to use it. The only thing is we currently don't really use the lead scoring mechanism as it needs a lot of tweaking (on our side). But as all other features are working really well for me, we're still happy users of the software.

Avantages

The flexibility of the tool is something I really like. It's quite easy to use your own email templates, which are (as long as you keep it simple) completely adjustable as well as responsive. Besides that, the automation part is working like a charm. By using your own tags and fields you can practically do anything you want.

Inconvénients

I am still trying to figure out how to set up a link with our current CRM. As ActiveCampaign has their own CRM built in, this is not one of the key futures. For our business however, we only use ActiveCampaign for the e-mail marketing and automations (so only the marketing department is using this tool). The entire company is built on the use of our CRM, so we'd like to see all of the ActiveCampaign data on there for a complete report.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation

Probabilité de recommander le produit: 8.0/10

John D.
Secteur d'activité: Internet
Taille de l'entreprise: 2-10 employés
Traduire en français

The best software for your online business and online shop

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 03/06/2020
Provenance de l'avis : Capterra

I am not an affiliate yet I love Active Campaign, so easy to use. The times I have contacted support, they are responsive and helpful.

Avantages

I absolutely love ActiveCampaign. I have 2 accounts for my 2 businesses and have approx 10+ customers using it also for their online marketing endeavours. It is my go to software that I recommend to all customers.

I love how the software is cheap for a startup but also offers really high level of integration for advanced customers. It is solid, easy to use and I cannot honestly recall having an issue with it. It has strong reporting and I love the integration features for Woo Commerce and Shopify also.

Inconvénients

The only thing that is missing from ActiveCampaign is a simple checkout / payment type offering. So connecting to Paypal / Stripe is doable but not seamless. Apart from that I love it.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit: 10.0/10

Recommandation utilisateur
8,6/10
Basé sur 560 avis utilisateurs
Comparatif avec les logiciels similaires : recommandation utilisateur
Comparer avec les alternatives

ActiveCampaign - Prix

ActiveCampaign - Prix

À partir de
15,00 $US/mois
Essai gratuit
Abonnement
Rapport qualité-prix
Rapport qualité-prix
4,4/5
Basé sur 560 avis utilisateurs
Comparatif avec les logiciels similaires : rapport qualité-prix
Comparer avec les alternatives

ActiveCampaign - Fonctionnalités

ActiveCampaign - Fonctionnalités

API
Analyse de campagne
Analyse en temps réel
Analytique de l'engagement
Gestion d'e-mail marketing
Gestion de contenu
Gestion des campagnes
Importation et exportation de données
Interface glisser-déposer
Intégration de tiers
Intégration des médias sociaux
Marketing multicanal
Modèles personnalisables
Monitoring
Notifications automatiques
Rapports et statistiques
Segmentation des campagnes
Stratégie de marque personnalisable
Tableau de bord d'activités
Tests A/B
Fonctionnalités
4,4/5
Basé sur 560 avis utilisateurs
Comparatif avec les logiciels similaires : note sur les fonctionnalités
Comparer avec les alternatives

Catégories

Vidéos et tutoriels

Vidéos et tutoriels

ActiveCampaign - FAQ

ActiveCampaign - FAQ

Voici quelques-unes des questions fréquentes sur ActiveCampaign.

Q. Quels sont les types de licence disponibles pour ActiveCampaign ?

Types de licences disponibles pour ActiveCampaign :

À partir de: 15,00 $US/mois

Type de licence: Abonnement

Essai gratuit: Disponible

Q. Quelles sont les principales fonctionnalités du logiciel ActiveCampaign ?

Nous n'avons pas d'informations sur les fonctionnalités de ActiveCampaign.

Q. Qui utilise ActiveCampaign ?

Utilisateurs habituels du logiciel ActiveCampaign :

Auto-entrepreneurs, Grandes entreprises, Entreprises de taille moyenne, À but non lucratif, Administration publique, PME

Q. Dans quelles langues ActiveCampaign est-il disponible ?

Langues dans lesquelles ActiveCampaign est disponible :

chinois (simplifié), danois, néerlandais, anglais, finnois, français, allemand, indonésien, italien, portugais, espagnol, turc

Q. Quels sont les types de licence disponibles pour ActiveCampaign ?

Types de licences disponibles pour ActiveCampaign:

Abonnement

Q. ActiveCampaign prend-il en charge les appareils mobiles ?

Appareils pris en charge par ActiveCampaign :

Android, iPhone, iPad

Q. Avec quelles applications ActiveCampaign peut-il s'intégrer ?

Applications s'intégrant à ActiveCampaign :

Bitium, Capsule, Instapage, LiveChat, Nimble, OnePageCRM, Pipeliner CRM, Survicate, WorkBook, Zendesk

Q. Quelles sont les ressources d'aide disponibles pour ActiveCampaign ?

Ressources d'aide disponibles pour ActiveCampaign :

FAQ, Forum, Base de connaissances, Support en ligne, Support téléphonique, Tutoriels vidéo