--- description: ActiveCampaign : qu'en pensent les utilisateurs ? Lisez les avis sur ActiveCampaign, consultez ses différents prix, tarifs et abonnements ainsi que ses fonctionnalités. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: ActiveCampaign - Prix, tarif, abonnement et avis | GetApp France 2026 --- Breadcrumb: [Accueil](/) > [Logiciels CRM](/directory/230/crm/software) > [ActiveCampaign](/software/2348/activecampaign) # ActiveCampaign Canonical: https://www.getapp.fr/software/2348/activecampaign Page : 1/104\ Suivant: [Page suivante](https://www.getapp.fr/software/2348/activecampaign?page=2) > Une solution qui regroupe des fonctions d'e-mail marketing, de marketing automation, de CRM (Customer Relationship Management) et de gestion de compte pour les entreprises cherchant à communiquer et interagir avec leurs clients. Envoyez des communications de suivi qui s'adaptent au comportement des clients, de façon à transmettre le message parfait au bon moment. Vous aurez des clients plus heureux et des conversions plus élevées. > > Conclusion : 2557 utilisateurs lui ont donné la note de **4.6/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.6/5** | 2557 Avis | | Simplicité d’utilisation | 4.2/5 | D'après l'ensemble des avis | | Support client | 4.4/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 4.3/5 | D'après l'ensemble des avis | | Fonctionnalités | 4.5/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 80% | (8/10 Probabilité de recommander le produit) | ## À propos de l'éditeur - **Société**: ActiveCampaign - **Fondé**: 2003 ## Contexte commercial - **Prix à partir de**: 15,00 $US - **Type de licence**: (pendant l'essai gratuit) - **Public cible**: Auto-entrepreneur, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000 - **Déploiement et plateformes**: Cloud, SaaS, web, Mac (ordinateur), Windows (ordinateur), Linux (ordinateur), Chromebook (ordinateur), Android (mobile), iPhone (mobile), iPad (mobile) - **Langues**: allemand, anglais, chinois, danois, espagnol, finnois, français, indonésien, italien, néerlandais, portugais, turc - **Pays disponibles**: Allemagne, Australie, Belgique, Brésil, Canada, Chine, Danemark, Espagne, France, Inde, Irlande, Italie, Japon, Mexique, Nouvelle-Zélande, Pays-Bas, Portugal, Royaume-Uni, Singapour, États-Unis ## Fonctionnalités - A/B Testing - API - Accès mobile - Actions découlant d'un événement - Alertes/Notifications - Analyse de l'évolution des ventes - Analyse des campagnes - Analyse des ventes - Analyse visuelle - Application mobile - Archivage et rétention - Automatisation des processus et flux de travail - Automatisation du marketing - Autoresponders - Autorisations basées sur les rôles - Base de données de clients - Base de données de contacts - Bibliothèque d'images - Bloqueur de spam - CAN-SPAM Compliance ## Intégrations (211 au total) - 123FormBuilder - 46elks - AEvent - APIANT - Act\! - Acuity Scheduling - AdPage - AdaptiveU - AddEvent - Adobe Commerce - AgencyAnalytics - Agile CRM - Aimtell - Aircall - Airtable ... et 196 intégrations supplémentaires ## Ressources d'aide - Service client/e-mail - FAQ/forums - Base de connaissances - Support téléphonique - Support 24/7 (réponse directe) - Chat ## Category - [Logiciels CRM](https://www.getapp.fr/directory/230/crm/software) ## Catégories connexes - [Logiciels CRM](https://www.getapp.fr/directory/230/crm/software) - [Logiciels de gestion de campagnes](https://www.getapp.fr/directory/304/campaign-management/software) - [Logiciels d'email marketing](https://www.getapp.fr/directory/307/email-marketing/software) - [Logiciels de marketing automation](https://www.getapp.fr/directory/308/marketing-automation/software) - [Logiciels de gestion de contacts](https://www.getapp.fr/directory/337/contact-management/software) ## Logiciels similaires 1. [Brevo](https://www.getapp.fr/software/91466/brevo) — 4.6/5 (3387 reviews) 2. [Mailchimp](https://www.getapp.fr/software/8268/mailchimp) — 4.5/5 (17549 reviews) 3. [MailerLite](https://www.getapp.fr/software/10156/mailerlite) — 4.7/5 (2254 reviews) 4. [Constant Contact](https://www.getapp.fr/software/90578/constant-contact) — 4.3/5 (2900 reviews) 5. [EmailOctopus](https://www.getapp.fr/software/111489/emailoctopus) — 4.8/5 (652 reviews) ## Avis ### "Highly recommended, user-friendly, and helpful" — 5.0/5 > **Saskia** | *15 août 2023* | Restaurants | Taux de recommandation : 10.0/10 > > **Avantages**: We've seen significant efficiency gains thanks to Active Campaign. They have made it simple to set up automated email sequences, or "drip campaigns," that will keep our subscribers and viewers interested. To generate sales, set up reminders, and get rid of inactive contacts has all been aided by this. Easy contact tagging, list segmentation, and A/B testing are other highlights. Active Campaign is simple to use, and there are many tutorials and guides available online. > > **Inconvénients**: We were initially put off by the software's seeming complexity and difficulty. However, there is a learning curve associated with it, and it does take some time to properly comprehend and apply all of its capabilities. After putting in the work, though, we found that it was well worth it. ActiveCampaign is great, and we highly recommend it. > > We can identify which contacts are most interested in our content and website thanks to Active Campaign, we can sell more conference tickets, and we can learn more about our audience by analyzing their open and click rates. With the help of these resources, we can divide our target audience into the subsets we need to accomplish our aims. ----- ### "Best for small businesses\!" — 5.0/5 > **Allison** | *20 février 2025* | Marketing et publicité | Taux de recommandation : 7.0/10 > > **Avantages**: The most robust ESP for small businesses. Love the advanced workflows like engagement tagging, custom fields, CRM-like features, and ease of use relative to how robust it is. If I still needed some advanced features, I'd definitely be using AC still. > > **Inconvénients**: Higher learning curve because of how stacked the features are. My workflows neeeded a lot of trial and error and sometimes just flat out didn't work like it should've. Was truly frustrating\! ----- ### "A powerful tool but time to move on" — 3.0/5 > **Marcus** | *29 décembre 2024* | Internet | Taux de recommandation : 4.0/10 > > **Avantages**: ActiveCampaign stands out for its robust complexity and flexibility, making it ideal for those who want more than just a basic email marketing tool. The advanced automations are incredibly powerful, allowing for highly personalized and efficient workflows. The two taxonomies—tags and lists—provide excellent organizational capabilities, making it easy to manage contacts at scale. Additionally, the API is well-documented and versatile, offering seamless integration with other tools and platforms. > > **Inconvénients**: While ActiveCampaign offers powerful features, its pricing and the limits of each plan have significantly increased over time, making it harder to justify for smaller businesses or those on a budget. Additionally, the system has become slow and overly complex, which can be frustrating for users who want efficiency. There are also occasional issues with reliability—some features don’t always work as expected. While this might not be unique to ActiveCampaign, it’s still a drawback for such a premium-priced service. The combination of higher costs and reduced performance can make it less appealing for some users. > > I used ActiveCampaign extensively for a long time and heavily relied on its advanced automations, dual taxonomy system, and versatile API. It was a powerful tool that offered great flexibility and helped manage complex workflows effectively. However, over time, the pricing became steep, and the platform felt slower and more complicated to navigate. While it served me well for years, I eventually felt a sense of relief after switching to a simpler, more efficient solution. ActiveCampaign is undoubtedly powerful, but for me, its complexity and cost eventually outweighed its benefits. ----- ### "Organized manner of communication and interaction." — 5.0/5 > **Emily** | *30 décembre 2025* | Institutions religieuses | Taux de recommandation : 9.0/10 > > **Avantages**: I like the fact that automated workflows assist in ensuring that communication remains consistent without manual follow-ups all the time. > > **Inconvénients**: Certain features take time before they can be learned and then really useful to use. I like all except this one. > > ActiveCampaign has been beneficial in my work as the coordinator of the church programs and outreach, as it allows me to maintain communication with the members and volunteers in a structured and dependable manner. ----- ### "Simple, Reliable, Efficient- One of the best CRMs" — 5.0/5 > **Niraj** | *27 février 2025* | Services et technologies de l'information | Taux de recommandation : 9.0/10 > > **Avantages**: Automation is top-notch: Once set up, it runs seamlessly CRM and Email marketing in one: No need for multiple tools Good segmentation \& tagging – Helps in targeting right set of customers > > **Inconvénients**: UI feels outdated: Not as smooth as competitiors Pricing is a bit high: Not the most affordable option Lags at times > > ActiveCampaign is a great tool for email automation and customer engagement. It is very easy to setup and has some powerful features, but can be bit tricky for beginners. The UI could be smoother, but overall, it helps in streamlining workflows and marketing efforts. ----- Page : 1/104\ Suivant: [Page suivante](https://www.getapp.fr/software/2348/activecampaign?page=2) ## Liens - [Afficher sur GetApp](https://www.getapp.fr/software/2348/activecampaign) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Données structurées