Salesfusion is a full feature marketing automation platform that seamlessly transitions data and lead intel between marketing and sales. Marketing measures digital conversations through the Salesfusion platform which syncs sales qualified leads into CRM systems to prompt sales teams to call on warm leads and deliver the right message at a crucial time in the customers buying journey.
Salesfusion is the only marketing automation provider that is uniquely built on top of a traditional CRM relational database. This allows for an exact match between the systems at the lead, contact, account, opportunity and campaign levels which, in turn, allows for better two-way sync with the CRM, list segmentation and campaign execution.
I had experience with Salesfusion already in place at a previous position, but after that it was my first choice when needing a new automation tool in my current position. In the meantime I worked with Pardot and Marketing Cloud, but still chose Salesfusion. The functionality and price are excellent, and the team is exceptional, not only in onboarding and everyday help, but in hearing suggestions and implementing them.
Salesfusion offers very robust functionality - easily rivaling, if not coming out ahead of, Pardot and Marketing Cloud - at affordable prices for all tiers. Plus it is very easy to use. But, if you have any problems, the team is very responsive and helpful. Small companies and big companies alike can benefit from Salesfusion; when you grow, it can easily grow with you.
It is nitpicking, but I would like a little more functionality in the nurture campaign builder; the ability to add conditional steps based on peoples' behavior in the connected CRM data rather than just interactions with the campaign or website visits. For instance, "Is the customer's last order date in the last X days?": if yes, Branch A, if no, Branch B. With that I wouldn't need multiple campaigns to handle what is really just the one journey.
Compared to competitors, Salesfusion offers a good value for the price. Although reporting takes some technical skills and understanding of the system, it give valuable insights into the data and can be utilized in creative ways. Landing pages are easy to create and use, once you get accustomed with the system, and they can be easily customized if you have knowledge of HTML. The Web Forensics piece offers great insight into website visitors and daily traffic.
The new tiered customer services process seems to be a bit of a hassle sometimes, with you having to explain the issue multiple times to the different tiers you're transferred to. However, the support representatives are very patient and kind, and they make you feel like they genuinely want to help get to the bottom of the issue. There seem to be occasional bugs with reporting or alerts, but their customer service team is pretty good about fixing the issues in a timely manner.
For the money, this has got to be one of the best pieces of software available. Whether you're looking for a good CRM, a dynamic ESP, or a powerful Web analytics tool, SalesFUSION has you covered. I only wish I had more time to use all of its many features!
The biggest pro to SalesFUSION is the customer service. Jamie Whited is our rep, and I have never encountered a more professional, helpful and responsive member of a Customer Service team. The software is extremely powerful. It gives us extraordinary visibility into our website traffic and the things that influence it. Drip and trigger campaigns are easily executed, surveys are quickly developed and deployed, and the combination WYSIWYG/HTML email editor allows me to do anything I want to an email. I could not ask for more.
The only downside to SalesFUSION is that with all of its features, it takes some time to learn all of the platform's capabilities. That said, there is ample documentation to make the learning process easier, and there's always someone available to answer any questions you might have. SalesFUSION allows me to do things that I didn't even know I should be doing, so learning about the product felt more like learning about marketing best practices. That's the kind of value you get with SalesFUSION. (And yes, that's really the worst thing I can say about it!)
We highly recommend this solution. The customer support is fantastic. We never have to wait long for a response to our questions (and we have many) and there seems to be no limit to their willingness to "hold our hand". In a similar price range we were previously paying for Sales Genius, Sales Fusion has exponentially greater functionality. It doesn't even compare. This is a great solution.
The functionality is fantastic. I've yet to have a "I wish it did this" moment. In fact they thought of things I never would have dreamed I could do with a solution in this price point. The functionality for slicing and dicing a list and including and excluding recipients based upon past campaign response and other factors is great. The web analytics are extremely helpful and I haven't even touched the social networking piece yet. The integration to MSCRM is tight and the drip and trigger functionalities are easy to use and very robust.
If this is your first purchase of a solution with this sort of functionality it will take you some dedicated time to really grasp the workflow. Not necessarily a con but more of a reality. If you don't have a large team to execute your activities it can seem overwhelming but the sales fusion staff is there to help.
Integration into CRM, Easy to use drag and drop or html Email Builder, robust Nurture/Drip Campaigns
Web Analytics Tool needs some updating and improvement to the keyword feature but it is still helpful.
Please visit the Salesfusion pricing page for additional details
The Persistent Problem...
You have acquired an email blasting tool, you have PPC ads running, you use Google Analytics, you use a landing page generator and perhaps a web activity tracking solution. None of these technologies are integrated into a single marketing database, let alone, integrated into the CRM/Sales process. It's no wonder many marketers are frustrated that they lack the ability to track ROI, track lead conversion, execute nurture campaigns....etc.
Salesfusion has taken the myriad of disparate technologies and put them into a non-technical, integrated platform. Our customers enjoy a rich set of functionality, deep integration to CRM and the ability to track which campaigns are producing the best leads and increase in the pipeline.
The Benefits to You....
When you choose Salesfusion as your marketing platform, you can be sure you are getting all of the available technology in the market that B2B pros need in a single application.
Voici quelques-unes des questions fréquentes sur Salesfusion.
Types de licences disponibles pour Salesfusion :
À partir de: $700/mois
Type de licence: Abonnement
version d'essai gratuite: Disponible
Please visit the Salesfusion pricing page for additional details
Fonctionnalités du logiciel Salesfusion :
Utilisateurs habituels du logiciel Salesfusion :
Auto-entrepreneurs, Grandes entreprises, Entreprises de taille moyenne, Organismes à but non lucratif, PME
Langues dans lesquelles Salesfusion est disponible :
arabe, chinois (simplifié), tchèque, danois, néerlandais, anglais, finnois, français, allemand, hébreu, hongrois, indonésien, irlandais, italien, norvégien, polonais, portugais, russe, espagnol, suédois, turc, ukrainien
Types de licences disponibles pour Salesfusion:
Nous n'avons pas d'informations sur les appareils pris en charge par Salesfusion.
Applications s'intégrant à Salesfusion :
Bullhorn CRM, Infor CRM, LeadsBridge, Microsoft Dynamics CRM, NetSuite CRM+, Oktopost, Sage CRM, Salesforce Sales Cloud, SugarCRM
Nous n'avons pas d'informations sur les ressources d'aide disponibles pour Salesfusion.