Adriel

Completely streamlined the process of setting up multi channel ad campaigns. With the ability to get data from all sources and create actionable dashboards, you can save a ton of time, and make better decisions about your ad campaigns.

Would like to see more features and automation for campaign suggestions. Something like an automated rule engine to optimize your budgets in the background. Something like wordstream.

The ability to integrate Adriel into our existing business intelligence workflow was a real game changer.

I can't think of a con at the moment, it's just that helpful.

The benefits of Adriel are:
• Integrates with a large amount of platforms
• Beautiful Visualizations
• Data Exports are detailed, formatted beautifully, and nearly report quality.
• If multiple API's are available from the same source, many times Adriel connects to the API that gives the most data.
• Experienced team dedicated to keeping Adriel in the top tier of tools in the space

I would like to see enhanced sharing functionality.

Adriel enables you to collect all of your advertising expenditures into a single platform. You no longer have to look at Amazon Ads, Facebook Ads, Instagram Ads, Snapchat Ads, Twitter Ads, and other platforms individually. You can easily integrate your ads platforms into this single platform. Then you can analyze the data and generate reports based on your ad expenses and ROIs. You can also turn ads on and off in Adriel. It makes things more convenient.

I don't like that there isn't a Dark Theme. I do most of my work at night, and the bright white and fully-saturated colors are a bit irritating when I'm trying to analyze small numbers in overwhelming amounts. I'm also not a data analyst or fulltime marketer. I'm an author and publisher. So I feel that the amount of data and numbers is still too much for me to understand and grasp what it is I'm actually supposed to do with these numbers. I'd like Adriel to find ways to make things easier for people that don't specialize in these fields. It's good software, but it could be better if they made it more accessible. Perhaps an automated insights tool that takes the data I give it and then tells me what's going wrong and how to fix it, or what's going well, so that I feel reassured about my ad spend. In addition, the advertisement Creatives dashboard doesn't allow me to see what the ad creative consists of. I can see how that ad is doing, but not what it actually is, nor the ability to edit it. So while I can see that a particular ad is costing me more money than other ads, I don't know which particular ad that expensive one is. When I have a hundred ads running with generic numbers for names, I can't see what that ad is within Adriel. So I'd like more info in that case.