--- description: Braze : qu'en pensent les utilisateurs ? Lisez les avis sur Braze, consultez ses différents prix, tarifs et abonnements ainsi que ses fonctionnalités. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Braze - Prix, tarif, abonnement et avis | GetApp France 2026 --- Breadcrumb: [Accueil](/) > [Logiciels de relation client](/directory/650/customer-engagement/software) > [Braze](/software/2052401/appboy) # Braze Canonical: https://www.getapp.fr/software/2052401/appboy Page : 1/8\ Suivant: [Page suivante](https://www.getapp.fr/software/2052401/appboy?page=2) > La plateforme Braze aide les entreprises à initier, maintenir, évaluer et optimiser les relations avec les clients. La solution met l'accent sur l'augmentation des transactions et la fidélisation des clients. Les campagnes Braze ciblent des segments de clientèle spécifiques et s'exécutent sur tous les canaux. > > Conclusion : 168 utilisateurs lui ont donné la note de **4.7/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.7/5** | 168 Avis | | Simplicité d’utilisation | 4.5/5 | D'après l'ensemble des avis | | Support client | 4.5/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 4.4/5 | D'après l'ensemble des avis | | Fonctionnalités | 4.6/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 90% | (9/10 Probabilité de recommander le produit) | ## À propos de l'éditeur - **Société**: Braze - **Entreprise fondée en**: 2011 ## Contexte commercial - **Type de licence**: (pendant l'essai gratuit) - **Public cible**: 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Déploiement et plateformes**: Cloud, SaaS, web - **Langues**: anglais, coréen, espagnol, français, japonais, portugais brésilien - **Pays disponibles**: Allemagne, Arabie saoudite, Australie, Indonésie, Malaisie, Nouvelle-Zélande, Philippines, R.A.S. chinoise de Hong Kong, Royaume-Uni, Singapour, Thaïlande, Émirats arabes unis, États-Unis ## Fonctionnalités - A/B Testing - Actions découlant d'un événement - Analyse des campagnes - Analyse des ventes - App Notifications - Automatisation du marketing - CRM - CTA personnalisables - Campagnes de drip marketing - Campagnes multiples - Cartographie du parcours client - Ciblage contextuel - Communication multicanal - Conformité RGPD - Contenu dynamique - Email Sequences - Engagement des clients - Fonctionnalité d'aperçu - Generative AI - Gestion de contenu ## Ressources d'aide - Service client/e-mail - FAQ/forums - Base de connaissances ## Category - [Logiciels de relation client](https://www.getapp.fr/directory/650/customer-engagement/software) ## Catégories connexes - [Logiciels de relation client](https://www.getapp.fr/directory/650/customer-engagement/software) - [Logiciels de marketing automation](https://www.getapp.fr/directory/308/marketing-automation/software) - [Logiciels de marketing mobile](https://www.getapp.fr/directory/309/mobile-marketing/software) - [Logiciels de notification push](https://www.getapp.fr/directory/1297/push-notifications/software) - [Logiciels d'email marketing](https://www.getapp.fr/directory/307/email-marketing/software) ## Logiciels similaires 1. [Brevo](https://www.getapp.fr/software/91466/brevo) — 4.6/5 (3411 reviews) 2. [Gmail](https://www.getapp.fr/software/91602/gmail) — 4.8/5 (13329 reviews) 3. [Mailchimp](https://www.getapp.fr/software/8268/mailchimp) — 4.5/5 (17572 reviews) 4. [ActiveCampaign](https://www.getapp.fr/software/2348/activecampaign) — 4.6/5 (2561 reviews) 5. [MailerLite](https://www.getapp.fr/software/10156/mailerlite) — 4.7/5 (2256 reviews) ## Avis ### "Braze Is a Super Reliable Email Marketing Software" — 5.0/5 > **Ruth** | *20 novembre 2023* | Automobile | Taux de recommandation : 10.0/10 > > **Avantages**: I like the amazing reliability of Braze. It is a friendly email marketing solution that helps us reach our target market. Moreover, Braze is highly affordable. > > **Inconvénients**: I am impressed by all the features of Braze. Braze never disappoint. > > The experience I have with Braze has been sensational. ----- ### "Braze | Six-month user" — 4.0/5 > **Tyson** | *1 mars 2025* | Divertissement | Taux de recommandation : 8.0/10 > > **Avantages**: The ability of automation and segmentation compared to their competitors. > > **Inconvénients**: I find it hard to delegate work to more junior colleagues as the interface is a bit more advanced than some people are used to. > > So far, so good. It's only been six months and I'm looking forward to new features rolling out and seeing how I can implement them into my marketing campaigns. ----- ### "Horrible Custom SAML SSO integration for Google Workspace companies" — 2.0/5 > **Love** | *8 mai 2023* | Divertissement | Taux de recommandation : 1.0/10 > > **Avantages**: Haven't used the customer engagement part I'm just the System administrator, but I'm sure its fine. > > **Inconvénients**: If you are using Google Workspace the Custom SAML integration is horrible. Usually the setup with other companies takes a few hours, one week if there are issues. But am now six months into use. The support is polite but unable to help us to solve setting up a Custom SAML connection. An issue we have not had with setting up Custom SAML SSO connections for other apps. > > I'm sure its main customer engagement function is fine. But if you are planning to use Braze with Google Workspace and want to set up a secure login with Custom SAML SSO then look for another app. ----- ### "Works well for SMS, push, email & in-apps" — 5.0/5 > **Lindsey** | *24 janvier 2025* | Assurance | Taux de recommandation : 8.0/10 > > **Avantages**: The dynamic fields work well for our purposes, and I appreciate that I get full support for SMS, push, email \& in-apps. > > **Inconvénients**: There are a few things missing, like a check box to avoid sending on holidays or weekends, that would be nice. > > We've been with braze for a few years now, and it's met all of our needs. ----- ### "Braze is a great CRM tool that make life mostly easier" — 4.0/5 > **Sachin** | *16 octobre 2025* | Services aux consommateurs | Taux de recommandation : 9.0/10 > > **Avantages**: Braze does a lot of lifting in terms of trying to have features available to make email automation and triggered emails easier. Having the ability pull in datafeeds in the targeting criteria, the ability to message preview and test send, are all important features that make Braze well worth using. We also have dedicated Braze solutions consultants who have a relatively quick response time that is a big help as well. > > **Inconvénients**: There are a few features that, in my opinion, are critical for ease of use and needed everyday for Braze power users that I find would be hugely helpful, but aren't available. Being able to bulk select and drag components around the canvas, or bulk delete, or especially bulk edit would be huge but aren't features that are available. In the essence of fairness, one of the key features that I wanted for a long time, was implemented recently. Being able to select a push notification and have the copy be both iOS/Android inclusive, instead of having separate textboxes for each, was a huge win and timesaver. > > Overall, having Braze as part of the tech stack where I work has been a net positive. The layout is intuitive, easy to use and well defined. Braze documentation on their website is pretty detailed and helpful, and their dedicated solutions consultants are quite helpful. Overall a useful CRM tool, with good UI/UX and overall good experience, with a few key areas for small improvement ----- Page : 1/8\ Suivant: [Page suivante](https://www.getapp.fr/software/2052401/appboy?page=2) ## Liens - [Afficher sur GetApp](https://www.getapp.fr/software/2052401/appboy) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | fr | | | fr-BE | | | fr-CA | | | pt | | | pt-PT | | ----- ## Données structurées