--- description: Braze : qu'en pensent les utilisateurs ? Lisez les avis sur Braze, consultez ses différents prix, tarifs et abonnements ainsi que ses fonctionnalités. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Braze - Prix, tarif, abonnement et avis | GetApp France 2026 --- Breadcrumb: [Accueil](/) > [Logiciels de marketing automation](/directory/308/marketing-automation/software) > [Braze](/software/2052401/appboy) # Braze Canonical: https://www.getapp.fr/software/2052401/appboy Page : 1/8\ Suivant: [Page suivante](https://www.getapp.fr/software/2052401/appboy?page=2) > La plateforme Braze aide les entreprises à initier, maintenir, évaluer et optimiser les relations avec les clients. La solution met l'accent sur l'augmentation des transactions et la fidélisation des clients. Les campagnes Braze ciblent des segments de clientèle spécifiques et s'exécutent sur tous les canaux. > > Conclusion : 168 utilisateurs lui ont donné la note de **4.7/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.7/5** | 168 Avis | | Simplicité d’utilisation | 4.5/5 | D'après l'ensemble des avis | | Support client | 4.5/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 4.4/5 | D'après l'ensemble des avis | | Fonctionnalités | 4.6/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 90% | (9/10 Probabilité de recommander le produit) | ## À propos de l'éditeur - **Société**: Braze - **Entreprise fondée en**: 2011 ## Contexte commercial - **Type de licence**: (pendant l'essai gratuit) - **Public cible**: Auto-entrepreneur, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Déploiement et plateformes**: Cloud, SaaS, web - **Langues**: allemand, anglais, coréen, espagnol, français, japonais, portugais - **Pays disponibles**: Allemagne, Australie, Brésil, Corée du Sud, France, Indonésie, Japon, Roumanie, Royaume-Uni, Singapour, Émirats arabes unis, États-Unis ## Fonctionnalités - A/B Testing - AI - AI Copilot - AI Copy Generation - AI SMS - AI Text Generation - AI Writing Assistant - API - API Integration - Account-based marketing - Accès mobile - Actions découlant d'un événement - Adaptive Content - Advanced Data Filtering - Alertes mobiles - Alertes/Notifications - Analyse de contenu - Analyse des campagnes - Analyse des comportements - Analyse des sentiments ## Intégrations (37 au total) - Adobe Campaign - Amazon Redshift - Amazon S3 Glacier - Amplitude Analytics - AppsFlyer - BigQuery - ClickHouse - Databricks - Domo - Drupal - Facebook Business Suite - Google Ads - Google BigQuery Data Transfer Service - Google Cloud Storage - Google Tag Manager ... et 22 intégrations supplémentaires ## Ressources d'aide - Service client/e-mail - FAQ/forums - Base de connaissances - Support 24/7 (réponse directe) ## Category - [Logiciels de marketing automation](https://www.getapp.fr/directory/308/marketing-automation/software) ## Catégories connexes - [Logiciels de marketing automation](https://www.getapp.fr/directory/308/marketing-automation/software) - [Logiciels de marketing mobile](https://www.getapp.fr/directory/309/mobile-marketing/software) - [Logiciels de notification push](https://www.getapp.fr/directory/1297/push-notifications/software) - [Logiciels d'email marketing](https://www.getapp.fr/directory/307/email-marketing/software) - [Logiciels de marketing avec IA](https://www.getapp.fr/directory/3873/ai-marketing-tools/software) ## Logiciels similaires 1. [Brevo](https://www.getapp.fr/software/91466/brevo) — 4.6/5 (3523 reviews) 2. [MailerLite](https://www.getapp.fr/software/10156/mailerlite) — 4.7/5 (2324 reviews) 3. [ActiveCampaign](https://www.getapp.fr/software/2348/activecampaign) — 4.6/5 (2571 reviews) 4. [Constant Contact](https://www.getapp.fr/software/90578/constant-contact) — 4.3/5 (2953 reviews) 5. [EmailOctopus](https://www.getapp.fr/software/111489/emailoctopus) — 4.8/5 (657 reviews) ## Avis ### "Braze Is a Super Reliable Email Marketing Software" — 5.0/5 > **Ruth** | *20 novembre 2023* | Automobile | Taux de recommandation : 10.0/10 > > **Avantages**: I like the amazing reliability of Braze. It is a friendly email marketing solution that helps us reach our target market. Moreover, Braze is highly affordable. > > **Inconvénients**: I am impressed by all the features of Braze. Braze never disappoint. > > The experience I have with Braze has been sensational. ----- ### "User Friendly interface" — 5.0/5 > **Harshal** | *26 juin 2025* | Édition | Taux de recommandation : 8.0/10 > > **Avantages**: Customer journey using canvas. unified customer view. Content Cards for in-app messaging and the ability to personalize these cards > > **Inconvénients**: still very much exploring so not sure about all features. However, one con is- it is a bit difficult to learn for someone who has not worked on any such platform before. also, the courses offered are a bit costly for India marketers. learning is difficult > > It has been good. it looks to be a simple user friendly tool packed with features for customer focus and centricity. It is a good tool for email marketing and multichannel campaigns. Canvas is a nice tool within Braze. very latest and modern platform that can improve marketing performance. ----- ### "Horrible Custom SAML SSO integration for Google Workspace companies" — 2.0/5 > **Love** | *8 mai 2023* | Divertissement | Taux de recommandation : 1.0/10 > > **Avantages**: Haven't used the customer engagement part I'm just the System administrator, but I'm sure its fine. > > **Inconvénients**: If you are using Google Workspace the Custom SAML integration is horrible. Usually the setup with other companies takes a few hours, one week if there are issues. But am now six months into use. The support is polite but unable to help us to solve setting up a Custom SAML connection. An issue we have not had with setting up Custom SAML SSO connections for other apps. > > I'm sure its main customer engagement function is fine. But if you are planning to use Braze with Google Workspace and want to set up a secure login with Custom SAML SSO then look for another app. ----- ### "Braze is a great CRM tool that make life mostly easier" — 4.0/5 > **Sachin** | *16 octobre 2025* | Services aux consommateurs | Taux de recommandation : 9.0/10 > > **Avantages**: Braze does a lot of lifting in terms of trying to have features available to make email automation and triggered emails easier. Having the ability pull in datafeeds in the targeting criteria, the ability to message preview and test send, are all important features that make Braze well worth using. We also have dedicated Braze solutions consultants who have a relatively quick response time that is a big help as well. > > **Inconvénients**: There are a few features that, in my opinion, are critical for ease of use and needed everyday for Braze power users that I find would be hugely helpful, but aren't available. Being able to bulk select and drag components around the canvas, or bulk delete, or especially bulk edit would be huge but aren't features that are available. In the essence of fairness, one of the key features that I wanted for a long time, was implemented recently. Being able to select a push notification and have the copy be both iOS/Android inclusive, instead of having separate textboxes for each, was a huge win and timesaver. > > Overall, having Braze as part of the tech stack where I work has been a net positive. The layout is intuitive, easy to use and well defined. Braze documentation on their website is pretty detailed and helpful, and their dedicated solutions consultants are quite helpful. Overall a useful CRM tool, with good UI/UX and overall good experience, with a few key areas for small improvement ----- ### "Powerful AND User Friendly\!" — 5.0/5 > **Kali** | *11 septembre 2025* | Biens de consommation | Taux de recommandation : 9.0/10 > > **Avantages**: It is more powerful than some other email marketing platforms while still being user friendly. It offers the opportunity for many different messaging types and platform connections. Best of all, it keeps basic data segmenting simple while still allowing for more advanced SQL querying where needed. > > **Inconvénients**: My biggest complaint so far is not being able to access HTML code in templated emails. You only have the option of ALL HTML or no access to the code to make edits and test. Most other email platforms allow for this access. I also wish there was a bit more documentation or that it was easier to find when looking to solve a current problem. > > I have really enjoyed learning to use Braze. I am still newer to the platform so I am excited to unlock all of its potential capabilities in the future. ----- Page : 1/8\ Suivant: [Page suivante](https://www.getapp.fr/software/2052401/appboy?page=2) ## Liens - [Afficher sur GetApp](https://www.getapp.fr/software/2052401/appboy) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | fr | | | fr-BE | | | fr-CA | | | pt | | | pt-PT | | ----- ## Données structurées