Sprout Social est votre nouvelle solution pour la gestion des réseaux sociaux qui vous offre tous les outils dont vous avez besoin dans un package puissant. Elle se concentre sur les quatre composantes de l'efficacité des réseaux sociaux : la surveillance, l'engagement, la mesure et la croissance.
Engagement : le nouveau rapport d'engagement fournit des informations sur les interactions des équipes (forfait Premium uniquement). Exposez les tendances en matière d'engagement social par jour et par heure et voyez comment vous vous situez par rapport à des profils avec un volume de messages similaire.
Publication : la fonctionnalité de brouillons de Sprout vous aide à saisir vos idées pour de futures publications sur les réseaux sociaux.
Le calendrier de contenu d'équipe partagé inclus dans cette solution vous donne une vue complète des messages planifiés pour l'ensemble de votre équipe.
Surveillance : la boîte de réception intelligente de Sprout est la fonctionnalité de surveillance des réseaux sociaux ultime ; elle combine tous les messages, alertes et actions de tous vos profils en un seul flux filtrable.
Analytique : la solution combine des rapports analytiques au niveau du profil, du groupe et du cumul pour donner un aperçu des performances de niveau élevé ou faible. Vous pouvez créer un rapport sur vos profils de réseaux sociaux de la manière qui convient à votre entreprise.
Collaboration : dirigez les messages vers les services appropriés et voyez qui est disponible pour répondre immédiatement. Ne fournissez jamais d'efforts inutiles lorsque vous répondez à un client grâce aux fonctionnalités de collaboration en temps réel.
CRM : Sprout vous offre un accès immédiat à l'historique des conversations chaque fois que vous appuyez sur Répondre, ce qui vous permet de répondre rapidement et personnellement. L'historique est accessible dans l'application. Il vous suffit de cliquer sur un avatar pour afficher toutes les interactions passées.
Assistance : transformez les conversations sur les réseaux sociaux en cas d'assistance de service client et saisissez facilement les requêtes de vos clients en un seul clic. Laissez vos clients utiliser le canal social qu'ils préfèrent et maintenez vos efforts d'assistance dans votre plateforme d'assistance existante.
Mobilité : planifiez et publiez des messages, affichez et gérez vos flux, effectuez des recherches par mot clé, affichez l'historique des contacts, consultez les statistiques des messages envoyés et bien plus partout et à tout moment.
Avantages
Our team has used a variety of social media scheduling platforms, including Buffer, Hootsuite, Sprout Social, and others, and Sprout Social is by far our favorite for many reasons.
• As an agency with hundreds of profiles, Sprout Social makes multiple account management a breeze.
• The scheduling browser is very easy to use.
• It offers ideal posting times to help you optimize reach and engagement.
• It offers a birdseye view of the month. (One of our pain points with Hootsuite was that this was not an option.)
There are also many features that those who work with social media every day can appreciate that the average user might not, such as:
• The option to schedule and create a new post without having to click into a new window each time.
• The ability to download reports by platform and specific date easily and quickly.
• The option to view data which allows you to see which content is performing the best.
Inconvénients
I won't beat around the bush. It's pricey. Very pricey. If you're a freelancer or not using social media daily, it may not be worth the investment. If you're an agency working with multiple clients or if social media is part of your daily routine, a scheduling software that offers everything Sprout Social offers is well worth it.
For the most part gives us an all-in-one social media management and creation tool. Perfect for collaboration and the structure of permissions and approvals helps on a team level.
Avantages
Allows us to collaborate across our team with members in different locations. Love the notifications and ability to respond directly to social posts within the app. The ability to email posts to certain non-users helps, and being able to tag content types makes organization easy. The including reporting is robust and provides enough information across multiple platforms to make good decisions. The single inbox is ideal and is the reason we continue to use the platform. It's great to know if something was handled and by which user and the sense of accomplishment is there once you clear your inbox.
Inconvénients
The listening tools are a separate cost and for our brands becomes too expensive to commit to. Which it had more feature built in like other platforms to scour and collect keyword mentions across other platforms (not just social).
People seek out social media software primarily for automation. But that doesn't solve the workflow and analytics issues that social media and community managers face. Sprout enables us to load content and art into the automation platform as drafts, submit for approval and then automate posting. We also need a competitive edge as an agency, and using this software with the ability to provide more robust analytics than what is provided in the native platforms is a huge win. The biggest improvement we've seen to social media tools in general came from the launch of the social listening tool. However, the pricing model is hindering us from being able to use it. Big bummer. And it can be fixed. We hope you will consider applying the agency model pricing structure that exists for all other functionalities to this particular function. It's essential for us to be able to incorporate it into our new biz process and the current cost structure is preventing us from doing so. Please help!
Avantages
The agency model sold us. Big win to invite larger groups rather than paying by the "seat" as previous models and other services demand. The approval process and analytics go beyond what is available in the native platforms which is essential for business use. The social listening is what we've been waiting for--and will be instrumental in our relationship moving forward. With that said, there is a caveat, listed below.
Inconvénients
The social listening is amazing. However, the sales model is seriously flawed. Our clients will not pay every month for each social listener. Moreover, our agency needs to use this as a way to earn new business. We have many pitches in process at any time and it's not feasible for us to pay every month per listener. As such, this amazing service is not available to us on the scale it needs to be. Please come up with a better pricing model so we can use and sell this service. As it stands now, only the really big agencies will be able to afford it. You need the mid-sized agencies like us (about 50 employees). Just like the agency model sold us by not having to pay by the seat, we can't pay per listener. If you made that available to us, say 3 listeners per client in our agency model, that would be a win. It would limit the number so you could up-sell in those cases where big companies want to listen for a lot of different indicators, but it wouldn't prohibit the broader use of the tool for the masses--which will drive significant growth. Additionally, this is a huge differentiator for your business. If you make it out of reach for most clients, you loose your edge. Help us. Help yourselves. Give us this tool! And give it to us in a way that our clients will pay for it.
Avantages
Great user interface (I like it much better than Hootsuite's interface). Customer service is superb! Anytime I had any issues with using SproutSocial, their customer service was a chat or email away. Their customer service seems like a very small team of people, but they are very quick to respond and get to a solution. I've used SproutSocial for several different companies, both large and small, and it works great for managing it all. Analytical reports are clean and better than the ones in Hootsuite. My favorite features are the reports, social listing tools (You can see who's interacting with your company or specific keywords you set up) and being able to 'check off' messages or notifications that you have seen or responded to already. In HootSuite, you cannot do this and sometimes messages can be missed. Another favorite feature in the reporting is being able to compare your company page with competitors and see how you stack up agains the competition. Following/unfollowing accounts on Twitter is another great and useful feature.
Inconvénients
There are a couple social networks that cannot be integrated with SproutSocial, and therefore I have to resort to also using Hootsuite. Things like LinkedIn Showcase Pages, Youtube, Vimeo, LinkedIn groups, Facebook groups to name a few cannot be scheduled or automated. SproutSocial covers the larger social media pages you need to manage like Facebook pages and Twitter. Because it cannot schedule at all social networks, I have to do most of my scheduling in Hootsuite.
I discovered Sprout Social through a Facebook ad. Before deciding to take the trial, I read some of the reviews here and on Capterra and my expectations soared and became somewhat unrealistic to be honest.
The pricing threw me off because $99 monthly seemed kind of steep given the features. Nevertheless, I had nothing to lose by trying it out so I decided to signup for a trial. I’ve used/currently use Hootsuite, Buffer, Swift Social, Kontentino, and many other social media managers, so I had a lot to compare Sprout social with.
Sprout social is easy to use, the layout is fairly simple and uncomplicated, the dashboard is somewhat of a mix between Social pilot and Kontentino, so are the features. My favorite features are the Smart inbox and the Sprout queue. The social queue is similar to Hootsuite Auto schedule function.
The RSS function in the feeds tab is also really nice as I was able to connect it to my Feedly account. A major use of this is the post via RSS function, which I used to auto tweet blog posts from influencer blogs in my niche. The Asset Library is also an amazing feature as it is a great way to store images for future use.
The discovery tab shows suggestions on accounts to follow and unfollow, people who have conversed with, and people who mentioned you in a post.
Sprout social is a great social media manager, however, It doesn’t seem all that superior to Hootsuite or Swift social. Considering the cost, I expected more out of it. Which I’m aware is rather ridiculous.
I will say this though, the “Reports” function offers a variety of important stats such as: Group reports, Twitter profiles [For tracking profile performance to determine the impact of twitter content], Twitter comparison, Twitter listening, Facebook page report, Facebook competitors, Engagement reports, Team reports, Task performance, Trends, Instagram profile analysis, LinkedIn page, Tag report, Google analytics and Sent messages.
To me, Sprout Social’s unique feature is its analytics function. No other SM manager, except perhaps SMHack, has such powerful and detailed social media analytics.
Avantages
The Digital Asset Library
The Analytics feature
The RSS feature can serve as a social media content generation tool.
Easy UI
Inconvénients
The pricing is rather steep.
There are other SM managers with more powerful features which could prove to be a better substitute to Sprout Social. MavSocial has a better Asset Library feature, SMHack provides just as detailed analytics, Swift social has powerful RSS feature, and Hootsuite is cheaper, has an automatic scheduling function, as well as one of the easiest SM Managers to use due to the numerous tutorials online and it's inbuilt mini-tutorial.
Voici quelques-unes des questions fréquentes sur Sprout Social.
Types de licences disponibles pour Sprout Social :
À partir de: 99,00 $US/mois
Type de licence: Abonnement
version d'essai gratuite: Disponible
Nous n'avons pas d'informations sur les fonctionnalités de Sprout Social.
Utilisateurs habituels du logiciel Sprout Social :
Auto-entrepreneurs, Grandes entreprises, Entreprises de taille moyenne, Non Profit, Administration publique, PME
Langues dans lesquelles Sprout Social est disponible :
anglais
Types de licences disponibles pour Sprout Social:
Abonnement
Appareils pris en charge par Sprout Social :
Android, iPhone, iPad
Applications s'intégrant à Sprout Social :
Beckon, Bitium, Emma, Rebrandly, Rippling, Sniply, Twitter, Uberflip, UserVoice, Zendesk
Ressources d'aide disponibles pour Sprout Social :
Base de connaissances, Support en ligne, Support téléphonique, Tutoriels vidéo
We love Sprout Social and highly recommend it to others. We've used other scheduling platforms, and nothing has come close to being able to handle our needs the way Sprout Social can.