HubSpot est une plateforme complète d'automatisation marketing et ventes. Le logiciel permet de réaliser, de suivre et de mesurer toutes vos activités de marketing digital comme le blogging, l'emailing et la gestion de réseaux sociaux. Hubspot gère également la création de landing pages et de boutons d'appel à l'action (CTA) tout comme le SEO. En tant que CMS, le logiciel permet d'actualiser le contenu d'un site web, de l'optimiser pour les moteurs de recherche, de l'ajuster pour le mobile et de le personnaliser pour chaque visiteur.
Hubspot comporte également un CRM à destination des équipes commerciales. Le CRM garde une trace de tous les contacts et leads, y compris l'historique des interactions, rendu possible grâce à l'intégration des emails et appels téléphoniques. Vous pouvez également suivre tous vos contrats & tâches et programmer des rendez-vous directement depuis le CRM. L'outil Sidekick améliore la gestion des contacts avec le tracking des emails et l'organisation du profil de chaque contact (historique, adresse, etc.).
Analysez et améliorez les résultats de vos équipes marketing & commerciales avec les différents tableaux de bord et rapports que propose Hubspot.
A no frills framework with negligible highlights that you can fabricate yourself may cost every month. Then again, to get a large portion of the higher-end highlights of HubSpot, you're taking a gander every month. Having data from your email marketing campaigns, social media engagements, and landing page visits all on the same dashboard is fantastic.
Not having one dashboard to manage this makes everything inefficient. You waste a lot of time trying to keep track all your data. From an IT perspective, we loved the single sign-on and loved having instant access to our data.
HubSpot was great because it allowed you one portal to manage all this data.
One of the greatest advantages of a marketing automation platform like Hubspot is like showcasing mechanization stage is the chance to get your business group included. Regardless of whether you don't have a different deals group, you certainly do deals, isn't that right? There is somebody offering, reaching, and giving meetings to your purchasers. Data about each lead is frequently what chooses the achievement of any call or interview. This information truly can change the course of your business procedure.
Hubspot gives you access to basic information about your prospects, so you can have a reasonable thought regarding the particular interests of each lead, to what extent they have been searching for an answer, what their thought stage resembles, and that's just the beginning.
It is reasonable for the individuals who are in the market with top of the line items or expert administrations, or the individuals who additionally oblige B2B, these points of interest can significantly affect the accomplishment of your business procedure.
68% of B2B organizations utilize greeting pages to produce new leads for their business groups (source: Hubspot), yet we realize that a few offers improve the situation than others. In the interim, you can never know which offers bring the most leads on the off chance that you don't test. Following all your internet showcasing information in one place enables you to see which offers do well via web-based networking media, web search tool
This procedure won't be a solid match for organizations and web based business organizations that depend on little and spur of the moment purchases.
An intense framework like HubSpot requires a noteworthy venture. In light of the higher sticker cost of HubSpot
HubSpot will charge you far too much the greater your email records progress toward becoming, and how you deal with your email showcasing mechanization is precarious.
The propostion for HubSpot, similar to each other promoting mechanization stage, is you have to manufacture your website(s) in their CMS, you have to make duplicate in their CMS, and run everything through HubSpot else you won't get the guaranteed esteem.
if you want to set up a workflow based on their conditional logic HubSpot's email functionality is confusing at best.
Setting up a one-time email Campaign is simple yet anything done once is a waste. In a perfect world, you should be reliably dribbling on your clients and prospects through email. You need an arrangement to execute email battle strategies like autoresponder crusades that hit the inboxes of your prospects all the time.
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Knowledge and Insight. Knowlege is power and having insight into all activities your marketing, sales and business development team implement is extremely powerful in knowing where to tweak things and where you excel.
Shooting blindly from the hip on massive marketing campaigns is extremely expensive and rarely effective for increasing your ROI.
But with the knowledge and insight, the HubSpot MAP provides you, you always know what you're doing, why you're doing it, the ROI of your campaigns and where you are lacking.
Not having to rely on the complexity of Google Analytics or manual entry of Excel is a huge time and money saver. You also don't have to have a million different tools, software and extensions to try to piece together your marketing strategy, analytics and results. This eliminates about 90% of all the tools you are paying for and using and brings it all into one single platform. Not to mention that it's merely impossible to get all the third-party tools and integrations to talk to each other to give you one bottom line result.
With the HubSpot MAP's benefit of cutting hours and labor basically pays for the cost of the software itself.
Knowledge is power and time is money.
Obviously, as it's stated in its name, but the Automation part of the platform. The workflows, lists, how a published blog with automatically distribute your blog via your social media accounts, the analytics of how well your strategy, content, and workflows are working, etc. are all exceptional qualities to the HubSpot MAP.
The abundance of features and abilities available to a user is endless and always being updated, upgraded or enhanced.
I love how the HubSpot MAP is 100% synced with the HubSpot CRM and CMS. In fact, since they are open to third-party integrations, you can enhance any or all of the features given to you all throughout the HubSpot system.
From experience in teaching the software to our clients, it can be an overwhelming learning curve. Especially for the CEOs and people in non-related marketing departments that have to learn to use the system as well, since it is meant to effect a company as a whole, obviously in a positive way.
As stated above, HubSpot MAP is open to third-party integrations to better your user experience and insights into your marketing performance. The only downside to that is the budget. If you're a startup company, purchasing the HubSpot MAP and platform is expensive by itself. And when you add on purchasing other third-party integrations to get all the features you want, can be extremely costly or just over-budget in general.
The other feature I would like to see HubSpot improve is their Social Media Platform, included in the HubSpot MAP. Yes, you can schedule tweets in bulk or a month's worth of social media posts for the next month, but in reality, it is very time-consuming. Especially for a feature that is meant to cut the manual labor out of your day.
One reason for this is because you have to create a customized shortened tracking URL, located in a different area of the platform, to place into each social media message. That means a separate URL for Facebook, Twitter, LinkedIn & Google+, all for the same message. Now imagine having to do that for social media posts for the next week. It does get exhausting. That is one area you would want to get a third-party integration.
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HubSpot's marketing platform is very robust and contains everything an inbound marketer needs. Every time I speak with their support team, they are friendly and quickly resolve my issue. Since HubSpot is a pay-per-contact platform, the cost can easily increase if your organization is rapidly growing or doesn't keep a clean list of contacts. If your company currently uses a WordPress blog, integrating it with HubSpot is easy, but may result in having to create 301 redirects if the templates don't match up exactly. I recommend, if possible, converting the entire website (including the blog) to HubSpot.
Aside from the ease of use, the product is continually evolving to meet the needs of current marketing trends. HubSpot requests user feedback on a variety of aspects - from design to feature functionality - to make their product the best. It also integrates well with a variety of other platforms, including WordPress and Salesforce.
It is very use full in tracking web and analyze business metrics to ensure marketing campaigns are progressing into the right direction.Our favorite part of Hubspot Marketing is the data that is made available on lead source, web traffic, and blog and email marketing performance. Prior to Hubspot we were not running any website analytics. By tying marketing efforts to website performance we are able to see what is working and what isn't and make better decisions going forward.
Good general functionality for tracking activity and reporting, and nice to have automatic download of company contact information when entering new contacts. Campaigns are fairly easy to set up.
I have only found 2 things - if you send an email and use the Smart Send feature to accommodate for different time zones, then it disables the ability to "Send to More". Second: at first, there are what feels like a lot of pieces to fit together - a form, campaign, landing page, emails, etc. Until you get that mapped out, it felt a little overwhelming.
Layout is a little out dated.
You can't change the default on the list of company names from recently added to alphabetical.
You can change the sort, but the next time you sign in or refresh, it goes back to sorting by recently added.
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Hubspot is easy to understand and implement as the user interface is pretty straight forward. The tutorial, when first launching the software, guides you through the basics and gives quickly an understanding of the structure and functionality. The level of customization is enough to make it suit most businesses needs. Most importantly though, not everything has to be done by the user. Hubspot offers a variety of features to automate processes and avoid the time consuming manual input of all the data while using the software. By inserting the email address of a contact, Hubspot will fetch information from the web to create a profile for the contact's company. Contacts' status will update automatically every time a sale involving that contact is materialized. You can also link your email to Hubspot allowing to keep a record of your correspondence, organized by contact or specific related deal. The software integrates a contact, a customer and a project database along with a To-Do list, notes and calendar which is really great, since you have all the tools you need in one place. Additionally you can attach files in each of your deals, which comes handy in some cases. Along with a variety of marketing tools, you will love being on Hubspot's mailing list. Instead of annoying newsletters, Hubspot will email you marketing tricks usually enriched with free goodies, like templates, guides and more.
I have to think a lot in order to find a negative aspect of Hubspot. A feature I would like to be enhanced is the ability to issue sales forecasts. You can do it, but it lacks some useful options like stage invoicing and invoicing/payment schedules.
I found HubSpot in 2013 while searching for a replacement for our email tool. I wasn't familiar with inbound marketing or HubSpot at the time, but as I learned more I went from intrigued to infatuated! We purchased the Enterprise subscription in 2014, and we use virtually every aspect of the tool now, including email, landing pages/forms/CTAS, SEO/page graders, social media monitoring/publishing, blog, workflows, calendar and our subsidiary company's website is now hosted on the HubSpot COS! We love that the system is so easy to use, intuitive, flexible, and forward-thinking. Many of the tools have best practices built in so you really learn more about inbound marketing as you continue to learn the tool. There are so many ways to measure your performance and continually improve, plus the awesome training and certification opportunities. We've attended three Inbound conferences and learned SO much each year. Our rep checks in with us every few months (and more often if we need him) and never hesitates to reach out to others on his team to answer our questions. Our Help tickets are always answered promptly. Recently we decided to start using the CRM tool; with our rep's help we've been able to adapt the system to serve our very specific and unique needs, and our sales team and executives have been blown away. Our Director of Finance has even told others how great our HubSpot reps have been and he continues to encourage our sales folks to suggest updates and changes because he's confident that HubSpot will get it done for us. Even today I have seen a new application for the HubSpot CRM with a project for our subsidiary company. We have 530 employees, a marketing team of 6 and a sales team of about 35...HubSpot not only meets all of our needs but continues to exceed our expectations.
Adaptability and customization options.
Social media options (although they continue to improve this functionality!)
Probabilité de recommander le produit
Voici quelques-unes des questions fréquentes sur HubSpot Marketing.
Types de licences disponibles pour HubSpot Marketing :
À partir de: $200/mois
Type de licence: abonnement
version d'essai gratuite: disponible
Trois formules d'abonnement
* Standard : 185€ / mois
* Pro : 740€ / mois
* Entreprise : 2 200€ / mois
Nous n'avons pas d'informations sur les fonctionnalités de HubSpot Marketing.
Utilisateurs habituels du logiciel HubSpot Marketing :
grandes entreprises, entreprises de taille moyenne, PME
Langues dans lesquelles HubSpot Marketing est disponible :
anglais, français, allemand, japonais, portugais, espagnol
Types de licences disponibles pour HubSpot Marketing:
Appareils pris en charge par HubSpot Marketing :
Applications s'intégrant à HubSpot Marketing :
1CRM, Bitium, Bizible, Oktopost, Pipeliner CRM, SalesforceIQ, SeamlessGov, Unbounce, Velocify, ion interactive
Ressources d'aide disponibles pour HubSpot Marketing :
FAQ, forum, base de connaissances, support en ligne, support téléphonique, tutoriels vidéo