HubSpot est une plateforme complète d'automatisation marketing et ventes. Le logiciel permet de réaliser, de suivre et de mesurer toutes vos activités de marketing digital comme le blogging, l'emailing et la gestion de réseaux sociaux. Hubspot gère également la création de landing pages et de boutons d'appel à l'action (CTA) tout comme le SEO. En tant que CMS, le logiciel permet d'actualiser le contenu d'un site web, de l'optimiser pour les moteurs de recherche, de l'ajuster pour le mobile et de le personnaliser pour chaque visiteur.
Hubspot comporte également un CRM à destination des équipes commerciales. Le CRM garde une trace de tous les contacts et leads, y compris l'historique des interactions, rendu possible grâce à l'intégration des emails et appels téléphoniques. Vous pouvez également suivre tous vos contrats & tâches et programmer des rendez-vous directement depuis le CRM. L'outil Sidekick améliore la gestion des contacts avec le tracking des emails et l'organisation du profil de chaque contact (historique, adresse, etc.).
Analysez et améliorez les résultats de vos équipes marketing & commerciales avec les différents tableaux de bord et rapports que propose Hubspot.
Avantages
I love the marketplace for email templates, landing page templates, etc. As a small company, we do not have the resources to build out our own templates from scratch so this is extremely helpful. Their support is pretty top-notch! Everytime I reach out, they are very responsive and I've even had some people go above and beyond for support. This is so helpful to me and my team.
Inconvénients
The reporting functionality is limiting and the workflows seem more like workarounds rather than a true integration functionality. It's very difficult to pull some basic reports on form submission and I am unable to pull a report for multi-channel attribution. We use the workflows to integrate with Salesforce and it honestly feels like a workaround rather than a true integration set-up. If you're editing a workflow and something going wrong, you have the potential of impacting your whole database. Their social media publishing abilities are limited. It's not a main reason why we use this so we rely on something else for social.
HubSpot is great. The on-boarding team was really great. I would have liked to have a personalized training track because it's overwhelming (in a good way) to have so many videos and tutorials. The best part is everyone on my team is happy - easy of use, the information is presented cleanly, etc. We've got lots more to go be so far, it's been a great move for us.
Avantages
Easy to set up. Their on-boarding team was amazing. Creating emails is simple. Customizing it for our needs was great. We've also migrated our site to the CMS. We aren't live but the migration went really smoothly.
Inconvénients
I think the workflow tool could use some work. I'm disappointed at the limited number of dashboards you can have with our plan. I am also disappointed at the # of templates we can have with our plan. With respect to on-boarding, I would have liked a more comprehensive training track. There's so much to learn that you get overwhelmed. It would be great if they guided you through a track.
HubSpot is the best tool to use when learning marketing automation. Our marketing team uses HubSpot Enterprise for emails, forms, landing pages, web chat, and social scheduling. Our biggest pain point has been our third-party integration with our CRM-- we use Microsoft Dynamics 365. The more tools/features you're able to use in HubSpot, the more convenient (and powerful) it becomes as you really can benefit from having "everything you need in one place". But as companies grow, it gets harder and harder to maintain that vision. I wish we could take advantage of all of the HubSpot Enterprise features we pay for but too many of our existing tools overlap with them and that's where the importance of reliable integrations come into play.
Avantages
HubSpot has allowed us to streamline our marketing efforts so we can focus on what really matters. With We've been able to automates so many mundane processes that we used to do manually thanks to HubSpot workflows. HubSpot's ease of use also makes training and transferring ownership/management of the tool more efficient.
What I liked:
• Simple, intuitive fool-proof interface
• Great support and learning resources
• HubSpot Academy makes it easy to learn marketing automation
• Workflows look like they were designed by a kindergartener-- I love how simple they are to understand and build
Inconvénients
Six months into using HubSpot we outgrew the "honeymoon phase" as we started running into limitations with the platform, mostly involving integrations with other tools we use. At the end of the day, HubSpot is phenomenal at what it does but has real limits to it's function and flexibility-- it doesn't scale comfortably to larger enterprise companies/databases. If HubSpot fits within the scope of your company's marketing needs, it's a delight to use. HubSpot is built by marketers for marketers and it's run by a very human company that injects soul and purpose into it's products.
Improvements I'd like to see:
• Better CRM function-- it was too limited for us to use
• Greater flexibility with reporting custom dashboards
• Ability to use spend/budget data from LinkedIn Ads connection
• Ability to A/B test automated emails without workaround
Overall my experience with HubSpot is amazing. I am using it on a daily basis and found it very helpful for my work. I am using it for campaign creation, campaign management, bulk emails sending to customers and new prospects, tracking emails, bounce rates, open rate, click rates which is a very amazing feature and accurate. I love the way I can manage all data and information which in it and fetching reports and creating dashboards is very easy and very informative in it.
Avantages
I like HubSpot easy to use user interface and powerful marketing automation feature the most. I love HubSpot mobile app which is very easy to use and effective, because of this now anyone can access their HubSpot account from anywhere easily with their mobile app and on the other hand I like their dashboard reports and email tracking system too.
Inconvénients
There is one thing that I dislike about it and want to highlight it which is HubSpot is a little bit expensive but I can say also that this platform is worth to spend.
In general, hubspot is updated in a contacting manner that allows me to create a list of different groups, build my database so that the sales team can do a more efficient job and focus the strategies specific to each work group
Avantages
It is a software dedicated to automate marketing actions, where many departments must automate tasks related to emails, social networks, in addition to those that are related to websites, in order to facilitate tasks.
With hubspot you can manage contacts, activities related to websites, Live Chat, Conversational Bots, Marketing by mail, Ad Retargeting, among others.
It should be noted that with this Software, it helps create optimized content for search engines, in turn generates user traffic on the website or blogs.
This software is recommended to all professionals dedicated to digital marketing, because it unifies all the necessary tools into one, so they can do the work in less time. In addition, consumers are no longer only in the email, nor do we have to rely solely on their actions in this medium.
Personally, what I like most about this software is that it has a free plan and allowing any company to use it, in case of wanting a paid version it has good prices.
Among other benefits of hubspot, is that you can easily see the workflow that has had a client powers, such as downloads and their interactions with the company's website, this option is great, because it can help to know how many potential customers are ready for another email or a call.
It is important to note that once downloaded the program on your computer is integrated with all the tools that are already being used.
Inconvénients
Among the disadvantages of this program is: that you do not have any tool that can merge the contact information of different organizations.
It does not have the ability to register several email addresses of the same contact, this weakness is palpable at the moment of conversation by email with a user, because if we want to contact you by another address via e-mail is very difficult to connect .
You can not ignore unimportant records, this is to facilitate the reading of relevant interactions.
If you have a company that wants a smooth and powerful solution to manage contacts, that can see the visibility of the work, this program is not recommended
Trois formules d'abonnement
* Standard : 185€ / mois
* Pro : 740€ / mois
* Entreprise : 2 200€ / mois
Voici quelques-unes des questions fréquentes sur HubSpot Marketing.
Types de licences disponibles pour HubSpot Marketing :
À partir de: 50,00 $US/mois
Type de licence: Gratuit, Abonnement
version d'essai gratuite: Disponible
Trois formules d'abonnement
* Standard : 185€ / mois
* Pro : 740€ / mois
* Entreprise : 2 200€ / mois
Nous n'avons pas d'informations sur les fonctionnalités de HubSpot Marketing.
Utilisateurs habituels du logiciel HubSpot Marketing :
Auto-entrepreneurs, Grandes entreprises, Entreprises de taille moyenne, PME
Langues dans lesquelles HubSpot Marketing est disponible :
anglais, français, allemand, japonais, portugais, espagnol
Types de licences disponibles pour HubSpot Marketing:
Gratuit, Abonnement
Appareils pris en charge par HubSpot Marketing :
Android, iPhone, iPad
Applications s'intégrant à HubSpot Marketing :
1CRM, Bitium, Bizible, Oktopost, Pipeliner CRM, SalesforceIQ, SeamlessGov, Unbounce, Velocify, ion interactive
Ressources d'aide disponibles pour HubSpot Marketing :
FAQ, Forum, Base de connaissances, Support en ligne, Support téléphonique, Tutoriels vidéo
HubSpot allows us to communicate with our database, create landing pages, website form, and track what people are doing on our website. It gives us great insight on who is interested in learning more about our company and makes it simple for us to communicate with prospects.