HubSpot Marketing - Présentation

Description du logiciel HubSpot Marketing

HubSpot est une plateforme complète d'automatisation marketing et ventes. Le logiciel permet de réaliser, de suivre et de mesurer toutes vos activités de marketing digital comme le blogging, l'emailing et la gestion de réseaux sociaux. Hubspot gère également la création de landing pages et de boutons d'appel à l'action (CTA) tout comme le SEO. En tant que CMS, le logiciel permet d'actualiser le contenu d'un site web, de l'optimiser pour les moteurs de recherche, de l'ajuster pour le mobile et de le personnaliser pour chaque visiteur.

Hubspot comporte également un CRM à destination des équipes commerciales. Le CRM garde une trace de tous les contacts et leads, y compris l'historique des interactions, rendu possible grâce à l'intégration des emails et appels téléphoniques. Vous pouvez également suivre tous vos contrats & tâches et programmer des rendez-vous directement depuis le CRM. L'outil Sidekick améliore la gestion des contacts avec le tracking des emails et l'organisation du profil de chaque contact (historique, adresse, etc.).

Analysez et améliorez les résultats de vos équipes marketing & commerciales avec les différents tableaux de bord et rapports que propose Hubspot.

HubSpot Marketing - Présentation

Prix

À partir de
50,00 $US/mois

Types de licence

Essai gratuit
Gratuit
Abonnement
Rapport qualité-prix

Trois formules d'abonnement

* Standard : 185€ / mois
* Pro : 740€ / mois
* Entreprise : 2 200€ / mois


HubSpot Marketing - Fonctionnalités

Appareils
Pour quelle entreprise ?
TPE PME GE
Disponible dans les pays suivants
Asie, Australie, Brésil, Canada, Chine et 5 autres, Europe, Allemagne, Inde, Japon, Amérique latine
Langues
anglais, français, allemand, japonais, portugais, espagnol

Captures d'écran

Capture d'écran pour HubSpot Marketing : Attract more targeted traffic to your pages with HubSpot's content strategy tool and as-you-type SEO advice
Capture d'écran pour HubSpot Marketing : Attract more targeted traffic to your pages with HubSpot's content strategy tool and as-you-type SEO advice Capture d'écran pour HubSpot Marketing : Convert visitors into qualified leads with HubSpot's built-in, conversion optimized landing page templates Capture d'écran pour HubSpot Marketing : Connect HubSpot Marketing with HubSpot CRM, HubSpot Sales, or Salesforce to automatically track each lead interaction Capture d'écran pour HubSpot Marketing : Keep an eye on what customers are saying with HubSpot Marketing's social media monitoring tools Capture d'écran pour HubSpot Marketing : Monitor performance from HubSpot's Marketing Dashboard Capture d'écran pour HubSpot Marketing : Create, optimize and publish blog articles in order to convert readers into leads

HubSpot Marketing - Avis

HubSpot Marketing - Avis

Note globale
4,5
/
5
Excellent
2450

Très bien
1403

Moyen
268

Médiocre
37

Mauvais
19

Rapport qualité-prix
4,2
Fonctionnalités
4,4
Simplicité d'utilisation
4,3
Support client
4,4
92% des utilisateurs recommandent cette application
Sean D.

A platform with a soul— HubSpot keeps marketing human with products built on best practices

HubSpot is the best tool to use when learning marketing automation. Our marketing team uses HubSpot Enterprise for emails, forms, landing pages, web chat, and social scheduling. Our biggest pain point has been our third-party integration with our CRM-- we use Microsoft Dynamics 365. The more tools/features you're able to use in HubSpot, the more convenient (and powerful) it becomes as you really can benefit from having "everything you need in one place". But as companies grow, it gets harder and harder to maintain that vision. I wish we could take advantage of all of the HubSpot Enterprise features we pay for but too many of our existing tools overlap with them and that's where the importance of reliable integrations come into play.


Traduire avec Google Translate
Md masoom R.

Great Marketing Automation Platform.

Overall my experience with HubSpot is amazing. I am using it on a daily basis and found it very helpful for my work. I am using it for campaign creation, campaign management, bulk emails sending to customers and new prospects, tracking emails, bounce rates, open rate, click rates which is a very amazing feature and accurate. I love the way I can manage all data and information which in it and fetching reports and creating dashboards is very easy and very informative in it.


Traduire avec Google Translate
Katie F.

Marketing Automation is a Breeze with Hubspot

Prior to using Hubspot, we had no marketing automation platform at all. Nada. Marketing automation wasn't a thing for our company! Slow to the game, I know. However, the perk of Hubspot is just how quickly you can learn and use the software. You don't have to be an expert - everything is laid out for you exactly as you need it. Plus, the Hubspot support team is incredible. Now our company has a robust and thriving series of marketing automation workflows that are based on everything from NAISC codes to form submissions to deal stages. We're happy!!


Traduire avec Google Translate
Beatriz R.

With HubSpot I simplified my marketing strategy and unified my team, tools and data in one...

Answering some messages, sending welcome messages, or being able to send certain emails can be very time consuming and tiring if done manually. In fact, in cases where the volume of users is too large, it could be impossible. The best solution to these problems is using HubSpot


Traduire avec Google Translate
Utilisateur vérifié

Easy to Implement and Maintain

Support is really fantastic. They take the time to explain things and help you understand limitations and great workarounds. Great support, coupled with the fact they have the HubSpot Academy, it's really easy to learn this tool, even if you're not particularly ops-minded.


Traduire avec Google Translate
Sean D.
Secteur d'activité: Logiciels
Taille de l'entreprise: 51-200 employés
Traduire en français

A platform with a soul— HubSpot keeps marketing human with products built on best practices

Logiciel utilisé tous les jours pendant 6 à 12 mois
Publié le 02/08/2019
Provenance de l'avis : Capterra

HubSpot is the best tool to use when learning marketing automation. Our marketing team uses HubSpot Enterprise for emails, forms, landing pages, web chat, and social scheduling. Our biggest pain point has been our third-party integration with our CRM-- we use Microsoft Dynamics 365. The more tools/features you're able to use in HubSpot, the more convenient (and powerful) it becomes as you really can benefit from having "everything you need in one place". But as companies grow, it gets harder and harder to maintain that vision. I wish we could take advantage of all of the HubSpot Enterprise features we pay for but too many of our existing tools overlap with them and that's where the importance of reliable integrations come into play.

Avantages

HubSpot has allowed us to streamline our marketing efforts so we can focus on what really matters. With We've been able to automates so many mundane processes that we used to do manually thanks to HubSpot workflows. HubSpot's ease of use also makes training and transferring ownership/management of the tool more efficient.

What I liked:
• Simple, intuitive fool-proof interface
• Great support and learning resources
• HubSpot Academy makes it easy to learn marketing automation
• Workflows look like they were designed by a kindergartener-- I love how simple they are to understand and build

Inconvénients

Six months into using HubSpot we outgrew the "honeymoon phase" as we started running into limitations with the platform, mostly involving integrations with other tools we use. At the end of the day, HubSpot is phenomenal at what it does but has real limits to it's function and flexibility-- it doesn't scale comfortably to larger enterprise companies/databases. If HubSpot fits within the scope of your company's marketing needs, it's a delight to use. HubSpot is built by marketers for marketers and it's run by a very human company that injects soul and purpose into it's products.

Improvements I'd like to see:
• Better CRM function-- it was too limited for us to use
• Greater flexibility with reporting custom dashboards
• Ability to use spend/budget data from LinkedIn Ads connection
• Ability to A/B test automated emails without workaround

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit: 8.0/10

Md masoom R.
Secteur d'activité: Assurance
Taille de l'entreprise: 501-1 000 employés
Traduire en français

Great Marketing Automation Platform.

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 11/06/2019
Provenance de l'avis : Capterra

Overall my experience with HubSpot is amazing. I am using it on a daily basis and found it very helpful for my work. I am using it for campaign creation, campaign management, bulk emails sending to customers and new prospects, tracking emails, bounce rates, open rate, click rates which is a very amazing feature and accurate. I love the way I can manage all data and information which in it and fetching reports and creating dashboards is very easy and very informative in it.

Avantages

I like HubSpot easy to use user interface and powerful marketing automation feature the most. I love HubSpot mobile app which is very easy to use and effective, because of this now anyone can access their HubSpot account from anywhere easily with their mobile app and on the other hand I like their dashboard reports and email tracking system too.

Inconvénients

There is one thing that I dislike about it and want to highlight it which is HubSpot is a little bit expensive but I can say also that this platform is worth to spend.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit: 9.0/10

Katie F.
Secteur d'activité: Génie mécanique ou industriel
Taille de l'entreprise: 1 001-5 000 employés
Traduire en français

Marketing Automation is a Breeze with Hubspot

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 20/05/2020
Provenance de l'avis : Capterra

Prior to using Hubspot, we had no marketing automation platform at all. Nada. Marketing automation wasn't a thing for our company! Slow to the game, I know. However, the perk of Hubspot is just how quickly you can learn and use the software. You don't have to be an expert - everything is laid out for you exactly as you need it. Plus, the Hubspot support team is incredible. Now our company has a robust and thriving series of marketing automation workflows that are based on everything from NAISC codes to form submissions to deal stages. We're happy!!

Avantages

Marketing Automation in Hubspot is incredible!! I couldn't be happier to work with this platform daily. From creating automated emails to implementing automated workflows - everything within Hubspot is easy peasy. When making the automated emails, it's literally as simple as 1-2-make email- click save for automation - done. I can't imagine it being any more intuitive. Then using the workflows feature that use these automated emails - super simple.

We haven't progressed too much further down the automation rabbit hole than the above, but we'll get there. So if you're a company like ours who is moving a bit slower - but wants to focus on marketing automation - Hubspot is definitely the platform for you.

Inconvénients

Only issue I've encountered is that Hubspot can be buggy at times. At least twice a month you'll get a notification in the system that your emails aren't sending, or that workflows are being delayed due to "unforeseen circumstances." It can take a day or so to resolve. Not too annoying, but I'd expect this once in a while - not monthly. Seems they have a few kinks to work out.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit: 10.0/10

Beatriz R.
Traduire en français

With HubSpot I simplified my marketing strategy and unified my team, tools and data in one place!

Logiciel utilisé Autre pendant 6 à 12 mois
Publié le 17/04/2018
Provenance de l'avis : Capterra

Answering some messages, sending welcome messages, or being able to send certain emails can be very time consuming and tiring if done manually. In fact, in cases where the volume of users is too large, it could be impossible. The best solution to these problems is using HubSpot

Avantages

With the automation of marketing, we rely on the behavior to customize emails, content and offers.
Automate email campaigns to help our prospects move through the funnel and generate more qualified sales opportunities.

It also creates extraordinary emails without having to modify codes. You choose between a dozen activations, conditions and actions to send the appropriate emails to the right sales opportunities at the right time.

But the best thing of all is that each workflow that it generates can be linked to a clear objective, so that we will always know if our emails work correctly. Also, because workflows are part of the fully integrated marketing platform, it also has the tools to grow and replenish our database as contacts leave the list naturally over time.

Inconvénients

The marketing aumatixación can become a complex process apart from the economic expense generated by its use. Also when there are so many tools we run the risk of focusing on paying attention to one and leaving out many automated marketing opportunities and we would be paying for functions that we do not use.
In addition, all the tools for automated marketing have their fundamental basis in the segmentation of leads, and their function is to gather information about these users in order to deliver certain content.
And the problem with this is that often this information is not always accurate enough and could lead us to deliver content to unsuitable people at the wrong time and, then, not get anything to help us, or the client in his decision-making or the brand in its growth.

Traduire en français

Réponse de HubSpot

Hello Beatriz!

Thank you for taking the time to write this thorough review - we really appreciate your feedback!

I am really glad to hear that the platform has been helpful in unifying your marketing team's strategy, tools, and data in one place! It sounds like you are making great use of the Workflows tool to do business easier and faster!

As far as room for improvement - I'd love to dig in deeper to some of the specific issues you have been facing. Specifically, when you speak about your feeling that you may prioritizing certain tools within HubSpot while neglecting other ones - do you find this is something that happens often? Do you need to remind yourself to invest time in the other tools? Would it be helpful if HubSpot reminded you periodically about the other tools at your disposal or would this prove to be more annoying than helpful?

If you would like to continue the conversation, feel free to email me and we can keep talking!

Thank you again,
Carl

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit: 7.0/10

Utilisateur vérifié
Secteur d'activité: Logiciels
Taille de l'entreprise: 51-200 employés
Traduire en français

Easy to Implement and Maintain

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 20/02/2020
Provenance de l'avis : Capterra

Support is really fantastic. They take the time to explain things and help you understand limitations and great workarounds. Great support, coupled with the fact they have the HubSpot Academy, it's really easy to learn this tool, even if you're not particularly ops-minded.

Avantages

Very easy to use and takes minimal time to implement the tool. A lot of their default settings really encourage common "good operational" practices, like GDPR, progressive profiling on forms, opt-in, managing multiple contacts, ect.

Inconvénients

Similarly to the pro, because of HubSpot's simplicity, it sometimes can lack in complexity. Concepts like multi-touch attribution reporting are still in the early stage of development compared to other tools. However, HubSpot is always releasing new features and I've found that a lot of the more recent additions permit more complexity with

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit: 8.0/10

Recommandation utilisateur
8,5/10
Basé sur 4 177 avis utilisateurs
Comparatif avec les logiciels similaires : recommandation utilisateur
Comparer avec les alternatives

HubSpot Marketing - Prix

HubSpot Marketing - Prix

À partir de
50,00 $US/mois
Essai gratuit
Gratuit
Abonnement
Rapport qualité-prix

Trois formules d'abonnement

* Standard : 185€ / mois
* Pro : 740€ / mois
* Entreprise : 2 200€ / mois

Trois formules d'abonnement

* Standard : 185€ / mois
* Pro : 740€ / mois
* Entreprise : 2 200€ / mois

Rapport qualité-prix
4,2/5
Basé sur 4 177 avis utilisateurs
Comparatif avec les logiciels similaires : rapport qualité-prix
Comparer avec les alternatives

HubSpot Marketing - Fonctionnalités

HubSpot Marketing - Fonctionnalités

API
Analyse de campagne
Analyse en temps réel
Analytique de l'engagement
Gestion d'e-mail marketing
Gestion de contenu
Gestion des campagnes
Importation et exportation de données
Interface glisser-déposer
Intégration de tiers
Intégration des médias sociaux
Marketing multicanal
Modèles personnalisables
Monitoring
Notifications automatiques
Rapports et statistiques
Segmentation des campagnes
Stratégie de marque personnalisable
Tableau de bord d'activités
Tests A/B
Fonctionnalités
4,4/5
Basé sur 4 177 avis utilisateurs
Comparatif avec les logiciels similaires : note sur les fonctionnalités
Comparer avec les alternatives

Catégories

Vidéos et tutoriels

Vidéos et tutoriels

Plus d'informations sur HubSpot Marketing

Plus d'informations sur HubSpot Marketing

Avantages

  • Tableaux de bord : visualisez tous vos contacts, leads, performances marketing, landing pages, blogs, etc. en un coup d'oeil.

  • CRM : gérez tous vos contrats, contacts, clients et tâches depuis un unique tableau de bord et fil d'activité, avec intégration des emails et téléphones.

  • Analytics : Hubspot comporte plusieurs dashboards pour suivre vos indicateurs de performance : statistiques CA, canaux marketing, funnel, concurrents et sources.

  • Mobile : l'application mobile Hubspot (iPhone & Android) permet de visualiser et d'analyser toutes vos données importantes, de consulter les détails de vos leads, de recevoir des notifications et suivre vos progrès.

  • HubSpot Marketing - FAQ

    HubSpot Marketing - FAQ

    Voici quelques-unes des questions fréquentes sur HubSpot Marketing.

    Q. Quels sont les types de licence disponibles pour HubSpot Marketing ?

    Types de licences disponibles pour HubSpot Marketing :

    À partir de: 50,00 $US/mois

    Type de licence: Gratuit, Abonnement

    Essai gratuit: Disponible

    Trois formules d'abonnement * Standard : 185€ / mois * Pro : 740€ / mois * Entreprise : 2 200€ / mois

    Q. Quelles sont les principales fonctionnalités du logiciel HubSpot Marketing ?

    Nous n'avons pas d'informations sur les fonctionnalités de HubSpot Marketing.

    Q. Qui utilise HubSpot Marketing ?

    Utilisateurs habituels du logiciel HubSpot Marketing :

    Auto-entrepreneurs, Grandes entreprises, Entreprises de taille moyenne, PME

    Q. Dans quelles langues HubSpot Marketing est-il disponible ?

    Langues dans lesquelles HubSpot Marketing est disponible :

    anglais, français, allemand, japonais, portugais, espagnol

    Q. Quels sont les types de licence disponibles pour HubSpot Marketing ?

    Types de licences disponibles pour HubSpot Marketing:

    Gratuit, Abonnement

    Q. HubSpot Marketing prend-il en charge les appareils mobiles ?

    Appareils pris en charge par HubSpot Marketing :

    Android, iPhone, iPad

    Q. Avec quelles applications HubSpot Marketing peut-il s'intégrer ?

    Applications s'intégrant à HubSpot Marketing :

    1CRM, Bitium, Bizible, Oktopost, Pipeliner CRM, SalesforceIQ, SeamlessGov, Unbounce, Velocify, ion interactive

    Q. Quelles sont les ressources d'aide disponibles pour HubSpot Marketing ?

    Ressources d'aide disponibles pour HubSpot Marketing :

    FAQ, Forum, Base de connaissances, Support en ligne, Support téléphonique, Tutoriels vidéo