HubSpot Marketing

HubSpot Marketing

Plateforme complète d'Inbound Marketing

4.5/5 (3596 avis)

HubSpot Marketing - Présentation

HubSpot est une plateforme complète d'automatisation marketing et ventes. Le logiciel permet de réaliser, de suivre et de mesurer toutes vos activités de marketing digital comme le blogging, l'emailing et la gestion de réseaux sociaux. Hubspot gère également la création de landing pages et de boutons d'appel à l'action (CTA) tout comme le SEO. En tant que CMS, le logiciel permet d'actualiser le contenu d'un site web, de l'optimiser pour les moteurs de recherche, de l'ajuster pour le mobile et de le personnaliser pour chaque visiteur.

Hubspot comporte également un CRM à destination des équipes commerciales. Le CRM garde une trace de tous les contacts et leads, y compris l'historique des interactions, rendu possible grâce à l'intégration des emails et appels téléphoniques. Vous pouvez également suivre tous vos contrats & tâches et programmer des rendez-vous directement depuis le CRM. L'outil Sidekick améliore la gestion des contacts avec le tracking des emails et l'organisation du profil de chaque contact (historique, adresse, etc.).

Analysez et améliorez les résultats de vos équipes marketing & commerciales avec les différents tableaux de bord et rapports que propose Hubspot.

Prix

À partir de
50,00 $US/mois
Types de licence
version d'essai gratuite
Gratuit
Abonnement
Rapport qualité-prix

Appareils

Type d'entreprise

S
M
L

Disponible dans les pays suivants

Asie, Australie, Brésil, Canada, Chine et 5 autres, Europe, Allemagne, Inde, Japon, Amérique latine

Langues

anglais, français, allemand, japonais, portugais, espagnol

HubSpot Marketing - Avis

Note globale
4.5/5
92% d'avis positifs
2081
Excellent
1221
Très bien
243
Moyen
35
Médiocre
16
Horrible
Jeff B.
Traduire avec Google Translate

Premier Marketing Software

Logiciel utilisé tous les jours pendant plus d'un an
Publié le 25/06/2019
Provenance de l'avis : Capterra

Hubspot has not only made our efforts more effective, it has saved us an immense amount of time through having all of our marketing efforts streamlined and integrated through the central hubspot platform. If you’re serious about marketing, make the investment and you won’t be disappointed. We are very happy with Hubspot and won’t be considering a change anytime soon.

Avantages

Integration is the number one pro to HubSpot Marketing. You could piece together a dozen different software’s to get what Hubspot marketing does on its own, but that becomes a mess very quickly, which is probably why you’re looking for a solution in the first place. When we went with HubSpot it was night and day in terms of ease and efficiency for all the different inbound marketing tactics and strategies we had deployed. Hubspot is number 1 for a reason and we quickly saw that after implementing marketing automation.

The ability to have all your data in one place and get meaningful analytics on your efforts is unsurpassed in any of the programs I have seen out there today. Instead of having a dozen different programs we rely on hubspot for 90% of our marketing efforts. Running everything from one central hub (pun intended) is well worth the cost and comes with my highest recommendation.

Inconvénients

The one con is that hubspot is geared towards larger organizations and can be a bit of a nuisance if it doesn’t fit exactly what you are trying to do. The organization of the platform and what you’re trying to achieve may be at odds. Everything works great for us, and I’m sure it will for most users, but if you’re in a small minority of organizations, particularly smaller companies, you may want to first research the functionality or request a demo, but it should work wonders for you.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation

Probabilité de recommander le produit

10.0/10
Dayana C.
Traduire avec Google Translate

The benefits of hubspot

Logiciel utilisé toutes les semaines pendant 6 à 12 mois
Publié le 06/06/2019
Provenance de l'avis : Capterra

In general, hubspot is updated in a contacting manner that allows me to create a list of different groups, build my database so that the sales team can do a more efficient job and focus the strategies specific to each work group

Avantages

It is a software dedicated to automate marketing actions, where many departments must automate tasks related to emails, social networks, in addition to those that are related to websites, in order to facilitate tasks.
With hubspot you can manage contacts, activities related to websites, Live Chat, Conversational Bots, Marketing by mail, Ad Retargeting, among others.
It should be noted that with this Software, it helps create optimized content for search engines, in turn generates user traffic on the website or blogs.
This software is recommended to all professionals dedicated to digital marketing, because it unifies all the necessary tools into one, so they can do the work in less time. In addition, consumers are no longer only in the email, nor do we have to rely solely on their actions in this medium.
Personally, what I like most about this software is that it has a free plan and allowing any company to use it, in case of wanting a paid version it has good prices.
Among other benefits of hubspot, is that you can easily see the workflow that has had a client powers, such as downloads and their interactions with the company's website, this option is great, because it can help to know how many potential customers are ready for another email or a call.
It is important to note that once downloaded the program on your computer is integrated with all the tools that are already being used.

Inconvénients

Among the disadvantages of this program is: that you do not have any tool that can merge the contact information of different organizations.
It does not have the ability to register several email addresses of the same contact, this weakness is palpable at the moment of conversation by email with a user, because if we want to contact you by another address via e-mail is very difficult to connect .
You can not ignore unimportant records, this is to facilitate the reading of relevant interactions.
If you have a company that wants a smooth and powerful solution to manage contacts, that can see the visibility of the work, this program is not recommended

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

9.0/10
Brian P.
Traduire avec Google Translate

An incorporated way to deal with marketing materials

Logiciel utilisé toutes les semaines pendant plus d'un an
Publié le 21/05/2019
Provenance de l'avis : Capterra

Hubspot has enabled me to work in a composed and quick way, without bringing about any mishaps.

Today I have 3 accreditations supported by this stage and I truly comprehend and apply the Inbound Marketing system that is the fundamental base of Hubspot.

It is astounding to deal with the site of the organization where I work and I trust that the expense/item proportion is reasonable. Picking Hubspot as our essential work instrument has been an incredible choice.

Avantages

The genuine estimation of HubSpot Marketing is the reconciliation of each promoting stage. Blogs, email, landing pages, workflows, work processes and more can without much of a stretch be made - and incorporated - for a simple to utilize, across the board promoting entryway.

Fundamentally, my organization utilizes HubSpot to rapidly construct and distribute blog entries. With the inherent online life apparatus, you can without much of a stretch offer the blog entry to your crowds. At that point, you can repurpose the substance you previously made for an email battle.

Another most loved component: you can create beautiful landing pages. With this, you can make delightful presentation pages that make it simple for clients to change over to a deal, or showcasing qualified lead.

Another extraordinary component is the examination instrument. You can see the presentation of each showcasing component in one nitty gritty dashboard. This encourages you see what's working - and so forth. This truly helped my organization put their advertising dollars where they're most powerful and effective.

Inconvénients

There's only a couple of disadvantages to HubSpot, from my point of view.

HubSpot works best when you can create a lot of substance. HubSpot is extraordinary at making your substance lovely and compelling, however in case you're not delivering content, you won't get the full esteem.

Second, the valuing level for HubSpot can be somewhat steep for private companies without optional salary. I'd state the administration is as yet justified, despite all the trouble, yet the speculation requires talk and responsibility from the group to be an extraordinary venture.

Ultimately, HubSpot requires an on boarding charge with each new contract. Presently, this on boarding expense isn't enormous, yet this was a hindrance for passage for my organization when we initially joined. The on boarding process unquestionably helped my group take advantage of HubSpot, be that as it may, as I stated, it was a slight obstacle for the group while considering HubSpot.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

9.0/10
Priscilla D.
Traduire avec Google Translate

Hubspot is a marketer's best friend

Logiciel utilisé tous les jours pendant plus d'un an
Publié le 09/01/2019
Provenance de l'avis : Capterra

Overall, their sales people are fantastic! Before you buy - ask a ton of questions and make them show you everything. Get their sales folks to help you build custom reports. Ask them to help you import. Do all of this during the demo because once you're onboarded, it's much harder to get help. We ended up hiring a Hubspot Expert to help us get everything we need, but we also have some really complicated features we wanted to track like online courseware. For 99% of businesses, hubspot is the best at what they do.

Avantages

Hubspot is a seriously my best friend. I've been using hubspot for the last 18 months and after my first introduction with the tool, I now recommend it to every single client I have. What I love most is how easy it is to sync up with Gmail, Wordpress, Google Analytics, Woocommerce, Facebook and the list goes on and on. We've also synced Hubspot up with our LiveChat tool versus using the native inbox (Hubspots Chat) feature. Hubspot now tracks visitors and upon a form submission, checkout submission, a contact is created and we track the entire lifecycle from browser to buyer and retention. We can then record all interactions we have via email so the next person that touches that customer has the entire history. The workflow automations are fantastic for staying in touch with both clients and browsing visitors. We have 10 different workflows set up based our marketing goals to make sure subscribed clients are staying engaged with our product and then for leads we can add point values for every time a successful action is taken. I could write a sonnet on how much I love Hubspot's features and how easy they make it to love this tool. Hubspot easily replaces 5 other tools. What we use most is Landing Pages, Forms, Workflow Automations, Tasks triggered by website actions, and the dashboards. Dashboards are a reporting layout with widgets some of which are standard out of the box and the others are custom reports that we've created.

Inconvénients

What I don't like about Hubspot is that their services are all "add-on". We started off with the free plan and then upgraded to the marketing plan, but then needed to add on the Sales plan for at least one user. Down the road we had to purchase an add-on for reporting because we wanted more than 10 dashboards. It feels a little like a nickle and dime tactic. But, I will admit it's smart business-wise. I probably wouldn't have signed up for hubspot with the price I'm paying now... so they make you love them and you willing fork over tons of cash to keep their brilliant shiny tool. The other feature that was a bit combersome at first was the landing pages. The few they give you are super blah... but they have free templates you can download. What they don't tell you is you need to edit the master files in the template to change the logo, footer, etc.... and that was super hard at first. I wanted to throw my laptop the first few times I build a landing page in Hub.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

10.0/10
Traduire avec Google Translate

I am not a marketer. Hubspot was the right pick for me.

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 15/10/2018
Provenance de l'avis : Capterra

I LOVE this platform. Onboarding is great. My support person (yes, you get a dedicated success manager that you actually form a relationship with and can help you navigate intricate projects, offer suggestions, advice or just listen as moral support and confirm you are on the right path ANYTIME) is fantastic, the software is in my opinion best in class.
The contract renegotiation process is a bit of a bummer. Some of the folks there aren’t the easiest to talk to or deal with. My hope is that they can fix the issues and shine in this area too. Product developers and bright and knowledgeable and they are constantly improving the platform to our delight.

Avantages

I am not a marketer. In fact, it was a hat I took on with my family’s Small business just to help out. Boy are we all glad we did. First of all, it is intuitive. There isn’t a page in Hubspot that doesn’t offer help in the form of written, video and linked tutorials. It’s all in-line too. I don’t have to open a different screen most of the time. I can easily and quickly solve my issue or learn something new right within the page I am working on. It’s been a game changer.
It helps me be a better writer. Hubspot offers suggestions for how to compose and email, a landing page, an offer pop up. It also offers on page SEO and optimization help, identifying potential issues and offering suggestions before you publish it.
It caters to all ability levels. From a novice to an expert, there is something for everyone and online training to match whatever level that may be.
It also has incredible value. There are so many extras packed into Hubspot. Chat, automation, graphic editor, asset management, CRM, extreme integrations, and a wide open API.

Inconvénients

Obvs the price. It’s pricey. We have 3 different locations of the same franchise and we operate them as one business. But because we are required to have 3 domains, we were forced into the enterprise license. It is a lot for a small business with lean operations to pay. Luckily we negotiated a great deal for the time being so it isn’t breaking us.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

10.0/10

HubSpot Marketing - Prix

À partir de
50,00 $US/mois
Types de licence
version d'essai gratuite
Gratuit
Abonnement
Rapport qualité-prix

Trois formules d'abonnement

* Standard : 185€ / mois
* Pro : 740€ / mois
* Entreprise : 2 200€ / mois

HubSpot Marketing - Fonctionnalités

  • API
  • Analyse de campagne
  • Gestion de contenu
  • Gestion des campagnes
  • Interface glisser-déposer
  • Intégration de tiers
  • Intégration des médias sociaux
  • Marketing multicanal
  • Marketing sur les réseaux sociaux
  • Modèles personnalisables
  • Notifications automatiques
  • Rapports et statistiques
  • Tableau de bord d'activités
  • Tests A/B

  • Analyse en temps réel
  • Analytique de l'engagement
  • Données en temps réel
  • Importation et exportation de données
  • Monitoring
  • Stratégie de marque personnalisable

Plus d'informations sur HubSpot Marketing

HubSpot Marketing - Principales fonctionnalités

Avantages

  • Tableaux de bord : visualisez tous vos contacts, leads, performances marketing, landing pages, blogs, etc. en un coup d'oeil.

  • CRM : gérez tous vos contrats, contacts, clients et tâches depuis un unique tableau de bord et fil d'activité, avec intégration des emails et téléphones.

  • Analytics : Hubspot comporte plusieurs dashboards pour suivre vos indicateurs de performance : statistiques CA, canaux marketing, funnel, concurrents et sources.

  • Mobile : l'application mobile Hubspot (iPhone & Android) permet de visualiser et d'analyser toutes vos données importantes, de consulter les détails de vos leads, de recevoir des notifications et suivre vos progrès.

  • HubSpot Marketing - FAQ

    Voici quelques-unes des questions fréquentes sur HubSpot Marketing.

    Q. Quels sont les types de licence disponibles pour HubSpot Marketing ?

    Types de licences disponibles pour HubSpot Marketing :

    À partir de: 50,00 $US/mois

    Type de licence: Gratuit, Abonnement

    version d'essai gratuite: Disponible

    Trois formules d'abonnement

    * Standard : 185€ / mois
    * Pro : 740€ / mois
    * Entreprise : 2 200€ / mois

    Q. Quelles sont les principales fonctionnalités du logiciel HubSpot Marketing ?

    Nous n'avons pas d'informations sur les fonctionnalités de HubSpot Marketing.

    Q. Qui utilise HubSpot Marketing ?

    Utilisateurs habituels du logiciel HubSpot Marketing :

    Auto-entrepreneurs, Grandes entreprises, Entreprises de taille moyenne, PME

    Q. Dans quelles langues HubSpot Marketing est-il disponible ?

    Langues dans lesquelles HubSpot Marketing est disponible :

    anglais, français, allemand, japonais, portugais, espagnol

    Q. Quels sont les types de licence disponibles pour HubSpot Marketing ?

    Types de licences disponibles pour HubSpot Marketing:

    Gratuit, Abonnement

    Q. HubSpot Marketing prend-il en charge les appareils mobiles ?

    Nous n'avons pas d'informations sur les appareils pris en charge par HubSpot Marketing.

    Q. Avec quelles applications HubSpot Marketing peut-il s'intégrer ?

    Applications s'intégrant à HubSpot Marketing :

    1CRM, Bitium, Bizible, Oktopost, Pipeliner CRM, SalesforceIQ, SeamlessGov, Unbounce, Velocify, ion interactive

    Q. Quelles sont les ressources d'aide disponibles pour HubSpot Marketing ?

    Ressources d'aide disponibles pour HubSpot Marketing :

    FAQ, Forum, Base de connaissances, Support en ligne, Support téléphonique, Tutoriels vidéo

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