HubSpot Marketing - Prix, fonctionnalités, avis et comparateur de logiciels

HubSpot Marketing

Plateforme complète d'Inbound Marketing

4.5/5 (2352 avis)

HubSpot Marketing - Présentation

HubSpot est une plateforme complète d'automatisation marketing et ventes. Le logiciel permet de réaliser, de suivre et de mesurer toutes vos activités de marketing digital comme le blogging, l'emailing et la gestion de réseaux sociaux. Hubspot gère également la création de landing pages et de boutons d'appel à l'action (CTA) tout comme le SEO. En tant que CMS, le logiciel permet d'actualiser le contenu d'un site web, de l'optimiser pour les moteurs de recherche, de l'ajuster pour le mobile et de le personnaliser pour chaque visiteur.

Hubspot comporte également un CRM à destination des équipes commerciales. Le CRM garde une trace de tous les contacts et leads, y compris l'historique des interactions, rendu possible grâce à l'intégration des emails et appels téléphoniques. Vous pouvez également suivre tous vos contrats & tâches et programmer des rendez-vous directement depuis le CRM. L'outil Sidekick améliore la gestion des contacts avec le tracking des emails et l'organisation du profil de chaque contact (historique, adresse, etc.).

Analysez et améliorez les résultats de vos équipes marketing & commerciales avec les différents tableaux de bord et rapports que propose Hubspot.

Prix

À partir de
$50/mois
Types de licence
version d'essai gratuite
Freemium
Abonnement
Rapport qualité-prix

Appareils

Type d'entreprise

S
M
L

Disponible dans les pays suivants

Asie, Australie, Brésil, Canada, Chine et 5 autres, Europe, Allemagne, Inde, Japon, Amérique latine

Langues

anglais, français, allemand, japonais, portugais, espagnol

HubSpot Marketing - Avis

Note globale
4.5/5
92% d'avis positifs
1387
Excellent
774
Très bien
154
Moyen
23
Médiocre
14
Horrible

Tons of features, great training and support, but lots of caveats

Logiciel utilisé tous les jours pendant 6 à 12 mois
Publié le 05.06.2018
Provenance de l'avis : Capterra

Avantages

Amazing, if not the best user-experience in marketing automation. Workflows are particularly powerful with plenty of controls to map your buyer journeys. You can execute very powerful campaigns with tons of triggers, actions, and filtering options.

I really liked their training, including the HubSpot academy training which are built very professionally. The way they present their e-Learning platform makes the information easy to digest and ultimately understand the inbound marketing methodology. That is in itself worth the cost of admission, even though this is provided free of charge.

Inconvénients

HubSpot Marketing is an excellent solution, undoubtedly, but you will get about 80% of the features if you host your website externally. Initially, they will assess if your site can be migrated to their platform.

I imagine plenty of people would rather not do that. If you want a solution that you have to marry, then HubSpot will be okay for you.

They say you can utilize the majority of HubSpot features without hosting, and that is true, but some of their more advanced features such as A/B testing content on web pages or Smart Content will not be utilized. You can still utilize workflows, drip campaigns, and so forth...but these features are only available in the per month plan. Additionally, if you run multiple websites, you must have their per month plan, which is well out of our budget.

On top of that, there are certain modules (i.e. paid campaign tracking, additional contacts) that they will charge additional for. For every 1000 contacts past 1000 you get with the package, they will charge an additional monthly fee. There is also a fairly high onboarding cost. You are also required to commit to one year of their services.

All in all we could not afford to do business with HubSpot because A) we didn't want to move our websites under their platform and B) their price point was not accommodating to our budget. As far as features and functionality...it's all you really need for marketing automation. Their CRM is lackluster though if you want true alignment!

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Easy-to-use but robust software that delivers value for any-sized copmany

Logiciel utilisé tous les jours pendant plus d'un an
Publié le 25.04.2018
Provenance de l'avis : Capterra

Tracking all data from content to marketing automation within a single platform is extremely helpful for us. We've been able to align more in our inbound and outbound efforts and have the ability to create simple or sophisticated marketing plans with HubSpot.

Avantages

Customized dashboard for a quick snapshot to help track our department's KPIs
Support is responsive and always prompt to help answer your inquiries. They are currently in beta for live chat and I love that instant answers to your problems. They also send email follow-ups to make sure you're happy.
Knowledge-base is excellent to help solve problems you come across on the platform or in marketing in general.
HubSpot Academy is an excellent resource to learn about important topics in Marketing, Sales, and Design. They're always updating materials for the courses and you get certified at the end of so many lessons, which is a bonus for any LinkedIn profile or resume.
Robust amount of features and tactics to use within the platform but not necessary to use them all. Great for any-sized companies.
Ability to request product features from the community
User-friendly Workflows tool that allows you to create a workflow process using different elements of data.

Inconvénients

Changes are always rolling out, which can be hard to keep up-to-date on them all
Not fully prepared for features getting removed, renamed or consolidated. We have to play catch-up at times to adjust to what has changed.
Design Manager is confusing for someone without coding knowledge. Really wish they would integrate a drop and drag feature to create simple emails and landing pages, most importantly.
Reporting from the Sales vs. Marketing dashboard can be confusing. I get two different metrics in certain cases, but it's because one's default is different than the other.
Can't create lists of accounts/companies, for company's running an ABM program.
Can't add external landing pages to Campaigns in HubSpot, only HubSpot created landing pages, which makes reporting cumbersome.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

10.0/10

A Big Product

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 23.04.2018
Provenance de l'avis : Capterra

Avantages

Hubspot Marketing is a big product. It can do a lot. There are so many tools and features. Sometimes too many to use. We didn't know anything about using Hubspot Marketing before we started. Hubspot taught us all we know. Their training courses are easy to watch and easy to understand, but there is a learning curve.

As with anything in marketing, results do not happen overnight. We started using Hubspot Marketing in February of 2014. It took us 8-12 months to really start seeing major results. During this time, we had a personal customer success manager who was helping us along the way. Flash forward over 4 years later and we are still using Hubspot Marketing.

We primarily use it to host our blog content, CTAs, and landing pages.

Inconvénients

We would not be where we are without Hubspot Marketing. With that said, we feel like we are not fully using Hubspot to its potential. Unfortunately, because all of our marketing content is tied into Hubspot, we continue to pay for the software. It is hard to move your content to another provider (or just export your content to your own server), so sometimes we feel locked in.

Another con is that you will be automatically charged for contacts if you go over your limit. Once this happens, you are automatically moved into a higher level plan until you get in touch with Hubspot and tell them you would like to move back down to a lower plan. To do this, you have to sign another contract with them at the lower plan. We are always checking our statements to make sure we have not been automatically moved into a higher plan automatically.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Liked it at first, then proved to be too expensive to justify.

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 11.04.2018
Provenance de l'avis : Capterra

Avantages

HubSpot makes it very easy to setup a blog and email based online business. Their ability to segment, tag and reach out to our list is powerful. Plus, their Calls to Action feature is very nice. The platform was very reliable and I don't recall having downtimes with it.

Inconvénients

1. Customization: They provide a template marketplace, but designs are limited and difficult to change unless your know their special markup and CSS. Most businesses will eventually require an expensive HubSpot-specific developer to tweak their website's appearance. We grew tired of needing more customization as the years went by and started looking at DIY page builder options in the market as an alternative.

2. High cost: Hubspot is *expensive*. It became even more expensive when we needed a specific feature which required us to jump into the per month Enterprise tier package (at the time).This tier included the feature we needed plus many others we honestly didn't need (but no ala carte options were available).

In the end, after reviewing the high monthly costs and features, we realized we could replace HubSpot with WordPress (blog) + ActiveCampaign (email, tags, segmenting) + LeadPages (landing pages) + ConvertPlus (lightbox popups, hello bars).

Two months later, the migration was complete and we canceled HubSpot. Our monthly costs dropped. With the money saved, we expanded our staff and advertising budgets.

Regarding canceling, keep in mind they require 45 days written notice, not the usual 30 days. They use debt collectors (McCarthy, Burgess & Wolff, Inc) on unpaid balances.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

5.0/10

My Experience with HubSpot Marketing Automation Platform as a HubSpot Partner Agency

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 13.12.2017
Provenance de l'avis : Capterra

Knowledge and Insight. Knowlege is power and having insight into all activities your marketing, sales and business development team implement is extremely powerful in knowing where to tweak things and where you excel.

Shooting blindly from the hip on massive marketing campaigns is extremely expensive and rarely effective for increasing your ROI.

But with the knowledge and insight, the HubSpot MAP provides you, you always know what you're doing, why you're doing it, the ROI of your campaigns and where you are lacking.

Not having to rely on the complexity of Google Analytics or manual entry of Excel is a huge time and money saver. You also don't have to have a million different tools, software and extensions to try to piece together your marketing strategy, analytics and results. This eliminates about 90% of all the tools you are paying for and using and brings it all into one single platform. Not to mention that it's merely impossible to get all the third-party tools and integrations to talk to each other to give you one bottom line result.

With the HubSpot MAP's benefit of cutting hours and labor basically pays for the cost of the software itself.

Knowledge is power and time is money.

Avantages

Obviously, as it's stated in its name, but the Automation part of the platform. The workflows, lists, how a published blog with automatically distribute your blog via your social media accounts, the analytics of how well your strategy, content, and workflows are working, etc. are all exceptional qualities to the HubSpot MAP.

The abundance of features and abilities available to a user is endless and always being updated, upgraded or enhanced.

I love how the HubSpot MAP is 100% synced with the HubSpot CRM and CMS. In fact, since they are open to third-party integrations, you can enhance any or all of the features given to you all throughout the HubSpot system.

Inconvénients

From experience in teaching the software to our clients, it can be an overwhelming learning curve. Especially for the CEOs and people in non-related marketing departments that have to learn to use the system as well, since it is meant to effect a company as a whole, obviously in a positive way.

As stated above, HubSpot MAP is open to third-party integrations to better your user experience and insights into your marketing performance. The only downside to that is the budget. If you're a startup company, purchasing the HubSpot MAP and platform is expensive by itself. And when you add on purchasing other third-party integrations to get all the features you want, can be extremely costly or just over-budget in general.

The other feature I would like to see HubSpot improve is their Social Media Platform, included in the HubSpot MAP. Yes, you can schedule tweets in bulk or a month's worth of social media posts for the next month, but in reality, it is very time-consuming. Especially for a feature that is meant to cut the manual labor out of your day.

One reason for this is because you have to create a customized shortened tracking URL, located in a different area of the platform, to place into each social media message. That means a separate URL for Facebook, Twitter, LinkedIn & Google+, all for the same message. Now imagine having to do that for social media posts for the next week. It does get exhausting. That is one area you would want to get a third-party integration.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

10.0/10

HubSpot Marketing - Prix

À partir de
$50/mois
Types de licence
version d'essai gratuite
Freemium
Abonnement
Rapport qualité-prix
Trois formules d'abonnement * Standard : 185€ / mois * Pro : 740€ / mois * Entreprise : 2 200€ / mois

HubSpot Marketing - Avantages

  • Tableaux de bord : visualisez tous vos contacts, leads, performances marketing, landing pages, blogs, etc. en un coup d'oeil.

  • CRM : gérez tous vos contrats, contacts, clients et tâches depuis un unique tableau de bord et fil d'activité, avec intégration des emails et téléphones.

  • Analytics : Hubspot comporte plusieurs dashboards pour suivre vos indicateurs de performance : statistiques CA, canaux marketing, funnel, concurrents et sources.

  • Mobile : l'application mobile Hubspot (iPhone & Android) permet de visualiser et d'analyser toutes vos données importantes, de consulter les détails de vos leads, de recevoir des notifications et suivre vos progrès.

  • HubSpot Marketing - FAQ

    Voici quelques-unes des questions fréquentes sur HubSpot Marketing.

    Q. Quels sont les types de licence disponibles pour HubSpot Marketing ?

    Types de licences disponibles pour HubSpot Marketing :

    À partir de: $50/mois

    Type de licence: Freemium, Abonnement

    version d'essai gratuite: Disponible

    Trois formules d'abonnement

    * Standard : 185€ / mois
    * Pro : 740€ / mois
    * Entreprise : 2 200€ / mois

    Q. Quelles sont les principales fonctionnalités du logiciel HubSpot Marketing ?

    Nous n'avons pas d'informations sur les fonctionnalités de HubSpot Marketing.

    Q. Qui utilise HubSpot Marketing ?

    Utilisateurs habituels du logiciel HubSpot Marketing :

    Auto-entrepreneurs, Grandes entreprises, Entreprises de taille moyenne, PME

    Q. Dans quelles langues HubSpot Marketing est-il disponible ?

    Langues dans lesquelles HubSpot Marketing est disponible :

    anglais, français, allemand, japonais, portugais, espagnol

    Q. Quels sont les types de licence disponibles pour HubSpot Marketing ?

    Types de licences disponibles pour HubSpot Marketing:

    Freemium, Abonnement

    Q. HubSpot Marketing prend-il en charge les appareils mobiles ?

    Nous n'avons pas d'informations sur les appareils pris en charge par HubSpot Marketing.

    Q. Avec quelles applications HubSpot Marketing peut-il s'intégrer ?

    Applications s'intégrant à HubSpot Marketing :

    1CRM, Bitium, Bizible, Oktopost, Pipeliner CRM, Salesforce Essentials, SeamlessGov, Unbounce, Velocify, ion interactive

    Q. Quelles sont les ressources d'aide disponibles pour HubSpot Marketing ?

    Ressources d'aide disponibles pour HubSpot Marketing :

    FAQ, Forum, Base de connaissances, Support en ligne, Support téléphonique, Tutoriels vidéo

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