HubSpot Marketing Hub - Présentation

Description du logiciel HubSpot Marketing Hub

HubSpot est une plateforme complète d'automatisation marketing et ventes. Le logiciel permet de réaliser, de suivre et de mesurer toutes vos activités de marketing digital comme le blogging, l'emailing et la gestion de réseaux sociaux. Hubspot gère également la création de landing pages et de boutons d'appel à l'action (CTA) tout comme le SEO. En tant que CMS, le logiciel permet d'actualiser le contenu d'un site web, de l'optimiser pour les moteurs de recherche, de l'ajuster pour le mobile et de le personnaliser pour chaque visiteur.

Hubspot comporte également un CRM à destination des équipes commerciales. Le CRM garde une trace de tous les contacts et leads, y compris l'historique des interactions, rendu possible grâce à l'intégration des emails et appels téléphoniques. Vous pouvez également suivre tous vos contrats & tâches et programmer des rendez-vous directement depuis le CRM. L'outil Sidekick améliore la gestion des contacts avec le tracking des emails et l'organisation du profil de chaque contact (historique, adresse, etc.).

Analysez et améliorez les résultats de vos équipes marketing & commerciales avec les différents tableaux de bord et rapports que propose Hubspot.

HubSpot Marketing Hub - Présentation

Prix

À partir de
50,00 $US/mois

Types de licence

Essai gratuit
Gratuit
Abonnement
Rapport qualité-prix

Trois formules d'abonnement

* Standard : 185€ / mois
* Pro : 740€ / mois
* Entreprise : 2 200€ / mois


HubSpot Marketing Hub - Fonctionnalités

Appareils
Pour quelle entreprise ?
TPE PME GE
Disponible dans les pays suivants
États-Unis, Canada, Royaume-Uni, Australie, Chine et 5 autres, Inde, Japon, Allemagne, Brésil, Mexique
Langues
allemand, anglais, espagnol, français, japonais, portugais

Médias

Attract more targeted traffic to your pages with HubSpot's content strategy tool and as-you-type SEO advice
Convert visitors into qualified leads with HubSpot's built-in, conversion optimized landing page templates
Connect HubSpot Marketing Hub with HubSpot CRM, HubSpot Sales, or Salesforce to automatically track each lead interaction
Keep an eye on what customers are saying with HubSpot Marketing Hub's social media monitoring tools
Monitor performance from HubSpot Marketing Hub's Dashboard
Create, optimize and publish blog articles in order to convert readers into leads
Vidéo de HubSpot Marketing Hub Vidéo de HubSpot Marketing Hub Capture d'écran pour HubSpot Marketing Hub : Attract more targeted traffic to your pages with HubSpot's content strategy tool and as-you-type SEO advice Capture d'écran pour HubSpot Marketing Hub : Convert visitors into qualified leads with HubSpot's built-in, conversion optimized landing page templates Capture d'écran pour HubSpot Marketing Hub : Connect HubSpot Marketing Hub with HubSpot CRM, HubSpot Sales, or Salesforce to automatically track each lead interaction Capture d'écran pour HubSpot Marketing Hub : Keep an eye on what customers are saying with HubSpot Marketing Hub's social media monitoring tools Capture d'écran pour HubSpot Marketing Hub : Monitor performance from HubSpot Marketing Hub's Dashboard Capture d'écran pour HubSpot Marketing Hub : Create, optimize and publish blog articles in order to convert readers into leads

HubSpot Marketing Hub - Avis

HubSpot Marketing Hub - Avis

Note globale
4,5
/
5
Excellent
2534

Très bien
1460

Moyen
272

Médiocre
37

Mauvais
19

Rapport qualité-prix
4,2
Fonctionnalités
4,4
Simplicité d'utilisation
4,3
Support client
4,4
92% des utilisateurs recommandent cette application
Hugo D.

Performant et efficace

Globalement je suis satisfait d’Hubspot, je l’utilise de manière gratuite pour mon site web. En revanche je pense qu’il y a des axes d'amélioration dans la configuration de ces outils car ce n’est pas très instinctif malheureusement.


Sean D.

A platform with a soul— HubSpot keeps marketing human with products built on best practices

HubSpot is the best tool to use when learning marketing automation. Our marketing team uses HubSpot Enterprise for emails, forms, landing pages, web chat, and social scheduling. Our biggest pain point has been our third-party integration with our CRM-- we use Microsoft Dynamics 365. The more tools/features you're able to use in HubSpot, the more convenient (and powerful) it becomes as you really can benefit from having "everything you need in one place". But as companies grow, it gets harder and harder to maintain that vision. I wish we could take advantage of all of the HubSpot Enterprise features we pay for but too many of our existing tools overlap with them and that's where the importance of reliable integrations come into play.


Traduire avec Google Translate
Md masoom R.

Great Marketing Automation Platform.

Overall my experience with HubSpot is amazing. I am using it on a daily basis and found it very helpful for my work. I am using it for campaign creation, campaign management, bulk emails sending to customers and new prospects, tracking emails, bounce rates, open rate, click rates which is a very amazing feature and accurate. I love the way I can manage all data and information which in it and fetching reports and creating dashboards is very easy and very informative in it.


Traduire avec Google Translate
Norma C.

Small to Mid Sized Business use

Overall, its a pretty good experience, everything is extremely streamline, although I hope more features will be added in the future. I would continue using this just for like newer customers and keep older customers on our old system only because the migration is very time consuming. Each customer would have to be recreated due to the lack of migration tools.


Traduire avec Google Translate
Avery T.

HubSpot: An Ecommerce Dumpster Fire And Living Nightmare

Having talked with nearly all of HubSpot's Product Managers, we've found that the brokenness of their platform is not unknown. In fact, it appears to be a common issue amongst many other businesses which they are "in the process of fixing". Maybe in a year or 2 this platform will be the cream of the crop, but as it stands we can't even tell how much revenue any of our emails are making.

The level to which HubSpot is missing the basics of ecommerce is inconceivable and, to say the very least, shows a systemic problem with their organization. We should not have been sold this platform and yet here we are: floating down the river Styx without even knowing it.

All ecommerce platforms MUST avoid signing any contract with HubSpot.


Traduire avec Google Translate
Hugo D.
Secteur d'activité: Marketing et publicité
Taille de l'entreprise: Auto-entrepreneur

Performant et efficace

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 15/11/2020
Provenance de l'avis : Capterra

Globalement je suis satisfait d’Hubspot, je l’utilise de manière gratuite pour mon site web. En revanche je pense qu’il y a des axes d'amélioration dans la configuration de ces outils car ce n’est pas très instinctif malheureusement.

Avantages

HubSpot est très efficace notamment pour la création de formulaire en ligne et l’utilisation du chat en ligne. C’est un outil très important pour mon business pour ne pas perdre contact avec mes clients potentiels.

Inconvénients

Malheureusement je trouve l’interface compliqué a gérer et a comprendre. Ce n’est pas forcement instinctif et facile à configurer notamment pour le chat. Je pense qu’il y a encore quelques progrès à réaliser la dessus.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit: 8.0/10

Sean D.
Secteur d'activité: Logiciels
Taille de l'entreprise: 51-200 employés
Traduire en français
Traduire en français

A platform with a soul— HubSpot keeps marketing human with products built on best practices

Logiciel utilisé tous les jours pendant 6 à 12 mois
Publié le 02/08/2019
Provenance de l'avis : Capterra

HubSpot is the best tool to use when learning marketing automation. Our marketing team uses HubSpot Enterprise for emails, forms, landing pages, web chat, and social scheduling. Our biggest pain point has been our third-party integration with our CRM-- we use Microsoft Dynamics 365. The more tools/features you're able to use in HubSpot, the more convenient (and powerful) it becomes as you really can benefit from having "everything you need in one place". But as companies grow, it gets harder and harder to maintain that vision. I wish we could take advantage of all of the HubSpot Enterprise features we pay for but too many of our existing tools overlap with them and that's where the importance of reliable integrations come into play.

Avantages

HubSpot has allowed us to streamline our marketing efforts so we can focus on what really matters. With We've been able to automates so many mundane processes that we used to do manually thanks to HubSpot workflows. HubSpot's ease of use also makes training and transferring ownership/management of the tool more efficient.

What I liked:
• Simple, intuitive fool-proof interface
• Great support and learning resources
• HubSpot Academy makes it easy to learn marketing automation
• Workflows look like they were designed by a kindergartener-- I love how simple they are to understand and build

Inconvénients

Six months into using HubSpot we outgrew the "honeymoon phase" as we started running into limitations with the platform, mostly involving integrations with other tools we use. At the end of the day, HubSpot is phenomenal at what it does but has real limits to it's function and flexibility-- it doesn't scale comfortably to larger enterprise companies/databases. If HubSpot fits within the scope of your company's marketing needs, it's a delight to use. HubSpot is built by marketers for marketers and it's run by a very human company that injects soul and purpose into it's products.

Improvements I'd like to see:
• Better CRM function-- it was too limited for us to use
• Greater flexibility with reporting custom dashboards
• Ability to use spend/budget data from LinkedIn Ads connection
• Ability to A/B test automated emails without workaround

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit: 8.0/10

Md masoom R.
Secteur d'activité: Assurance
Taille de l'entreprise: 501-1 000 employés
Traduire en français
Traduire en français

Great Marketing Automation Platform.

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 11/06/2019
Provenance de l'avis : Capterra

Overall my experience with HubSpot is amazing. I am using it on a daily basis and found it very helpful for my work. I am using it for campaign creation, campaign management, bulk emails sending to customers and new prospects, tracking emails, bounce rates, open rate, click rates which is a very amazing feature and accurate. I love the way I can manage all data and information which in it and fetching reports and creating dashboards is very easy and very informative in it.

Avantages

I like HubSpot easy to use user interface and powerful marketing automation feature the most. I love HubSpot mobile app which is very easy to use and effective, because of this now anyone can access their HubSpot account from anywhere easily with their mobile app and on the other hand I like their dashboard reports and email tracking system too.

Inconvénients

There is one thing that I dislike about it and want to highlight it which is HubSpot is a little bit expensive but I can say also that this platform is worth to spend.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit: 9.0/10

Norma C.
Secteur d'activité: Textile
Taille de l'entreprise: 501-1 000 employés
Traduire en français
Traduire en français

Small to Mid Sized Business use

Logiciel utilisé tous les jours pendant 6 à 12 mois
Publié le 17/10/2020
Provenance de l'avis : Capterra

Overall, its a pretty good experience, everything is extremely streamline, although I hope more features will be added in the future. I would continue using this just for like newer customers and keep older customers on our old system only because the migration is very time consuming. Each customer would have to be recreated due to the lack of migration tools.

Avantages

Great for small/startup or mid sized businesses to help their sales force track their sales data with many features for goals and customer data all in an easy to view window. Its pretty easy to setup companies and contacts with a ton of fields that you can customize. The file organization for each customer is easy to use and very self-explanatory. The software overall isn't overcomplicated and most of it is pretty self-explanatory. The emailing system is an excellent feature for making sure you have a record of all conversation with a customer.

Inconvénients

So depending on the complexity of the business, the lack of features may be an issue, the software is pretty streamline right now just due to the limited amount of features available. I would've liked to see a few more options for file organization and customer organization. The email system as mentioned in the pro section is very useful in keeping track of conversations but it can only be applied to one customer at a time. It would be nice to be able to tell the software where you would like to store the messages. Another feature would be integration. There aren't a lot of options of integrating with custom CRM/ERP software right now, there are only 3 integration options available. So this is great for any company starting from scratch but alot of migration work for companies that have already established a system.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit: 7.0/10

Avery T.
Secteur d'activité: Santé, bien-être et fitness
Taille de l'entreprise: 11-50 employés
Traduire en français
Traduire en français

HubSpot: An Ecommerce Dumpster Fire And Living Nightmare

Logiciel utilisé tous les jours pendant plus d'un an
Publié le 02/10/2019
Provenance de l'avis : Capterra

Having talked with nearly all of HubSpot's Product Managers, we've found that the brokenness of their platform is not unknown. In fact, it appears to be a common issue amongst many other businesses which they are "in the process of fixing". Maybe in a year or 2 this platform will be the cream of the crop, but as it stands we can't even tell how much revenue any of our emails are making.

The level to which HubSpot is missing the basics of ecommerce is inconceivable and, to say the very least, shows a systemic problem with their organization. We should not have been sold this platform and yet here we are: floating down the river Styx without even knowing it.

All ecommerce platforms MUST avoid signing any contract with HubSpot.

Avantages

Aside from our incredible account representative, there is not a single aspect of HubSpot which has benefited our ecommerce business. In fact, we have spent nearly 12 months having to deal with broken transactional messages, false sends, false reporting statistics, and an entirely broken emailing platform altogether. It has put our company though serious financial pains and has not proved its worth. As it currently stands, no ecommerce business should ever sign up with HubSpot.

Inconvénients

HubSpot, through its archaic systems, broken ecommerce bridge, and shoddy reporting tools, has single-handedly brought our marketing efforts to its knees. For nearly 12 months we have sent out broken transactional messages, been unable to track our email revenue, pour in countless hours of unnecessary developer work, and watch our revenue decline all because we chose to trust this platform.

Genuinely nothing works for ecommerce. Aside from hand-coding messages like its 1999, we can't even put products in our emails. Product data itself exists in HubSpot, however, no customer has access to it. The platform is broken.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit: 0.0/10

Recommandation utilisateur
8,4/10
Basé sur 4 322 avis utilisateurs
Comparatif des alternatives : recommandation utilisateur
Comparer avec les alternatives

HubSpot Marketing Hub - Prix

HubSpot Marketing Hub - Prix

À partir de
50,00 $US/mois
Essai gratuit
Gratuit
Abonnement
Rapport qualité-prix

Trois formules d'abonnement

* Standard : 185€ / mois
* Pro : 740€ / mois
* Entreprise : 2 200€ / mois

Trois formules d'abonnement

* Standard : 185€ / mois
* Pro : 740€ / mois
* Entreprise : 2 200€ / mois

Rapport qualité-prix
4,2/5
Basé sur 4 322 avis utilisateurs
Comparatif des alternatives : rapport qualité-prix
Comparer avec les alternatives

HubSpot Marketing Hub - Fonctionnalités

HubSpot Marketing Hub - Fonctionnalités

API
Analyse de campagne
Analyse en temps réel
Analytique de l'engagement
Gestion de contenu
Gestion des campagnes
Gestion des modèles
Importation et exportation de données
Interface glisser-déposer
Intégration de tiers
Intégration des médias sociaux
Marketing multicanal
Modèles personnalisables
Monitoring
Notifications automatiques
Rapports et statistiques
Segmentation des campagnes
Stratégie de marque personnalisable
Tableau de bord d'activités
Tests A/B
Fonctionnalités
4,4/5
Basé sur 4 322 avis utilisateurs
Comparatif des alternatives : note sur les fonctionnalités
Comparer avec les alternatives

Catégories

Plus d'informations sur HubSpot Marketing Hub

Plus d'informations sur HubSpot Marketing Hub

Avantages

  • Tableaux de bord : visualisez tous vos contacts, leads, performances marketing, landing pages, blogs, etc. en un coup d'oeil.

  • CRM : gérez tous vos contrats, contacts, clients et tâches depuis un unique tableau de bord et fil d'activité, avec intégration des emails et téléphones.

  • Analytics : Hubspot comporte plusieurs dashboards pour suivre vos indicateurs de performance : statistiques CA, canaux marketing, funnel, concurrents et sources.

  • Mobile : l'application mobile Hubspot (iPhone & Android) permet de visualiser et d'analyser toutes vos données importantes, de consulter les détails de vos leads, de recevoir des notifications et suivre vos progrès.

  • HubSpot Marketing Hub - FAQ

    HubSpot Marketing Hub - FAQ

    Voici quelques-unes des questions fréquentes sur HubSpot Marketing Hub.

    Q. Quels sont les types de licence disponibles pour HubSpot Marketing Hub ?

    Types de licences disponibles pour HubSpot Marketing Hub :

    À partir de: 50,00 $US/mois

    Type de licence: Gratuit, Abonnement

    Essai gratuit: Disponible

    Trois formules d'abonnement * Standard : 185€ / mois * Pro : 740€ / mois * Entreprise : 2 200€ / mois

    Q. Quelles sont les principales fonctionnalités du logiciel HubSpot Marketing Hub ?

    Nous n'avons pas d'informations sur les fonctionnalités de HubSpot Marketing Hub.

    Q. Qui utilise HubSpot Marketing Hub ?

    Utilisateurs habituels du logiciel HubSpot Marketing Hub :

    PME, Grandes entreprises, Auto-entrepreneurs, Entreprises de taille moyenne

    Q. Dans quelles langues HubSpot Marketing Hub est-il disponible ?

    Langues dans lesquelles HubSpot Marketing Hub est disponible :

    allemand, anglais, espagnol, français, japonais, portugais

    Q. Quels sont les types de licence disponibles pour HubSpot Marketing Hub ?

    Types de licences disponibles pour HubSpot Marketing Hub:

    Gratuit, Abonnement

    Q. HubSpot Marketing Hub prend-il en charge les appareils mobiles ?

    Appareils pris en charge par HubSpot Marketing Hub :

    Android, iPhone, iPad

    Q. Avec quelles applications HubSpot Marketing Hub peut-il s'intégrer ?

    Applications s'intégrant à HubSpot Marketing Hub :

    1CRM, Bitium, Bizible, Oktopost, Pipeliner CRM, SalesforceIQ, SeamlessGov, Unbounce, Velocify, ion interactive

    Q. Quelles sont les ressources d'aide disponibles pour HubSpot Marketing Hub ?

    Ressources d'aide disponibles pour HubSpot Marketing Hub :

    FAQ, Forum, Base de connaissances, Support en ligne, Support téléphonique, Tutoriels vidéo