Hootsuite

Gestion professionnelle des réseaux sociaux

4,3 /5 (2511 avis) Donnez votre avis !

Hootsuite - Présentation

Description du logiciel Hootsuite

Vos équipes ont la possibilité de planifier collaborativement leurs mises à jour Twitter, Facebook, LinkedIn Wordpress etc. via tout type de support via l'interface web, bureau ou mobile en utilisant un tableau de bord unique. Elles peuvent aussi suivre les resultats des campagnes et les tendances de votre secteur afin d'ajuster leur stratégie rapidement.

- Mettez à jour vos différents comptes en une fois : Twitter, Facebook, LinkedIn, Wordpress, Pingfm...

- Gérez vos contributeurs, partagez vos données et l'accès sans partager vos identifiants de connexion

- Travaillez plus efficacement avec les flux, onglets et colonnes et un large choix de thèmes visuels

- Déléguez les messages, posts à envoyer et contrôlez les réponses et avancements

- Optimisez l'impact de vos posts sur votre audience en laissant HootSuite choisir automatiquement le meilleur moment pour vos envois

- Suivez les mentions faites de votre marque, industrie, ou n'importe quel terme de recherche et adaptez vos stratégies en temps réel

- Localisation par langage (français, anglais, italien et bientôt plus)

- Construisez des rapports personnalisables, ou choisisez parmi une base de templates. Vous pouvez choisir entre plus de 30 modules de rapports et statistiques.

Hootsuite - Présentation

Prix

À partir de
29,00 $US/mois

Types de licence

Essai gratuit
Gratuit
Abonnement
Rapport qualité-prix

- Gratuit : Usage personnel

- Pro : A partir de 9,99€/mois

- Enterprise : contacter l'équipe de ventes


Hootsuite - Fonctionnalités

Appareils
Pour quelle entreprise ?
TPE PME GE
Disponible dans les pays suivants
États-Unis, Canada, Royaume-Uni, Australie, Chine et 5 autres, Inde, Japon, Allemagne, Brésil, Mexique
Langues
néerlandais, anglais, français, allemand, italien et 5 autres, japonais, polonais, portugais, espagnol, turc

Médias

Track and prove social ROI
Schedule posts automatically
See a social content schedule at a glance
Search by keyword or location
Get an overview of key metrics
Export reports as Adobe PDF, Microsoft PowerPoint, Microsoft Excel, or Comma-separated values
Set custom permission levels
Vidéo de Hootsuite Vidéo de Hootsuite Capture d'écran pour Hootsuite : Track and prove social ROI Capture d'écran pour Hootsuite : Schedule posts automatically Capture d'écran pour Hootsuite : See a social content schedule at a glance Capture d'écran pour Hootsuite : Search by keyword or location Capture d'écran pour Hootsuite : Get an overview of key metrics Capture d'écran pour Hootsuite : Export reports as Adobe PDF, Microsoft PowerPoint, Microsoft Excel, or Comma-separated values Capture d'écran pour Hootsuite : Set custom permission levels

Hootsuite - Avis

Hootsuite - Avis

Note globale
4,3
/
5
Excellent
1267

Très bien
925

Moyen
259

Médiocre
40

Mauvais
20

Rapport qualité-prix
4,2
Fonctionnalités
4,2
Simplicité d'utilisation
4,3
Support client
4,2
87% des utilisateurs recommandent cette application
Charity R.

Impressive free plan

Overall, I'm satisfied with Hootsuite and will continue to use this platform to manage my social media accounts. With the ability to schedule up to 30 posts on the free plan, including scheduling Instagram posts, and viewing different social media accounts all on one dashboard, it beats other social media management platforms that require plan upgrades to access similar features.


Traduire avec Google Translate
Thomas C.

A Good Option for Social Publishing and Monitoring

At my previous job I was using Hootsuite to start my day. I would sign on and schedule and publish posts for the duration of the day, or over the weekend or what have you. More recently, I've been using Hootsuite's free version to manage my personal online presence, scheduling posts related to my podcast or video channels. I find that more recently, the native Twitter app has been better for just scrolling through Twitter, but as far as posting goes, I prefer to use Hootsuite.


Traduire avec Google Translate
Anabelle L.

Great for Keeping up Across Social Platforms

Overall, it was very easy to use & navigate. It is laid out well and allows me to do everything straight on there without having to log in on each different tab to check notifications on IG/FB/LinkedIn. Gets the job done if you have multiple accounts to keep track with or want to schedule out posts.


Traduire avec Google Translate
Brie S.

Mediocre at best

Where is the competition in the social media management software space? There has to be a better option than this?


Traduire avec Google Translate
Kelsey C.

Hootsuite

Overall, I love Hootsuite. It's easy to use, easy to integrate, and really solves a lot of problems that social media managers face every day.


Traduire avec Google Translate
Charity R.
Secteur d'activité: Divertissement
Taille de l'entreprise: Auto-entrepreneur
Traduire en français
Traduire en français

Impressive free plan

Logiciel utilisé toutes les semaines pendant plus d'un an
Publié le 12/12/2019
Provenance de l'avis : Capterra

Overall, I'm satisfied with Hootsuite and will continue to use this platform to manage my social media accounts. With the ability to schedule up to 30 posts on the free plan, including scheduling Instagram posts, and viewing different social media accounts all on one dashboard, it beats other social media management platforms that require plan upgrades to access similar features.

Avantages

As someone who uses Hootsuite's "Free" plan, I'm incredibly impressed by what Hootsuite offers in the plan. My favorite tool on Hootsuite is the "Streams." I can sort scheduled posts, past posts, mentions, and followers' posts by social media platform using "Streams" on my dashboard. This allows me to see responses or comments on my posts and engage with followers, without having to visit several social media sites. With the free version, I can also schedule more posts on social media than other social media management programs, and the free plan allows me to schedule posts on my business Instagram account.

Inconvénients

"Free plan" users who are needing advanced features beyond basic analytics will need to upgrade and if they shorten links using TinyUrl or Bitly, there isn't a meaningful way to track engagement in the program. Also, users need to be aware that the connections between Hootsuite and social media networks frequently drop, and that the program's connection with Instagram is frequently buggy.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation

Probabilité de recommander le produit: 7.0/10

Thomas C.
Secteur d'activité: Marketing et publicité
Taille de l'entreprise: 11-50 employés
Traduire en français
Traduire en français

A Good Option for Social Publishing and Monitoring

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 16/03/2020
Provenance de l'avis : Capterra

At my previous job I was using Hootsuite to start my day. I would sign on and schedule and publish posts for the duration of the day, or over the weekend or what have you. More recently, I've been using Hootsuite's free version to manage my personal online presence, scheduling posts related to my podcast or video channels. I find that more recently, the native Twitter app has been better for just scrolling through Twitter, but as far as posting goes, I prefer to use Hootsuite.

Avantages

One of my favorite things about Hootsuite is the ability to 'autoschedule' posts based on the time that you're likely to receive the most engagement. This takes a lot of the guesswork out of the job of a social media manager, as you can tend to labor over the details like whether or not something is emergent enough to post right now or whether you should wait to schedule it in the future. I find Hootsuite's customizable streams can be helpful in mitigating a lot of the noise that comes along with social media, but constant algoritm and UI updates to platforms like Twitter can make streams obsolete quickly. The platform is super simple to get set up and running with, and the free version (which I'm currently using for my personal accounts/projects) is perfectly serviceable for teams with 3 social accounts or fewer. I've never had to reach out to support, but Hootsuite's online presence is great and they're constantly providing materials that are helpful to social media managers.

Inconvénients

I find their integration with Instagram somewhat lacking. During my time with Hootsuite, I have scheduled countless Instagram posts, but the way the marriage between Instagram and Hootsuite Works means that you can schedule the post, but you need to open the app on your phone and hit send when the time comes to actually publish your post. I have missed so many Instagram posts because of this, and the fact that I only appear to get a notification when It's time to post on Instagram about half the time. I realize that this isn't necessarily all Hootsuite's fault, but this is a real downer, and leaves me wishing that the integration was better

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit: 8.0/10

Anabelle L.
Secteur d'activité: Construction
Taille de l'entreprise: 11-50 employés
Traduire en français
Traduire en français

Great for Keeping up Across Social Platforms

Logiciel utilisé tous les jours pendant 1 à 5 mois
Publié le 26/07/2020
Provenance de l'avis : Capterra

Overall, it was very easy to use & navigate. It is laid out well and allows me to do everything straight on there without having to log in on each different tab to check notifications on IG/FB/LinkedIn. Gets the job done if you have multiple accounts to keep track with or want to schedule out posts.

Avantages

I like the ease of use the most. In your dashboard, everything is laid out in a way where you can easily view each feed to see comments/shares/messages per platform. You can reply directly from this main dashboard so you don't have to click around a lot.

Inconvénients

The thing I like least is that it does not have the ability to post/schedule multiple Instagram photos per post. So if I want to do a 'carousel' type post, I would have to manually do it from my phone and not through this software. Seems like that would now be a standard feature, but maybe I have to upgrade my plan to get that feature?

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit: 8.0/10

Brie S.
Secteur d'activité: Divertissement
Taille de l'entreprise: 2-10 employés
Traduire en français
Traduire en français

Mediocre at best

Logiciel utilisé tous les jours pendant 6 à 12 mois
Publié le 19/03/2019
Provenance de l'avis : SoftwareAdvice

Where is the competition in the social media management software space? There has to be a better option than this?

Avantages

I run a modeling and acting agency and I was posting between SC, IG, FB, Twitter and YT on a daily basis. Making it very hard to be away from my phone and risk missing prime posting opportunities and viral trends. I was looking for something that would schedule pre-selected posts, videos, pictures and adds. The best option online seemed to be Hootsuite. It was well marketed and seemed very user-friendly... at first.
It does indeed schedule your posts to various social media platforms, and it also allows for multiple streams of social media (i.e other business or personal accounts). That's a very handy feature!

Inconvénients

The user interface is weak, it's not user-friendly nor is it practical or modern looking. It has a tendency to leg, it also isn't mobile friendly, they do have an app, but again it's not easy to navigate. Which is an absolute must when working on social media on the fly. When I created beautiful well-round posts and saved them to a posting schedule. I would check the posts after they had been released, via the online social media site, the posts would always turn out unformatted, with broken links and fuzzy low res images. I was overall very disappointed with this product. especially because it was so highly rated and not free. I felt like I kept putting in a lot of effort just to re-do all my work all the time.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit: 5.0/10

Kelsey C.
Secteur d'activité: Gestion d'organisme à but non lucratif
Taille de l'entreprise: 51-200 employés
Traduire en français
Traduire en français

Hootsuite

Logiciel utilisé tous les jours pendant plus d'un an
Publié le 09/06/2020
Provenance de l'avis : Capterra

Overall, I love Hootsuite. It's easy to use, easy to integrate, and really solves a lot of problems that social media managers face every day.

Avantages

Hootsuite is the must-have tool for social media managers that want to utilize their time more efficiently, gain analytics on your messages and audience, and interact with the public more frequently to grow your audience. Hootsuite is a great tool and I would recommend it for anyone who uses social media on a professional level. It allows you to track hashtags, schedule messages, gain insights into which messages are more popular, and learn about your audience.

Inconvénients

I would say the thing that I like least about Hootsuite is the limitation on streams that you can have. They also have different levels of payments which allow for more possibilities, but they can get a little complicated to decipher which is right for you. My organization went back and forth between the paid and free trials a couple of times in a year because we couldn't exactly decide which would be the best for us so I recommend doing some research into all the capabilities that come with the different levels before committing.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit: 9.0/10

Recommandation utilisateur
8,2/10
Basé sur 2 511 avis utilisateurs
Comparatif avec les logiciels similaires : recommandation utilisateur
Comparer avec les alternatives

Hootsuite - Prix

Hootsuite - Prix

À partir de
29,00 $US/mois
Essai gratuit
Gratuit
Abonnement
Rapport qualité-prix

- Gratuit : Usage personnel

- Pro : A partir de 9,99€/mois

- Enterprise : contacter l'équipe de ventes

- Gratuit : Usage personnel

- Pro : A partir de 9,99€/mois

- Enterprise : contacter l'équipe de ventes

Rapport qualité-prix
4,2/5
Basé sur 2 511 avis utilisateurs
Comparatif avec les logiciels similaires : rapport qualité-prix
Comparer avec les alternatives

Hootsuite - Fonctionnalités

Hootsuite - Fonctionnalités

API
Analyse de campagne
Analyse en temps réel
Analytique de l'engagement
Gestion d'e-mail marketing
Gestion de contenu
Gestion des campagnes
Importation et exportation de données
Interface glisser-déposer
Intégration de tiers
Intégration des médias sociaux
Marketing multicanal
Modèles personnalisables
Monitoring
Notifications automatiques
Rapports et statistiques
Segmentation des campagnes
Stratégie de marque personnalisable
Tableau de bord d'activités
Tests A/B
Fonctionnalités
4,2/5
Basé sur 2 511 avis utilisateurs
Comparatif avec les logiciels similaires : note sur les fonctionnalités
Comparer avec les alternatives

Catégories

Plus d'informations sur Hootsuite

Plus d'informations sur Hootsuite

Avantages

- multi-réseaux (Twitter, Facebook, LinkedIn, Google Plus, Four Square...)

- Programmation des envois, multi-comptes, multi-groupes...

- Analytics

- Rapport des mentions de votre marque sur le tableau de bord

- Une multitude d'apps sont intégrables à HootSuite sous forme de modules (Salesforce, Zendesk, SugarCRM, Dropbox...)

Hootsuite - FAQ

Hootsuite - FAQ

Voici quelques-unes des questions fréquentes sur Hootsuite.

Q. Quels sont les types de licence disponibles pour Hootsuite ?

Types de licences disponibles pour Hootsuite :

À partir de: 29,00 $US/mois

Type de licence: Gratuit, Abonnement

Essai gratuit: Disponible

- Gratuit : Usage personnel - Pro : A partir de 9,99€/mois - Enterprise : contacter l'équipe de ventes

Q. Quelles sont les principales fonctionnalités du logiciel Hootsuite ?

Nous n'avons pas d'informations sur les fonctionnalités de Hootsuite.

Q. Qui utilise Hootsuite ?

Utilisateurs habituels du logiciel Hootsuite :

PME, Grandes entreprises, Administration publique, À but non lucratif, Auto-entrepreneurs, Entreprises de taille moyenne

Q. Dans quelles langues Hootsuite est-il disponible ?

Langues dans lesquelles Hootsuite est disponible :

néerlandais, anglais, français, allemand, italien, japonais, polonais, portugais, espagnol, turc

Q. Quels sont les types de licence disponibles pour Hootsuite ?

Types de licences disponibles pour Hootsuite:

Gratuit, Abonnement

Q. Hootsuite prend-il en charge les appareils mobiles ?

Appareils pris en charge par Hootsuite :

Android, iPhone, iPad

Q. Avec quelles applications Hootsuite peut-il s'intégrer ?

Applications s'intégrant à Hootsuite :

Batchbook, Bitium, Brandwatch, Constant Contact, Influitive, Kapost, Locowise, LoginRadius, Nimble, Zendesk

Q. Quelles sont les ressources d'aide disponibles pour Hootsuite ?

Ressources d'aide disponibles pour Hootsuite :

Support en ligne, Base de connaissances, FAQ, Support téléphonique, Tutoriels vidéo