Hootsuite

Hootsuite

Gestion professionnelle des réseaux sociaux

4.3/5 (1774 avis)

Hootsuite - Présentation

Vos équipes ont la possibilité de planifier collaborativement leurs mises à jour Twitter, Facebook, LinkedIn Wordpress etc. via tout type de support via l'interface web, bureau ou mobile en utilisant un tableau de bord unique. Elles peuvent aussi suivre les resultats des campagnes et les tendances de votre secteur afin d'ajuster leur stratégie rapidement.

- Mettez à jour vos différents comptes en une fois : Twitter, Facebook, LinkedIn, Wordpress, Pingfm...

- Gérez vos contributeurs, partagez vos données et l'accès sans partager vos identifiants de connexion

- Travaillez plus efficacement avec les flux, onglets et colonnes et un large choix de thèmes visuels

- Déléguez les messages, posts à envoyer et contrôlez les réponses et avancements

- Optimisez l'impact de vos posts sur votre audience en laissant HootSuite choisir automatiquement le meilleur moment pour vos envois

- Suivez les mentions faites de votre marque, industrie, ou n'importe quel terme de recherche et adaptez vos stratégies en temps réel

- Localisation par langage (français, anglais, italien et bientôt plus)

- Construisez des rapports personnalisables, ou choisisez parmi une base de templates. Vous pouvez choisir entre plus de 30 modules de rapports et statistiques.

Prix

À partir de
AUD19/mois
Types de licence
version d'essai gratuite
Gratuit
Abonnement
Rapport qualité-prix

Appareils

Type d'entreprise

S
M
L

Disponible dans les pays suivants

Asie, Australie, Brésil, Canada, Chine et 5 autres, Europe, Allemagne, Inde, Japon, Amérique latine

Langues

néerlandais, anglais, français, allemand, italien et 5 autres, japonais, polonais, portugais, espagnol, turc

Hootsuite - Avis

Note globale
4.3/5
88% d'avis positifs
880
Excellent
679
Très bien
177
Moyen
31
Médiocre
7
Horrible
Traduire avec Google Translate

Love this social tool!

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 16/05/2019
Provenance de l'avis : Capterra

I saved ENORMOUS amounts of time with Hootsuite. I can't imagine doing all that it helped me do manually... from monitoring comments, to responding to people, to scheduling multiple posts a week on multiple platforms per week, to everything in between. Hootsuite really helped me streamline my job even when we had limited budgets and resources to do anything else.

Avantages

I used to do full-time social media management and was using Hootsuite constantly to schedule posts for my clients and track social conversations and mentions in real time. I love how simple and easy it is to use – you'd never think multiple columns across your screen would work or keep you sane... but it gets the job done! I can easily respond to people, retweet it, flag it and more. Another awesome think I love about Hootsuite is the ability you have to help gather content. I was constantly looking for things to retweet to get engaged with others online, so I used one of my columns to track particular keywords. I could then get real-time tweets and posts from people talking about the topics I wanted to engage with and retweet for the brands I was managing. Honestly that made my job 100x easier!

Inconvénients

I do know it has been a little clunky for me in the past. Sometimes keyword columns won't update and I've had to delete and recreate the search – or I would schedule posts and the photos wouldn't go out. I think they have fixed some of these issues over the years. There is also a maximum number of columns you can create in the free version, so I sometimes ran into issues where I wanted to use more features but couldn't. But, overall, I appreciate the value I got for the $$.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation

Probabilité de recommander le produit

9.0/10
Traduire avec Google Translate

Great tool, but feels like it could still do with something extra - better planning, more LinkedIn features

Logiciel utilisé tous les jours pendant 6 à 12 mois
Publié le 11/01/2019
Provenance de l'avis : SoftwareAdvice

It might feel like it's missing a few extras, but generally its a really useful platform and out social media activity has been much better in terms or both organisation and analytics.

There's also a massive community for Hootsuite so you can always find out how other people are using it.

We used a Meltwater before and it was so scientific and clunky to set up we never ended up using it. We use Hootsuite daily now and the ability to shorten links is also really helpful.

Avantages

Really easy to use and so many resources. The platform is brilliant for scheduling and you don't even have to visit the other social platforms to post and engage with the audience. You can really customise the streams for each user which is great for productivity, and the analytics is really useful.

As a manager, I only have to hop into the publisher section to see what posts are going out, how often we're posting, and what platform we're using most.

Using the streams, I can set up one for all posts to check consistency and monitor engagement, one for competitor research, and one for searches, and then more platform specific streams so I can really dive into the nitty-gritty if I need to.

Inconvénients

It's very Twitter orientated, most of the useful streams like monitoring topical conversations etc are in Twitter (probably by nature of the Twitter platform), but I would like to see more feature on LinkedIn - so far there's only TWO streams; one to monitor Company Updates, and second to monitor scheduled posts (I can see this in the publisher planner anyway).

It would be good to see similar monitoring streams for Hashtag conversations because this feature is applicable in LinkedIn as well as Twitter.

The Publisher also feels like it's just missing something and I think it's the ability to 'plot' in posts rather than drafting out complete posts. For example when we're planning what activity we want to launch, we might not know what the full post is going to look like, but we might just want to plot in ideas which at the moment we have to do on a spreadsheet and then translate over to the Hootsuite publisher. It would be good to see this feature in the planner where we can plot ideas, and then fully draft them out later.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

7.0/10
Traduire avec Google Translate

Manage and schedule your tweets (and posts) for SUITE results

Logiciel utilisé toutes les semaines pendant plus de deux ans
Publié le 23/07/2018
Provenance de l'avis

Avantages

As a Hootsuite user for 7 years now, it is by far my favorite social media management software. Creating, optimizing, and posting social media for different platforms, etc. takes a lot more time than you would expect. Not only do you have to craft each post to fit each platform you’re posting to… you have to choose the best time, use the right hashtags, shorten URLS, and include something interesting (i.e. picture, video, content). Overall, what many believe will only take them 10 minutes, in reality it can take up 2-5 (or more) hours of your work week; even more when you include the content creation for the actual posting. Hootsuite is the best tool for compiling all your social media efforts into one dashboard you can work from and will definitely knock hours off your work week.

PROS
The best feature of Hootsuite is the time you will gain. Most social media platforms have a scheduling aspect to them but having to manually log in and out of each one, to do so, is not feasible or conducive for speed. Hootsuite provides you with analytics on each of your chosen platforms, located in its dashboard, to help you identify the most optimal time(s) to schedule each post to be sent out; this especially comes in handy for days you know you will be on the go and/or do not have access to technology. You can also scroll through past social media posts, save unfinished drafts, and boost posts for content promos; which will provide you with more insight and/or a better understanding of which of your efforts and/or CTA’s are working best. Hootsuite’s platform has various analytics and reports you can export so your team(s) can measure things like conversion rates, marketing and sales initiatives, and improvements in monthly social capital. One of the neat things about this platform is the option to purchase additional social media management applications for things like YouTube Analytics and video posting, Wordpress blog analytics and posting, Google Analytics, etc. Hootsuite also provides the option to export reports (including customized reports) on any of the platforms connected to your account, to measure competition, areas of improvement, click stats, and which platform is bringing in the largest amount of traffic to your website/content, etc.

Because the company I work for uses another third-party application (Lead Liaison) to track visitors and traffic sources to our website, we use the free version of Hootsuite.

Inconvénients

One of the cons of Hootsuite is its inability to detect whether or not your traffic is originating from an actual human or an automated bot. This can interfere with your data and make it hard to decipher if the data you have access to is valid or not; this is true for Google Analytics as well. To avoid this, we use a third-party application for visitor tracking (Lead Liaison).

You may get notifications that your social network(s) have been disconnected from your dashboard; don’t worry, you simply just have to reconnect them. Although I am not sure why this happens so often, I trust that this has nothing to do the security of my account and I always receive notifications when I sign in to my account from a new device, etc.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

10.0/10
Traduire avec Google Translate

Reliable and easy social media manager

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 11/11/2016
Provenance de l'avis : Capterra

Hootsuite and Buffer are my go to social media, despite the several other SM Managers that I've tried out. I work with 5 brands and I have to manage their social media accounts (Facebook, Twitter, Instagram and LinkedIn)

I've been using Hootsuite (and Buffer) for three years but of the two Hootsuite is my favorite and my safe bet. I have a habit of testing out as many free marketing software's as I can find and in terms of social media marketing Hootsuite is the best. The interface is easy to use, and the tutorial available to each new signup is very helpful.

I love being able to tag a Facebook page, Twitter profile or Instagram profile in a post. The android app is also fully functional on my Kindle Fire (Unlike Buffer) which is a plus.

The Feedly> Hootsuite integration is a major plus, I've never used the Hootsuite RSS feed option even though I keep planning to, but I like being able to share informative posts from feedly (On my Kindle Fire) to Hootsuite.

What I love the best is that the free plan unlike buffer lets you schedule as many posts as you want to 3 social media profiles. This is great because I can schedule a month worth of social media posts in three days unlike the 10 posts per profile restriction on the Buffer's free plan.
The analytics reports aren't very detailed and often I rely on Start a Fire as well as a variety of other software's to get in-depth analytics but the brands I work with do not understand or see the need for in-depth analysis so I suppose it's okay.

I'm not happy that Hootsuite doesn't support posts with multiple images, I learnt that the awkward way when I made a post with 3 pictures.

I recommend Hootsuite for beginners and Individuals who want a simple, straight forward social media manager. Oh, and the Hootsuite academy is very insightful.

Avantages

It is one of the simplest Social media managers in the market, the freeplan is great because it provides essential features for beginners and experts at no cost. I also like the mini tutorial for new users, at the right side of the dashboard.

I personally use Tweetdeck for social listening on Twitter but Hootsuite is also great for that.

Inconvénients

I dont like the fact that if i want to schedule a post with multiple images i'll have to schedule it directly on Facebook or on Tweetdeck for twitter.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation

Probabilité de recommander le produit

10.0/10
Traduire avec Google Translate

Perfect for individuals, business and agencies alike!

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 30/10/2018
Provenance de l'avis

Avantages

As a marketeer, I was lucky enough to try a few different social media management platforms. Personally, Hootsuite has always been one of my favorites.
The platform is quite easy to use, and setup. The interface is quite intuitive and on boarding new members normally takes us a few minutes.
We easily managed multiple accounts and switched between them in single clicks. The mini profile icons helped our team differentiate between our different clients, so we had a smaller number of mistakes.
But that's not all!
Team collaboration is superb once you establish a professional account. Content review and approvals that is easy to set up. You can review comments and replies and assign them to other users, and even leaves comments and notes for them. You can review other users performance and get full reports on their work.

Inconvénients

Reporting is weak compared to other tools. And while I enjoy their pre-designed scheduled reports, I normally end up creating my own reports using other analytics tools that are more robust and provide more in-depth insights.
While i enjoy setting up multiple topic columns to monitor, extracting the data is impossible and you will always need a listening tool to create monitoring and listening reports.
I was on an older pricing plan for awhile now, but when I checked recently, they seem to have increased their pricing and are now quite pricey compared to some of the competing platforms, however, I still have a soft spot for them.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

9.0/10

Hootsuite - Prix

À partir de
AUD19/mois
Types de licence
version d'essai gratuite
Gratuit
Abonnement
Rapport qualité-prix

- Gratuit : Usage personnel

- Pro : A partir de 9,99€/mois

- Enterprise : contacter l'équipe de ventes

Hootsuite - Fonctionnalités

  • API
  • Analyse de campagne
  • Analyse en temps réel
  • Analytique de l'engagement
  • Gestion de contenu
  • Importation et exportation de données
  • Intégration de tiers
  • Intégration des médias sociaux
  • Marketing sur les réseaux sociaux
  • Marquage
  • Monitoring
  • Rapports et statistiques
  • Stratégie de marque personnalisable
  • Tableau de bord d'activités
  • Tests A/B

  • Données en temps réel
  • Gestion des campagnes
  • Interface glisser-déposer
  • Marketing multicanal
  • Modèles personnalisables

Plus d'informations sur Hootsuite

Hootsuite - Principales fonctionnalités

Avantages

- multi-réseaux (Twitter, Facebook, LinkedIn, Google Plus, Four Square...)

- Programmation des envois, multi-comptes, multi-groupes...

- Analytics

- Rapport des mentions de votre marque sur le tableau de bord

- Une multitude d'apps sont intégrables à HootSuite sous forme de modules (Salesforce, Zendesk, SugarCRM, Dropbox...)

Hootsuite - FAQ

Voici quelques-unes des questions fréquentes sur Hootsuite.

Q. Quels sont les types de licence disponibles pour Hootsuite ?

Types de licences disponibles pour Hootsuite :

À partir de: AUD19/mois

Type de licence: Gratuit, Abonnement

version d'essai gratuite: Disponible

- Gratuit : Usage personnel

- Pro : A partir de 9,99€/mois

- Enterprise : contacter l'équipe de ventes

Q. Quelles sont les principales fonctionnalités du logiciel Hootsuite ?

Nous n'avons pas d'informations sur les fonctionnalités de Hootsuite.

Q. Qui utilise Hootsuite ?

Utilisateurs habituels du logiciel Hootsuite :

Auto-entrepreneurs, Grandes entreprises, Entreprises de taille moyenne, Non Profit, Administration publique, PME

Q. Dans quelles langues Hootsuite est-il disponible ?

Langues dans lesquelles Hootsuite est disponible :

néerlandais, anglais, français, allemand, italien, japonais, polonais, portugais, espagnol, turc

Q. Quels sont les types de licence disponibles pour Hootsuite ?

Types de licences disponibles pour Hootsuite:

Gratuit, Abonnement

Q. Hootsuite prend-il en charge les appareils mobiles ?

Appareils pris en charge par Hootsuite :

Android, iPhone, iPad

Q. Avec quelles applications Hootsuite peut-il s'intégrer ?

Applications s'intégrant à Hootsuite :

AdvocateHub, Batchbook, Bitium, Brandwatch, Constant Contact, Kapost, Locowise, LoginRadius, Nimble, Zendesk

Q. Quelles sont les ressources d'aide disponibles pour Hootsuite ?

Ressources d'aide disponibles pour Hootsuite :

FAQ, Base de connaissances, Support en ligne, Support téléphonique, Tutoriels vidéo

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