Whatagraph

I like how incredibly easy it is to set up this platform for reporting. Integrating digital marketing tools is quick and you can start reporting in just a few minutes after setting up an account. I noticed they also recently launched a new feature called Smart Builder, which basically builds the entire report for you, based on the desired platforms and reporting specifications. Amazing stuff really.

Some graphs are interactive and allow you to select the line graphs you wish to display at the same time, however, I only discovered this by accident. This feature should've been communicated more clearly.

I liked the idea. Who wouldn't want one tool that combines all your marketing platforms and allows you produce beautiful reporting. That may be the brand promise. Unfortunately, it just doesn't deliver... unless your reporting needs amount to the stock reports you could get from any native platform.

Bug, bugs, bugs. On day one, the date selector did not work. I have no idea how many customers they had, but I'm the one who brought it to their attention. They didn't know their date selector didn't work. Support had to provide a "work around" whereby I would need to select not the dates I wanted in order to get the dates I wanted. Then, that took a few days to fix. I shouldn't need to explain that a very basic feature. But, that was just the beginning. Over about a week of trying to use this software, I was hit with what I would describe as more bugs along with many things that were either completely counterintuitive from a UI perspective or just misrepresentations of functionality from the sales process. For instance, they claim to integrate with Google Sheets. They even have documentation on how to do it. All I needed to do was simply display a simple Google Sheet. Not possible. They had to get a developer involved and more or less trick the system into just displaying a simple sheet. No calculations. Nothing fancy. Just values in cells that could not be displayed without a team of people working on it. Hopefully, they're going to either change the product, fix the documentation, or just remove Google Sheets as one of their supported integrations. Often times, while using the product, I would "save" something only to have it not save. I saved a report to test, generated a link, and the link showed an old version of the report prior to the save.

- The tool automatically collects data from all connected sources, so you don't have to do anything manually.

- It offers seamless integrations with all possible resources you can think of including Facebook, Facebook Ads, Twitter, LinkedIn, Google Analytics, and more.

- It's really easy to create reports in Whatagraph, with their pre-made templates, crafting a report had never taken me more than 10 minutes.

- Turns complex numbers into a visually appealing, easy-to-read performance report (with custom brand colors, logos, etc.) + you can create reports for channels individually or mix data from multiple sources.

- You can easily share the reports with colleagues by providing them a link to collaborate and work on one report at the same time.

Didn't find any significant drawbacks to mention here.