TunnelBear

First of all it is a beginner user friendly software that is get you started as soon as few clicks away.Not much configuration and settings needed. Apps and browser extensions are available for multiple OS and devices like respectively.Free plan is available to test performance for your specific network task requirement.It protects user's privacy through its no logging policy.Security is ensured by independent yearly audit make it a credible software to use. Another good feature is P2P connection which allows for use as secure torrent network.It supports split tunneling but only on android.

Major thing is the less support for unblocking streaming services like Netflix, in all locations.Other is customer support which is limited and not always available for solving commonly faced issues. Availability is limited to a set of listed countries.It does not support split tunneling except on android.

It is somewhat cheap and selloffs are regular, just you wait a bit. Interface is nice and clean. It has apps for Android, iOS, MacOs, Windows. Developers found their own original mascot and style, they are doing there best to tell sort of a story about the bear, drawing different icons for trial and even having a special minification screen when you are about to cancel the service (trust me, I hesitated for a good week before I could transform bear to cub).
They have a decent list of European countries, which is shortened during last days, but it is still acceptable.
Network speed is not bad most of the time.
They seems to pass independent security audit and this is very important characteristic.

Software stability is something developers need to work on, both in term of applications and servers. Application may start to eat the battery, network may completely disappear after vpn is switched off (very often on android). Too few exit nodes. If exit node is located in one of less popular countries the speed may be as slow as 56k rendering the service unusable.
They lingered quite a while before deciding to stop cooperate with Russian that wanted them to share private data.
There was some humors that wasn't quite dispelled that TunnelBear actually saving some session data.

This is the easiest most user friendly VPN which I have ever used. And I've used a lot. I really like that it is fool prof, works fast, you can try it for free and does what it is supposed to do.

I would've like to have the chance of choosing different servers on a specific location. Other than that there is nothing more I would add