Adjust

Most of the features are very intuitive, you can easily set up a new customer tracking link or add new events with just few clicks away. The testing console it's been a life savier for us, most of the time we do not have access to the source code so we use it for debugging new implementantions and fingerprinting.

Despite of the all easyness found in Adjust we do miss a more user friendly analytics enviroment. Yes, we have access to the statistics but it is hard for the high level manager (and some of the day-to-day users) to have upfront, easy and direct insights from the platform. Some graphics showing CTIT to detect bad traffic, daily installs monitoring, assisted conversion and so on.

Recognize paid media attributions in my mobile marketing actions.

Need for hiring in local currency, in my case Brazil BRL.

Their new feature of custom dashboard.
Simple and intuitive interface.
Ease of connecting advertising platforms.

I would like the retroactive data to be displayed in the week of user acquisition, not the week in-app events occur.

the information available such as uninstall, click time, impressions, partner cost (facebook and google), are of great value to large advertisers, with large investments in paid mobile media.

The purpose of Adjust is to assist with mobile attribution, and it does this very well; however, the user interface and campaign setting are not designed for applications that serve multiple business units.

and the lack of a local payment method, generates many unnecessary tax costs.