--- description: AppsFlyer : qu'en pensent les utilisateurs ? Lisez les avis sur AppsFlyer, consultez ses différents prix, tarifs et abonnements ainsi que ses fonctionnalités. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: AppsFlyer - Prix, tarif, abonnement et avis | GetApp France 2026 --- Breadcrumb: [Accueil](/) > [Logiciels de marketing mobile](/directory/309/mobile-marketing/software) > [AppsFlyer](/software/119911/appsflyer) # AppsFlyer Canonical: https://www.getapp.fr/software/119911/appsflyer Page : 1/7\ Suivant: [Page suivante](https://www.getapp.fr/software/119911/appsflyer?page=2) > AppsFlyer est une plateforme cloud d'analyse d'attribution et de marketing mobile qui aide les spécialistes du marketing des applications à gérer les campagnes et à suivre les conversions. Ses principales fonctionnalités incluent la cartographie du parcours client, la modélisation des attributions, la segmentation du public, les métriques des réseaux sociaux et le suivi de la fidélisation. > > Conclusion : 138 utilisateurs lui ont donné la note de **4.5/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.5/5** | 138 Avis | | Simplicité d’utilisation | 4.5/5 | D'après l'ensemble des avis | | Support client | 4.3/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 4.3/5 | D'après l'ensemble des avis | | Fonctionnalités | 4.4/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 90% | (9/10 Probabilité de recommander le produit) | ## À propos de l'éditeur - **Société**: AppsFlyer - **Pays**: San Francisco, É.-U. - **Entreprise fondée en**: 2011 ## Contexte commercial - **Prix à partir de**: 0,00 $US - **Type de licence**: (Version gratuite disponible) (pendant l'essai gratuit) - **Public cible**: 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Déploiement et plateformes**: Cloud, SaaS, web - **Langues**: anglais, chinois traditionnel, coréen, espagnol, français, japonais, portugais, russe - **Pays disponibles**: Afrique du Sud, Allemagne, Argentine, Australie, Autriche, Belgique, Brésil, Canada, Chili, Chine, Colombie, Corée du Sud, Danemark, Espagne, Finlande, France, Gibraltar, Inde, Indonésie, Irlande et 21 de plus ## Fonctionnalités - A/B Testing - API - Alertes de compte - Analyse des campagnes - Analyse par cohorte - Analyse prédictive - Attribution entre canaux - Attribution multi touch - Blocage des IP - Campagnes multiples - Cartographie du parcours client - Ciblage contextuel - Ciblage du public - Collecte de données multicanal - Détection de fraude - Gestion de l'expérience client - Gestion de la conformité - Gestion des canaux - Importation et exportation de données - Intégration des médias sociaux ## Intégrations (9 au total) - Adobe Campaign - Criteo - Google Ads - Meta for Business - Mixpanel - Snapchat for Business - TikTok - Twitter/X - ironSource ## Ressources d'aide - Service client/e-mail - FAQ/forums - Base de connaissances - Support téléphonique - Support 24/7 (réponse directe) - Chat ## Category - [Logiciels de marketing mobile](https://www.getapp.fr/directory/309/mobile-marketing/software) ## Catégories connexes - [Logiciels de marketing mobile](https://www.getapp.fr/directory/309/mobile-marketing/software) - [Logiciels d'analyse marketing](https://www.getapp.fr/directory/602/marketing-analytics/software) - [Logiciels de mobile analytics](https://www.getapp.fr/directory/1041/mobile-analytics/software) - [Logiciels d'attribution marketing ](https://www.getapp.fr/directory/1317/marketing-attribution/software) - [Logiciels de click fraud](https://www.getapp.fr/directory/1421/click-fraud/software) ## Logiciels similaires 1. [Adobe Analytics](https://www.getapp.fr/software/114094/adobe-analytics) — 4.5/5 (237 reviews) 2. [CTM](https://www.getapp.fr/software/127363/calltrackingmetrics) — 4.7/5 (158 reviews) 3. [Dreamdata](https://www.getapp.fr/software/131879/dreamdata-io) — 4.8/5 (55 reviews) 4. [Looker](https://www.getapp.fr/software/91545/looker) — 4.5/5 (282 reviews) 5. [Marketo Engage](https://www.getapp.fr/software/990/marketo-lead-management) — 4.3/5 (710 reviews) ## Avis ### "A must-have for mobile app marketers" — 5.0/5 > **Adir** | *27 juin 2021* | Logiciels | Taux de recommandation : 9.0/10 > > **Avantages**: Appsflyer is probably the most comprehensive mobile measurement tool for app developers and marketers. It gives you a full overview of marketing channels, sources, and events. You can compare different channel performance, see conversion rates within your app, track costs and revenue - so you can measure ROI, and reach smarter decisions about your advertising mix faster. > > **Inconvénients**: The dashboards can sometimes be a bit overwhelming, especially if this is the first time you're using the product. The UI has many many elements, and it's easy to get lost in menus if you don't know what you're looking for or where to find it. > > We're using Appsflyer to attribute mobile advertising spend across different ad sources and channels, and to understand which channels are the best-performing ones, so we can scale them in a ROI-positive way. ----- ### "Perfect tool for App Marketers" — 5.0/5 > **Swati** | *5 avril 2022* | Marketing et publicité | Taux de recommandation : 9.0/10 > > **Avantages**: Appsflyer covers all the aspects that one might need during analysis of media sources for various acquisition as well as reengagement campaigns. Exporting in app events to media sources and deciding on access levels for integrated partners helps us keep all the control. Audience creation and exporting these audiences to ad platforms is pretty easy and custom dashboards help us in monitoring goals and metrics as per our requirement. Overall I'm very satisfied with Appsflyer. > > **Inconvénients**: Appsflyer is only helpful for app analytics and attribution and we still have to rely on other tools like GA and Mixpanel for web analytics. If appsflyer could also add web analytics to its offerings then it would become a one stop solution for analytic needs. > > Appsflyer offers so many features through its easy to use User Interface and there is no learning curve to get familiar with the platform. We use Appsflyer on a daily basis to monitor campaign performance of various media sources and identifying sources which contribute the most towards fraud traffic. ----- ### "Pricing Model extremely opaque" — 3.0/5 > **Alfonso** | *1 février 2020* | Logiciels | Taux de recommandation : 3.0/10 > > **Avantages**: You cannot get the pricing model for this software > > **Inconvénients**: This software should be great at what it does, but so many features are hidden in order to get you to contact there sales so a price can be negotiated. It'd be great if they could have transparent pricing. > > Very opaque and cannot do anything by yourself easily. ----- ### "Appsflyer never fails to amaze me\!" — 5.0/5 > **Dwight** | *1 août 2024* | Études de marché | Taux de recommandation : 10.0/10 > > **Avantages**: What I like most about Appsflyer are: the functionality of the platform, customer support, the learning and knowledge base, reporting, overall performance, and user-friendliness in accessing different functions, especially working as an advertiser and publisher > > **Inconvénients**: Not much likely, but I find it difficult to analyze as I sometimes get lost while navigating the platform. I have noticed significant updates on the platform, which is good, but I am still adapting to where to function. > > I've been using Appsflyer since the beginning of my career journey, from Dynata to adParagon. I've noticed that it has advanced significantly since I started using it. What I really love about Appsflyer is that it's the only Mobile Measurement Partner (MMP) that provides knowledge base and courses. These resources not only help me navigate the platform, but also understand the broader mobile marketing landscape. ----- ### "AppsFlyer is a great app tracker solution" — 5.0/5 > **Amanda** | *2 août 2024* | Services financiers | Taux de recommandation : 10.0/10 > > **Avantages**: After working with three other app trackers, I can say that AppsFlyer has the most robust solution in terms of measurement, integrations, as well as data extraction, processing, and ingestion routines. In addition, I really like the dashboards that the tool has, whether in the Activity or LTV view, AppsFlyer presents the results in the best way for decision-making, with the necessary granularity and separation between reengagement and acquisition. > > **Inconvénients**: AppsFlyer needs to improve its anti-fraud solutions to ensure the reliability of the traffic generated. I see that fraud is becoming more sophisticated every day and I don't see AppsFlyer's solutions becoming robust enough to ensure that fraudsters are blocked through validation rules. In fact, I believe that more sophistication could be added to the process through the use of artificial intelligence. > > Overall, I really like the tool and it is without any doubt my favorite among the options available. In terms of pricing, I think AppsFlyer's costs are not very competitive. However, considering the quality of the tool, it still makes sense to use it. We also have ongoing support from the account management team, so all our questions and needs are covered. ----- Page : 1/7\ Suivant: [Page suivante](https://www.getapp.fr/software/119911/appsflyer?page=2) ## Liens - [Afficher sur GetApp](https://www.getapp.fr/software/119911/appsflyer) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Données structurées