Blueshift

Blueshift

Customer data activation platform (CDAP) with AI

4.4/5 (5 avis)

Blueshift - Présentation

Blueshift is a customer data activation platform (CDAP) which combines customer data, predictive intelligence and multi-channel customer journeys into a single solution. Blueshift’s AI technology helps marketers target the right customers at the right time through the right channel with appropriate and relevant content.

Multi-channel journey flows enables marketers to connect all customer touch points across any internet-enabled device, including computers, laptops, tablets, and mobiles. Blueshift also functions offline, and supports audience syndication with Google, Facebook, Twitter, etc., customizable predictive modeling, native connections with mobile push, SMS, direct mail, email, chat, and more.

Blueshift utilizes real-time behavior, unlimited customer attributes, predictive scores and product and content taxonomy to create a dynamic customer profile and give marketers a 360-degree view. The platform captures marketing engagement data like email opens, as well as other data types like transactional data, customer lists and catalog overlays. Blueshift also allows users to integrate with 3rd party data providers.

An AI-powered cross-channel visual journey builder helps users create and manage personalized campaigns and customer journeys, while collaborative filtering and retargeting tools enable users to provide relevant recommendations to customers. Other Blueshift features include real-time segmentation and trigger-based automation.

Prix

À partir de
N/A
Types de licence
version d'essai gratuite
Abonnement
Rapport qualité-prix

Appareils

Type d'entreprise

S
M
L

Disponible dans les pays suivants

Australie, Canada, Europe, Allemagne, Royaume-Uni, États-Unis

Langues

anglais

Blueshift - Avis

Note globale
4.4/5
100% d'avis positifs
2
Excellent
3
Très bien
0
Moyen
0
Médiocre
0
Mauvais
Darshit P.
Traduire avec Google Translate

CDP with Intelligence

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 21/05/2019
Provenance de l'avis : Capterra

Blueshift has been very useful for supporting our CDP initiatives. The Tech Stack that the software uses are best in class with latest and greatest technologies. It is evident when we integrate customer interaction events into the platform. It offers great segmentation and syndication features for the Marketing Department to execute campaigns specific to email and social channels

Avantages

Flexibility of Data Integration
Ability to create reusable segments
Dynamic Templates for personalization
Dynamic API Integration
Cloud App Integration with tools like Salesforce
Data Science and Machine Learning models that the software produces

Inconvénients

Analytic Capabilities . Would like to see features that allows query engine and analytics reports on the data sets. This helps users drive campaigns

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

8.0/10
Utilisateur vérifié
Traduire avec Google Translate

Super versatile, user-friendly platform that proves to be a great marketing tool

Logiciel utilisé tous les jours pendant plus d'un an
Publié le 21/05/2019
Provenance de l'avis : Capterra

We've been implementing quite a few different frequency tests lately - and Blueshift makes it easy to flag customers in certain segments to easily evaluate and track how the tests are performing. We've been able to identify gaps in revenue that we're missing because we aren't emailing at the most optimal cadence for consumers.

Avantages

Blueshift is very versatile from a functionality standpoint. I feel like we are able to accomplish most things we want to test easily and efficiently. For the most part it is very user friendly as well. I've only been a daily user for the past 5 months, and I feel like I was able to pick it up very quickly with limited frustration.

Inconvénients

The dashboard tends to be a bit buggy - it usually doesn't impact what we're trying to accomplish, but it can get frustrating when you run into issues that prevent you from finishing a task. I will say that support is very quick to respond and usually resolves issues in a timely manner.

Another point that I've spoken with the Blueshift team about is more robust reporting. Many times we are interested in looking at campaign trends filtered by template - there are ways to look at overall template performance and overall campaign performance - but not a way to layer both. I'd love to see more intricate reporting in the future.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

8.0/10
Chris K.
Traduire avec Google Translate

Reliable, fast, dynamic cdp - perfect for fast growing CRM teams

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 31/05/2019
Provenance de l'avis : Capterra

personalization at scale, omni channel marketing, dynamic customer experiences

Avantages

The tech is super reliable and fast; the automation capabilities are top notch; integrating data is easy which has allowed us to deepen personalization to millions of daily users. We consider blueshift to be a partner because of the level of support they've given in helping us drive growth.

Inconvénients

Nothing. But in an ideal world, I do with the customer level reporting was more more robust.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

10.0/10
Cat C.
Traduire avec Google Translate

Great Customer Data Platform

Logiciel utilisé tous les jours pendant 6 à 12 mois
Publié le 21/05/2019
Provenance de l'avis : Capterra

Blueshift is pretty easy to work with and are open to listening to suggestions to improving the experience.

Avantages

Blueshift makes it very easy to set up email campaigns by events or customer segments that are one time or recurring. When segments are created they do not need to be constantly refreshed. It is easy to make changes to templates.

Inconvénients

There are some quirks like not being able to archive templates from campaigns, which can muddy up a branch and not being able to duplicate a branch within a campaign. There are additional features that would make it easier to use, but it is still a great software as is.

Note détaillée

Simplicité d'utilisation

Probabilité de recommander le produit

10.0/10
Abhishek G.
Traduire avec Google Translate

Blueshift Review

Logiciel utilisé tous les jours pendant plus d'un an
Publié le 22/05/2019
Provenance de l'avis : Capterra

Avantages

The ability to push audience from blueshift to platforms such as google and facebook and update these audience automatically.

Inconvénients

The reporting can be a little better and the platform is a little buggy at times.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

8.0/10

Blueshift - Prix

À partir de
N/A
Types de licence
version d'essai gratuite
Abonnement
Rapport qualité-prix

Contact Blueshift for pricing information.

Blueshift - Fonctionnalités

  • Base de données de contacts
  • Champs personnalisables
  • Intégration de tiers
  • Intégration des e-mails
  • Intégration des médias sociaux
  • Rapports et statistiques

  • API
  • Base de données de clients
  • Gestion des calendriers
  • Importation et exportation de données
  • Intégration CRM
  • Intégration mobile
  • Modèles personnalisables
  • Notifications automatiques
  • Paiements électroniques
  • Rappels
  • Rapports personnalisables
  • Stratégie de marque personnalisable
  • Suivi des activités
  • Tableau de bord d'activités

Plus d'informations sur Blueshift

Blueshift - Principales fonctionnalités

  • A/B Testing
  • CAN SPAM Compliance
  • Campaign Management
  • Campaign Segmentation
  • Channel Management
  • Contact Database
  • Customer Segmentation
  • Data Integration
  • Email Integration
  • Email Marketing
  • Event Triggered Actions
  • Event Triggered Email
  • Image Library
  • Mailing List Management
  • Multi-Campaign
  • Predictive Analytics
  • Predictive Modeling
  • Social Media Integration
  • Spam Check
  • Subscriber Management
  • Template Management

Blueshift - FAQ

Voici quelques-unes des questions fréquentes sur Blueshift.

Q. Quels sont les types de licence disponibles pour Blueshift ?

Types de licences disponibles pour Blueshift :

Type de licence: Abonnement

version d'essai gratuite: Disponible

Contact Blueshift for pricing information.

Q. Quelles sont les principales fonctionnalités du logiciel Blueshift ?

Fonctionnalités du logiciel Blueshift :

  • A/B Testing
  • CAN SPAM Compliance
  • Campaign Management
  • Campaign Segmentation
  • Channel Management
  • Contact Database
  • Customer Segmentation
  • Data Integration
  • Email Integration
  • Email Marketing
  • Event Triggered Actions
  • Event Triggered Email
  • Image Library
  • Mailing List Management
  • Multi-Campaign
  • Predictive Analytics
  • Predictive Modeling
  • Social Media Integration
  • Spam Check
  • Subscriber Management
  • Template Management

Q. Qui utilise Blueshift ?

Utilisateurs habituels du logiciel Blueshift :

Grandes entreprises, Entreprises de taille moyenne, Non Profit

Q. Dans quelles langues Blueshift est-il disponible ?

Langues dans lesquelles Blueshift est disponible :

anglais

Q. Quels sont les types de licence disponibles pour Blueshift ?

Types de licences disponibles pour Blueshift:

Abonnement

Q. Blueshift prend-il en charge les appareils mobiles ?

Nous n'avons pas d'informations sur les appareils pris en charge par Blueshift.

Q. Avec quelles applications Blueshift peut-il s'intégrer ?

Applications s'intégrant à Blueshift :

Facebook, Lob, Salesforce Sales Cloud, SendGrid, Zendesk

Q. Quelles sont les ressources d'aide disponibles pour Blueshift ?

Ressources d'aide disponibles pour Blueshift :

Support en ligne, Support téléphonique