Behavioral analytics platform for marketers and analysts
4.5/5 (30 avis)Indicative is a customer behavioral analytics solution designed to support product managers, growth marketers and business analysts. The cloud-based platform, available in Pro and Enterprise plans, connects to a multitude of customer data sources to provide a complete, 360-degree view. This consolidation and synthesis of the quantitative research around how and why users engage with corporate touchpoints then provides actionable insights for maximizing conversions and retaining customers. Indicative is also aimed at non-technical teams wishing to monitor the whole journey, eschewing SQL expertise in favor of a drag and drop UI.
The platform works around the send and capture of “events” or actions such as page views, button clicks or email message openings etc. From the free “Standard” plan, packages allow for 1 billion or more events per month with unlimited user seats and data histories of at least 12 months. From here, Indicative plots and visualizes the customer journey with multi-path or reverse funnels, while using segmentation tools to ask and answer behavioral questions. Retention feedback analyzes user actions over time with the ability to create custom cohorts across variables such as time, behaviors and characteristics. People insights are then evidenced by the kind of detailed journey and session data, regardless of anonymity, necessary for optimizing implementation. In addition, sharable dashboard creation is joined by features that include a calculator, custom events and scheduled reporting.
Avantages
The interface is really beautiful and it is extremely versatile to use. While I am not as well-rounded on the platform as I'd like to be yet (I'm working on it) I have done a walk through with some Indicative team members and the features are really useful. This has become a great tool that I use to communicate with our clients re: the success of our work with them and to further understand consumer patterns and other things.
Inconvénients
As a *relatively* new user, I'm not always sure how things function. I understand that our "events" were built by our product/engineering team so sometimes I'm not entirely sure what type of data I'm pulling from those. I do think it would be nice if there were a little more guidance when I'm looking for particular information, for example, if I'm using the segmentation tool, I'm not always sure if I should be using where/by or each... etc. etc. It makes sense when I ask other coworkers but it would be nice if I could hover over those options and get a little explanation, use case, or something similar. Just a bit of a learning curve.
Beyond excellent. I will definitely go pro and stick with them if I become big enough to afford it.
Avantages
The free plan is great. It is by far the most generous free plan out there. As a startup, that is currently bootstrapped, not having to shell out big bucks while getting the kind of insights about user behaviour has been mind blowing.
Our new feature developments have been spot on and we are able to understand where users are struggling, what features they like etc. It is like I have a super power in my hands.
The features are good and are constantly improving. In the last 3 months, I have seen the platform become a lot better.
Inconvénients
1. I think the funnels can be improved to support multiple steps/ branches better. For example, we have two different flows (one for new users and one for more experienced users) and there is no way to see both of these at once.
2. There are too many marketing email campaigns. It is a bit overwhelming. I genuinely wanted to provide feedback because they are being so generous, but there are just too many IMO. So, I end up skipping most of their emails/ announcements.
Indicative has made it easy for our team to track customer usage of our product and our essential growth KPIs. On the few occasions I've needed to contact support they've always answered my questions quickly.
Avantages
- The drag and drop reporting interface makes it very easy for anyone in the team to build complex queries for analysis.
- The dashboards provide a very quick way to keep track of growth KPIs.
- You can setup multidimensional funnels to analyse your customer journey.
- The price: they now offer 1 billion events free per month, which is effectively an unlimited usage rate for the majority of companies.
Inconvénients
In the past I ran into a couple of occasions where the tool slowed down somewhat while I was building complex queries, although this hasn't happened recently.
Avantages
Fast: Crunching some demanding funnel query can be faster and effective in Indicative
Accessible: Once got the grasp of the key reports, it is pretty intuitive for a non data technical person to self serve and answer his/her questions with Indicative
Flexible: We are using it also for AB testing evaluation. It is a bit of a stretch and we don't have (of course) significance calculators. But we made it happen (with some gimmicks) for quickly checking test results
Inconvénients
Interface: Sometimes it is a bit cumbersome to modify/copy a modified funnel into a dashboard. Or to copy a report from a dashboard to another
Feature: A few which I believe are useful are missing:
- batch modifications of multiple funnels
- concept of "session time spent": E.g. " How much time did user performing a specific set of action spent afterwards?"
- Exploratory capabilities: (e.g."I have no clue what happens after a step, can Indicative show me?"
The last one can be addressed with some tricks...
We can easily visualize our data.
Avantages
I love how accessible the Indicative staff is. They're a small-stage business so they're incredibly receptive to feedback and often implement the changes we request. The level of customer service Indicative provides is unmatched.
Inconvénients
The tools can be a bit limiting at times. For instance, when you update a particular section of the segment, you have to redo your calculations. It would be amazing if that information updated automatically. The output of the data could also be more flexible in terms of how the information is arranged.
Standard: Free
Pro: $950 per month
Enterprise: Contact Indicative directly for Enterprise pricing
• Indicative's cloud-based behavioral analytics platform connects to a multitude of data sources to produce detailed pictures of customers and their journeys, providing marketers and product managers with actionable insights for improving the experience.
• Indicative offers a data limit of 1 billion events (user actions) per month while retaining data securely for 12 months, with the ability to create custom events and access an event stream for analyzing historical event data.
• Integration support for connecting into all sources of behavioral data including websites, mobile apps, marketing automation platforms, CRM systems and support center etc.
• Indicative supports funnel analysis, both multi-path and reverse form, along with the analysis of potentially complex cohorts based around time, behaviors and characteristics.
• The platform's data management capabilities require no need for coding knowledge or SQL expertise, providing users with an "intuitive" drag and drop online interface.
Voici quelques-unes des questions fréquentes sur Indicative.
Types de licences disponibles pour Indicative :
À partir de: 950,00 $US/mois
Type de licence: Gratuit, Abonnement
version d'essai gratuite: Disponible
Standard: Free
Pro: $950 per month
Enterprise: Contact Indicative directly for Enterprise pricing
Fonctionnalités du logiciel Indicative :
Utilisateurs habituels du logiciel Indicative :
Grandes entreprises, Entreprises de taille moyenne
Langues dans lesquelles Indicative est disponible :
anglais
Types de licences disponibles pour Indicative:
Gratuit, Abonnement
Nous n'avons pas d'informations sur les appareils pris en charge par Indicative.
Applications s'intégrant à Indicative :
Optimizely, Salesforce Sales Cloud, Segment, Snowplow Insights, Stripe
Ressources d'aide disponibles pour Indicative :
FAQ, Support en ligne, Support téléphonique
Easy to store common events, segments, etc. that I track and refer to them regularly for clients.