Indicative - Présentation
Description du logiciel Indicative
Indicative is a customer behavioral analytics solution designed to support product managers, growth marketers and business analysts. The cloud-based platform, available in Pro and Enterprise plans, connects to a multitude of customer data sources to provide a complete, 360-degree view. This consolidation and synthesis of the quantitative research around how and why users engage with corporate touchpoints then provides actionable insights for maximizing conversions and retaining customers. Indicative is also aimed at non-technical teams wishing to monitor the whole journey, eschewing SQL expertise in favor of a drag and drop UI. The platform works around the send and capture of “events” or actions such as page views, button clicks or email message openings etc. From the free “Standard” plan, packages allow for 1 billion or more events per month with unlimited user seats and data histories of at least 12 months. From here, Indicative plots and visualizes the customer journey with multi-path or reverse funnels, while using segmentation tools to ask and answer behavioral questions. Retention feedback analyzes user actions over time with the ability to create custom cohorts across variables such as time, behaviors and characteristics. People insights are then evidenced by the kind of detailed journey and session data, regardless of anonymity, necessary for optimizing implementation. In addition, sharable dashboard creation is joined by features that include a calculator, custom events and scheduled reporting.Indicative - Présentation
Prix
Types de licence
Standard: Free
Pro: $950 per month
Enterprise: Contact Indicative directly for Enterprise pricing
Indicative - Fonctionnalités
Captures d'écran
Indicative - Avis
Indicative - Avis
This has been a great tool for me to track different campaigns, email records, etc....
Easy to store common events, segments, etc. that I track and refer to them regularly for clients.
The most generous behavioural analytics platform out there
Beyond excellent. I will definitely go pro and stick with them if I become big enough to afford it.
Great intuitive analytics tool
Overall very happy with Indicative and its customer support. BI tools can be the cause of a lot of frustration for people like me who need to pull data constantly, but Indicative makes it easy with their interface.
Powerful behavioral analytics in a simple to use product
Indicative has made it easy for our team to track customer usage of our product and our essential growth KPIs. On the few occasions I've needed to contact support they've always answered my questions quickly.
Indicative at Prezi
Comparatif avec les logiciels similaires : note globale
Comparer avec les alternatives
This has been a great tool for me to track different campaigns, email records, etc. Multi-functional
Avantages
The interface is really beautiful and it is extremely versatile to use. While I am not as well-rounded on the platform as I'd like to be yet (I'm working on it) I have done a walk through with some Indicative team members and the features are really useful. This has become a great tool that I use to communicate with our clients re: the success of our work with them and to further understand consumer patterns and other things.
Inconvénients
As a *relatively* new user, I'm not always sure how things function. I understand that our "events" were built by our product/engineering team so sometimes I'm not entirely sure what type of data I'm pulling from those. I do think it would be nice if there were a little more guidance when I'm looking for particular information, for example, if I'm using the segmentation tool, I'm not always sure if I should be using where/by or each... etc. etc. It makes sense when I ask other coworkers but it would be nice if I could hover over those options and get a little explanation, use case, or something similar. Just a bit of a learning curve.
The most generous behavioural analytics platform out there
Beyond excellent. I will definitely go pro and stick with them if I become big enough to afford it.
Avantages
The free plan is great. It is by far the most generous free plan out there. As a startup, that is currently bootstrapped, not having to shell out big bucks while getting the kind of insights about user behaviour has been mind blowing.
Our new feature developments have been spot on and we are able to understand where users are struggling, what features they like etc. It is like I have a super power in my hands.
The features are good and are constantly improving. In the last 3 months, I have seen the platform become a lot better.
Inconvénients
1. I think the funnels can be improved to support multiple steps/ branches better. For example, we have two different flows (one for new users and one for more experienced users) and there is no way to see both of these at once.
2. There are too many marketing email campaigns. It is a bit overwhelming. I genuinely wanted to provide feedback because they are being so generous, but there are just too many IMO. So, I end up skipping most of their emails/ announcements.
Great intuitive analytics tool
Overall very happy with Indicative and its customer support. BI tools can be the cause of a lot of frustration for people like me who need to pull data constantly, but Indicative makes it easy with their interface.
Avantages
The drag and drop function with immediate visual updates makes running queries easier to figure out. I don't have to know the intricacies of the relational databases that power the data behind the scenes.
Inconvénients
Sometimes the queries have too many results which either take up too much time to run or end up crashing the system entirely. Wish I could have some insight into whether this happens before I wait as long as I do to see it.
Powerful behavioral analytics in a simple to use product
Indicative has made it easy for our team to track customer usage of our product and our essential growth KPIs. On the few occasions I've needed to contact support they've always answered my questions quickly.
Avantages
- The drag and drop reporting interface makes it very easy for anyone in the team to build complex queries for analysis.
- The dashboards provide a very quick way to keep track of growth KPIs.
- You can setup multidimensional funnels to analyse your customer journey.
- The price: they now offer 1 billion events free per month, which is effectively an unlimited usage rate for the majority of companies.
Inconvénients
In the past I ran into a couple of occasions where the tool slowed down somewhat while I was building complex queries, although this hasn't happened recently.
Indicative at Prezi
Avantages
Fast: Crunching some demanding funnel query can be faster and effective in Indicative
Accessible: Once got the grasp of the key reports, it is pretty intuitive for a non data technical person to self serve and answer his/her questions with Indicative
Flexible: We are using it also for AB testing evaluation. It is a bit of a stretch and we don't have (of course) significance calculators. But we made it happen (with some gimmicks) for quickly checking test results
Inconvénients
Interface: Sometimes it is a bit cumbersome to modify/copy a modified funnel into a dashboard. Or to copy a report from a dashboard to another
Feature: A few which I believe are useful are missing:
- batch modifications of multiple funnels
- concept of "session time spent": E.g. " How much time did user performing a specific set of action spent afterwards?"
- Exploratory capabilities: (e.g."I have no clue what happens after a step, can Indicative show me?"
The last one can be addressed with some tricks...
Comparatif avec les logiciels similaires : recommandation utilisateur
Comparer avec les alternatives
Indicative - Prix
Indicative - Prix
Standard: Free
Pro: $950 per month
Enterprise: Contact Indicative directly for Enterprise pricing
Standard: Free
Pro: $950 per month
Enterprise: Contact Indicative directly for Enterprise pricing
Comparatif avec les logiciels similaires : rapport qualité-prix
Comparer avec les alternatives
Indicative - Fonctionnalités
Indicative - Fonctionnalités
Comparatif avec les logiciels similaires : note sur les fonctionnalités
Comparer avec les alternatives
Catégories
Catégories
Plus d'informations sur Indicative
Plus d'informations sur Indicative
Indicative - Principales fonctionnalités
- Ad Hoc Reports
- Channel Attribution
- Channel Attribution
- Cohort Analysis
- Customer Journey Mapping
- Funnel Analysis
- Goal Tracking
- In-App Events Tracking
- Multiple Site Management
- Pageview Tracking
- Push Notifications
- Retention Tracking
- Site Search Tracking
- Time on Site Tracking
- Uninstall Tracking
- User Interaction Tracking
- Website Analytics
Avantages
• Indicative's cloud-based behavioral analytics platform connects to a multitude of data sources to produce detailed pictures of customers and their journeys, providing marketers and product managers with actionable insights for improving the experience.
• Indicative offers a data limit of 1 billion events (user actions) per month while retaining data securely for 12 months, with the ability to create custom events and access an event stream for analyzing historical event data.
• Integration support for connecting into all sources of behavioral data including websites, mobile apps, marketing automation platforms, CRM systems and support center etc.
• Indicative supports funnel analysis, both multi-path and reverse form, along with the analysis of potentially complex cohorts based around time, behaviors and characteristics.
• The platform's data management capabilities require no need for coding knowledge or SQL expertise, providing users with an "intuitive" drag and drop online interface.
Indicative - FAQ
Indicative - FAQ
Voici quelques-unes des questions fréquentes sur Indicative.
Q. Quels sont les types de licence disponibles pour Indicative ?
Types de licences disponibles pour Indicative :
À partir de: 950,00 $US/mois
Type de licence: Gratuit, Abonnement
Essai gratuit: Disponible
Standard: Free Pro: $950 per month Enterprise: Contact Indicative directly for Enterprise pricing
Q. Quelles sont les principales fonctionnalités du logiciel Indicative ?
Fonctionnalités du logiciel Indicative :
- Ad Hoc Reports
- Channel Attribution
- Channel Attribution
- Cohort Analysis
- Customer Journey Mapping
- Funnel Analysis
- Goal Tracking
- In-App Events Tracking
- Multiple Site Management
- Pageview Tracking
- Push Notifications
- Retention Tracking
- Site Search Tracking
- Time on Site Tracking
- Uninstall Tracking
- User Interaction Tracking
- Website Analytics
Q. Qui utilise Indicative ?
Utilisateurs habituels du logiciel Indicative :
Grandes entreprises, Entreprises de taille moyenne
Q. Dans quelles langues Indicative est-il disponible ?
Langues dans lesquelles Indicative est disponible :
anglais
Q. Quels sont les types de licence disponibles pour Indicative ?
Types de licences disponibles pour Indicative:
Gratuit, Abonnement
Q. Indicative prend-il en charge les appareils mobiles ?
Nous n'avons pas d'informations sur les appareils pris en charge par Indicative.
Q. Avec quelles applications Indicative peut-il s'intégrer ?
Applications s'intégrant à Indicative :
Optimizely, Salesforce Sales Cloud, Segment, Snowplow Insights, Stripe
Q. Quelles sont les ressources d'aide disponibles pour Indicative ?
Ressources d'aide disponibles pour Indicative :
FAQ, Support en ligne, Support téléphonique
Easy to store common events, segments, etc. that I track and refer to them regularly for clients.