Indicative

Avantages

Very user friendly. The right amount of features are present that would solve most of the analytical requirement for a product/growth team

Inconvénients

Certain edge cases are not covered.
For example if you want to see the funnel rates week over week or on a daily level, you have to manually change the date range for every data point that you need.

Avantages

The interface is really beautiful and it is extremely versatile to use. While I am not as well-rounded on the platform as I'd like to be yet (I'm working on it) I have done a walk through with some Indicative team members and the features are really useful. This has become a great tool that I use to communicate with our clients re: the success of our work with them and to further understand consumer patterns and other things.

Inconvénients

As a *relatively* new user, I'm not always sure how things function. I understand that our "events" were built by our product/engineering team so sometimes I'm not entirely sure what type of data I'm pulling from those. I do think it would be nice if there were a little more guidance when I'm looking for particular information, for example, if I'm using the segmentation tool, I'm not always sure if I should be using where/by or each... etc. etc. It makes sense when I ask other coworkers but it would be nice if I could hover over those options and get a little explanation, use case, or something similar. Just a bit of a learning curve.

Avantages

The free plan is great. It is by far the most generous free plan out there. As a startup, that is currently bootstrapped, not having to shell out big bucks while getting the kind of insights about user behaviour has been mind blowing.

Our new feature developments have been spot on and we are able to understand where users are struggling, what features they like etc. It is like I have a super power in my hands.

The features are good and are constantly improving. In the last 3 months, I have seen the platform become a lot better.

Inconvénients

1. I think the funnels can be improved to support multiple steps/ branches better. For example, we have two different flows (one for new users and one for more experienced users) and there is no way to see both of these at once.
2. There are too many marketing email campaigns. It is a bit overwhelming. I genuinely wanted to provide feedback because they are being so generous, but there are just too many IMO. So, I end up skipping most of their emails/ announcements.

Avantages

It allow us to take advantage of our site's traffic information and spot steps in our client's journey that could be improved.

Inconvénients

It is not as intuitive as one could wish. Some training hours are needed for our new employees to catch up with their tools.

Avantages

The drag and drop function with immediate visual updates makes running queries easier to figure out. I don't have to know the intricacies of the relational databases that power the data behind the scenes.

Inconvénients

Sometimes the queries have too many results which either take up too much time to run or end up crashing the system entirely. Wish I could have some insight into whether this happens before I wait as long as I do to see it.