GDPR-compliant B2B marketing and sales acceleration platform
4/5 (1 avis)Cognism is a cloud-based B2B marketing and sales acceleration platform which is compliant with GDPR, CAN-SPAM, and PECR standards. The software is designed to help businesses enrich their contact data and prospect leads, with tools for buyer persona creation, outbound email campaign automation, AI-powered data cleaning, enrichment, and processing, and more. Solutions are available for sales, marketers, startups, SMBs, and enterprises.
With Cognism Prospector, users can create custom buyer personas to identify ideal customers, and generate lead lists using demographic, firmographic, and technographic filters. Buyer personas also provide users with insight into their total addressable market size worldwide, and enable the targeting of decision-makers. Cognism’s database contains information on 400 million business professionals, and users can integrate their CRM, with native support for connecting Salesforce, Pipedrive, and HubSpot in addition to the universal CRM integration.
Cognism ReFresh utilizes artificial intelligence (AI) and real-time data to clean and enrich contact records. The proprietary DataHelix AI targets stale data and locates missing information such as technology data, industries, and job titles. CRM data cleanliness and cost per lead reports allow users to evaluate the health of their database. DataHelix also verifies contact email addresses through a 14-step process to ensure that leads can be contacted. Cognism Engage enables the creation and automation of outbound marketing, with support for email, social, and phone touch points, and the ability to target campaigns based on buyer personas.
Avantages
I like the ease and speed of use - you can create custom filters and drill lists down deeper and deeper really quickly which saves tons of time data cleaning and exporting lists.
Inconvénients
Overall Cognism is a great product but overall cold outreach and prospecting is a tough errand, so success is hard to come by. It's a lot of grunt work for non predictable returns.
Contact Cognism for pricing information and to request a demo.
Voici quelques-unes des questions fréquentes sur Cognism.
Types de licences disponibles pour Cognism :
À partir de: $550/mois
Type de licence: Abonnement
version d'essai gratuite: Non disponible
Contact Cognism for pricing information and to request a demo.
Fonctionnalités du logiciel Cognism :
Utilisateurs habituels du logiciel Cognism :
Entreprises de taille moyenne, PME
Langues dans lesquelles Cognism est disponible :
anglais
Types de licences disponibles pour Cognism:
Abonnement
Nous n'avons pas d'informations sur les appareils pris en charge par Cognism.
Applications s'intégrant à Cognism :
HubSpot CRM, Microsoft Dynamics CRM, Pipedrive, Salesforce Sales Cloud
Ressources d'aide disponibles pour Cognism :
Base de connaissances, Support en ligne, Support téléphonique
Overall the Cognism team has been exceptional in their support and willingness to help us success with their product. It's been a great experience and we have tried many competitors.