Google Data Studio
Un tableau de bord interactif de reporting et de visualisation de données
4,5 /5 (81 avis) Donnez votre avis !Google Data Studio - Présentation
Description du logiciel Google Data Studio
Google Data Studio est une application gratuite et hébergée dans le cloud qui permet aux utilisateurs de créer des tableaux de bord interactifs et des rapports professionnels à partir d'une grande variété de sources de données. Déployée afin de présenter le type d'informations permettant de prendre des décisions commerciales éclairées, la solution fournit des connecteurs intégrés et partenaires qui facilitent les connexions à la majorité des sources de données. Les rapports de Data Studio peuvent exploiter des données provenant d'une ou de plusieurs sources. Les ensembles de données possibles incluent Google Analytics, Google Sheets, Google Ads, Google Cloud Storage, Google Search Console, Google Attribution 360 et YouTube ; Google Drive permet également de stocker des rapports générés à des fins de partage étendu. Les connecteurs additionnels couvrent BigQuery, les bases de données SQL, Campaign Manager et les téléchargements CSV pour tableurs Excel.
Les outils de reporting web de Data Studio permettent de transformer les données en "supports visuels" utilisés pour concevoir des tableaux de bord ou rapports interactifs en temps réel. L'éditeur de rapport de type glisser-déposer offre des tableaux et graphiques configurables, comme des graphiques en ligne, en barre, en camembert, des cartes géographiques, des graphiques à bulles/zones, des tableaux de données paginés, des tableaux croisés, etc. Les filtres de visionnage et les contrôles de plages de données rendent les rapports interactifs, tandis que des modèles de rapports peuvent être créés à partir de rapports standard grâce à l'outil de contrôle des données. Le texte et les images personnalisés permettent de personnaliser les rapports ou de les annoter, ainsi que d'y ajouter des liens, des images cliquables, des styles et des thèmes de couleur. Les fonctionnalités de partage et de collaboration sont prises en charge par le stockage centralisé dans Google Drive des rapports et sources de données enregistrées. Les rapports peuvent également être intégrés à des sites web. Lorsque les utilisateurs choisissent de partager un rapport ou une source de données en particulier avec d'autres éditeurs, ces utilisateurs autorisés peuvent collaborer simultanément et en temps réel sur un même fichier.
Google Data Studio - Présentation
Prix
Types de licence
Google Data Studio - Fonctionnalités
Médias
Google Data Studio - Avis
Google Data Studio - Avis
So simple and easy to use compared to other data visualization softwares!
Overall it's made it much easier to build robust, flexible marketing dashboards and then share them with my team. It's also helped to extract data from Ad platforms at a level of granularity that wasn't available within the ad platform itself.
User Friendly Data Dashboards
A big fan! It's missing a few features, and I've noticed a few bugs here and there. But all the bugs I've ran into have been manageable with easy workarounds. But this is a FREE platform and it have more key features than a majority of these paid data platforms.
Data Studio Will Change Your Analytics Life
A great solution for non-essential dashboarding solutions
We loved using it for some reasons, we hated to leave (as we had to do a lot of work all over again). But we are happy we pushed through.
Powerful reporting tool in the right hands.
Seeing many data sources in a single view with multiple date ranges and comparisons.
Comparatif des alternatives : note globale
Comparer avec les alternatives
So simple and easy to use compared to other data visualization softwares!
Avantages
I love how easy it is to put the data points into different graphs and visualizations. The UI is typical of Google. Super intuitive and user-friendly and most aspects of the product behave exactly as a user would expect (which isn't the case in my experience for softwares like Tableau). Ease of use is by far what makes Google Data Studio stand out among the crowd.
Inconvénients
Can be hard to integrate data with certain platforms if they aren't Google owned platforms. There's also minor functionality gaps around not having all of the relevant google ads dimensions and labels accessible within data studio.
User Friendly Data Dashboards
A big fan! It's missing a few features, and I've noticed a few bugs here and there. But all the bugs I've ran into have been manageable with easy workarounds. But this is a FREE platform and it have more key features than a majority of these paid data platforms.
Avantages
Extremely user friendly. Setting up the dashboards was simple. You have control over almost every detail, including the layout and design. This is unlike many data platforms I've used in the past. ALMOST everything is totally customizable. This brings in all your Google/Youtube data automatically (including Google Sheets/docs). It also lets your bring in images, links, and other assets. You can change the data range filter easily for all metrics. The dashboard also is easily shareable to all team members and you can export the dashboard to a PDF.
Inconvénients
The connectivity to other platforms is disappointing. In order to automatically bring in your social media data or data from other sources (such as digital advertising or 1st party ecommerce data) you need to purchase a "connector". However, there are ways around this if you export your data from your other sources and just put this in a Google Sheet and connect that sheet to your Google Data Studio.
Data Studio Will Change Your Analytics Life
Avantages
Google Data Aid Studio is the best tool I've ever stumbled across. It's everything you like about Google Analytics, made better. You can literally build your own dashboard and control it by date or other filters you choose - and you can use Google Analytics as your data source. Imagine being able to filter, sort and pivot just about any Google Analytics data point. It opens up a whole new way to look at your data. You can create datasets of your own design and then look at them in a myriad of ways (charts, graphs, tables). You can add notes, create sections. It's a really powerful tool.
Collaborating on reports with others is also rather easy and it's nice to be able to make real-time updates with teammates.
Inconvénients
The one drawback is that it can get heavy and take some time for results to resolve onscreen if your report(s)/board(s) are very large.
A great solution for non-essential dashboarding solutions
We loved using it for some reasons, we hated to leave (as we had to do a lot of work all over again). But we are happy we pushed through.
Avantages
1) Simple to use
It is easy to use. Drag & drop, add texts, connect sources, ... It all works like a charm.
2) Free
It is free to use. Connect your account and you're good to go. The downside: you're on your own...
3) Visual freedom
As opposed to other solutions we (currently) use, Google offers by far more flexibility in terms of creating something that is visually exactly what you want.
Inconvénients
1) What security?
We used google data studio to embed dashboards in our own SAAS solution. As embedding only works with 'open access' documents, it means that you open up your dashboard to the world (provided they know the URL). It is not the security we like.
2) Lack of roadmap impact & customer support
As one of the many free users, we have no impact on how the product evolves over time. Customer support is a matter of googling your way around and finding a community response rather than an official spokes persons' help.
3) Speed... Or the opposite rather: slooooowness
No matter how happy we are about Google's Cloud Platform solution, Data studio is sloooow.
Powerful reporting tool in the right hands.
Seeing many data sources in a single view with multiple date ranges and comparisons.
Avantages
I would recommend every business used this, from small to large. The ability to combine and view google analytics, google ads and search console data is fantastic and gives you great insights into your business performance. There are also lots of templates available online to get you started for no cost.
Inconvénients
The customisation has to come from someone with a fair bit of knowledge of the product when sharing with others. In the majority of times people will have to only have a view of the report and they won't really be able to amend or see other data within it. It is also a little slow when doing lots of data and changing the views.
Comparatif des alternatives : recommandation utilisateur
Comparer avec les alternatives
Google Data Studio - Prix
Google Data Studio - Prix
Comparatif des alternatives : rapport qualité-prix
Comparer avec les alternatives
Google Data Studio - Fonctionnalités
Google Data Studio - Fonctionnalités
Comparatif des alternatives : note sur les fonctionnalités
Comparer avec les alternatives
Catégories
Catégories
Google Data Studio - FAQ
Google Data Studio - FAQ
Voici quelques-unes des questions fréquentes sur Google Data Studio.
Q. Quels sont les types de licence disponibles pour Google Data Studio ?
Types de licences disponibles pour Google Data Studio :
À partir de: 0,00 $US
Type de licence: Gratuit
Essai gratuit: Non disponible
Q. Quelles sont les principales fonctionnalités du logiciel Google Data Studio ?
Nous n'avons pas d'informations sur les fonctionnalités de Google Data Studio.
Q. Qui utilise Google Data Studio ?
Utilisateurs habituels du logiciel Google Data Studio :
PME, Grandes entreprises, Entreprises de taille moyenne
Q. Dans quelles langues Google Data Studio est-il disponible ?
Langues dans lesquelles Google Data Studio est disponible :
anglais
Q. Quels sont les types de licence disponibles pour Google Data Studio ?
Types de licences disponibles pour Google Data Studio:
Gratuit
Q. Google Data Studio prend-il en charge les appareils mobiles ?
Nous n'avons pas d'informations sur les appareils pris en charge par Google Data Studio.
Q. Avec quelles applications Google Data Studio peut-il s'intégrer ?
Applications s'intégrant à Google Data Studio :
Adverity, AuthorityLabs, Blendo, CallRail, CallTrackingMetrics, EZ-MES, Fulcrum, Integromat, Jet Interactive, Toky
Q. Quelles sont les ressources d'aide disponibles pour Google Data Studio ?
Ressources d'aide disponibles pour Google Data Studio :
Support en ligne, Base de connaissances, Tutoriels vidéo
Overall it's made it much easier to build robust, flexible marketing dashboards and then share them with my team. It's also helped to extract data from Ad platforms at a level of granularity that wasn't available within the ad platform itself.