Improvado is a cloud-based marketing data aggregation system which allows users to connect to a range of marketing platforms, business intelligence (BI) and data visualization systems, without needing help from developers. More than 70 native integrations are offered, including Google AdWords, Analytics, BigQuery, Data Studio, Looker, Tableau, Power BI, Excel, and more.
Improvado’s custom dashboard provides users with cross-channel optimization advice and alerts for all of their campaigns in a single interface. Campaign performance can be tracked, with users able to measure and compare any metrics and visualize data. Performance metrics can be calculated automatically according to users’ preferred methods, and conversion paths can be tracked to identify how campaigns contribute towards KPIs and budgets. A white label client portal also allows users to present data for clients to explore through a branded portal on their own platform.
Improvado allows users to connect marketing APIs with data visualization tools, automating the marketing data pipeline. Data can be combined, mapped, and normalized, with users able to specify whether they need raw or mapped data, and change attribution models by defining how credit is assigned to touchpoints for conversions and sales. Cross-channel metrics can be compared side-by-side to provide insight for important business decisions.
Powerful. Tons of APIs to hook into tons of platforms, and always adding more. Great Google Sheets integration. Solid customer support - super responsive.
Very detailed and thorough on data collection. Literally hundreds of fields are imported from various platforms, and it's easy for the user to customize how they measure and view the data.
Most reporting platforms will look good until you find the one fatal flaw that means that you can't use it for your use case. We have never run into this with Improvado, and they are always getting better.
Would love to get some data preparation and transformation functionality to take things to the next level.
Large reduction in the amount of hours needed to manual pull and compile data for our clients.
The ability to connect with a large array of data sources, create custom metrics and flexibility of how that data is presented. Simple, intuitive interface made getting comfortable inside the platform very easy.
Not quite the depth of granularity I'd like to see with some of the data sources, but the team has been very responsive to that need and is likely an issue that will be resolved soon. Some of the APIs need to be built out a little more, but that's also something the team has been focused on.
Some of the more granular features are a bit complicated, but support is great about walking us through them.
The customization, shareable links, and general UI. Customer service is also leagues ahead of other similar solutions.
Reduced a lot of manual inputting and manipulation of data and helped streamline my reporting tasks.
Complete customization of all data, for all acquisition marketing channels that fit our unique agency needs.
There was a lot of heavy lifting and initial back and forth, but worth it in the end as we were able to finish a fully customized report that automated what we were doing manually and what our clients were used to.
It does what it advertises, and it does it well. Improvado pulls data from anywhere, and lets us turn it into a report to show our clients.
We used to have someone doing this manually and it took them about 20 hours a week.
Onboarding is a little complex and some of the calculations are unintuitive, we've had to make a few custom fixes.
Contact Improvado for a custom price quote.
Voici quelques-unes des questions fréquentes sur Improvado.
Types de licences disponibles pour Improvado :
À partir de: $1000/mois
Type de licence: Abonnement
version d'essai gratuite: Non disponible
Contact Improvado for a custom price quote.
Fonctionnalités du logiciel Improvado :
Utilisateurs habituels du logiciel Improvado :
Entreprises de taille moyenne, PME
Langues dans lesquelles Improvado est disponible :
Types de licences disponibles pour Improvado:
Nous n'avons pas d'informations sur les appareils pris en charge par Improvado.
Applications s'intégrant à Improvado :
AdRoll, Authoritas, Criteo, HubSpot Marketing, Mailchimp, Marketo, Salesforce Sales Cloud, Shopify, TUNE Marketing Console, Twitter
Ressources d'aide disponibles pour Improvado :
FAQ, Base de connaissances, Support en ligne, Support téléphonique, Tutoriels vidéo