Improvado - Prix, fonctionnalités, avis et comparateur de logiciels

Improvado

Marketing data aggregation tool

4.8/5 (5 avis)

Improvado - Présentation

Improvado is a cloud-based marketing data aggregation system which allows users to connect to a range of marketing platforms, business intelligence (BI) and data visualization systems, without needing help from developers. More than 70 native integrations are offered, including Google AdWords, Analytics, BigQuery, Data Studio, Looker, Tableau, Power BI, Excel, and more.

Improvado’s custom dashboard provides users with cross-channel optimization advice and alerts for all of their campaigns in a single interface. Campaign performance can be tracked, with users able to measure and compare any metrics and visualize data. Performance metrics can be calculated automatically according to users’ preferred methods, and conversion paths can be tracked to identify how campaigns contribute towards KPIs and budgets. A white label client portal also allows users to present data for clients to explore through a branded portal on their own platform.

Improvado allows users to connect marketing APIs with data visualization tools, automating the marketing data pipeline. Data can be combined, mapped, and normalized, with users able to specify whether they need raw or mapped data, and change attribution models by defining how credit is assigned to touchpoints for conversions and sales. Cross-channel metrics can be compared side-by-side to provide insight for important business decisions.

Prix

À partir de
$1000/mois
Types de licence
version d'essai gratuite
Abonnement
Rapport qualité-prix

Appareils

Type d'entreprise

S
M
L

Disponible dans les pays suivants

États-Unis

Langues

anglais

Improvado - Avis

Note globale
4.8/5
100% d'avis positifs
4
Excellent
1
Très bien
0
Moyen
0
Médiocre
0
Horrible
Traduire avec Google Translate

Improvado seamlessly powers all our paid advertising and e-commerce platform reporting. We love it.

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 13/03/2018
Provenance de l'avis : Capterra

Avantages

Powerful. Tons of APIs to hook into tons of platforms, and always adding more. Great Google Sheets integration. Solid customer support - super responsive.

Very detailed and thorough on data collection. Literally hundreds of fields are imported from various platforms, and it's easy for the user to customize how they measure and view the data.

Most reporting platforms will look good until you find the one fatal flaw that means that you can't use it for your use case. We have never run into this with Improvado, and they are always getting better.

Inconvénients

Would love to get some data preparation and transformation functionality to take things to the next level.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Traduire avec Google Translate

Improvado has reduced our manual reporting time by 90%

Logiciel utilisé tous les jours pendant 1 à 5 mois
Publié le 14/03/2018
Provenance de l'avis : Capterra

Large reduction in the amount of hours needed to manual pull and compile data for our clients.

Avantages

The ability to connect with a large array of data sources, create custom metrics and flexibility of how that data is presented. Simple, intuitive interface made getting comfortable inside the platform very easy.

Inconvénients

Not quite the depth of granularity I'd like to see with some of the data sources, but the team has been very responsive to that need and is likely an issue that will be resolved soon. Some of the APIs need to be built out a little more, but that's also something the team has been focused on.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

8.0/10
Traduire avec Google Translate

A beautiful dashboard that useful internally and externally

Logiciel utilisé tous les jours pendant 6 à 12 mois
Publié le 16/03/2018
Provenance de l'avis : Capterra

Some of the more granular features are a bit complicated, but support is great about walking us through them.

Avantages

The customization, shareable links, and general UI. Customer service is also leagues ahead of other similar solutions.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

10.0/10
Traduire avec Google Translate

Really helpful! Lawrence from the Improvado team was wonderful and great to work with.

Logiciel utilisé tous les jours pendant 1 à 5 mois
Publié le 13/03/2018
Provenance de l'avis : Capterra

Reduced a lot of manual inputting and manipulation of data and helped streamline my reporting tasks.

Avantages

Complete customization of all data, for all acquisition marketing channels that fit our unique agency needs.

Inconvénients

There was a lot of heavy lifting and initial back and forth, but worth it in the end as we were able to finish a fully customized report that automated what we were doing manually and what our clients were used to.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

10.0/10
Traduire avec Google Translate

Saves us 20 hours a week.

Logiciel utilisé toutes les semaines pendant 1 à 5 mois
Publié le 13/03/2018
Provenance de l'avis : Capterra

Saved time!

Avantages

It does what it advertises, and it does it well. Improvado pulls data from anywhere, and lets us turn it into a report to show our clients.

We used to have someone doing this manually and it took them about 20 hours a week.

Inconvénients

Onboarding is a little complex and some of the calculations are unintuitive, we've had to make a few custom fixes.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

9.0/10

Improvado - Prix

À partir de
$1000/mois
Types de licence
version d'essai gratuite
Abonnement
Rapport qualité-prix

Contact Improvado for a custom price quote.

Improvado - Fonctionnalités

  • API
  • Rapports et statistiques
  • Stratégie de marque personnalisable

  • Analyse de campagne
  • Analyse en temps réel
  • Analytique de l'engagement
  • Données en temps réel
  • Gestion de contenu
  • Gestion des campagnes
  • Importation et exportation de données
  • Interface glisser-déposer
  • Intégration de tiers
  • Intégration des médias sociaux
  • Marketing multicanal
  • Marketing sur les réseaux sociaux
  • Marquage
  • Modèles personnalisables
  • Monitoring
  • Tableau de bord d'activités
  • Tests A/B

Plus d'informations sur Improvado

Improvado - Principales fonctionnalités

  • API
  • Ad channels report
  • Attribution modeling
  • Attribution models
  • Automated marketing data pipeline
  • Automatic performance metric calculation
  • Client portal
  • Cross-channel alerts
  • Cross-channel attribution
  • Cross-channel metric comparisons
  • Custom dashboard
  • Customer journey mapping
  • Customizable branding
  • Data mapping
  • Data transformation
  • Data visualization
  • ETL - Extract / Transfer / Load
  • Multi-touch attribution
  • Performance Metrics
  • ROI tracking
  • Reporting & statistics
  • Website analytics

Avantages

  • Users can connect to more than 70 marketing platforms, business intelligence, and data visualization tools, including Tableau, Google Data Studio, Looker, Excel, and more.

  • Performance metrics are calculated automatically by the reporting tool based on users’ preferred methods for calculating Google Analytics and native ad platform conversions.

  • Conversion paths can be tracked and users can manage multiple cross-channel attribution models, giving insight into each campaign’s contribution to KPIs and budgets.

  • The client portal can be branded with company logos and colors, and used to present data for clients to explore.

  • Users can specify whether they want raw or mapped data, set rules to define attribution models, run side-by-side comparisons of cross-channel metrics for aggregated data, and more.

  • Improvado - FAQ

    Voici quelques-unes des questions fréquentes sur Improvado.

    Q. Quels sont les types de licence disponibles pour Improvado ?

    Types de licences disponibles pour Improvado :

    À partir de: $1000/mois

    Type de licence: Abonnement

    version d'essai gratuite: Non disponible

    Contact Improvado for a custom price quote.

    Q. Quelles sont les principales fonctionnalités du logiciel Improvado ?

    Fonctionnalités du logiciel Improvado :

    • API
    • Ad channels report
    • Attribution modeling
    • Attribution models
    • Automated marketing data pipeline
    • Automatic performance metric calculation
    • Client portal
    • Cross-channel alerts
    • Cross-channel attribution
    • Cross-channel metric comparisons
    • Custom dashboard
    • Customer journey mapping
    • Customizable branding
    • Data mapping
    • Data transformation
    • Data visualization
    • ETL - Extract / Transfer / Load
    • Multi-touch attribution
    • Performance Metrics
    • ROI tracking
    • Reporting & statistics
    • Website analytics

    Q. Qui utilise Improvado ?

    Utilisateurs habituels du logiciel Improvado :

    Entreprises de taille moyenne, PME

    Q. Dans quelles langues Improvado est-il disponible ?

    Langues dans lesquelles Improvado est disponible :

    anglais

    Q. Quels sont les types de licence disponibles pour Improvado ?

    Types de licences disponibles pour Improvado:

    Abonnement

    Q. Improvado prend-il en charge les appareils mobiles ?

    Nous n'avons pas d'informations sur les appareils pris en charge par Improvado.

    Q. Avec quelles applications Improvado peut-il s'intégrer ?

    Applications s'intégrant à Improvado :

    AdRoll, Authoritas, Criteo, HubSpot Marketing, Mailchimp, Marketo, Salesforce Sales Cloud, Shopify, TUNE Marketing Console, Twitter

    Q. Quelles sont les ressources d'aide disponibles pour Improvado ?

    Ressources d'aide disponibles pour Improvado :

    FAQ, Base de connaissances, Support en ligne, Support téléphonique, Tutoriels vidéo

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