Improvado

Improvado

Marketing data aggregation tool

4.7/5 (10 avis)

Improvado - Présentation

Improvado is a cloud-based marketing data aggregation system which allows users to connect to a range of marketing platforms, business intelligence (BI) and data visualization systems, without needing help from developers. More than 70 native integrations are offered, including Google AdWords, Analytics, BigQuery, Data Studio, Looker, Tableau, Power BI, Excel, and more.

Improvado’s custom dashboard provides users with cross-channel optimization advice and alerts for all of their campaigns in a single interface. Campaign performance can be tracked, with users able to measure and compare any metrics and visualize data. Performance metrics can be calculated automatically according to users’ preferred methods, and conversion paths can be tracked to identify how campaigns contribute towards KPIs and budgets. A white label client portal also allows users to present data for clients to explore through a branded portal on their own platform.

Improvado allows users to connect marketing APIs with data visualization tools, automating the marketing data pipeline. Data can be combined, mapped, and normalized, with users able to specify whether they need raw or mapped data, and change attribution models by defining how credit is assigned to touchpoints for conversions and sales. Cross-channel metrics can be compared side-by-side to provide insight for important business decisions.

Prix

À partir de
$1000/mois
Types de licence
version d'essai gratuite
Abonnement
Rapport qualité-prix

Appareils

Type d'entreprise

S
M
L

Disponible dans les pays suivants

États-Unis

Langues

anglais

Improvado - Avis

Note globale
4.7/5
100% d'avis positifs
7
Excellent
3
Très bien
0
Moyen
0
Médiocre
0
Horrible
Traduire avec Google Translate

Improvado seamlessly powers all our paid advertising and e-commerce platform reporting. We love it.

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 13/03/2018
Provenance de l'avis : Capterra

Avantages

Powerful. Tons of APIs to hook into tons of platforms, and always adding more. Great Google Sheets integration. Solid customer support - super responsive.

Very detailed and thorough on data collection. Literally hundreds of fields are imported from various platforms, and it's easy for the user to customize how they measure and view the data.

Most reporting platforms will look good until you find the one fatal flaw that means that you can't use it for your use case. We have never run into this with Improvado, and they are always getting better.

Inconvénients

Would love to get some data preparation and transformation functionality to take things to the next level.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Traduire avec Google Translate

Great Time Saving Client Pleasing Partner

Logiciel utilisé tous les jours pendant plus d'un an
Publié le 29/03/2019
Provenance de l'avis : Capterra

The entire team from start to finish has been great to work with and they address problems quickly and effectively.

Avantages

The flexibility is quite good. I know the challenges this industry faces when building a product that has multiple customers with myriad of requirements. Improvado does a great job at allowing for the flexibility of variable output demands.

Inconvénients

It's not necessarily what I don't like about the software, but more so about the lack of universal stats across platforms allowing for more comparative data. There are ways to do it, but it takes more heavy lifting that we'd like. If you open two sessions on the same report you can do a side by side comparison, but the minute you dig deeper they both revert to the latest date range pulled.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

10.0/10
Traduire avec Google Translate

With Improvado we save huge amounts of people time and have standardized our reporting

Logiciel utilisé toutes les semaines pendant plus de deux ans
Publié le 07/03/2019
Provenance de l'avis : Capterra

Our process for onboarding new clients and pumping out reports month after month has become way more efficient, and way faster since rolling out Improvado. We also leverage some of their 3rd party visualization options successfully, esp Google Sheets.

Avantages

Improvado has enabled us to quickly scale our reporting and to deliver dozens of multi-page, multi-channel reports within just a few days every month. Improvado's support team is patient and focused on our priorities. They have become increasingly better at drilling in and staying on an issue until it's resolved.

Inconvénients

As a relatively small upstart in their field, we found other platforms with more built-in data sources and more widgets out of the box. On the other hand, the Improvado team has built numerous custom solutions for us as part of the ongoing package. They never say no to any reasonable request.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

9.0/10
Traduire avec Google Translate

Great Tool, Superb Customer Service

Logiciel utilisé tous les jours pendant 1 à 5 mois
Publié le 15/03/2019
Provenance de l'avis : Capterra

My overall experience has been overwhelmingly positive - they have gone out of their way to help my business get access to the data we need to grow.

Avantages

Improvado provides exactly what it advertises - the raw data from each live connection right into a hosted database. They also have a quick and knowledgable engineering staff who have helped to add new fields to our dataset upon request. Their documentation for new products is well thought through and clear. In addition to all this, they have an excellent support staff. Our Customer Success Manager is very knowledgable about the product, communicates regularly with the development team, and provides regular status updates on development projects.

Inconvénients

I have no complaints at this time - every issue that has come up they have researched and fixed.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

10.0/10
Traduire avec Google Translate

Removes Technical Integration Headaches

Logiciel utilisé tous les jours pendant 6 à 12 mois
Publié le 15/03/2019
Provenance de l'avis : Capterra

I have had a great experience with Improvado! They provide excellent customer service and provide an excellent product. Using Improvado removes time from my day, previously spend integrating different data sources.

Avantages

Integrating many data sources through one simple connection. Easy to use UI with excellent customer service.

Inconvénients

Although most of the API connections are sound, still requires monitoring of the data. Improvado is very quick with customer service if I do have any issues.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit

9.0/10

Improvado - Prix

À partir de
$1000/mois
Types de licence
version d'essai gratuite
Abonnement
Rapport qualité-prix

Contact Improvado for a custom price quote.

Improvado - Fonctionnalités

  • API
  • Rapports et statistiques
  • Stratégie de marque personnalisable

  • Analyse de campagne
  • Analyse en temps réel
  • Analytique de l'engagement
  • Données en temps réel
  • Gestion de contenu
  • Gestion des campagnes
  • Importation et exportation de données
  • Interface glisser-déposer
  • Intégration de tiers
  • Intégration des médias sociaux
  • Marketing multicanal
  • Marketing sur les réseaux sociaux
  • Marquage
  • Modèles personnalisables
  • Monitoring
  • Tableau de bord d'activités
  • Tests A/B

Plus d'informations sur Improvado

Improvado - Principales fonctionnalités

  • API
  • Ad channels report
  • Attribution modeling
  • Attribution models
  • Automated marketing data pipeline
  • Automatic performance metric calculation
  • Client portal
  • Cross-channel alerts
  • Cross-channel attribution
  • Cross-channel metric comparisons
  • Custom dashboard
  • Customer journey mapping
  • Customizable branding
  • Data mapping
  • Data transformation
  • Data visualization
  • ETL - Extract / Transfer / Load
  • Multi-touch attribution
  • Performance Metrics
  • ROI tracking
  • Reporting & statistics
  • Website analytics

Avantages

  • Users can connect to more than 70 marketing platforms, business intelligence, and data visualization tools, including Tableau, Google Data Studio, Looker, Excel, and more.

  • Performance metrics are calculated automatically by the reporting tool based on users’ preferred methods for calculating Google Analytics and native ad platform conversions.

  • Conversion paths can be tracked and users can manage multiple cross-channel attribution models, giving insight into each campaign’s contribution to KPIs and budgets.

  • The client portal can be branded with company logos and colors, and used to present data for clients to explore.

  • Users can specify whether they want raw or mapped data, set rules to define attribution models, run side-by-side comparisons of cross-channel metrics for aggregated data, and more.

  • Improvado - FAQ

    Voici quelques-unes des questions fréquentes sur Improvado.

    Q. Quels sont les types de licence disponibles pour Improvado ?

    Types de licences disponibles pour Improvado :

    À partir de: $1000/mois

    Type de licence: Abonnement

    version d'essai gratuite: Non disponible

    Contact Improvado for a custom price quote.

    Q. Quelles sont les principales fonctionnalités du logiciel Improvado ?

    Fonctionnalités du logiciel Improvado :

    • API
    • Ad channels report
    • Attribution modeling
    • Attribution models
    • Automated marketing data pipeline
    • Automatic performance metric calculation
    • Client portal
    • Cross-channel alerts
    • Cross-channel attribution
    • Cross-channel metric comparisons
    • Custom dashboard
    • Customer journey mapping
    • Customizable branding
    • Data mapping
    • Data transformation
    • Data visualization
    • ETL - Extract / Transfer / Load
    • Multi-touch attribution
    • Performance Metrics
    • ROI tracking
    • Reporting & statistics
    • Website analytics

    Q. Qui utilise Improvado ?

    Utilisateurs habituels du logiciel Improvado :

    Entreprises de taille moyenne, PME

    Q. Dans quelles langues Improvado est-il disponible ?

    Langues dans lesquelles Improvado est disponible :

    anglais

    Q. Quels sont les types de licence disponibles pour Improvado ?

    Types de licences disponibles pour Improvado:

    Abonnement

    Q. Improvado prend-il en charge les appareils mobiles ?

    Nous n'avons pas d'informations sur les appareils pris en charge par Improvado.

    Q. Avec quelles applications Improvado peut-il s'intégrer ?

    Applications s'intégrant à Improvado :

    AdRoll, Authoritas, Criteo, HubSpot Marketing, Mailchimp, Marketo, Salesforce Sales Cloud, Shopify, TUNE Marketing Console, Twitter

    Q. Quelles sont les ressources d'aide disponibles pour Improvado ?

    Ressources d'aide disponibles pour Improvado :

    FAQ, Base de connaissances, Support en ligne, Support téléphonique, Tutoriels vidéo