EveryAction is a unified CRM solution to help nonprofits manage their fundraising, donation pages, emails campaigns, and advocacy in a single platform. Users are able to cultivate donor relationships, track gifts, run direct mail and telemarketing campaigns, and more. The platform helps nonprofits build a highly engaged supporter base through key features such as one-click donations, social network integration, event management, and more.
Engagement tools enable nonprofits to create and send emails with integrated one-click donations and improve deliverability rates. EveryAction provides users with a 360 view to better understand supporters by collecting data on donation history, email engagement, petition sign ups, and more, in one location. Features include list segmentation, targeted emails, multi-step donation pages, optimized forms with one-click actions, social advocacy, volunteer management, data visualization, and more.
Multi-channel organizational tools help nonprofits to coordinate activities across all supporter touchpoints, from phone banking, to door knocking, to events, and direct mail. Users can get access to better voter file data, as well as enhanced contact data and consumer data from EveryAction’s partner TargetSmart Communications. Nonprofits are able to send personalized letters with custom labels, and create and store unlimited form letters by subject area.
Nonprofits can manage volunteers and track all signups and activity by creating unique volunteer profiles and adding activities, shifts, and roles. Users can also organize events and logistics and manage invitations, scheduling, confirmations, and attendance within EveryAction. All details about workers’ jobs, shifts, worksites, and places of employment are tracked, and can be customized for each campaign.
It's a powerful engagement platform
The ActionTag online form system works great out of the box, and is fairly easy to customize if you want to fine-tune your user interfaces and flows
User management is made really easy with some powerful tools like quick role comparison and impersonation
The performance! Views load fast. Reports update fast. Contacts and user records save automatically for 80% of the attributes you update. And the "Create a List" interface is so performant that I use it just to answer idle questions about the constitution of our database (which is not small). I've used Salesforce a fair amount with a similar sized database; often running reports, you would enter in all the parameters, run it, and then go make a sandwich. Five minutes later, maybe it had run. I never even THINK about how long something will take to run anymore. It's great.
Growing pains. EveryAction already does a lot, and their product team is expanding what it offers at a fine clip. As a result, features are often released with bugs and/or oversights that probably would have been caught in a more conservatively evolving platform. In a way, this is kind of a sneak Pro, because as long as you take new features with a few grains of salt, you benefit from a pretty agile development schedule. And most importantly, the bugs/oversights have always been functional; security, in my experience, has never been compromised in favor of progress.
At Resource Generation we appreciate how user friendly EveryAction is to navigate. Our full staff and many of our member leaders need to use the system to move their work forward, and that hasn't been possible with other systems. EveryAction also uses the language of in person and online organizing throughout its systems which is helpful from a functionality and user adoption standpoint. The values alignment also means the kinds of functions that are built prioritize justice frameworks, such as selecting preferred gender pronouns.
EveryAction is a newer database, and new functions that you might expect to already exist are being built all the time. One example is responses to online forms formerly going directly into a contact record as notes, which is now an optional function. So expect there to be some growing edges for the system. That said, the support team is good about acknowledging what is being built and communicating and mitigating the impacts for users where possible. This is primarily why I scored lower on "Features & Functionality".
The software is extremely user friendly, my non-technical staff find that setting up emails, petitions, advocacy campaigns, sign up forms, and fundraising forms is very easy to do. Every Action is constantly asking for user input and rolling out updates and new features that make the tools more robust and easy to use. The advocacy tools are robust and include integration with social media both for campaign targeting (through twitter) as well as to make it easier for constituents to share our campaigns. For the most part, tracking and reporting on email, advocacy, and fundraising results within the tool is easy to use and the reports are robust. Creating scheduled reports and analytic dashboards is easy and allows you to see almost every detail you'd want to know about how your campaigns are performing.
Functionality for surveying constituents is currently very limited, but this is something they are currently working to develop. Integration with other databases has been challenging for us as has duplicate management.
Its step-by-step functionality is great even for non-tech people; they seem to get it much quicker than others. And the VAN integration was the big selling point for most people -- never before has it been so easy to see if someone opened an email, came to an event, filled out a form, and got a survey response all in one place before. And while we don't use it as much as I'd like, the Advocacy Tool is truly great and something I haven't seen others do as well. And Customer Service is always responsive and helpful if it's something that already exists.
Everything that I would change about EveryAction are just additional tweaks to its existing functionality; I don't think there are any overarching/systemic flaws -- we would just be able to link back to survey questions, for example, whereas right now only activist codes are available, etc.
Quite a few, but off the top of my head:
Modernized, nice looking communications.
Increased engagement with volunteers.
EveryAction has modernized our communications in many ways. The most important improvement for us a nationwide advocacy organization has been the uniquely easy way that EAction helps us track and analyze our volunteer engagement. We are most excited about the event management and recruitment potential of EveryAction, and the possibility of unifying and bringing most of our digital communications under one tool.
Depending on your working and learning style,, you will either like the fact that EAction seems to constantly evaluate and/or add new/improved features, or you will probably feel unsettled by the changes. Either way, you will want to spend more time upfront watching the video tutorials or at least have a plan to ask for more training in order to understand the basic features, which remain largely unchanged. You may also want to be more proactive with seeking tech support.
Contact EveryAction for detailed pricing information.
Voici quelques-unes des questions fréquentes sur EveryAction.
Types de licences disponibles pour EveryAction :
À partir de: $49/mois
Type de licence: Abonnement
version d'essai gratuite: Non disponible
Contact EveryAction for detailed pricing information.
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Support en ligne, Support téléphonique