Loomly - autrefois Calendy - est un outil de gestion de calendrier de médias sociaux qui aide les équipes et les individus à créer et à planifier le contenu pour les réseaux de médias sociaux, y compris Facebook, Instagram, Twitter, Pinterest, Google+ et LinkedIn. Via une interface intuitive et des fonctionnalités innovantes, les utilisateurs peuvent gérer des idées pour les publications sur les réseaux sociaux, recevoir des conseils d'optimisation en direct, prévisualiser les publications sur les réseaux sociaux, gérer les flux de travail d'approbation et automatiser la planification des publications et les analyses.
Loomly est disponible en tant que plateforme web, avec des applications mobiles natives (iOS et Android).
I am the main user of Loomly in my office as the social media manager & one of the graphic designers for the organization. I use it just about every day and I find it very useful for planning posts, organizing my time and posting schedule. I like being able to see the calendar I've created in several different views. I also love being able to see what our feed will look like with the posts I've created, even including future posts that I've assigned but not yet published. I also have found their customer service to be really responsive and friendly, and go the extra mile to figure things out for me when I've had an issue, or not understood something within the app/site. Its been really interesting to use this app, and my department has chosen to continue our subscription past the trial because we like even being able to give each other feedback on posts, assign certain topics to specific people, and see the history of posts & images and pull from those for future posts without scrolling way back in our feeds for that info.
There are just a few things I would like to see improved with the use of Loomly. Overall, I find the design of the interface it to be very intuitive and easy to use; however the thing holding it back is posting to Instagram. Loomly is a bit behind on integrating it's system with the new Instagram rules (which now DO allow publishing through third party apps). So as of right now, it is not easy to post to Instagram, and in fact it almost feels like a waste of time to even use Loomly for that because you're just creating posts on Loomly and then having to redo everything through Instagram later, or copy and pasting everything from Loomly which is just an extra unnecessary step. I've also found that that part of the interface (especially from the app) to be counter intuitive and it ends up giving me lower quality images than what I uploaded to copy and past into my post. This is really only one area that I've found to be lacking, but to be honest, the point of an app/website like this is to make less work, not more for a social media manager, so I do think it's important to be on top of it.
Loomly does exactly what it claims to do, reliably, and easily enough for clients to use the platform as well.
My absolute favorite part of Loomly is being able to visualize all of my posts using the monthly calendar view. This can be done on a calendar-by-calendar (client-by-client) basis or you can see a master calendar with everything in one spot. Any images you upload are also saved to a media gallery for quick retrieval later.
There are a few really helpful views, such as the monthly and list views, but you can also see what individual posts will look like on a platform-by-platform basis. When you enter a post, you can customize that 'generic' content on each platform, making it extremely simple to tailor the message to different audiences.
The advanced analytics section is helpful in being able to identify engagement rates, top performing posts, and to simply compare different time periods. Analytics for the linked social accounts can all be viewed here, so it's nice to be able to work from one tool instead of having to log into each platform separately.
From a collaboration standpoint, the comment system works well. You can @mention specific users and assign posts to other for review, edits, or approval. It's an effective way to manage a high volume of posts.
I average about 400 posts per month, and I never feel worried that I'll miss something.
I would like if there was an option to disable email notifications if I'm already receiving app notifications.
It does not have two-factor authentication, which could be a dealbreaker for some.
The automatic publishing to Instagram is still in the pipeline. It would be handy to have, but it's not enough of an inconvenience to bother me on the day-to-day.
I Signed up for Loomly because of 3 features mentioned on their website(Post Inspiration, Post Builder and the ability to store images and videos in the library for use in future posts.)
I also liked the workflow options, which are:
1. Original workflow with 6 different post states (Draft, Pending Approval, Requires Edit, Approved, Scheduled & Published)
2. Lite Workflow with 5 different post states (Draft, Pending Approval, Requires Edit, Scheduled & Published)
3. Zero workflow with 3 post states (Draft, Scheduled & Published)
Since I was managing one of my personal brands I used the Zero workflow option, however, I'm happy that there were other options.
I liked the post ideas option, where you save RSS feeds to use for posts. I selected the option that allowed automatically made draft posts from all the articles in the RSS feeds. I could then edit the draft post as I liked.
Another thing I liked about Loomly was the ability to preview how my post would look like on each platform.
Finally, I liked the post builder/planner/editor (I'm not sure what it's called) I liked the option to define generic content (ie the base content that would be shared on each profile. After this, you can then fine tune each channel, removing and adding from the base content, adding hastags, etc.
I liked the tips it provided for each network, tips such as reducing or increasing the length of the copy for specific channels, changing the scheduled time to a more suitable time etc.
I hated how it took over ten minutes for my post to publish after clicking the publish now button. It kept showing "Submitting..." In the end I had to refresh the page and start over again. After refreshing the page and redoing the post it worked and my post was published immediately.
I can't remember how I divcovered Loomly first, but when I tried it, I immediately understood how it will help me on my everyday community management work. What I prefered immediately was the simplicity to use and to share with my collaborators and customers.
Finally, I thought : Loomly was invented for me ! ;-)
From now, I always put Loomly in my recommandations and when I present Loomly to my customers they are always surprised on how simple it is and how easy it helps us to work together.
I really enjoy and appreciate the facility of speaking with the team and propose improvments.
Loomly is always evoluting, so it's hard to say but there are two things I supposed they will work on :
- Posting more than just Photos and videos on Facebook (canvas, diaporamas, etc...)
- Having the possibility to post directly on Instagram (It depends on Instagram API of course) and the possibility to tag people on pictures !
The pros are:
- It is very visual and intuitive
- The customer service is great
- The relationship price/value
- To be able to fine tune for each channel
- To be able to export the calendar
- To be able to assign different roles to people for free
- You have metrics
- Tracking of the personalized URL (if you use it)
- Phone alarm and email alarm for different events
- Email update for incidents (pending aproval posts for example)
- You can leave comments to colaborators
And many more
I'm now happy Hootsuite customer service was terrible and they wanted to charge me 500$/month for the same this app has for less than 200$
The cons are:
- No automatic best time to publish
- No auto publish on Instagram (you have to spend one network to connect it to buffer)
- No possibility to mention on facebook
- If you duplicate a post it does not duplicate the fine tunning for chanel
- No scalable, if you have more than 50 channels the price difference is too much.
Voici quelques-unes des questions fréquentes sur Loomly.
Types de licences disponibles pour Loomly :
À partir de: $15/mois
Type de licence: Abonnement
version d'essai gratuite: Disponible
Nous n'avons pas d'informations sur les fonctionnalités de Loomly.
Utilisateurs habituels du logiciel Loomly :
Auto-entrepreneurs, Grandes entreprises, Entreprises de taille moyenne, Organismes à but non lucratif, Administration publique, PME
Langues dans lesquelles Loomly est disponible :
Types de licences disponibles pour Loomly:
Appareils pris en charge par Loomly :
Android, iPhone, iPad
Applications s'intégrant à Loomly :
Buffer, Facebook, Instagram, LinkedIn, Twitter
Ressources d'aide disponibles pour Loomly :
FAQ, Base de connaissances, Support en ligne