Snapchat

Snapchat

Mobile messaging & multimedia platform

4.3/5 (41 avis)

Snapchat - Présentation

Description du logiciel Snapchat

Snapchat is a social messaging and multimedia platform that helps businesses increase awareness and reach unique audiences with engaging ad formats on mobile. Users can create, manage, and measure campaigns while at work or on the go, and drive action with ad products that are interactive and fun, for every objective.

Snapchat’s ad products include Snap Ads which help captivate audiences with full-screen vertical ads (with attachments); location-based ‘filters’ for establishments or events, and interactive ‘lenses’ for customer videos. Snapchat for business includes an ‘ad manager’ which enables users to create, optimize, and manage campaigns by uploading content and media, and selecting an ad type. Users can choose an objective, set an audience and budget, and schedule and run campaigns.

The predefined audiences feature allows business users to choose from more than 300 audiences based on what Snapchatters purchase and watch, what they like, and where they go. Users can get specific with demographics by age, location, device type, and advanced demographics such as household income and parental status. The audience matching feature enables users to combine their data with Snapchat’s to build custom audiences, with drag and drop functionality for building customer lists.

Tools for Snapchat Snap Ads reporting allow users to monitor campaigns in real time and identify key performance trends for optimization. Snapchat for business tracks the amount of times a user’s ad was served, including first and third-party metrics on how much attention ads received alongside support for MRC viewability metrics.

Snapchat - Présentation

Prix

À partir de
N/A

Types de licence

Essai gratuit
Gratuit
Rapport qualité-prix

Contact Snap Inc. for detailed pricing information.


Snapchat - Fonctionnalités

Appareils
Pour quelle entreprise ?
TPE PME GE
Disponible dans les pays suivants
Asie, Australie, Canada, Europe, Allemagne, Royaume-Uni, États-Unis
Langues
arabe, chinois (simplifié), chinois (traditionnel), danois, néerlandais et 14 autres, anglais, finnois, français, allemand, indonésien, italien, japonais, coréen, norvégien, polonais, portugais, russe, suédois, turc

Captures d'écran

Capture d'écran pour Snapchat : Captivate audiences with full-screen Snapchat Snap Ads
Capture d'écran pour Snapchat : Captivate audiences with full-screen Snapchat Snap Ads Capture d'écran pour Snapchat : Invite customers to play and share with interactive video 'lenses' Capture d'écran pour Snapchat : Own a place or event with location-based filters Capture d'écran pour Snapchat : Create, optimize, and manage campaigns via the ads manager Capture d'écran pour Snapchat : Deliver messages to the right audiences with Snapchat Snap Ads Capture d'écran pour Snapchat : Input a brand name and headline to create a custom Snap Ad Capture d'écran pour Snapchat : Choose from a variety of templates within the library Capture d'écran pour Snapchat : Create ad videos using templates via the 'Snap publisher'

Snapchat - Avis

Snapchat - Avis

Note globale
4.3
/
5 41 avis
Excellent
22

Très bien
11

Moyen
5

Médiocre
3

Mauvais
0

Rapport qualité-prix
4
Fonctionnalités
4.1
Simplicité d'utilisation
4.2
Support client
3.5
80% des utilisateurs recommandent cette application
Lindsey R.

A fun social media platform!


Traduire avec Google Translate
Gabriel M.

Great Idea, and Platform!


Traduire avec Google Translate
Utilisateur vérifié

Snapchat is a decent Niche Platform

My overall experience with Snapchat was good but I think Snapchat lacks in today's social media as a leading platform. I think they could do a lot better as it seems to me that they are not being used as much anymore by the majority of people. It's still a great platform and I enjoy the vibrant colours and features and videos that are displayed.


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Juanita H.

Snapchat

My overall experience with Snapchat has been pretty good


Traduire avec Google Translate
Jessi H.

Eh. Used to be great, but now they've overcomplicated it


Traduire avec Google Translate
Lindsey R.
Secteur d'activité: Cabinets médicaux
Taille de l'entreprise: 201-500 employés
Traduire avec Google Translate

A fun social media platform!

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 05/06/2018
Provenance de l'avis : GetApp

Avantages

Snapchat is so much fun. It's a great way to let loose and be silly. It is great that you can set preferences for how long you want people to view your snapchat. There are so many fun filters too.

Inconvénients

Snapchat has become more complicated in viewing others' snapchat stories. The old snapchat was a lot easier to use than it is now.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit: 9.0/10

Gabriel M.
Secteur d'activité: Institutions religieuses
Taille de l'entreprise: 51-200 employés
Traduire avec Google Translate

Great Idea, and Platform!

Logiciel utilisé toutes les semaines pendant plus de deux ans
Publié le 07/09/2018
Provenance de l'avis : GetApp

Avantages

Snapchat is the best short video app since Vine. They came out with an original and smart idea, and you can tell it was successful, because so many other companies quickly stole and modified their ideas and still do! (I'm looking at you Instagram & Facebook). They still have the best filters, interface, and the best business options for their model. Since they partnered with Bitmoji (or took it over? I'm not sure) It's grown even more and has even more value as both a consumer and as a marketer. Their business options include being able to create filters for your own events, creating a channel for your business (if you have a social channels or content to upload) which adds value to your offering as a business. Its smart, fun, and attention grabbing!

Inconvénients

The only real problem with Snapchat is that it now has to compete with big Social media companies like Instagram who quickly hopped on the short vide "story" train. The advantage to Snapchat is that they are unique and they keep adding value constantly. But Instagram and Facebook have the advantage of going to fewer places for your media consumption. If you are happy to keep then all separate, then it's no issue!

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation

Probabilité de recommander le produit: 8.0/10

Utilisateur vérifié
Secteur d'activité: Marketing et publicité
Taille de l'entreprise: Auto-entrepreneur
Traduire avec Google Translate

Snapchat is a decent Niche Platform

Logiciel utilisé Autre pendant plus de deux ans
Publié le 07/02/2020
Provenance de l'avis : GetApp

My overall experience with Snapchat was good but I think Snapchat lacks in today's social media as a leading platform. I think they could do a lot better as it seems to me that they are not being used as much anymore by the majority of people. It's still a great platform and I enjoy the vibrant colours and features and videos that are displayed.

Avantages

I like the fact that Snapchat is an easy way to broadcast to friends, coworkers, or even the world to show them what you are up to. It's a different medium of reaching people similar to that of Tik Tok or Instagram.
Snapchat is really good when it comes to messaging your friends and watching other people's content that you may not have seen before. Snapchat also has a lot of useful filters to make your images and videos stand out more.

Inconvénients

What I least liked about this software is sometimes you'd read a friend's message and miss it. It was annoying because you don't know what they said and you'd have to ask that person to resend the message.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit: 8.0/10

Juanita H.
Secteur d'activité: Vente au détail
Taille de l'entreprise: Auto-entrepreneur
Traduire avec Google Translate

Snapchat

Logiciel utilisé tous les jours pendant plus de deux ans
Publié le 15/12/2019
Provenance de l'avis : GetApp

My overall experience with Snapchat has been pretty good

Avantages

I like that I am able to link my website on snaps promoting my business. I can also share with Snapchat story so that many others can see it

Inconvénients

Snapchat now has a lot of ads but I understand this is a way to keep them operating. I haven’t had any bad issues with them

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit: 9.0/10

Jessi H.
Secteur d'activité: Formation professionnelle et coaching
Taille de l'entreprise: 2-10 employés
Traduire avec Google Translate

Eh. Used to be great, but now they've overcomplicated it

Logiciel utilisé Autre pendant plus de deux ans
Publié le 25/06/2018
Provenance de l'avis : GetApp

Avantages

Ever since the redesign of the app, it has really gone downhill. Especially now that you have some of the same capabilities on Instagram, which is their competitor. Pros is that there are over a million users watching billions of snaps everyday. If your company doesn't at least have an account, you're missing out on an audience. Another pro is it’s fun. The filters and editing options are out-right silly and creative. You can warp your head, add a hat and mustache, or swap faces with a friend, which you can't do on Instagram, their competitor.

Inconvénients

Not very user friendly. Even for someone who's job is in social media, Snapchat takes some getting used to. Another con, is while they have a million users, not as many people use Snapchat as other apps so its not as cost effective as say marketing on Facebook or Twitter, for example. Basically I wouldn't put all your eggs into Snapchat and nothing on Facebook or Twitter, if you're starting out with social media marketing. Test the waters and see if it's the right app for your business. The app is very popular with younger teens and adults, and therefore if your audience base is an older crowd, in terms of marketing, I'd stick to something that matches your marketing demographic better. One of my personal biggest pet peeves with the new redesign is that I don't like that the app mixes in ads with stories in the inbox.

Note détaillée

Simplicité d'utilisation

Probabilité de recommander le produit: 0.0/10

Recommandation utilisateur
7.7/10
Basé sur 41 avis utilisateurs
Comparatif avec les logiciels similaires : recommandation utilisateur
Comparer avec les alternatives

Snapchat - Prix

Snapchat - Prix

À partir de
N/A
Essai gratuit
Gratuit
Rapport qualité-prix

Contact Snap Inc. for detailed pricing information.

Contact Snap Inc. for detailed pricing information.

Rapport qualité-prix
4/5
Basé sur 41 avis utilisateurs
Comparatif avec les logiciels similaires : rapport qualité-prix
Comparer avec les alternatives

Snapchat - Fonctionnalités

Snapchat - Fonctionnalités

API
Analyse de campagne
Analyse en temps réel
Analytique de l'engagement
Gestion d'e-mail marketing
Gestion de contenu
Gestion des campagnes
Importation et exportation de données
Interface glisser-déposer
Intégration de tiers
Intégration des médias sociaux
Marketing multicanal
Modèles personnalisables
Monitoring
Notifications automatiques
Rapports et statistiques
Segmentation des campagnes
Stratégie de marque personnalisable
Tableau de bord d'activités
Tests A/B
Fonctionnalités
4.1/5
Basé sur 41 avis utilisateurs
Comparatif avec les logiciels similaires : note sur les fonctionnalités
Comparer avec les alternatives

Catégories

Vidéos et tutoriels

Vidéos et tutoriels

Plus d'informations sur Snapchat

Plus d'informations sur Snapchat

Snapchat - Principales fonctionnalités

  • 300+ predefined audiences
  • Ad manager
  • Audience match
  • Audio
  • Build custom audiences
  • Campaign dashboard
  • Campaign results
  • Create & manage campaigns
  • Creative library
  • Custom audiences
  • Demographics
  • Drag and drop customer lists
  • Draw geofence
  • Filters
  • Full-screen vertical video ads with attachments
  • Geofilters
  • Instant messaging
  • Lenses
  • Measure and optimize campaigns
  • Multiple ad types
  • Objectives
  • Performance tracking
  • Schedule and run campaigns
  • Set budget
  • Snap Ads
  • Snap publisher (video editing suite)
  • Tune performance
  • Video streaming

Avantages

  • Create custom filters and drive brand awareness, advocacy, and action in one package.

  • Drive traffic to pre-loaded websites and get customers to send their account email and more with a tap.

  • Create and manage campaigns with Snapchat Snap Ads including custom or predefined audiences, demographics, geofilters, and more.

  • Users can drive installs for their organization's app with a swipe and a tap, without ever leaving Snapchat.

  • Snapchat provides users with data on how many Snapchatters saw their ad, including real-time key performance trends, and reporting.

  • Snapchat - FAQ

    Snapchat - FAQ

    Voici quelques-unes des questions fréquentes sur Snapchat.

    Q. Quels sont les types de licence disponibles pour Snapchat ?

    Types de licences disponibles pour Snapchat :

    Type de licence: Gratuit

    Essai gratuit: Non disponible

    Contact Snap Inc. for detailed pricing information.

    Q. Quelles sont les principales fonctionnalités du logiciel Snapchat ?

    Fonctionnalités du logiciel Snapchat :

    • 300+ predefined audiences
    • Ad manager
    • Audience match
    • Audio
    • Build custom audiences
    • Campaign dashboard
    • Campaign results
    • Create & manage campaigns
    • Creative library
    • Custom audiences
    • Demographics
    • Drag and drop customer lists
    • Draw geofence
    • Filters
    • Full-screen vertical video ads with attachments
    • Geofilters
    • Instant messaging
    • Lenses
    • Measure and optimize campaigns
    • Multiple ad types
    • Objectives
    • Performance tracking
    • Schedule and run campaigns
    • Set budget
    • Snap Ads
    • Snap publisher (video editing suite)
    • Tune performance
    • Video streaming

    Q. Qui utilise Snapchat ?

    Utilisateurs habituels du logiciel Snapchat :

    Auto-entrepreneurs, Grandes entreprises, Entreprises de taille moyenne, À but non lucratif, Administration publique, PME

    Q. Dans quelles langues Snapchat est-il disponible ?

    Langues dans lesquelles Snapchat est disponible :

    arabe, chinois (simplifié), chinois (traditionnel), danois, néerlandais, anglais, finnois, français, allemand, indonésien, italien, japonais, coréen, norvégien, polonais, portugais, russe, suédois, turc

    Q. Quels sont les types de licence disponibles pour Snapchat ?

    Types de licences disponibles pour Snapchat:

    Gratuit

    Q. Snapchat prend-il en charge les appareils mobiles ?

    Appareils pris en charge par Snapchat :

    Android, iPhone

    Q. Avec quelles applications Snapchat peut-il s'intégrer ?

    Applications s'intégrant à Snapchat :

    AdParlor, Fastory, Improvado, Kenshoo Social, LiveRamp IdentityLink, Phorest, Pixability, Sociotise, Sprinklr, Swat.io

    Q. Quelles sont les ressources d'aide disponibles pour Snapchat ?

    Ressources d'aide disponibles pour Snapchat :

    FAQ, Base de connaissances, Support en ligne