BroadSign est un fournisseur de plateforme de logiciel de gestion d'affichage dynamique basé sur le cloud. La suite de solutions intégrées comprend la gestion de contenu, la création et la distribution pour prendre en charge de façon plus autonome des réseaux d'affichage de grande envergure et à grande échelle. Assez flexible pour répondre aux besoins des annonceurs, des équipes de vente et des opérateurs de médias DOOH (Digital Out Of Home), BroadSign Core est littéralement au centre de la plateforme. Non seulement le produit surveille les performances et les ressources du réseau, mais il remplace également la distribution de contenu traditionnellement inefficace basée sur les listes de lecture. L'automatisation intelligente utilise plutôt des règles pour gérer la lecture du contenu au bon endroit, pour le public adéquat. Cette approche ''d'auto-réparation'' élimine la dépendance vis-à-vis de la prise en charge des techniciens de terrain tout en intégrant des capacités de reporting essentielles pour la preuve de performance auprès des clients et de toutes les parties prenantes.
La plateforme BroadSign est ensuite complétée par BroadSign Serv Direct, ajoutant des retours sur la disponibilité de l'inventaire des ventes et des capacités de génération de propositions. BroadSign Serv SSP augmente l'exposition face aux acheteurs et renforce la gestion de campagnes publiques/privées illimitées via une solution DOOH programmatique adaptée aux DSP, aux propriétaires de médias et aux agences. BroadSign Creator va encore plus loin dans la création de contenu centralisée, donnant aux représentants du réseau local la possibilité d'élaborer et de personnaliser le contenu d'affichage à l'aide d'un éditeur basé sur un modèle qui prend en charge la vidéo HTML5 et Flash.
Avantages
The BroadSign suite offers a range of solutions that will fulfill any DOOH requirement. Our network includes LCD screens, videowalls, wayfinding solutions and large format LED displays, all of them managed easily using BroadSign.
With BroadSign Core we are able to easily schedule any campaign (static, video or dynamic content) and monitor our network in real time. The application has a wide range of settings that properly configured provide immediate feedback regarding our network’s health allowing us to quickly address potential issues before they even happen. This feature has had a great impact on our business ensuring the maximum up time for our screens.
BroadSign Creator and BroadSign Publish provide our clients the option to manage their own content seamlessly by means of a personalized web site allowing them to make content changes on-the-fly.
Recently we have started using SSP, BroadSign’s programmatic sales platform and we are absolutely sure enrolling on this platform will provide our company a new source of revenue without the need of additional investments in our network.
BroadSign’s support team has always a very quick response time addressing technical questions, even actively offering advice on how to approach difficult scenarios.
BroadSign is constantly updating and improving their products based on the client’s requests providing periodical webinars to inform of new features.
Inconvénients
Being such a powerful application BroadSign Core has an early steep learning curve. Mastering all the available functionalities takes quite a while but once you get to that point the possibilities are endless. To the date we have not encountered a single customer request (and some were quite complex) that we have not been able to address using BroadSign. We highly recommend formal training from a BroadSign expert before rolling out into production.
BroadSign Core is not available for smartphones (iOS or Android) which surely would be a great addition to the suite while being out of the office.
I really like the people working behind the scenes and the overall company attitude. i believe this makes the whole difference.
on the application side of things it is a robust software that works as expected!
Avantages
The possibility to use it in lots of different ways and meet your business requirements.
Inconvénients
Lots of windows open for doing one thing that you need to close them afterword. also SSO is not exactly this since it keeps loging you out and in to the requested domain. SSO should be smoother.
Some times it gets to complicated to make something work, like the touch trigger.
It has been a great experience. We were able to scale our business in great part because of Broadsign’s cooperation.
Avantages
Its very secure, stable and has many features.
Inconvénients
At the beginning it’s a little hard to understand and it takes some time to be able to dominate it.
Broadsign as a service has improved our task scheduling ,quality of advertising and overall workflow in our department.Some automations that are offered have left us with more time to handle other issues.We can now be more creative and efficient.
Avantages
-Features offered
-Consistency
-It is web based
-Flexible
Inconvénients
-User Interface
-Certain tasks logic is hard to understand
-Lack of syncing on demand from administrator
Avantages
I enjoy the automation of the loop policies based on rules
Inconvénients
I dislike that the software does not alert you when creative is not to spec
Voici quelques-unes des questions fréquentes sur Broadsign.
Types de licences disponibles pour Broadsign :
Type de licence: Abonnement
version d'essai gratuite: Disponible
Nous n'avons pas d'informations sur les fonctionnalités de Broadsign.
Utilisateurs habituels du logiciel Broadsign :
Grandes entreprises, Entreprises de taille moyenne
Langues dans lesquelles Broadsign est disponible :
anglais
Types de licences disponibles pour Broadsign:
Abonnement
Nous n'avons pas d'informations sur les appareils pris en charge par Broadsign.
Nous n'avons pas d'informations sur les intégrations offertes par Broadsign.
Ressources d'aide disponibles pour Broadsign :
Support en ligne, Support téléphonique
We have been using BroadSign since 2008 and our overall impression is that their suite is like a DOOH swiss knife. Every challenge presented by a client, big or small, has been met without major complications.
BroadSign’s sales and support teams have always been there to help when need it. The communication has always been fluid and efficient.