Acquisio is a campaign management software which enables digital marketers to report on all digital advertising initiatives through a single dashboard, across search, social, and display. Featuring bid and budget optimization, campaign management, and social ad optimization tools alongside branded reports and chat support, Acquisio aims to deliver a comprehensive ad management solution for marketers, direct advertisers, and local resellers.
Utilizing machine-learning optimization, cross-publisher campaign management, and campaign reporting, Acquisio serves to help users optimize their digital marketing results across ad platforms such as Google AdWords, Facebook, and Bing. With Acquisio’s machine-learning technology, users can manage bids and budget, track search engine marketing and Pay Per Click (PPC) campaigns.
Acquisio’s centralized platform allows users to see all of their accounts in one place. With cross-publisher campaign management functionality, Acquisio enables users to manage and analyze multiple campaigns simultaneously. From the single dashboard, users can view all campaign data while performing client campaign reporting, campaign cloning, and bid and budget management.
Users can gain insight into campaigns with advanced analytics and configurable key performance indicators (KPI). Acquisio also enables users to generate insight into campaigns, keywords, and KPIs with PPC and social reporting tools.
Acquisio has some nice features, but in the end, it didn't work for our company and we had to cancel the service.
The customer service was good, and we were able to set up regular calls with a representative to answer our questions. Acquisio does have some nice features that would be useful when managing campaigns with large budgets.
The organization was not great in my opinion. Accounts had to be linked every time a folder was created, and it would have been much easier if you could just link it once. We also had fairly small budgets and as a result, we didn't have enough data to use the CPA bid strategy. We had to use the CPC strategy even though we optimized our campaigns towards a target CPA. If you have larger budgets, this probably wouldn't be an issue, but for us, it was.
At the beginning while selling you the platform Aqquisio was great. After you are onboarded things change and support is not as great. The biggest problem is that they add in small print that the contract auto renews but they don't send you a formal renewal or a way for you to opt out of renewing (very shady). I got stuck with another 6 months even if I am not using the account and they were not willing to do a friendly cancelation. I had file a dispute.
Budget pacing seems to work as expected. It does spend the money and gets your more clicks. Interface is simple to use and easy to understand. Linking accounts is very straight forward.
Software raises the caps of bidding making it more expensive to get clicks. At the end of the month you get more clicks but budgets are all maxed out. No conversion optimization available as the platform only concentrates on getting you the most clicks regardless of the quality of the click. The auto renew contracts and don't allow for cancelations. If you want out you will have to file a dispute with your credit card.
None - The sales techniques were pushy and would never get a good response from someone like myself.
The sales person decided how others should act and respond to their pushy sales tactics.
Contact Acquisio for enterprise pricing.
Voici quelques-unes des questions fréquentes sur Acquisio.
Types de licences disponibles pour Acquisio :
À partir de: 199,00 $US/mois
Type de licence: Abonnement
version d'essai gratuite: Disponible
Contact Acquisio for enterprise pricing.
Fonctionnalités du logiciel Acquisio :
Utilisateurs habituels du logiciel Acquisio :
Grandes entreprises, Entreprises de taille moyenne, PME
Langues dans lesquelles Acquisio est disponible :
Types de licences disponibles pour Acquisio:
Nous n'avons pas d'informations sur les appareils pris en charge par Acquisio.
Applications s'intégrant à Acquisio :
Ressources d'aide disponibles pour Acquisio :
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