Attribution

Avantages

Automated integration to pull cost data from ad partners. Seamless integrations from segment.com and payment gateways for conversion & revenue data. Also, the UI is geared to making decisions about where campaign spend is performing best/worst to make changes on the fly. Finally, the new ROI feature shows the real-time breakeven day for all campaigns - which is priceless.

Inconvénients

It is a product that does attribution and only attribution. I like this simplicity, but some may look for more features.

Avantages

The ease with which you can understand multi-attribution is very impressive. It allows you to easily understand revenue per digital channel, which is so, so important for us to be able to invest in campaigns that are profitable.

Inconvénients

For those not deep in the world of analytics and attribution, one can constantly forget what the different attribution models mean. The interface doesn't easily help you understand this. You can also run into issues if you have campaigns that overlap in some way. They only attribute a sale once in the dashboard, so sometimes it can be confusing that one campaign is not showing a sale even though it could potentially be attributed to it, because it's already been counted in another campaign.

Avantages

Easy to use and operate tool which helps a growth marketing properly and clearly show attribution. Does a lot for a little price

Inconvénients

Campaign level data restriction can inhibit granular ad group level tracking. Daunting interface at first

Avantages

I loved the ease of use and the dashboard that was incredibly easy to understand. It gives us a clear insight into what actually causes our efforts to convert and what is the involvement of each channel.

Inconvénients

I really don't see a lot of bad parts about Attribution. Of course there's a lot to improve and their team is already working on that but for what we need this tool is just the best fit.

Avantages

I can find the first touch lead source of a new customer which helps us understand where our best customers come from.

Inconvénients

There's no keyword level data from AdWords being passed into Attribution App (AA). A small number of times AA doesn't show any data for a lead at all which can be frustrating.