CoolTool

Automated Neuromarketing Research Platform

4,5 /5 (10 avis) Donnez votre avis !

CoolTool - Présentation

Description du logiciel CoolTool

CoolTool is an online survey platform that helps market research agencies conduct consumer behavior studies using eye tracking, emotions measurement, EEG, and mouse tracking features. The solution also offers a marketplace that connects researchers, freelancers, and online panel providers to collaborate or outsource their services for market research projects.

CoolTool helps research agencies in questionnaire creation, data collection, data processing, and analysis. Researchers can customize the questionnaire and select the question type from various options including multiple answers, single answer, open-ended, ranking, rating slider, external URL redirect, and eye tracking. Users can also insert images, videos, logos, and other media files to make the questionnaire more interactive.

CoolTool lets organizations collect primary data by providing assistance for fieldwork, calculation of sample size, and the creation of sample plan according to survey objectives. Survey data is further cleaned by the research agencies and then exported to Excel or SPSS for analysis purposes. CoolTool provides real-time reports which include charts, tables, diagrams, and other visualizations to analyze survey results.

CoolTool also offers additional features including questionnaire translation, built-in templates, customizable branding, and sharing of survey results with other stakeholders. The solution also provides a survey scripting engine that enables research organizations to control the questionnaire at runtime. CoolTool offers APIs that let technology providers integrate their services or technology into the solution.

CoolTool - Présentation

Prix

À partir de
299,00 $US/mois

Types de licence

Essai gratuit
Gratuit
Abonnement
Rapport qualité-prix

Talent: Free
Master: $299/month
Guru: Contact CoolTool for pricing details


CoolTool - Fonctionnalités

Appareils
Pour quelle entreprise ?
TPE PME GE
Disponible dans les pays suivants
États-Unis, Canada, Royaume-Uni, Australie, Chine et 5 autres, Inde, Japon, Allemagne, Brésil, Mexique
Langues
anglais

Médias

The CoolTool user login page
Create new projects
Create questionnaires by selecting from multiple question types and formats
The solution integrates eye tracking capability in the survey engine
The solution provides a real-time view of survey results
Change chart types to analyze survey results
Vidéo de CoolTool Vidéo de CoolTool Capture d'écran pour CoolTool : The CoolTool user login page Capture d'écran pour CoolTool : Create new projects Capture d'écran pour CoolTool : Create questionnaires by selecting from multiple question types and formats Capture d'écran pour CoolTool : The solution integrates eye tracking capability in the survey engine Capture d'écran pour CoolTool : The solution provides a real-time view of survey results Capture d'écran pour CoolTool : Change chart types to analyze survey results

CoolTool - Avis

CoolTool - Avis

Note globale
4,5
/
5
Excellent
5

Très bien
5

Moyen
0

Médiocre
0

Mauvais
0

Rapport qualité-prix
4
Fonctionnalités
4,4
Simplicité d'utilisation
4,6
Support client
4,8
100% des utilisateurs recommandent cette application
Daniel P.

I perform surveys of commercial insights using the tool cooltool, it has all the resources...

Apply theoretical knowledge in practice and obtain results to improve the performance of companies and with that have a market gain, another point reached and power educate people to use software and understand what the data extracted from the system.


Traduire avec Google Translate
Megan P.

A great experience & happy clients

Experience with a new technology and understanding of its best applications in market research.


Traduire avec Google Translate
Darren L.

software have some limited functions, more functions is needed to make it fully DIY able.

added service besides standard market research


Traduire avec Google Translate
Luis C.

CoolTool: a very nice tool to teach design of neuuromarketing experiments

I use CoolTool to teach neuromarketing experiments with my students in a Neuromarketing Master degree. I show them how to create experiments and encourage them to run their own experiment in CoolTool.


Traduire avec Google Translate
Nino D.

Recommendations for cooltool.

I am a client of cooltool. I am using software and hardware. I have projects in researches and by using cooltool I have possibility to be a researcher in neuromarketing.


Traduire avec Google Translate
Daniel P.
Secteur d'activité: Gestion de l'enseignement
Taille de l'entreprise: 2-10 employés
Traduire en français
Traduire en français

I perform surveys of commercial insights using the tool cooltool, it has all the resources necessary

Logiciel utilisé toutes les semaines pendant plus d'un an
Publié le 09/05/2017
Provenance de l'avis : Capterra

Apply theoretical knowledge in practice and obtain results to improve the performance of companies and with that have a market gain, another point reached and power educate people to use software and understand what the data extracted from the system.

Avantages

The ease of use, the quality of the data generated through the analyzes and also the ease of generating reports and exporting the data to statistical analysis software. The iterative form of the system in the research panel assembly. The cost of the software and the hardware that can be used in the platform that allow us to perform the neuromarketing tests.

Inconvénients

Does not have integrated in the platform the metrics referring to conductance of hair, cardiac beats and temperature. Requiring a separate report with this data to be assembled.

Traduire en français

Réponse de CoolTool

Thank you for choosing our company, Daniel. We believe our new features will soon surprise you. At this moment, we are actively working on adding new technologies to empower our NeuroLab solution.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit: 10.0/10

Megan P.
Secteur d'activité: Études de marché
Taille de l'entreprise: 51-200 employés
Traduire en français
Traduire en français

A great experience & happy clients

Logiciel utilisé Autre pendant 1 à 5 mois
Publié le 15/08/2017
Provenance de l'avis : Capterra

Experience with a new technology and understanding of its best applications in market research.

Avantages

The fact that you can focus on designing each project almost as a survey and worry about all the analyses later (after data collection) was a huge relief for me. You don't need to have everything figured out from the start to be able to extrapolate and analyse what you need at a later date. In that sense, it reminds me of a standard market research quantitative study, which is comforting when you're using a brand new technology you've never used before. Also the Cool Tool team was very responsive and always helped me out when I had questions.

Inconvénients

Sometimes the equipment is a bit glitchy. Once you have done a few interviews, you quickly learn how to troubleshoot -- which is usually just restarting equipment. I think it would be nice if there was some bench-marking information provided by Cool Tool to help with explaining the methodology to clients and interpreting results. I would also like more instruction about how to properly set up the testing room. There were some challenges with lighting for the facial recognition and eye tracker to work properly. Further, I would like more information about the quality of the equipment for peace of mind and to add credibility when recommending this as a viable research platform to our clients.

Traduire en français

Réponse de CoolTool

Thank you for the thoughtful feedback, Megan. We are working hard on improving the product and we release new updates every month. It is not easy to integrate all neuromarketing technologies into one solution. We really appreciate your words and we will do everything possible to enhance your satisfaction with our products. Many thanks for your assistance in making our product better.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit: 8.0/10

Darren L.
Secteur d'activité: Études de marché
Taille de l'entreprise: 2-10 employés
Traduire en français
Traduire en français

software have some limited functions, more functions is needed to make it fully DIY able.

Logiciel utilisé toutes les semaines pendant 1 à 5 mois
Publié le 15/08/2017
Provenance de l'avis : Capterra

added service besides standard market research

Avantages

It can contain survey questions + eye tracking data. Report can be viewed in powerpoint format. White label function is available. There are good help from the community.

Inconvénients

some common stuff like customise survey link is not available. Eg. survey.cooltool.com or xxx.cooltool.com and so on. survey respond ID is not peg to the survey project, it is just some random number from the system.... not tidy at all.

Traduire en français

Réponse de CoolTool

Thank you for the review. The custom link feature is already in development. We always are glad to hear new wishes from our clients and try to fulfill them if it doesn't interfere with the automation of our solution. We appreciate the time and investment of our clients and that is why we strive to simplify and automate research rather than adding many detailed functions.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit: 6.0/10

Luis C.
Secteur d'activité: Recherche
Taille de l'entreprise: 1 001-5 000 employés
Traduire en français
Traduire en français

CoolTool: a very nice tool to teach design of neuuromarketing experiments

Logiciel utilisé Autre pendant 6 à 12 mois
Publié le 17/09/2019
Provenance de l'avis : Capterra

I use CoolTool to teach neuromarketing experiments with my students in a Neuromarketing Master degree. I show them how to create experiments and encourage them to run their own experiment in CoolTool.

Avantages

is user-friendly and quiet intuitive. It has many different possibilities and works in different platforms. The chat is very useful,

Inconvénients

Some features are inflexible. The software needed to run high-quality experiments doesnt work in mac. The website it a bit confusing to find some methodological details.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit: 8.0/10

Nino D.
Secteur d'activité: Recherche
Taille de l'entreprise: 11-50 employés
Traduire en français
Traduire en français

Recommendations for cooltool.

Logiciel utilisé toutes les semaines pendant plus d'un an
Publié le 18/09/2019
Provenance de l'avis : Capterra

I am a client of cooltool. I am using software and hardware. I have projects in researches and by using cooltool I have possibility to be a researcher in neuromarketing.

Avantages

I like most in this software that is is smart, value for product, the best team, many additional documents for learning.

Inconvénients

Mmm, I think maybe software need to add more function and opportunities in creating reports more easily. In the end i recommend cooltool.

Note détaillée

Rapport qualité-prix
Simplicité d'utilisation
Support client

Probabilité de recommander le produit: 10.0/10

Recommandation utilisateur
8,8/10
Basé sur 10 avis utilisateurs
Comparatif des alternatives : recommandation utilisateur
Comparer avec les alternatives

CoolTool - Prix

CoolTool - Prix

À partir de
299,00 $US/mois
Essai gratuit
Gratuit
Abonnement
Rapport qualité-prix

Talent: Free
Master: $299/month
Guru: Contact CoolTool for pricing details

Talent: Free
Master: $299/month
Guru: Contact CoolTool for pricing details

Rapport qualité-prix
4/5
Basé sur 10 avis utilisateurs
Comparatif des alternatives : rapport qualité-prix
Comparer avec les alternatives

CoolTool - Fonctionnalités

CoolTool - Fonctionnalités

API
Analyse de campagne
Analyse en temps réel
Analytique de l'engagement
Gestion de contenu
Gestion des campagnes
Gestion des modèles
Importation et exportation de données
Interface glisser-déposer
Intégration de tiers
Intégration des médias sociaux
Marketing multicanal
Modèles personnalisables
Monitoring
Notifications automatiques
Rapports et statistiques
Segmentation des campagnes
Stratégie de marque personnalisable
Tableau de bord d'activités
Tests A/B
Fonctionnalités
4,4/5
Basé sur 10 avis utilisateurs
Comparatif des alternatives : note sur les fonctionnalités
Comparer avec les alternatives

Catégories

Plus d'informations sur CoolTool

Plus d'informations sur CoolTool

CoolTool - Principales fonctionnalités

  • API
  • Branching
  • Customizable branding
  • Customizable questions
  • Customizable templates
  • Data capture and transfer
  • Data import/export
  • Data management
  • Design management
  • Email response control
  • Graphical data presentation
  • Mouse tracking
  • Offline access
  • Product data management
  • Project management
  • Question library
  • Research management
  • Skip logic
  • Statistical process control
  • Survey management
  • Surveys & feedback
  • Template management
  • Video support

Avantages

• CoolTool enables research providers to list their services on an online marketplace and connect with multiple clients to execute survey projects, collect responses, analyze results, and deliver reports through a single interface.

• The solution allows organizations and freelancers to outsource complete research projects or select tasks such as translation, questionnaire assistance, or data cleaning.

• CoolTool helps businesses send survey requests to a select few suppliers or publish their RFQ on the marketplace so that any competent supplier can view and apply for it.

• The solution lets users publish supplier reviews which are accessible in read-only mode to all new as well as old users.

• CoolTool lists various suppliers that provide advanced data analytics services such as regression analysis, segmentation, PSM, and others.

CoolTool - FAQ

CoolTool - FAQ

Voici quelques-unes des questions fréquentes sur CoolTool.

Q. Quels sont les types de licence disponibles pour CoolTool ?

Types de licences disponibles pour CoolTool :

À partir de: 299,00 $US/mois

Type de licence: Gratuit, Abonnement

Essai gratuit: Disponible

Talent: Free Master: $299/month Guru: Contact CoolTool for pricing details

Q. Quelles sont les principales fonctionnalités du logiciel CoolTool ?

Fonctionnalités du logiciel CoolTool :

  • API
  • Branching
  • Customizable branding
  • Customizable questions
  • Customizable templates
  • Data capture and transfer
  • Data import/export
  • Data management
  • Design management
  • Email response control
  • Graphical data presentation
  • Mouse tracking
  • Offline access
  • Product data management
  • Project management
  • Question library
  • Research management
  • Skip logic
  • Statistical process control
  • Survey management
  • Surveys & feedback
  • Template management
  • Video support

Q. Qui utilise CoolTool ?

Utilisateurs habituels du logiciel CoolTool :

PME, Grandes entreprises, Administration publique, Entreprises de taille moyenne

Q. Dans quelles langues CoolTool est-il disponible ?

Langues dans lesquelles CoolTool est disponible :

anglais

Q. CoolTool prend-il en charge les appareils mobiles ?

Nous n'avons pas d'informations sur les appareils pris en charge par CoolTool.

Q. Avec quelles applications CoolTool peut-il s'intégrer ?

Nous n'avons pas d'informations sur les intégrations offertes par CoolTool.

Q. Quelles sont les ressources d'aide disponibles pour CoolTool ?

Ressources d'aide disponibles pour CoolTool :

FAQ, Support en ligne, Support téléphonique, Tutoriels vidéo, Base de connaissances