--- description: Klaviyo : qu'en pensent les utilisateurs ? Lisez les avis sur Klaviyo, consultez ses différents prix, tarifs et abonnements ainsi que ses fonctionnalités. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Klaviyo - Prix, tarif, abonnement et avis | GetApp France 2026 --- Breadcrumb: [Accueil](/) > [Logiciels CRM](/directory/230/crm/software) > [Klaviyo](/software/105931/klaviyo) # Klaviyo Canonical: https://www.getapp.fr/software/105931/klaviyo Page : 1/23\ Suivant: [Page suivante](https://www.getapp.fr/software/105931/klaviyo?page=2) > Klaviyo est une solution de marketing par e-mail conçue pour fournir aux entreprises d'e-commerce les outils nécessaires pour cibler, personnaliser, mesurer et optimiser les campagnes de marketing. > > Conclusion : 539 utilisateurs lui ont donné la note de **4.6/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.6/5** | 539 Avis | | Simplicité d’utilisation | 4.5/5 | D'après l'ensemble des avis | | Support client | 4.3/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 4.3/5 | D'après l'ensemble des avis | | Fonctionnalités | 4.6/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 80% | (8/10 Probabilité de recommander le produit) | ## À propos de l'éditeur - **Société**: Klaviyo - **Pays**: Boston, É.-U. - **Entreprise fondée en**: 2012 ## Contexte commercial - **Prix à partir de**: 20,00 $US - **Type de licence**: (Version gratuite disponible) (pendant l'essai gratuit) - **Public cible**: Auto-entrepreneur, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Déploiement et plateformes**: Cloud, SaaS, web - **Langues**: allemand, anglais, coréen, espagnol, français, italien, néerlandais, polonais, portugais, suédois - **Pays disponibles**: Afghanistan, Afrique du Sud, Allemagne, Anguilla, Antigua-et-Barbuda, Arabie saoudite, Argentine, Arménie, Aruba, Australie, Autriche, Azerbaïdjan, Bahamas, Bahreïn, Bangladesh, Barbade, Belgique, Belize, Bermudes, Bhoutan et 98 de plus ## Fonctionnalités - A/B Testing - AI Copilot - API - Actions découlant d'un événement - Alertes/Notifications - Analyse des campagnes - Analyse des comportements - Analyse des comportements - Analyse des ventes - Analyse prédictive - Analyse visuelle - Archivage et rétention - Automatisation du marketing - Autoresponders - Base de données de clients - Base de données de contacts - Bibliothèque d'images - Bibliothèque de contenu - Bloqueur de spam - Boîtes de réception partagées ## Intégrations (88 au total) - Adobe Commerce - AfterShip - Akamai Identity Cloud - BigCommerce - Boulevard - Canva - Chargebee - Criteo - DonorPerfect - Eventbrite - Fivetran - Getsitecontrol - GoFundMe Pro - GoTab POS - Google Ads ... et 73 intégrations supplémentaires ## Ressources d'aide - Service client/e-mail - FAQ/forums - Base de connaissances - Chat ## Category - [Logiciels CRM](https://www.getapp.fr/directory/230/crm/software) ## Catégories connexes - [Logiciels d'email marketing](https://www.getapp.fr/directory/307/email-marketing/software) - [Logiciels de marketing automation](https://www.getapp.fr/directory/308/marketing-automation/software) - [Plateformes marketing tout-en-un](https://www.getapp.fr/directory/310/online-marketing/software) - [Logiciels de génération de leads](https://www.getapp.fr/directory/1047/lead-generation/software) - [Logiciels CRM](https://www.getapp.fr/directory/230/crm/software) ## Logiciels similaires 1. [Brevo](https://www.getapp.fr/software/91466/brevo) — 4.6/5 (3525 reviews) 2. [Gmail](https://www.getapp.fr/software/91602/gmail) — 4.8/5 (13566 reviews) 3. [MailerLite](https://www.getapp.fr/software/10156/mailerlite) — 4.7/5 (2324 reviews) 4. [ActiveCampaign](https://www.getapp.fr/software/2348/activecampaign) — 4.6/5 (2571 reviews) 5. [Constant Contact](https://www.getapp.fr/software/90578/constant-contact) — 4.3/5 (2953 reviews) ## Avis ### "Best in Class Software but Best for Larger Companies" — 4.0/5 > **Charlotte** | *5 août 2026* | Équipement et fournitures de bureau | Taux de recommandation : 9.0/10 > > **Avantages**: Klayvio is one of the best in class for email softwares that is a one click integration with most other complimentary software providers. Their email software is extremely easy to use. > > **Inconvénients**: Compared to other email providers, Klayvio does not offer a lot of account management and support to their customers. I ended up moving to another software that provided more strategy and account management which was beneficial for our small marketing team. > > Overall, I would highly recommend Klayvio to any marketing teams with established strategy and more senior teams. If you are working with more of a junior team or have minimal marketing resources, another provider that offers more in depth support could benefit you. ----- ### "Excellent Personalization, With a Pricing Model That Could Be Fairer" — 5.0/5 > **Kevin** | *14 novembre 2025* | Loisirs, voyage et tourisme | Taux de recommandation : 8.0/10 > > **Avantages**: Klaviyo offers incredibly strong personalization and segmentation capabilities. I can create highly targeted, agent-specific emails with dynamic content and custom properties, without running into limitations. The flow builder is powerful, flexible, and ideal for organizations that rely on data-driven automation. Integrations and data syncing work smoothly, which allows us to tailor communication to each traveller or agent effortlessly. > > **Inconvénients**: The main downside is the pricing model based on total profiles, even if you’re not actively emailing those contacts. This makes list management more expensive for organizations with large inactive segments. There’s also a small learning curve due to the wide feature set, but beyond that, the platform performs extremely well. > > My overall experience has been very positive. Klaviyo provides the flexibility and depth needed to run advanced, data-driven email marketing across multiple agents. The automation features, segmentation tools, and personalization options offer far more possibilities than most competitors. Aside from the profile-based pricing, the platform has been a major upgrade in capability and efficiency for our organization. ----- ### "AI helped me" — 3.0/5 > **Lataysha** | *6 avril 2025* | Vente au détail | Taux de recommandation : 2.0/10 > > **Avantages**: I like the access aspect, meaning the fact that this is available for anyone to use. > > **Inconvénients**: I don’t like how hard it can be to understand how to use it. > > My overall experience has been difficult to where I’ve used it and gave up on understanding it. I’ve had to use AI to understand how to use it. ----- ### "It’s a solid email tool, but the pricing adds up pretty fast." — 5.0/5 > **Andy** | *3 août 2026* | Articles de sport | Taux de recommandation : 9.0/10 > > **Avantages**: We needed something that could handle our B2B and retail customer split without manual lists everywhere. The segmentation lets me separate bulk buyers from individual customers, which helps when our reps follow up on abandoned carts or push new product lines. Open rates improved about 15% once we got the timing right. Integration with our store was straightforward enough that IT didn't need to get too involved. > > **Inconvénients**: Cost jumps quick once your contact list grows past 5,000. We hit that threshold faster than expected and the invoice nearly doubled. The reporting gives you plenty of data but I still export to Excel for my sales meetings because the dashboard doesn't show conversions the way I need. Phone support would be nice when campaigns break. > > Does what we need for customer emails and some basic automation. For a sporting goods outfit our size it works, though I keep an eye on the monthly cost versus what we actually get back in sales. Not perfect but better than the previous platform we used. Gets the job done without requiring a dedicated marketing person to run it daily. ----- ### "Great email platform" — 5.0/5 > **Hannah** | *15 septembre 2025* | Édition | Taux de recommandation : 10.0/10 > > **Avantages**: I think Klaviyo is great because it makes it really easy to create personalised campaigns. The automation has helped our numbers grow by double and detailed insights has been great for analytics. > > **Inconvénients**: Klaviyo has become quite expensive as our list has grown, it was quite tricky to learn it straight away, compared to simpler email tools. > > Overall, I’ve found Klaviyo really powerful for creating personalised, data-driven campaigns and our automations have increased yoy. It can feel a bit complex at times and the cost does go up as you grow. ----- Page : 1/23\ Suivant: [Page suivante](https://www.getapp.fr/software/105931/klaviyo?page=2) ## Liens - [Afficher sur GetApp](https://www.getapp.fr/software/105931/klaviyo) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Données structurées