MarcomCentral Enterprise est une plateforme basée sur le cloud destinée à la gestion des ressources numériques et des marques, permettant aux utilisateurs de personnaliser et de distribuer les ressources marketing et les ressources de la marque tout en gérant l'accès, l'intégrité de la marque et la conformité. Les spécialistes du marketing de terrain, les représentants commerciaux, les agents, les franchisés, les courtiers et les distributeurs peuvent tous avoir accès à des documents personnalisables en ligne.
MarcomCentral Enterprise permet aux utilisateurs de personnaliser le contenu recueilli sur le terrain, en utilisant "l'intranet marketing" basé sur le web pour accéder aux ressources de la marque de n'importe où. Il est possible de personnaliser la conception du portail marketing et les utilisateurs ont la possibilité d'activer et de désactiver différents niveaux de droits d'accès pour s'assurer que les individus puissent uniquement modifier et diffuser le contenu auquel ils ont accès. Il est possible de créer un contenu personnalisé, y compris les propositions, le publipostage, le code HTML et les garanties, grâce à des règles garantissant le caractère unique du contenu livré à chaque destinataire. Plusieurs tailles d'annonces sont générées automatiquement et les fichiers sont automatiquement convertis sous plusieurs formats, dont les formats JPEG, PNG, GIF, TIF et PDF.
Il est possible de traiter les paiements de façon sécurisée via MarcomCentral Enterprise et plusieurs options de diffusion sont disponibles. Le système est intégrable dans de nombreuses autres applications professionnelles, dont Salesforce.com, qui permet la fusion dynamique de données clients dans des supports marketing.
We've had a wonderful experience from set-up, to launch, to support. We've never felt like we were on our own during any stage.
This software has truly revolutionized how our sales department can access, customize, order and distribute our marketing material. Although it does still happen, having MarcomCentral has really cut back on the one-off requests that our team used to have to drop everything to address. The system is easy to use and maintain. And, when in doubt regarding anything, we know we have a wonderful support team that we can access at any time.
The start up was a bit daunting. The MarcomCentral team was always upfront about the start-up and the amount of time it would/could take. We were ready to run when we actually had to slow down to a crawl until we got all the back end databases set-up. The team did make all of this much easier and stayed with us through every step until we got way more comfortable and tried everything on our own.
Thank you for the helpful feedback. You and your team have been a pleasure to work with as well.
1. User-friendly portal internal clients are be able to easily adopt and use
2. Template capabilities
3. Designated caregiver access to create and order materials
4. Ability to build in levels of approvals and assign designated approvers of budgets and creative, copy, imagery, etc.
5. Ability to track utilization and costs by department
Marcom Central has created shorter lead times and more satisfied clients. Our non-marketing employees are able to create digital collateral on the spot without having to wait for design time, proofing time and the time it takes to get things scheduled. The system is user-friendly and intuitive. The system means we require fewer employee hours, benefits, etc. due to the automation of routine tasks. It has improved operational efficiency. Most importantly, multiple members of the strategic marketing & communications team have greater job satisfaction because they can spend their time doing more meaningful work rather than making routine design updates/changes.
Customizing the software to fit our workflow was one of our more difficult tasks, however, I look forward to the constant improvements the team at Marcom continues to create to make the user experience better.
Thank you so much for your review! We are always working to better our product to fit your needs. We appreciate your feedback!
Marcom's print-on-demand functionality is fantastic. There are so many possibilities that we are just beginning to explore. There are some integration hiccups but mostly on our end, and Marcom has worked to help us through those as best as they can. Also, they have been very open in discussing improvements that we are looking for and keeping us up to date on the progress of those updates within their own development schedule. The depth of this software is extensive and their customer support personnel are always very friendly and helpful.
I would say the limited variability on the front end UI, without excessive amounts of Dev hours from Marcom or our internal IT team, is a bit of a downside. It did not seem that this was the case during the initial proposal, and we felt a bit misled during the beginning of our relationship with Marcom. However, they have worked with us extensively to mitigate any of the frustrations or concerns we had and continue moving towards a great relationship, and a great overall system. The system is complex, and the organization of the options could use a bit of work, but once you spend some time in the admin portal you are able to get a fairly good grasp of what all of your options are and where everything is located. If you have questions, Marcom's team is always willing to help answer questions or guide you through a process.
Marcom has been a valuable tool for our organization. It allows for many users to access marketing materials in one central location. It's easy for them to use. The functions from searching to downloads and customization make it highly useful. It also alleviates the marketing team from doing one-off requests so they can focus on larger projects while MarComCentral takes care of the daily needs for our sales team.
It has a large range of capabilities, including digital downloads, "store front", and it's very customizable.
It's pretty cumbersome on the backend for admins to upload and create new material.
We are so pleased to hear you appreciate the versatility of our tool and how it has helped your company with initiatives! We are currently working on a new UX and hopefully this will alleviate any cumbersome issues with the backend. Please don't hesitate to ask your BRM for quicker, easier ways to use the tool.
Thanks for the positive review!
The MarcomCentral Team
It's a localized place where users can find collateral and promotional items.
I like that we can easily add products and how simple it is for our static products. It easy to add users, products and cost centers. The approval process for products is easy and intuitive. It's a localized resource that our users can use.
The back end of the product is fairly slow. It takes a long time to add products because of how slow it is at times. The reporting for the portal could be better. I know the Business Intelligence feature was created to solve for reporting.
Also sometimes we experience difficulty with customizable products. I feel like there's more options to build this out more based on the users needs.
Hi there! Thank you so much for your review. We've forwarded along your concerns to the appropriate teams, and we'd like to send you your thank you -- please contact us at your earliest convenience!
Voici quelques-unes des questions fréquentes sur MarcomCentral Enterprise.
Types de licences disponibles pour MarcomCentral Enterprise :
Type de licence: Abonnement
version d'essai gratuite: Non disponible
Nous n'avons pas d'informations sur les fonctionnalités de MarcomCentral Enterprise.
Utilisateurs habituels du logiciel MarcomCentral Enterprise :
Grandes entreprises, Entreprises de taille moyenne
Langues dans lesquelles MarcomCentral Enterprise est disponible :
Types de licences disponibles pour MarcomCentral Enterprise:
Nous n'avons pas d'informations sur les appareils pris en charge par MarcomCentral Enterprise.
Applications s'intégrant à MarcomCentral Enterprise :
Birst, Marketo, Microsoft Powerpoint, Oracle Eloqua, Salesforce Marketing Cloud
Ressources d'aide disponibles pour MarcomCentral Enterprise :
Forum, Support en ligne, Support téléphonique, Tutoriels vidéo