Optimisation automatique des taux d'ouverture de l'e-mail marketing4.4/5 (92 avis)
SendPulse optimise automatiquement la métrique principale de l'e-mail marketing (le taux d'ouverture des newsletters). Cette solution collecte des tonnes de données sur des milliards d'adresses e-mail dans le système et prédit le meilleur moment et le meilleur canal pour chaque destinataire afin de lui envoyer le prochain message. Les clients constatent alors une augmentation moyenne de 50 % du taux d'ouverture.
SendPulse AI est une plateforme de messagerie électronique intégrée dotée d'un système "d'intelligence artificielle" et utilisant l'hyperpersonnalisation pour permettre aux utilisateurs de communiquer avec tout appareil par e-mail, SMS, notifications push web, SMTP, etc. Les clients utilisant SendPulse al connaissent régulièrement 50% à 100% d'augmentation de l'engagement, y compris pour les taux de clics, les pages vues, le temps passé sur le site et les conversions.
The ability to send thousands of emails in one go. It helps manage campaigns to all our subscribers readers.
We also get to use it to send messages to select smaller subgroups of our readers and subscribers or even our advertisers (in some cases).
The User Interface UI is fairly neat and tidy. The buttons and controls are fairly easy to figure out even without a walkthrough or guide.
The software allows you to send a huge number of emails (to clean email addresses) with ease.
They maintain a high level of integrity with regard to not sending spam (to protect themselves and yourself).
Their support staff are polite and pretty prompt in dealing with queries and complaints. They tend to offer solutions where possible.
(For example, we had a mailing list that we had built over several years which had older addresses which had lapsed and expired and changed. When we tried to launch a campaign to those addresses many bounced back and they shut down the campaign midway. Initially, we were disappointed and irritated but after getting to chat with the support team we were offered good advice on cleaning our list. )
It would be good to have an email cleaner built into the software rather than having to use an external service.
I hate to pay for anything but sometimes you have to. In the case of SendPulse i got a good deal on a special and am happy with the price i pay. Those using the software can control their budget and choose packages that suit their pocket but be aware that there are cos
The ability to send multiple personalized emails and sms message to my whole list or I can segment down to a small group. Very good value.
The best thing I like about sendpulse is ease of use. You can very easily set up a automated email flow along with sms message all in the same program. You can build custom temples emails and SMS message. You have the ability to use variables to make your campaign be more personalized. You can import emails or build them with HTML builder also. Click and drop email builders make it very simple. You also earn credits that can be used to pay for services. Customer support is fast and. Very helpful.
The big issue is speed, they do have an issue when it comes to. Page speed when saving email templets. It can be a little frustrating when you are trying to fix something small.
So – I am going to caveat this whole thing with – if you’re not interested in using the API or you are not coming from another service with an existing API integration, this probably won’t apply to you.
Summary: 2 different API’s, both awfully designed, both poorly documented, both with completely different authentication methods, credentials etc. however, the application itself is great, so if you’re not using the API, it’s probably fine.
SendPulse has a functional API, but it feels like it was created by someone that read a REST API book of best practices without really thinking about how people would / should use it.
My biggest problem is the way authentication works (on the main API which is for sending your campaigns, managing subscriptions etc.), sure it follows all OAUTH standards, but this means you need to manage identify on your application so you send all the correct tokens etc., it feels very Salesforce, not Slack (if you have used either of these API’s you will know, Slack is easy, Salesforce is really really hard) – another comparison would be that it feels like IBM made this software when you are using the API, not a start-up.
If you are coming from something like MailChimp – the MailChimp API is easy, send a request with your API key and whatever you are requesting happens or you get a meaningful response, I have seen many garbage responses from the SendPulse API – you cannot guarantee JSON will come back, sometimes you get HTML, sometimes you get a weird HTML 404 page with some Yahoo copyright notices all over it, it all depends on how mangled your request is – so on top of having to worry about handling identity, you need to handle all sorts of strange responses not just JSON – and therein lies the next problem – DOCUMENTATION:
The API documentation is god-damn-awful, and because the API is quite complex and / or obscure in terms of how you request stuff, you often end up with garbage responses and have to trial-and-error how stuff works.
SendPulse has created a bunch of libraries to make this easier, and if you want to hang your PHP application by using their library, then go ahead – but if you have some kind of background task manager you will probably have to write your own stuff, which in most cases would not be too hard, but because the documentation is sparse, I really struggled to do even the basic stuff with CURL on the command line – if I was to suggest anything, provide CURL examples like Slack does, at least that way I could reverse engineer the CURL to sort out the lack of actual documentation (again, it’s a problem because the API responds with junk HTML if you get your request wrong so you don’t know what is actually wrong and have to trial-and-error a lot).
On top of all of this, if you are planning on using the SMTP send-alone API, you have a completely different authentication process – one that I still have no idea how to make work – this is what the documentation says about how to authenticate: http://i.imgur.com/sVAc3II.png
(the original documentation is here, but I think you need to be logged in to view it: https://login.sendpulse.com/manual/smtp-api/)
I personally have no idea how to authenticate against this SMTP API. I have not yet asked support about it because they are looking at something else for me that is more important, but I just don’t…….. what….. from the documentation (a required parameter to authenticate, IV): “iv – an initialization vector, encrypted by a public key with an OpenSSL Library usage” – what is this? Why is it never mentioned again? how do I get it?
And most importantly, why on earth is it different to the (already convoluted) other OAUTH authentication on the main mail API?
Anyway, to wrap this up, I picked up SendPulse because I needed both templated / campaign based email and SMTP / transactional email and I previously had MailChimp, but did not want to pay for Mandrill because my SMTP volumes were super low.
SendPulse is fine, but I have wasted more time than the money I would have saved just using Mandril, however if you can get over all of this, the product is actually pretty good which is why I have not left a steamer of a review score, and as I said at the start, if you are not using the API it is great.
I just hope they release a new version of the API that focuses on functionality rather than horrible REST standards (although I’m not convinced all of this is standards compliant), which I think have generally been thrown away by the new-wave tech start-ups so people can quickly deliver value.
Can't use Email Builder emails in the SMTP email interface
I like that I can send both my emails and SMS from one app. Moreover, SendPulse provides good Web Push notifications feature. So I do not need to create an account in 3 or more other apps. That is probably the best thing I like about this software.
I still prefer to use some other email services alongside with SendPulse. Maybe, SendPulse is just not that popular among online marketing community and thus lacks trust. Though, this has nothing to do with its functionality, this is just my personal prejudices.
A perfect marketing tool for small businesses, affiliates, startups, and bloggers.
SendPulse is an all-in-one marketing platform that offers multiple products including email marketing, web push, chatbots, sms marketing, and much more.
What I personally love is their drag-and-drop builder that lets you create an email without any issues. I have to say that their builder is flawless and works great as opposed to email builders of some other email providers that I have used in the past.
It integrates with leading apps and tools including Zapier which makes it a perfect choice for all types of businesses.
Not to mention, it is fairly cheap to use.
Their development team needs to fix bugs that bother users on and off such as lagging issue when using email builder tool.
Voici quelques-unes des questions fréquentes sur SendPulse.
Types de licences disponibles pour SendPulse :
À partir de: 8,90 $US/mois
Type de licence: Gratuit, Abonnement
version d'essai gratuite: Disponible
Nous n'avons pas d'informations sur les fonctionnalités de SendPulse.
Utilisateurs habituels du logiciel SendPulse :
Auto-entrepreneurs, Entreprises de taille moyenne, Non Profit, PME
Langues dans lesquelles SendPulse est disponible :
anglais, portugais, russe, turc
Types de licences disponibles pour SendPulse:
Appareils pris en charge par SendPulse :
Android, iPhone, iPad
Applications s'intégrant à SendPulse :
ActiveCampaign, Bitrix24, Capsule, Chargebee, LeadsBridge, ProjectManager.com, Slack, Tapfiliate, Wordpress, appointlet
Ressources d'aide disponibles pour SendPulse :
FAQ, Base de connaissances, Support en ligne, Support téléphonique